[ D&B Hoo... Reviews ](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) [ D&B Hoo... Reviews ](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews) # D&B Hoovers Pricing Overview [Editedit](https://my.g2.com/dun-bradstreet-d-b-hoovers/pricings) Free Trial ## D&B Hoovers Pricing Key Insights Last updated on Jul 27, 2026 * * * D&B Hoovers offers a **free trial**. Information about D&B Hoovers pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase D&B Hoovers must be conducted with the seller. * * * Rated 4.1 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Pricing information for D&B Hoovers is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase D&B Hoovers must be conducted with the seller. Pricing information was last updated on August 02, 2021 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 16 months ### Average Discount 11% ### Perceived Cost $$$$$ ## How much does D&B Hoovers cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 8 purchases. Get Price Estimate ## D&B Hoovers Pricing FAQs Generated using AI Who is D&B Hoovers pricing best suited for? D&B Hoovers's pricing is best suited for mid-market and enterprise B2B sales and marketing teams with dedicated budgets for sales intelligence. G2 reviewers from industries including financial services, insurance, manufacturing, IT, and outsourcing report strong ROI when using D&B Hoovers for account-based marketing, territory planning, and decision-maker prospecting at scale. Small business reviewers frequently acknowledge value but flag affordability as a barrier, making D&B Hoovers's pricing less accessible for early-stage startups or solo operators. G2 reviews of D&B Hoovers suggest the credit model particularly suits teams doing targeted outreach rather than high-volume bulk exports, where credit costs escalate quickly. What are the key differences between the free and paid versions of D&B Hoovers? D&B Hoovers does not offer a permanent free tier. According to G2's pricing data for D&B Hoovers, a free trial is available, though G2 reviewers note the trial limits access to contact details, with one reviewer specifically flagging that contact information is grayed out during the trial period. D&B Hoovers's paid plans unlock full contact data, advanced filtering, list exports, CRM integrations with Salesforce and other platforms, credit-based contact downloads, intent data via Bombora, and AI-driven prospecting features. Enterprise needs are served through custom quotes. Reviewers consistently identify contact reveal credits and export volume as the core differentiators between trial access and fully licensed D&B Hoovers subscriptions. Is D&B Hoovers considered good value for its pricing? G2 reviews of D&B Hoovers present a split picture on value. High-rating reviewers across mid-market and enterprise segments consistently praise data depth, firmographic accuracy, CRM integration, and decision-maker contact quality, with several noting they would pay out of pocket. However, cost complaints appear in a large share of reviews across all segments, making it one of the most frequently cited drawbacks. G2 reviewers also flag credit-based pricing, expiring credits, and add-on charges for email access as friction points. Compared to ZoomInfo and LinkedIn Sales Navigator, which appear in reviews, D&B Hoovers is positioned as a premium-tier investment best justified when data quality and corporate hierarchy depth are priorities. ## Top-Rated Alternatives [ ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") Apollo.io 4.7/5(9,792) ](https://www.g2.com/products/apollo-io/reviews) [ ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,110) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Lusha](https://images.g2crowd.com/uploads/product/hd_favicon/6876404e301dabd0ecc3ea2525b2fedd/lusha.svg "Lusha") Lusha 4.3/5(1,665) ](https://www.g2.com/products/lusha/reviews) [ View All Alternatives ](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/competitors/alternatives) ## D&B Hoovers Pricing Reviews (2) AW Archard W. Marketing Manager Mid-Market (51-1000 emp.) 10/29/2025 "Exceptional for Discovering Unique Leads and Closing Deals" 5/5 What do you like best about D&B Hoovers? I value the ability to discover unique location entities that are not usually included in our internal D&B database. Additionally, I find it helpful that I can search for particular individuals. I also like that the filtering tools give me the flexibility to access either very broad or highly specific datasets, depending on my needs. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? My overall experience with D&B Hoovers has been excellent, as it has fulfilled all our requirements. The software has been particularly helpful for me in managing our customer database. We have successfully closed several deals by using it to find the right contacts. Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? Our sales team mainly relies on it for decision-making, as it provides a wide range of resources to research potential clients and partners. We are able to create lists of prospects based on their industry, which proves extremely helpful for targeted and selective marketing. Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-11880237/official_response/edit) Thank you for sharing your experience with D&B Hoovers, Archard! We’re glad to hear the platform’s filtering tools and ability to uncover unique entities have helped your team close deals and manage your customer database effectively. We appreciate your feedback and your business, thanks for choosing D&B! Validated ReviewerIncentivizedSource: Seller invite ![Sonny L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sonny L.") SL Sonny L. VP of Sales/Marketing Small-Business (50 or fewer emp.) 5/26/2026 "Large Dataset, but Bugs and Poor Support as well as out dated contacts Undermine Value" 1/5 What do you like best about D&B Hoovers? I really like that they hey a large data set. Review collected by and hosted on G2.com. What do you dislike about D&B Hoovers? The customer support is terrible. There are bugs that can cause you to lose contacts you already paid for. Their billing date changes almost every month, so you’re not really getting the full window to use your credits. With how the credits work, you’re really only getting about 75 leads per month, not actually 150.you will spend hours on the line with them Review collected by and hosted on G2.com. What problems is D&B Hoovers solving and how is that benefiting you? It is giving me sum leads but it is more of a headache then its worth Review collected by and hosted on G2.com. Show More Response from Kevin Johnson of D&B Hoovers [Editedit](https://www.g2.com/survey_responses/d-b-hoovers-review-12875077/official_response/edit) Appreciate the candid feedback, Sonny. We’re glad the dataset is delivering value, though we understand how issues with contacts, billing consistency, and support can impact the experience. That’s not where we want things landing, and we’re taking a closer look internally. 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