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# D&B Hoovers vs LinkedIn Sales Navigator Comparison - What are their main differences?

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D&B HooversSales Navigator[+ Add Product](#)

Pricing

**D&B Hoovers**
Free Trial

No pricing available

**LinkedIn Sales Navigator**
Free Trial

**Contact Us** · Core

**Contact Us** · Advanced

**Contact Us** · Advanced Plus

**Pricing Insights**
from reviews

Perceived Cost

**D&B Hoovers**
$$$$$

**LinkedIn Sales Navigator**
$$$$$

Average Discount

**D&B Hoovers**
11%2% more

**LinkedIn Sales Navigator**
9%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
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Time to Implement

**D&B Hoovers** 6 months
Based on 100 responses

**LinkedIn Sales Navigator** 6 months
Based on 100 responses

Return on Investment

**D&B Hoovers** 6 months
Based on 100 responses

**LinkedIn Sales Navigator** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**D&B Hoovers**

Ease of Use (51)

Contact Information (50)

Outdated Data (32)

Inaccurate Data (24)

**LinkedIn Sales Navigator**

Lead Generation (110)

Ease of Use (96)

Expensive (53)

Missing Features (40)

Integrations

**D&B Hoovers**
Not enough data

**LinkedIn Sales Navigator**
[

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6sense Revenue Marketing

](https://www.g2.com/products/6sense-revenue-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image")

Apollo.io

](https://www.g2.com/products/apollo-io/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_16082973aa4de2f6dabe8d5b0b6ae948/callhippo.png "Product Avatar Image")

CallHippo

](https://www.g2.com/products/callhippo/reviews)[

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Cognism

](https://www.g2.com/products/cognism/reviews)[
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](https://www.g2.com/products/linkedin-sales-navigator/integrations)

Screenshots

**D&B Hoovers**
 ![D&B Hoovers screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/117693/Hoovers---Desktop.PNG)

**LinkedIn Sales Navigator**
 ![LinkedIn Sales Navigator screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/35893/Homepage-Redesign---Populated-State-_2_.png)

**Ratings**
from reviews

Meets Requirements

**D&B Hoovers**

**7.9** /10

Based on 659 responses

**LinkedIn Sales Navigator**

**8.7** /10

Based on 1,818 responses

Ease of Use

**D&B Hoovers**

**8.3** /10

Based on 668 responses

**LinkedIn Sales Navigator**

**8.6** /10

Based on 1,845 responses

Ease of Setup

**D&B Hoovers**

**8.4** /10

Based on 283 responses

**LinkedIn Sales Navigator**

**8.9** /10

Based on 547 responses

Ease of Admin

**D&B Hoovers**

**8.1** /10

Based on 184 responses

**LinkedIn Sales Navigator**

**8.7** /10

Based on 284 responses

Quality of Support

**D&B Hoovers**

**8.0** /10

Based on 561 responses

**LinkedIn Sales Navigator**

**8.1** /10

Based on 1,481 responses

Has the product been a good partner in doing business?

**D&B Hoovers**

**8.1** /10

Based on 183 responses

**LinkedIn Sales Navigator**

**8.2** /10

Based on 281 responses

Product Direction (% positive)

**D&B Hoovers**

**7.2** /10

Based on 649 responses

**LinkedIn Sales Navigator**

**7.9** /10

Based on 1,763 responses

**Features**
ratings from reviews

Sales Intelligence

**7.6** /10

Based on 539 responses

**8.2** /10

Based on 1,541 responses

AI Sales Assistant

**8.3** /10

Based on 65 responses

Not enough data

Buyer Intent Data Providers

Not enough data

**8.4** /10

Based on 127 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
31.5%

Mid-Market(51-1000 emp.)
30.7%

Enterprise(\> 1000 emp.)
37.8%

Small-Business(50 or fewer emp.)
31.5%

Mid-Market(51-1000 emp.)
30.7%

Enterprise(\> 1000 emp.)
37.8%

Small-Business(50 or fewer emp.)
32.8%

Mid-Market(51-1000 emp.)
48.3%

Enterprise(\> 1000 emp.)
19.0%

Small-Business(50 or fewer emp.)
32.8%

Mid-Market(51-1000 emp.)
48.3%

Enterprise(\> 1000 emp.)
19.0%

**Reviewers' Industry**

[![D&B Hoovers](https://images.g2crowd.com/uploads/product/hd_favicon/1513352418/dun-bradstreet-d-b-hoovers.svg "D&B Hoovers")](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews)
D&B Hoovers

Computer Software
15.2%

Information Technology and Services
10.4%

Financial Services
8.3%

Consumer Services
5.3%

Internet
4.5%

Other
56.3%

[![LinkedIn Sales Navigator](https://images.g2crowd.com/uploads/product/hd_favicon/1487565470/linkedin-sales-navigator.svg "LinkedIn Sales Navigator")](https://www.g2.com/products/linkedin-sales-navigator/reviews)
LinkedIn Sales Navigator

Computer Software
26.3%

Information Technology and Services
20.2%

Marketing and Advertising
8.1%

Internet
5.8%

Financial Services
3.5%

Other
36.1%

Alternatives

**D&B Hoovers Alternatives**

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha")

[
Lusha
](/products/lusha/reviews)

 ![Lead411](https://images.g2crowd.com/uploads/product/hd_favicon/b278674caab2afd14b15e04782404033/lead411.svg "Lead411")

[
Lead411
](/products/lead411/reviews)

**LinkedIn Sales Navigator Alternatives**

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![Seamless (formally Seamless.AI)](https://images.g2crowd.com/uploads/product/hd_favicon/9e6713083f7afe3c721cb824da88ba1c/seamless-formally-seamless-ai.svg "Seamless (formally Seamless.AI)")

[
Seamless (formally...
](/products/seamless-formally-seamless-ai/reviews)

 ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha")

[
Lusha
](/products/lusha/reviews)

## D&B Hoovers vs Sales Navigator FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between D&B Hoovers vs Sales Navigator?

Sales Navigator stands out for its higher G2 rating, larger review volume, and stronger Ease of Setup and Meets Requirements scores, while D&B Hoovers is favored for its comprehensive company data and accuracy.

| [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) | [Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) |
| --- | --- |
| 4.1/5 (782 reviews) | 4.4/5 (2,210 reviews) |
| Enterprise | Mid-Market |
| 8.4 | 9.0 |
| 8.0 | 8.1 |
| Accuracy (37 all-time mentions) | Features (44 all-time mentions) |

### How do the pricing models of D&B Hoovers and Sales Navigator compare?

Sales Navigator is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to D&B Hoovers.

- **D&B Hoovers:** Recent reviewers frequently cite pricing as a drawback, describing it as high for startups and noting frustration with credit expiration and perceived value.
- **Sales Navigator:** In recent reviews, many cite the platform as expensive, especially for small businesses, but also note that the results justify the cost for active users.
- **Switching reasons:** Reviewers mention switching away from D&B Hoovers due to pricing and credit limitations, while Sales Navigator's cost is a common reason for considering alternatives.

### What are the best alternatives to D&B Hoovers and Sales Navigator?

The top three alternatives to D&B Hoovers and Sales Navigator are Apollo.io, GTM Workspace - Powered by ZoomInfo, and Lusha.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [D&B Hoovers](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) | 4.1/5 (782 reviews) | Enterprise | Pricing often cited as high for startups and small businesses | Accuracy (37 all-time mentions) |
| [Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) | 4.4/5 (2,210 reviews) | Mid-Market | Frequently described as expensive, but justified for active prospecting | Features (44 all-time mentions) |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,779 reviews) | Small-Business | — | — |
| [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,108 reviews) | Mid-Market | — | — |
| [Lusha](https://www.g2.com/products/lusha/reviews) | 4.3/5 (1,665 reviews) | Mid-Market | — | — |

### Which Sales Intelligence features should I prioritize when comparing D&B Hoovers and Sales Navigator?

Buyers should prioritize Search, Data Accuracy, Integrations, Filtering, and Export Capabilities when comparing D&B Hoovers and Sales Navigator.

- **Search:** Search is the most frequently mentioned feature in reviews for both products, with D&B Hoovers receiving 13 all-time mentions for inefficient search functionality and Sales Navigator receiving 13 all-time mentions for filtering difficulty.
- **Data Accuracy:** D&B Hoovers is cited for Accuracy (37 all-time mentions) and Data Accuracy (36 all-time mentions); Sales Navigator is cited for Accuracy of Information (20 all-time mentions) and Data Accuracy (13 all-time mentions).
- **Integrations:** D&B Hoovers is mentioned in 14 reviews for integrations; Sales Navigator is frequently cited for integrations with Outreach (228 all-time mentions) and Lusha.
- **Filtering:** D&B Hoovers has 13 all-time mentions for poor filtering; Sales Navigator has 13 for filtering difficulty and 12 for complex filtering.
- **Export Capabilities:** D&B Hoovers reviewers mention limitations on exports and desire for more exportable data; Sales Navigator reviewers note lack of native export features and challenges with CRM integration.

### What are the pros and cons of D&B Hoovers vs Sales Navigator?

D&B Hoovers is strongest for comprehensive company data and accuracy, while Sales Navigator excels in advanced features and prospecting efficiency.

- **D&B Hoovers strengths:** Accuracy (37 all-time mentions), Data Accuracy (36), Contact Information (50), Ease of Use (51), Lead Generation (20), Integrations (14).
- **D&B Hoovers trade-offs:** Outdated Data (32), Inaccurate Data (24), Outdated Contacts (18), Inefficient Search Functionality (13), Poor Filtering (13), Missing Features (18), Pricing concerns in recent reviews.
- **Sales Navigator strengths:** Features (44 all-time mentions), Accuracy of Information (20), Data Accuracy (13), Advanced filters and prospecting tools, Integrations with Outreach and Lusha.
- **Sales Navigator trade-offs:** Filtering Difficulty (13), Complex Filtering (12), High cost cited in recent reviews, Limited export capabilities, Data accuracy dependent on user-updated profiles.

### Is D&B Hoovers or Sales Navigator better for small businesses?

Apollo.io is the leading small-business fit among the top alternatives, but between D&B Hoovers and Sales Navigator, Sales Navigator is better suited for small businesses based on segment data and reviewer sentiment.

- **D&B Hoovers:** Largest segment is Enterprise; recent small-business reviewers cite pricing as a barrier and note the platform is more tailored to larger organizations.
- **Sales Navigator:** Largest segment is Mid-Market, but recent small-business reviewers describe it as expensive yet effective for prospecting, with more positive sentiment for usability and value among small teams.

### Which Sales Intelligence platform has better integrations?

Sales Navigator is favored for integrations, especially with Outreach and Lusha, while D&B Hoovers has fewer integration mentions.

- **D&B Hoovers:** Integrations are mentioned in 14 reviews, with Salesforce cited in recent feedback.
- **Sales Navigator:** Outreach is mentioned in 228 reviews, and Lusha is cited in recent reviews as a key integration.

### How do D&B Hoovers and Sales Navigator compare on customer support?

Sales Navigator and D&B Hoovers are rated at parity for Quality of Support, with scores of 8.1 and 8.0 respectively, indicating similar reviewer satisfaction.

- **D&B Hoovers:** Reviewers describe support as responsive and helpful, with several citing efficient issue resolution and proactive communication, though some mention inconsistent experiences.
- **Sales Navigator:** Reviewers note helpful and responsive support, with positive feedback on enablement sessions and onboarding, though a few mention limited need for support due to platform intuitiveness.

### Which is easier to implement, D&B Hoovers or Sales Navigator?

Sales Navigator is rated higher for Ease of Setup, with a score of 9.0 versus D&B Hoovers' 8.4, indicating a smoother implementation experience.

- **D&B Hoovers:** Reviewers describe setup as straightforward and quick, with many citing easy onboarding and clear instructions, though some mention challenges with integrations.
- **Sales Navigator:** Reviewers consistently highlight the familiar interface, fast onboarding, and minimal setup time, with many able to start prospecting within hours.

### Which product has better Search?

Sales Navigator is favored for Search, with more advanced filters and higher reviewer satisfaction, while D&B Hoovers receives more mentions for inefficient search functionality.

- **D&B Hoovers:** 13 all-time mentions for inefficient search functionality and reviewer feedback citing a need for improved filtering and search UX.
- **Sales Navigator:** Advanced search filters are frequently praised in recent reviews, with 13 all-time mentions for filtering difficulty but higher overall satisfaction with search capabilities.