--- title: D&B Hoovers Reviews meta\_title: 'D&B Hoovers Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 782 reviews by the users' company size, role or industry to find out how D&B Hoovers works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 782 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # D&B Hoovers Reviews & Product Details Visit Website D&B Hoovers is the shortcut to reach buyers and win deals. D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help you… · Discover you opportune market · Prioritize your best prospects · Close more deals, faster The D-U-N-S Number Difference · 272M+ company profiles, with 37M+ corporate linkages and Decision HQ · 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location · 175+ targeting filters Reach your ideal buyer · Ideal Customer Profile and Total Addressable Market visualizations · 1st-party data integration · Bombora, Visitor Intelligence, and D&B Custom Intent data Spark conversations that resonate · Company news, org charts, tech infrastructure, and financial insights · Real-time opportunity triggers · Analyst research, competitive comparisons, industry forecasts Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder were built to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting. * * * Product Website D&B Hoovers Seller [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet) Discussions [D&B Hoovers Community](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/discuss) Languages Supported Czech, Danish, German, English, Finnish, Croatian, Hungarian, Polish, Slovak, Slovenian, Serbian, Swedish, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Kevin Johnson Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/pricing) Dun & Bradstreet Solutions (1) See how Dun & Bradstreet products can work together to solve real problems. [ ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image") Growth, Risk, and Data Solutions SolutionBy Dun & Bradstreet ](/sellers/dun-bradstreet/solutions/growth-risk-and-data-solutions) Show More ## D&B Hoovers Integrations (5) What do users say about integrations? Verified by D&B Hoovers [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") DigitalEdge Insurance Platform ](https://www.g2.com/products/digitaledge-insurance-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Cloud Console ](https://www.g2.com/products/google-cloud-console/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Informatica API Management ](https://www.g2.com/products/informatica-api-management/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PitchBook ](https://www.g2.com/products/pitchbook/reviews) Show More ![Mark S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark S.") MS Mark S. IT Support Specialist Computer & Network Security Small-Business (50 or fewer emp.) 3/12/2025 "Can be a valuable tool for a business" 4.5/5 What do you like best about D&B Hoovers? The vast amount of data that is included in the package to help get you the information you need. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? The price is be high for a small business to have to pay out. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? Saving time and effort versus having to do the manual research. We quickly pull large lists of contacts that we can add to our SMS and email marketing solutions. We can narrow by title, geography, and what type of contact information that's available for them. I attached a screenshot of what my portal looks like as I am an admin for our company. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-10936182/official_response/edit) Thank you so much for your kind words and honest feedback Mark! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! 3/18/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jasmin P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jasmin P.") JP Jasmin P. Senior Application Support Technician Enterprise (\> 1000 emp.) 4/8/2025 "I use D&B Hoovers to create accurate company accounts based on rep requests." 4.5/5 What do you like best about D&B Hoovers? The most helpful part of using D&B Hoovers is the quick access to verified company data, and a key upside is that it makes account creation faster. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? The least helpful is when an account cannot be found; the downside of there being a delay in account creation which will require additional time and effort to find alternative ways to get the account created. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? Keeping a control of the accounts in our system. Helps identify duplicate accounts and helps clean up our system’s data. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11028079/official_response/edit) Thank you so much for your honest and detailed feedback, Jasmin! I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Current UserValidated ReviewerIncentivizedSource: Seller invite AC Alex C. Sales Mid-Market (51-1000 emp.) 10/7/2025 "D&B Review" 2.5/5 What do you like best about D&B Hoovers? It clean and the organizational level detail at the account level is nice. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? Not the best data and inaccurate about what is happening at the account level Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? Account Organization Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11777301/official_response/edit) Thanks for the review, Alex! We're glad the clean interface and account-level detail are working for you. I’m sorry to hear the data accuracy hasn’t met expectations—that’s something we take seriously. If you're open to sharing more specifics, feel free to reach out to me directly at johnsonk@dnb.com, and I’d be happy to connect you with our product team. We truly appreciate your feedback and your partnership. Validated ReviewerIncentivizedSource: Seller invite TB Tim B. CEO Small-Business (50 or fewer emp.) 11/8/2024 "Oversold underperforming" 0/5 What do you like best about D&B Hoovers? Searching to pre-scrubbed information. It's strictly businesses that you search through so that part is easier. There's a lot of filters, so that's nice. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? The demo was not really that representative how it'd go. Really should have a trial period of even just 1 or 2 days. Bomboro or whatever it's called seemed to be meaningless, yet was the selling point Lots of leads ended up being the same business but different depts or businesses that were active, but there was no actual business activity going on Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? Leads with filters for businesses Benefits me to have the information in one location. Problem is it didn't benefit me. I spent a lot of time trying to get data that I wanted, I ended up going back onto 2 different calls, and in the end I just needed to spend more time, you'll get the hang of it type response. You'd think with some professional help I'd have gotten off the phone with a list ready to load into my dialer. I already spent a good portion of the day trying to get what I was after with little results which defeats the purpose of paying $2,500 to make it easy and better. When I go out, pick a couple towns, do a google search of the type of business I'm targeting, I have done better in just 2 hours of work to get the same number of calls and the bonus is, I'll have a little info about each contact to cold call with giving me better success rates. I thought having the bomboro data finding a business who has been shown to go out and be actively seeking information on a service I'm providing, then my success rates should naturally go up, start talking about the service and I'd expect more of an "oh, well what is it you do with x,y,z" They were as cold as any cold call I've done. Doing the google search I could at least start out, hey I saw your review of X, it looked great! I'd love to talk a little more about that and getting more x's... Something that could be done with D&B's list, but then what is the point of paying $2,500? I may not know the business has done a google search on my services, but that really has not seemed to give any iota of help. That was the thing that sold me. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-10479259/official_response/edit) Hello Tim, thank you for taking the time to provide your feedback on D&B Hoovers. We were disappointed to read that you are not satisfied with the solution. Our product team would love to hear more specifics. Would you be willing to provide your contact details so we can be in touch to offer you a session with our product management team? My email is johnsonk@dnb.com Current UserValidated ReviewerSource: Organic ![Verified User in Law Practice](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Law Practice") UL Verified User in Law Practice Enterprise (\> 1000 emp.) 8/19/2025 "D&B Hoovers data is good for a high level review of a company, esp. one with multiple locations." 3.5/5 What do you like best about D&B Hoovers? The family tree collections, esp. parent info. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? A. The search interface, which requires specific data before you can the choices, instead of letting me choose from the larger pool. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? Researching company location, business, ownership and employees info. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11572002/official_response/edit) Thanks for sharing your feedback! We're glad to hear the family tree and parent company insights are valuable for your research. We appreciate your note on the search interface—improving usability is a priority, and input like yours helps guide enhancements. It's great to know D&B Hoovers is supporting your company research needs effectively. Thanks again for your thoughtful review, we’re always working to make your experience even better! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Small-Business (50 or fewer emp.) 8/14/2025 "Great resource for brokers." 4.5/5 What do you like best about D&B Hoovers? I'm able to confirm additional data points for clients and ensure they are being represented accurately in the marketplace. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? Some data is limited or dated such as projected or reported revenues. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? Employee count and ownership information is helpful. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11544853/official_response/edit) Thank you for your review! We're glad D&B Hoovers is proving to be a valuable resource for brokers, helping confirm key data points and support accurate market representation. We appreciate your feedback on revenue data and are continuously working to improve the depth and freshness of our insights. Thanks again for your support! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 3/11/2025 "Perfet tool for looking up D&B Company Information" 4/5 What do you like best about D&B Hoovers? Hoovers are key in helping our teams navigate the complicated corporate hierarchy and ensuring we have the right account intelligence available to our sellers. It is also vital for our ability to find more information about our accounts, including firmographic and contacts, though we also use D&B Connect for some of these use cases. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? The biggest issue with hoovers is the lack of showing DNB numbers that are out of business or no longer valid. It hurts our ability to understand our entire book of business. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? - the ability to understand corporate structures of large companies - the ability to have the information we need to in order to sell Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-10931999/official_response/edit) Thank you so much for your honest feedback! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback regarding some of the inaccuracies of the DUNS numbers. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") UM Verified User in Manufacturing Enterprise (\> 1000 emp.) 4/1/2025 "DB Hoovers review" 3.5/5 What do you like best about D&B Hoovers? ability to create target lists based on multiple criteria. Website keyword filter has been quite impressive for a more targeted list. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? When uploading and matching company lists if I do not have a duplicate of company name column D&B overwrites company name which then makes my data analysis and joining with other sources more difficult. I forgot about this last time and had to retrace my steps to recover original names. Our sales people do not always use legal company names. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? Creating prospect lists (first high level cut at least), matching account data to industry to perform segmentation analysis Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11002882/official_response/edit) Thank you for your honest feedback on D&B Hoovers! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (like the duplicate issue). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jack S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jack S.") JS Jack S. Fiber Solutions Consultant Enterprise (\> 1000 emp.) 3/11/2025 "The Height of prospecting" 5/5 What do you like best about D&B Hoovers? Hoovers makes it easy to target specific verticals and reach customer contacts I wouldn't be able to otherwise. It offers valuable market research and insight Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? I wish there was a more accurate way to transfer knowledge from hoovers to salesforce or make notes on an in database prospecting feature. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? Helps me get more accurate and direct dials than our in-company database, works with Verticals better than other CSRs. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-10932084/official_response/edit) Thank you so much for your kind words, Jack! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback regarding an easier integration to maintain accuracy. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Current UserValidated ReviewerIncentivizedSource: Seller invite RS Robert S. Sales Development Manager Small-Business (50 or fewer emp.) 11/3/2024 "With D&B Hoovers you can find company details very quickly" 5/5 What do you like best about D&B Hoovers? This tool makes it much easier to find other people within an organization. Plus the inbox makes it easy to see previous messages going back as you want. We really like D&B Hoovers because we have benefited greantly from the tool with searching for past employers. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? I don't like the inability to select many contacts at once extract a list of potential clients. It would also be nice if the link to the material would appear immediately without request more information. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? This tool allows me to start connecting to build a relationship of trust. Without trust ratings, you have nothing. Plus, email companigns are set up in a second. And transparency is powerful too! The inbos makes it easy to see past messages as far as you want. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-10446880/official_response/edit) Thank you so much for your kind words, Robert! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about D&B Hoovers? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about D&B Hoovers ](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/discussions/new) ![Ann G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ann G.") AG Ann Green • Last activity over 4 years ago A lot of vendors have point of need contacts for questions, like chat, email and the 800 #. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) DM Debadutta Mishra • Last activity about 5 years ago How can I get the detailed industry category for any given company? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) [ View all Discussions ](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 16 months ### Average Discount 11% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/pricing) ## How much does D&B Hoovers cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 8 purchases. 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