AdRoll ABM (Formerly RollWorks) Reviews & Product Details

The ease of use and the reach and value AdRoll ABM (Formerly RollWorks) provides on the targeted ads. I also appreciate the onboarding and customer support, which are crucial especially at the beginning stages of implementation. Review collected by and hosted on G2.com.

The sales enablement capabilities could be improved/expanded. Review collected by and hosted on G2.com.

It is a great platform for programmatic display targeting of accounts layered with job functions/seniority. The CPM and CPC has been more effective than other platforms similar to it. The distribution between accounts has been good and the targeting overall is precise. Review collected by and hosted on G2.com.

Would have liked to have the ability to layer job titles on top of the accounts but that was not possible. Review collected by and hosted on G2.com.

In my experience, the most valuable feature of RollWorks is the trending accounts, rather than the targeted accounts or those displaying intent from third parties. The trending accounts make it easier to guide marketing efforts toward sales, helping to connect with the right companies. Review collected by and hosted on G2.com.

To be honest, I find RollWorks to be somewhat complex, and it takes some time to become familiar with how it works. Additionally, I often struggle to identify the contact information for accounts that are engaged or appear to be interested. Review collected by and hosted on G2.com.

AdRoll ABM has essentially redefined how our team and company tackles B2B advertising. The CRM connection allows us to track key accounts in real time, reviewing their online behavior, landing page visits, keywords searched relevant to our business and how often they interact with our digital advertising. We review changes daily in the system and can easily access insights of target accounts for efficient advertising. Review collected by and hosted on G2.com.

AdRoll ABM does take some time to integrate its capabilities based on your company's privacy policy, but once integration is complete, the communication between systems is seamless. Review collected by and hosted on G2.com.

AdRoll UI is pretty simple and easy to understand. The campaign setup is relatively simple and turnkey. It doesn't take me too much time to put things together. And I appreciate the CRM integrations. Review collected by and hosted on G2.com.

The customer and account lists can sometimes be found in separate locations, depending on the type of campaign you're setting up. Combining them isn't very intuitive, and I needed some time to figure it out by consulting with my representatives. The tabs can be a little dense and difficult to find everything. Review collected by and hosted on G2.com.

Easy to use, easy to execute. Everything is laid out well and easy to navigate. Review collected by and hosted on G2.com.

I found that we didn't see a high ROI from it. While it is easy to use, it can be very expensive to test and run experiments. Review collected by and hosted on G2.com.

I like that we're able to set and forget with AdRoll ABM (Formerly RollWorks), and when we want to check how things are doing, the analytics are great. I appreciate how user-friendly it is. We love that it integrates with Attribution App. The initial setup was easy, and it does the job well. Review collected by and hosted on G2.com.

Nothing! Review collected by and hosted on G2.com.

The built in ability to create ads in the correct format right in the dashboard Review collected by and hosted on G2.com.

Navigating around the AdRoll platform can be confusing if you're not a regular user Review collected by and hosted on G2.com.

The HubSpot integration, job-role targeting, ICP scoring, and the ability to deanonymize account traffic make it much easier for us to measure performance and clearly communicate the value of our efforts to leadership. Review collected by and hosted on G2.com.

Some parts of the UX feel clunky and dated. For example, after launching a new campaign, I get kicked back to the main dashboard instead of being redirected to the campaign list. Review collected by and hosted on G2.com.

The biggest upside is how easy and user-friendly the site is. I really appreciate having a simpler form to work through while still leveraging the platform. Review collected by and hosted on G2.com.

It takes a while to review the accounts when you are running the intent data portion, and exporting the list also takes longer than I’d like. Review collected by and hosted on G2.com.