--- title: D&B Hoovers Reviews meta\_title: 'D&B Hoovers Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 782 reviews by the users' company size, role or industry to find out how D&B Hoovers works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 782 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

# D&B Hoovers Reviews & Product Details

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D&B Hoovers is the shortcut to reach buyers and win deals. D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help you… · Discover you opportune market · Prioritize your best prospects · Close more deals, faster The D-U-N-S Number Difference · 272M+ company profiles, with 37M+ corporate linkages and Decision HQ · 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location · 175+ targeting filters Reach your ideal buyer · Ideal Customer Profile and Total Addressable Market visualizations · 1st-party data integration · Bombora, Visitor Intelligence, and D&B Custom Intent data Spark conversations that resonate · Company news, org charts, tech infrastructure, and financial insights · Real-time opportunity triggers · Analyst research, competitive comparisons, industry forecasts Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder were built to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.

* * *

Product Website
D&B Hoovers
Seller
[Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet)
Discussions
[D&B Hoovers Community](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/discuss)
Languages Supported

Czech, Danish, German, English, Finnish, Croatian, Hungarian, Polish, Slovak, Slovenian, Serbian, Swedish, Chinese (Simplified), Chinese (Traditional)

Solution Type

All-in-One

Overview by
Kevin Johnson

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

1 month

[
View More Pricing Information
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/pricing)

Dun & Bradstreet Solutions
(1)

See how Dun & Bradstreet products can work together to solve real problems.

[
 ![Solution Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solution Avatar Image")

Growth, Risk, and Data Solutions

SolutionBy Dun & Bradstreet

](/sellers/dun-bradstreet/solutions/growth-risk-and-data-solutions)

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## D&B Hoovers Integrations
(5)

What do users say about integrations?

Verified by D&B Hoovers

[

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TS

Thanasis S.

Marketing Manager.

Small-Business (50 or fewer emp.)

11/12/2025

"Outstanding Segmentation and Accurate Data for Effective ABM"

4.5/5

What do you like best about D&B Hoovers?

What I appreciate most is the outstanding high-fidelity segmentation, which makes it possible to build highly relevant ABM (Account-Based Marketing) audiences. The quality of the data helps lower bounce rates and guarantees that contact information is accurate right from the initial interaction. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

What I find most challenging is the overwhelming amount of data that comes from having so many filters. This can easily lead to analysis paralysis, especially if you don't have a clear Ideal Customer Profile (ICP) strategy in place. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

This tool provides a competitive edge by enabling you to model the Total Available Market (TAM) and Ideal Customer Profile (ICP) with exceptional accuracy. As a result, campaigns can be targeted exclusively at the most promising segments, which helps maximize ROI and drive faster revenue growth. Review collected by and hosted on G2.com.

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Response from Kevin Johnson of D&B Hoovers

[Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11951095/official_response/edit)

Hi Thanasis, thank you for sharing your experience with D&B Hoovers. We’re glad to hear the segmentation capabilities and data accuracy are helping you build effective ABM audiences and improve campaign performance.

Your feedback on managing large datasets and avoiding analysis paralysis is valuable—we’ll keep working to make the process more streamlined. Thanks again for your review and for choosing D&B!

Validated ReviewerIncentivizedSource: Seller invite

KL

Korek L.

Sales Director

Small-Business (50 or fewer emp.)

11/10/2025

"Invaluable Financial Insights for Sales Directors"

4.5/5

What do you like best about D&B Hoovers?

There are certain features I prefer over others, particularly the financial and credit information, as well as the segmentation filters. For instance, I find the financial information especially valuable because, as a sales director, it is essential for me to assess a company's financial health before making a significant, long-term investment. Hoovers offers this level of detail, which I greatly appreciate. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Hoovers is a highly powerful tool, though it does come with a steep and complex learning curve at first. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

It is an excellent sales tool at a strategic level, offering much more than just prospecting capabilities. It has significantly helped us turn blind prospecting into a well-founded market strategy and mitigate risks. Additionally, it has proven extremely valuable for the sales intelligence functions we required. Review collected by and hosted on G2.com.

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Response from Kevin Johnson of D&B Hoovers

[Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11939341/official_response/edit)

Hi Korek, thanks for your thoughtful review! We’re glad to hear that the financial and credit insights in D&B Hoovers are helping you make more informed, strategic decisions.

We appreciate your note on the learning curve—your feedback helps us continue improving the user experience. Thanks again for choosing D&B!

Validated ReviewerIncentivizedSource: Seller invite

 ![annpurna S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "annpurna S.")
AS

annpurna S.

Marketing Data Ops Lead

Computer Software

Enterprise (\> 1000 emp.)

7/3/2025

"Reliable Platform for Account Insights and Prospecting"

4.5/5

What do you like best about D&B Hoovers?

As a Data Operations Manager, we use D&B Hoovers daily for account enrichment. One of the most valuable features is its corporate hierarchy and family tree view, which I find far more comprehensive than what's available in ZoomInfo or Lusha.

We also rely on Hoovers to retrieve D-U-N-S numbers for every account, which is a key part of our enrichment process.

Additionally, we’ve implemented D&B Connect and created automated workflows that sync updated firmographic data directly into our systems—making the entire process efficient and reliable. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

we’ve observed data discrepancies between Hoovers and D&B Connect—in some cases, Hoovers shows one set of details, while Connect provides different or incomplete information for the same D-U-N-S.

While the platform is powerful, resolving these inconsistencies would improve reliability and trust in the data Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

As a Data Operations Manager, we use D&B Hoovers regularly for account enrichment and corporate hierarchy validation. One of the standout features is the detailed company hierarchy view, which offers more clarity than other platforms like ZoomInfo or Lusha. We also use Hoovers to fetch D-U-N-S numbers for accounts.

We've implemented D&B Connect for automated enrichment workflows, which helps streamline data updates into Salesforce Review collected by and hosted on G2.com.

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Response from Kevin Johnson of D&B Hoovers

[Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11359391/official_response/edit)

Thank you for your review of D&B Hoovers, Annpurna! We're glad to hear it's been a reliable tool for account enrichment and that features like the corporate hierarchy view and D-U-N-S retrieval have been especially valuable. We appreciate your feedback on data consistency between Hoovers and D&B Connect—it's insights like yours that help us continue to improve. Thanks again for sharing your experience!

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing")
UM

Verified User in Manufacturing

Mid-Market (51-1000 emp.)

2/18/2026

"D&B Hoovers for Market Analysis and Sales Strategies"

4.5/5

What do you like best about D&B Hoovers?

The ability to create lists and export thorough data into CSV/Excel, which makes it easier to sort and analyze data. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

The set amount of credits/companies you can export from the platform on an annual basis. I understand that you can top-up the credits, but I think there should be a subscription tier which gives you unlimited exports. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

Market analysis, competitor landscape. This allows us to create go-to-market strategies. Review collected by and hosted on G2.com.

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Response from Kevin Johnson of D&B Hoovers

[Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12379950/official_response/edit)

Thank you for sharing your experience with D&B Hoovers. We’re glad to hear that the list‑building and data export features are supporting your market and competitive analysis efforts. We appreciate your feedback regarding export credit limits as well; input like this helps our team evaluate potential enhancements and subscription options. We're committed to ensuring Hoovers continues to support your go‑to‑market strategy needs, and we value you as a current user.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

AM

A M.

Research analyst

Small-Business (50 or fewer emp.)

2/3/2026

"Great Company Details, but Leadership Info Could Be More Accurate"

3.5/5

What do you like best about D&B Hoovers?

Company info - revenue, address, branch locations, corporate structure, etc. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Not the most accurate leadership and employee contact info. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

I find Hoovers to be the most helpful in terms of showing the locations of company and their branches. Review collected by and hosted on G2.com.

Show More

Response from Kevin Johnson of D&B Hoovers

[Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12304235/official_response/edit)

Hi there, thanks for the feedback. Glad to hear the company details and branch information in D&B Hoovers are valuable for your research. I appreciate you calling out the leadership and contact accuracy pieces and we’ll note that. Thanks again for taking the time to share your review.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

HN

Harshit N.

HR Operations Manager

Small-Business (50 or fewer emp.)

11/2/2025

"Excellent Global Mapping and Validation, But Too Much Irrelevant Prospecting Data"

4.5/5

What do you like best about D&B Hoovers?

I really appreciate the ability to map subsidiary entities and their relationships on a global scale, as well as the features that allow for verifying ownership structures to ensure compliance. Additionally, the high level of accuracy in company validation is impressive, and I enjoy using it because everything functions smoothly. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I dont like the overload of prospecting information that is not relevant to our role. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

This tool is used for sales intelligence, allowing me to map detailed panoramas and utilize the AI sales assistant to refine queries and build lists of candidates or consulting firms. As a result, it has become indispensable for ensuring data accuracy and supporting talent planning. Overall, my experience with it has been excellent. Review collected by and hosted on G2.com.

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Response from Kevin Johnson of D&B Hoovers

[Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11896570/official_response/edit)

Thanks for sharing your experience with D&B Hoovers, Harshit. We’re glad to hear the global mapping and validation features are supporting your compliance and planning efforts effectively.

We appreciate your feedback on prospecting data relevance—it’s helpful as we continue refining the platform to better suit different roles. Thanks again for your review and for choosing D&B!

Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Enterprise (\> 1000 emp.)

1/27/2026

"Convenient for Adding Contacts, but Data Can Be Out of Date"

2.5/5

What do you like best about D&B Hoovers?

We use sfdc and have the D&B plugin. 90% of how I use it, is for adding contacts, which is quite convenient. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I find that the contacts sometimes tend to be out of date. I may add contact(s) and learn that they aren't in fact with that company any longer. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

D&B is a good way to find new contacts within an organization to target, and easily add them to salesforce via the integration Review collected by and hosted on G2.com.

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Response from Kevin Johnson of D&B Hoovers

[Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12263231/official_response/edit)

Hi there, thank you for taking the time to share your experience. It’s great to hear the Salesforce integration makes it easy to add contacts as part of your process. I appreciate your note about some contact information being out of date. Feedback like this helps us keep improving. Thanks again for using D&B in your outreach work.

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Mazen A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mazen A.")
MA

Mazen A.

Director Sales, Commercial, and Account Management

Small-Business (50 or fewer emp.)

7/30/2025

"D&B Hoovers"

4/5

What do you like best about D&B Hoovers?

Comprehensive company data – Access to millions of detailed company profiles worldwide.

Advanced search & filtering – Ability to quickly find prospects that match precise criteria.

Accurate contact information – Reliable decision-maker names, emails, and phone numbers.

Ease of use – User-friendly interface that makes prospecting faster and more efficient.

Integration options – Smooth syncing with CRM tools like Salesforce or Microsoft Dynamics.

Market insights – Real-time industry news, financials, and competitor analysis. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

Data accuracy gaps – Some contact info or company details can be outdated.

Cost – Subscription pricing can be high for smaller teams.

Limited coverage for certain regions or industries – Especially smaller or niche markets.

Learning curve – Advanced search and filtering can feel complex at first.

Speed – Searches or exports can sometimes be slow during peak hours.

CRM integration quirks – Occasional sync errors or missing fields when connecting to other platforms. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

1. Problem: Finding Quality Leads

Solution: D&B Hoovers provides advanced filters and access to millions of companies and verified contacts.

Benefit: Users save time identifying the right leads and improve sales conversion rates.

2. Problem: Incomplete or Outdated Company Information

Solution: Data is continuously updated from D&B’s global Data Cloud.

Benefit: Users make better-informed decisions with trusted, up-to-date company data.

3. Problem: Lack of Market Visibility

Solution: Industry and market reports help users understand broader trends.

Benefit: Businesses can strategically position themselves and adjust go-to-market plans. Review collected by and hosted on G2.com.

Show More

Response from Kevin Johnson of D&B Hoovers

[Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11412862/official_response/edit)

Thanks so much for your detailed review, Mazen! We're thrilled to hear that the comprehensive data, advanced search capabilities, and CRM integration are helping streamline your prospecting and decision-making. We appreciate your honest feedback on areas like data accuracy and integration quirks—your insights are invaluable as we continue to improve.

Thanks again for being a part of the D&B Hoovers community—we’re committed to making your experience even better!

8/15/2025
Validated ReviewerIncentivizedSource: G2 invite

AS

Arsi S.

Executive Member

Mid-Market (51-1000 emp.)

11/2/2025

"User-Friendly and Cost-Effective Solution That Exceeds Expectations"

4.5/5

What do you like best about D&B Hoovers?

D&B Hoovers stands out for its exceptional ease of use and affordability. Its intuitive design allows users of all technical skill levels to navigate and manage collaborations effectively, without a steep learning curve. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

I have not encountered any issues so far. This tool assists us in generating lists for reaching out to new clients and fits our requirements seamlessly, which has helped lower both the time and financial obstacles that are usually linked to these kinds of systems. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

D&B Hoovers provides me with all the initial information I typically look for about companies to establish a solid foundation. It's also ideal for conducting preliminary research on potential clients for my organization. Review collected by and hosted on G2.com.

Show More

Response from Kevin Johnson of D&B Hoovers

[Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11895895/official_response/edit)

Hi Arsi, thank you for sharing your experience with D&B Hoovers. We’re thrilled to hear the platform’s ease of use and affordability have exceeded your expectations and helped streamline your outreach efforts.

We appreciate your feedback and your business—thanks for choosing D&B!

Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Utilities](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Utilities")
EU

Verified User in Utilities

Small-Business (50 or fewer emp.)

2/3/2026

"Incredibly Helpful Team with Fast, Responsive Support"

4/5

What do you like best about D&B Hoovers?

So far everyone I have worked with has been incredibly helpful and are very quick to respond whenever I have any issues. Review collected by and hosted on G2.com.

What do you dislike about D&B Hoovers?

When we were scheduled to have a demo, it seemed to be very unprepared, and we were not able to get through everything. Review collected by and hosted on G2.com.

What problems is D&B Hoovers solving and how is that benefiting you?

We use D&B to assist with finding new customers and to get up to date information on our current customers. Review collected by and hosted on G2.com.

Show More

Response from Kevin Johnson of D&B Hoovers

[Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12304865/official_response/edit)

Hi there, thanks for sharing your feedback. Great to hear the team has been helpful and responsive whenever you’ve needed support. I appreciate you mentioning the demo experience as well and we’ll make sure that gets noted. Thanks again for taking the time to leave a review.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about D&B Hoovers? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about D&B Hoovers
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/discussions/new)

 ![Ann G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ann G.")
AG

Ann Green
•
Last activity over 4 years ago

A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800)

DM

Debadutta Mishra
•
Last activity about 5 years ago

How can I get the detailed industry category for any given company?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company)

[
View all Discussions
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## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

16 months

### Average Discount

11%

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/pricing)

## How much does D&B Hoovers cost?

Data powered by [BetterCloud](https://www.bettercloud.com).

Estimated Price

### $$k - $$k

Per Year

Based on data from 8 purchases.

Get Price Estimate

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##### 
##### D&B Hoovers Features

Data Availability

Contact Data Availability

Company Data Availability

Industry Research Availability

Data Accuracy

Contact Data Accuracy

Company Data Accuracy

Features

Lead Builder

Integration to CRM/Marketing Automation

Data Cleaning/Enrichment

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Internationalization

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Reporting/Dashboards

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