# D&B Hoovers vs LinkedIn Sales Navigator Comparison --- ## AI Generated Summary - **G2 reviewers report** that LinkedIn Sales Navigator excels in lead generation, particularly for identifying decision-makers and C-suite professionals. Users appreciate the advanced filters that allow for precise targeting, making it a favorite for daily prospecting activities. - **Users say** that D&B Hoovers provides a comprehensive platform for accessing company insights and details. Recent feedback highlights its effectiveness in targeting specific domestic revenue within various industries, which is particularly beneficial for organizations looking to segment markets. - **Reviewers mention** that LinkedIn Sales Navigator's ease of setup is a significant advantage, with many users noting a smooth onboarding experience. This contrasts with D&B Hoovers, where some users have reported challenges in configuration, impacting their overall satisfaction. - **According to verified reviews** , D&B Hoovers is praised for its quick registration process, especially for obtaining a D-U-N-S number. Users found the customer service responsive, which enhances the overall experience, although it may not match the extensive lead generation capabilities of LinkedIn Sales Navigator. - **Users highlight** that LinkedIn Sales Navigator's mobile user support is a strong point, allowing for effective lead management on the go. In comparison, D&B Hoovers has received mixed feedback regarding its mobile functionality, which may limit accessibility for some users. - **G2 reviewers indicate** that while both platforms offer valuable data, LinkedIn Sales Navigator outperforms D&B Hoovers in contact data accuracy and availability. Users have noted that the accuracy of leads sourced through LinkedIn is significantly higher, which is crucial for effective outreach and engagement. | | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | | **Total Reviews** | 782 | 2,209 | | **Largest Market Segment** | Enterprise (37.5% of reviews) | Mid-Market (48.3% of reviews) | | **Entry Level Price** | No pricing available | Contact Us | --- ## Top Pros & Cons ### D&B Hoovers Pros: - Ease of Use (51 reviews) - Contact Information (50 reviews) Cons: - Outdated Data (32 reviews) - Inaccurate Data (24 reviews) ### LinkedIn Sales Navigator Pros: - Lead Generation (110 reviews) - Ease of Use (96 reviews) Cons: - Expensive (53 reviews) - Missing Features (40 reviews) --- ## Ratings Comparison | Rating | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Meets Requirements** | 7.9 (661 reviews) | 8.7 (1812 reviews) | | **Ease of Use** | 8.3 (670 reviews) | 8.6 (1838 reviews) | | **Ease of Setup** | 8.4 (285 reviews) | 9.0 (540 reviews) | | **Ease of Admin** | 8.0 (183 reviews) | 8.7 (283 reviews) | | **Quality of Support** | 8.0 (563 reviews) | 8.1 (1477 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (182 reviews) | 8.2 (280 reviews) | | **Product Direction (% positive)** | 7.3 (651 reviews) | 7.9 (1758 reviews) | --- ## Pricing ### D&B Hoovers #### Entry-Level Pricing No pricing available #### Free Trial Yes ### LinkedIn Sales Navigator #### Entry-Level Pricing Plan: Core Price: Contact Us Key Features: - Advanced lead & company search - Alerts on your saved leads and accounts - Create Custom Lists [Browse all 3 editions](https://www.g2.com/products/linkedin-sales-navigator/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | 7.6/10 | 538 | | **LinkedIn Sales Navigator** | 8.2/10 | 1534 | #### Data Availability | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Contact Data Availability** | 7.1 (459 reviews) | 7.9 (1390 reviews) | | **Company Data Availability** | 8.1 (489 reviews) | 8.5 (1394 reviews) | | **Industry Research Availability** | 7.8 (462 reviews) ✓ Verified | 8.2 (1325 reviews) ✓ Verified | | **Technographic Data Availability** | 7.9 (92 reviews) | 7.8 (161 reviews) | #### Data Accuracy | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Contact Data Accuracy** | 6.5 (457 reviews) | 8.1 (1386 reviews) | | **Company Data Accuracy** | 7.3 (478 reviews) | 8.4 (1372 reviews) | | **Technographic Data Accuracy** | 7.8 (89 reviews) | 7.8 (158 reviews) | #### Agentic AI - Sales Intelligence | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Autonomous Task Execution** | 7.7 (23 reviews) | 7.8 (64 reviews) | | **Cross-system Integration** | 8.1 (23 reviews) | 7.9 (62 reviews) | | **Adaptive Learning** | 7.5 (23 reviews) | 8.1 (62 reviews) | | **Natural Language Interaction** | 7.7 (24 reviews) | 8.3 (61 reviews) | | **Proactive Assistance** | 8.0 (22 reviews) | 7.9 (63 reviews) | | **Decision Making** | 7.7 (24 reviews) | 8.2 (63 reviews) | #### Platform | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Internationalization** | 7.8 (202 reviews) | 8.5 (401 reviews) | | **User, Role, and Access Management** | Feature Not Available | 8.5 (427 reviews) ✓ Verified | | **Performance and Reliability** | 8.1 (254 reviews) | 8.7 (464 reviews) | | **Reporting/Dashboards** | 7.9 (228 reviews) ✓ Verified | 7.8 (424 reviews) ✓ Verified | | **Mobile User Support** | 7.3 (173 reviews) | 8.1 (406 reviews) ✓ Verified | | **APIs** | 7.4 (184 reviews) | Feature Not Available | #### Features | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Lead Builder** | 7.7 (368 reviews) | 8.5 (1342 reviews) | | **Integration to CRM/Marketing Automation** | 7.4 (327 reviews) | 7.7 (1090 reviews) | | **Data Cleaning/Enrichment** | 7.2 (343 reviews) ✓ Verified | 7.9 (451 reviews) | | **Data Segmentation/Filtering** | 7.6 (374 reviews) ✓ Verified | 8.2 (1286 reviews) ✓ Verified | | **Search** | 8.2 (470 reviews) ✓ Verified | 8.7 (1439 reviews) ✓ Verified | | **News/People Alerts** | 7.5 (362 reviews) ✓ Verified | 8.5 (1337 reviews) ✓ Verified | | **Connections** | Feature Not Available | 8.9 (1373 reviews) ✓ Verified | | **Reporting** | 7.6 (336 reviews) | 7.7 (1070 reviews) ✓ Verified | | **Messaging** | Feature Not Available | 8.2 (1354 reviews) ✓ Verified | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **LinkedIn Sales Navigator** | N/A | N/A | #### Lead Generation | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### AI Sales Assistant | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | 8.3/10 | 64 | | **LinkedIn Sales Navigator** | N/A | N/A | #### Lead Facilitation | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Customer-facing Chatbot** | Feature Not Available | Not enough data | | **Lead Qualification** | Feature Not Available | Not enough data | | **Lead Follow-up** | Feature Not Available | Not enough data | | **Meeting Scheduling ** | Feature Not Available | Not enough data | #### Organization | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Opportunity and Pipeline Management ** | Feature Not Available | Not enough data | | **Data Entry** | 8.4 (52 reviews) | Not enough data | | **Integrations / APIs** | 8.3 (47 reviews) | Not enough data | #### Performance Analysis | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Coaching ** | Feature Not Available | Not enough data | | **Peformance Tracking** | Feature Not Available | Not enough data | #### Sales Analysis | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **ROI Forecasting ** | Feature Not Available | Not enough data | | **Sales Forecasting ** | Feature Not Available | Not enough data | #### Generative AI | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **AI Text Generation** | 8.0 (29 reviews) | Not enough data | | **AI Text Summarization** | 8.4 (29 reviews) | Not enough data | #### Agentic AI - AI Sales Assistant | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Buyer Intent Data Providers | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **LinkedIn Sales Navigator** | 8.4/10 | 127 | #### Data Availability | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Contact Data Availability** | Not enough data | 8.4 (123 reviews) | | **Account Data Availability** | Not enough data | 8.7 (123 reviews) | | **Offline Data** | Not enough data | 7.4 (113 reviews) | #### Platform Additional Functionality | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Integrations** | Not enough data | 8.5 (124 reviews) | | **Topic Customization** | Not enough data | 8.3 (119 reviews) | | **Natural Language Processing (NLP)** | Not enough data | 8.3 (110 reviews) | | **Alerts** | Not enough data | 8.6 (118 reviews) | | **Real-time Intent** | Not enough data | 8.5 (118 reviews) | ### Lead Mining | Product | Score | Reviews | |---|---|---| | **D&B Hoovers** | N/A | N/A | | **LinkedIn Sales Navigator** | N/A | N/A | #### Agentic AI - Lead Mining | Feature | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Unique to D&B Hoovers (2):** [Lead Mining Software](https://www.g2.com/categories/lead-mining), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) **Unique to LinkedIn Sales Navigator (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) --- ## Reviewer Demographics ### By Company Size | Segment | D&B Hoovers | LinkedIn Sales Navigator | |---|---|---| | **Small-Business** | 31.8% | 32.8% | | **Mid-Market** | 30.7% | 48.3% | | **Enterprise** | 37.5% | 19.0% | ### By Industry #### D&B Hoovers - **Computer Software:** 15.1% - **Information Technology and Services:** 10.4% - **Financial Services:** 8.2% - **Consumer Services:** 5.7% - **Internet:** 4.5% - **Marketing and Advertising:** 3.7% - **Management Consulting:** 3.2% - **Insurance:** 2.9% - **Manufacturing:** 2.4% - **Accounting:** 1.9% - **Other:** 42.0% #### LinkedIn Sales Navigator - **Computer Software:** 26.3% - **Information Technology and Services:** 20.2% - **Marketing and Advertising:** 8.1% - **Internet:** 5.8% - **Financial Services:** 3.5% - **Staffing and Recruiting:** 2.4% - **Market Research:** 1.6% - **Telecommunications:** 1.5% - **Information Services:** 1.5% - **Computer & Network Security:** 1.4% - **Other:** 27.8% --- ## Alternatives ### Alternatives to D&B Hoovers - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9696 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9107 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1664 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (356 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1354 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1372 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews) ### Alternatives to LinkedIn Sales Navigator - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9696 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9107 reviews) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1664 reviews) - [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews) - [Salesgenie by Data Axle](https://www.g2.com/products/salesgenie-by-data-axle/reviews) — 4.3/5 stars (356 reviews) - [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1372 reviews) - [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1354 reviews) --- ## Top Discussions ### D&B Hoovers - Title: [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) — 1 comment, 1 upvote > **Top comment:** "Thank you for your question about D&B Hoovers. On any company profile, we list the associated industry directly under the bolded company name. It is located..." - Title: [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) — 1 comment, 1 upvote > **Top comment:** "Contacts are accessible for marketing " - Title: [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) — 1 comment *(includes official response)* > **Top comment:** "Yes, D&B Hoovers continues to expand our coverage. In the last 12 months, we increased our global company universe by 25 million and most of this growth came..." - Title: [How can I buy access to download the contacts](https://www.g2.com/discussions/26987-how-can-i-buy-access-to-download-the-contacts) — 1 comment > **Top comment:** "Subscriptions automatically include the ability to download contacts without emails or direct dial phone numbers. You can unlock the ability to download..." - Title: [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "D&B Hoovers is a cloud-based sales intelligence solution that leverages the world's largest set of business data and analytical insights to help sales and..." ### LinkedIn Sales Navigator - Title: [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) — 6 comments > **Top comment:** "To target the right set of accounts and generate leads" - Title: [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) — 5 comments, 2 upvotes > **Top comment:** "The feature to find people from a specific persona across all targeted companies is very useful. To get started, open a company page on LinkedIn Sales..." - Title: [The LinkedIn site is unclear. What are the additional features when upgrading to premium?](https://www.g2.com/discussions/advantages) — 3 comments, 1 upvote > **Top comment:** "when upgrading you get a full list..." - Title: [InMail Usage](https://www.g2.com/discussions/inmail-usage) — 3 comments, 1 upvote > **Top comment:** "My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly. I've been contacted on..." - Title: [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) — 2 comments, 1 upvote > **Top comment:** "Mapping the right prospects and building meaningful connections !" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dun-bradstreet-d-b-hoovers-vs-linkedin-sales-navigator)