--- title: D&B Hoovers Reviews meta\_title: 'D&B Hoovers Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 782 reviews by the users' company size, role or industry to find out how D&B Hoovers works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 782 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # D&B Hoovers Reviews & Product Details Visit Website D&B Hoovers is the shortcut to reach buyers and win deals. D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help you… · Discover you opportune market · Prioritize your best prospects · Close more deals, faster The D-U-N-S Number Difference · 272M+ company profiles, with 37M+ corporate linkages and Decision HQ · 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location · 175+ targeting filters Reach your ideal buyer · Ideal Customer Profile and Total Addressable Market visualizations · 1st-party data integration · Bombora, Visitor Intelligence, and D&B Custom Intent data Spark conversations that resonate · Company news, org charts, tech infrastructure, and financial insights · Real-time opportunity triggers · Analyst research, competitive comparisons, industry forecasts Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder were built to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting. * * * Product Website D&B Hoovers Seller [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet) Discussions [D&B Hoovers Community](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/discuss) Languages Supported Czech, Danish, German, English, Finnish, Croatian, Hungarian, Polish, Slovak, Slovenian, Serbian, Swedish, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Kevin Johnson Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/pricing) Dun & Bradstreet Solutions (1) See how Dun & Bradstreet products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Growth, Risk, and Data Solutions SolutionBy Dun & Bradstreet ](/sellers/dun-bradstreet/solutions/growth-risk-and-data-solutions) Show More ## D&B Hoovers Integrations (5) What do users say about integrations? Verified by D&B Hoovers [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") DigitalEdge Insurance Platform ](https://www.g2.com/products/digitaledge-insurance-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Cloud Console ](https://www.g2.com/products/google-cloud-console/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Informatica API Management ](https://www.g2.com/products/informatica-api-management/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PitchBook ](https://www.g2.com/products/pitchbook/reviews) Show More CT Chris T. Sales Coordinator Mid-Market (51-1000 emp.) 2/9/2026 "Accelerated Lead Generation with Room for Improvement" 5/5 What do you like best about D&B Hoovers? I like generating the 'hit lists' and being able to proactively scope out a company's financials and pre-screen assessment. It helps to save time and hone focus on target companies, avoiding wasted time with smaller businesses outside our target spend range. I appreciate how it aids in generating sales leads by searching via industry code and narrowing down target companies in specific geographies and company sizes. It functions extremely fast, almost like a 'networking contact' that identifies business opportunities in areas I might not have been aware of. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? I sometimes find that the contact information isn't valid, so keeping up-to-date company contact info would be an improvement. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? I use D&B Hoovers to generate sales leads efficiently, creating targeted "hit lists" for warm calls. It saves time, focuses on suitable companies, and helps scope out financials for pre-screening, acting like a networking contact. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12333086/official_response/edit) Hi Chris, thanks for the review. Great to hear Hoovers helps you build solid hit lists, scope financials, and focus on the right targets quickly. I appreciate you pointing out the times when contact information isn’t valid and we’ll make sure that feedback is noted. Thanks again for sharing your experience. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Richard P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Richard P.") RP Richard P. Chief Information Officer Mid-Market (51-1000 emp.) 2/3/2026 "High‑Value Firmographics and Financials in a Single Platform" 4.5/5 What do you like best about D&B Hoovers? D&B Hoovers provides reliable, well‑structured company intelligence that accelerates our market research and vendor due‑diligence workflows. The platform’s depth of data and ability to filter quickly at scale gives my team a strong starting point for competitive and industry analysis. This is particularly useful on Private companies Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? Some data segments occasionally lag behind real‑time market changes, particularly for smaller or rapidly evolving companies. Enhanced integration options and more frequent data refreshes would help ensure consistently up‑to‑date insights Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? D&B Hoovers centralizes the market intelligence we need for insurance risk assessment as it ties to company firmographics and financials. It reduces the time my team spends validating company data and helps us make better‑informed decisions faster. Having a trustworthy source for foundational business information improves the efficiency and quality of our internal analysis. It is of particular use and value for private companies Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12304966/official_response/edit) Hi Richard, thanks for sharing your experience. Great to hear D&B Hoovers gives your team strong firmographic and financial intelligence and helps streamline both market research and vendor due‑diligence, especially for private companies. I appreciate you noting the interest in more frequent refreshes and expanded integration options and we’ll make sure that feedback is captured. Thanks again for the detailed review. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![David B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David B.") DB David B. 1/20/2026 "Intuitive Platform with Comprehensive Market Insights" 4.5/5 What do you like best about D&B Hoovers? I really like how easy D&B Hoovers makes it to gather information. It's very intuitive and makes it simple to move from looking at a market to researching a company. It's an easy place to navigate to get the information you need. Also, the customer service has been great. If I have a question or if I'm not sure if the information is available, I can always reach out to customer service, and they get back to me in a timely manner. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? I think what could be improved is updated market reports. Some of the reports are over a year old or haven't been updated for two or three years. It would be great to have steady updates, like with IBIS, which consistently comes out with updated reports. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? I use D&B Hoovers for researching companies and industries, gathering information to make good decisions about markets and companies. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12237292/official_response/edit) Hi David, thank you for your thoughtful review! We’re glad to hear Hoovers makes it easy for you to move from market research to company insights and that customer service has been helpful along the way. Your feedback on keeping market reports refreshed is appreciated. Thanks again for sharing your experience and for using D&B in your research process. Validated ReviewerSource: Organic ![Cory D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cory D.") CD Cory D. Manager of Sales Support Mid-Market (51-1000 emp.) 2/4/2026 "Provides the Key Info We Need to Set Up New Customers" 4/5 What do you like best about D&B Hoovers? Provides the required information our company needs to set up new customers. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? The search feature on Hoovers could be easier to use. It would be better if the search feature were like the financial analytics D&B page. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? Our company requires a customers tax ID, D&B number and SIC code when entering a new business partner. We also require this for the end user of our products who many not be actively involved in the sale. D&B Hoovers returns this information for us to allow us to complete customer entry without placing too much of a burden on the customer. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12308277/official_response/edit) Hi Cory, thanks for the review. Great to hear Hoovers helps your team get the key details needed to set up new customers without adding extra steps for them. I appreciate you pointing out the search experience and your comparison to the D&B Finance Analytics page and we’ll make sure that feedback is noted. Thanks again for sharing your experience. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![William B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "William B.") WB William B. Senior Consultant, Data & Analytics - Firm & Broker Business Development 2/3/2026 "Efficient Lead Research, Needs Improved Accuracy" 4/5 What do you like best about D&B Hoovers? I really appreciate the filtering options in D&B Hoovers for filtering leads, as well as the accuracy of the company insights information. It's really nice to be able to filter by city, state, industry, and company size, which makes it easier to drill down to exactly what I need. The ease of use is a huge benefit too, and I found the initial setup to be 10/10 easy. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? I don't like that some industry information is not accurate and there's no option to filter by employee-owned companies in the US. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? I use D&B Hoovers for researching leads and analyzing msa information. It helps me pull leads and gain market insights easily with effective filtering options. I can drill down to exactly what I need, making the process more efficient. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12303890/official_response/edit) Hi William, thanks for taking the time to share this. Great to hear the filtering options and company insights are helping you zero in on the right leads so easily. I appreciate you noting the points around industry details and employee‑owned filtering and we’ll make sure that feedback is captured. Glad D&B Hoovers is supporting your lead research and market analysis. Thanks again for the review. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Stephanie R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie R.") SR Stephanie R. 1/27/2026 "Effortless Credit Management and User-Friendly Experience" 5/5 What do you like best about D&B Hoovers? I like the clean platform of D&B Hoovers. It's easy for me to get to what I need, which benefits my workflow by saving me time and energy. These are things I don't have to put together myself; it's already done by the platform. Also, the initial setup was super easy - I just clicked a few buttons. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? Sometimes, the annual income shown is not exactly what my annual income was for my business. It would be great if the platform would give me a way to go in and correct those numbers. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? I use D&B Hoovers to track my financials and build business credit, enabling me to present quantifiable data like annual gross revenue to potential creditors. This helps prove my business worth, supporting my financing efforts. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12263184/official_response/edit) Hi Stephanie, thanks for taking the time to share your experience. It’s great to hear that D&B Hoovers feels easy to navigate and helps streamline your workflow, especially during setup. I appreciate you calling out the income detail piece as well and I’ll make sure that feedback gets noted. Glad to hear the platform is supporting your credit‑building efforts and helping you present your business data with confidence. Thanks again for the review and for using D&B Hoovers. Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 2/19/2026 "Not my favorite" 2/5 What do you like best about D&B Hoovers? I do like that they have a huge selection and that when purchasing a prospecting list you can get a lot of data in all industry classes. They've been around forever so they have a huge database built up. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? On the flip side of what I like best is the reason I do not use them anymore and that is because the quality of the data is not good at all. Contact names that have been deceased for 5 years or no longer with the company or retired for many years. Companies are closed down or moved. The data seems to be old. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? I used to use it for prospecting new clients as well as for my marketing campaigns. We would reach out to specific industries on behalf of our clients to schedule appointments for them to hopefully gain their business. It makes it difficult when speaking with a prospect (once you find out who the real contact is) and you are confirming their information and its all wrong. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-5205678/official_response/edit) Hi there, thank you for taking the time to share your feedback. I’m glad to hear the broad data coverage and the ability to build prospecting lists across industries have been useful in your past work. I also appreciate you calling out the challenges you ran into, especially around contact accuracy and the impact outdated information can have on your outreach and campaign efficiency. Input like yours is important for us to understand where the experience hasn’t met expectations. If you’re open to discussing this further, feel free to reach out to me directly at johnsonk@dnb.com and I can connect you with our product team. Thanks again for sharing your perspective and for using D&B Hoovers. Validated ReviewerIncentivizedSource: G2 invite ![Simoni P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simoni P.") SP Simoni P. Business Development Associate Consultant 2/4/2026 "Valuable Insights but Cluttered UI" 3/5 What do you like best about D&B Hoovers? I like seeing company insights with D&B Hoovers. The integration with CRM is beneficial as it makes it easier to find lead information. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? The UI/UX experience feels very cluttered, making it difficult to find lead information easily. It requires a lot of toggling between places just to get the information I need. I wish it was more like ZoomInfo, which is simpler and more user-friendly. For sales individuals, having something simple and easy to use is really important because time is crucial for us. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? I use D&B Hoovers to find contact and company information for my sales team's outreach. It's cool to see company insights and the CRM integration makes it easier to find lead information. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12309299/official_response/edit) Hi Simoni, thanks for sharing your feedback. Great to hear the company insights and CRM integration help you and your team find the information you need for outreach. I appreciate you calling out the UI feeling cluttered and the extra toggling required. That’s useful feedback and we’ll make sure it’s noted. Thanks again for the review. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Matthias R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthias R.") MR Matthias R. Junior Marketing Manager 3/26/2026 "Good for market research to research largest players with industries" 4/5 What do you like best about D&B Hoovers? I like that there is a good filter to target domestic revenue within different industries. This helps us as an EMEA organization to segment certain regions allowing us to define market potential based on the companies their revenue. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? The filters often reset making me have to do alot of manual clicking again. if I want largest revenue and then switch to a different industries/NACE code it goes back to employees largest to smallest. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? Our need to market research. D&B has a large dataset with exportable data that we can easily use. Review collected by and hosted on G2.com. Show More Response from Carolyn O'Reilly of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12546775/official_response/edit) Hi Matthias, Thank you for taking the time to share your feedback on D&B Hoovers. We’re glad to hear the industry filters and the ability to target domestic revenue are helping your EMEA team segment regions and assess market potential more effectively. It’s also great to know the breadth of our dataset and the ability to export data are supporting your market research needs. We appreciate you calling out the issue with filters resetting when switching industries or NACE codes. That kind of manual rework can be frustrating, and feedback like this is helpful as we continue to improve the experience. Thanks again for sharing your perspective and for using D&B Hoovers as part of your research process. Validated ReviewerSource: Organic ![Divyansh Manoj G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Divyansh Manoj G.") DG Divyansh Manoj G. Business Analyst Enterprise (\> 1000 emp.) 1/14/2026 "Boosts Data Integrity with Salesforce Integration" 3.5/5 What do you like best about D&B Hoovers? I like the integration with Salesforce through D&B Hoovers because it makes the manual work go away. The integration helps by allowing the correct values to flow from D&B Hoovers to Salesforce using the APIs, which is quite helpful in managing accounts efficiently. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? So the current integration is not automated and I am trying to find a way to automate to flow of the values such as employee count, domain, industry on the newly created accounts. And I guess that is the limitation as of now, so I want an upgrade on that. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? I use D&B Hoovers for data authentication in Salesforce, ensuring data integrity as the final check. Integration with Salesforce reduces manual work by allowing correct data to flow from D&B Hoovers. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12211668/official_response/edit) Hi Divyansh, thank you for sharing your experience! It’s great to hear the Salesforce integration is helping reduce manual work and improve data integrity. Your feedback on automating the flow of fields like employee count and industry is appreciated. We’re glad Hoovers is supporting your account management efforts, and we appreciate your review. Validated ReviewerIncentivizedSource: Seller invite ## Questions about D&B Hoovers? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about D&B Hoovers ](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/discussions/new) ![Ann G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ann G.") AG Ann Green • Last activity over 4 years ago A lot of vendors have point of need contacts for questions, like chat, email and the 800 #. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) DM Debadutta Mishra • Last activity about 5 years ago How can I get the detailed industry category for any given company? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) [ View all Discussions ](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 16 months ### Average Discount 11% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/pricing) ## How much does D&B Hoovers cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 8 purchases. 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