AdRoll ABM (Formerly RollWorks) Reviews & Product Details

AdRoll ABM makes retargeting and account-based marketing incredibly straightforward. The unified dashboard helps us run display campaigns and social ones from one place, which saves a lot of time. I especially like the precise audience segmentation and easy integration with our CRM and LinkedIn, allowing us to target the right decision-makers effectively. Review collected by and hosted on G2.com.

Reporting could be more customizable — for example, exporting multi-campaign summaries requires extra steps. Review collected by and hosted on G2.com.

AdRoll ABM has been incredibly effective for running account-based advertising at scale while still maintaining strong targeting and personalization. We actively use it to identify and engage high-value accounts across channels, align advertising with our broader ABM strategy, and gain clearer visibility into account-level intent and performance. Review collected by and hosted on G2.com.

There’s always room to continue evolving reporting depth and customization for more advanced ABM use cases, but overall the platform has met our needs well and continues to improve. Review collected by and hosted on G2.com.

I like that seat management in AdRoll ABM (Formerly RollWorks) is easy, and it comes with preconfigured reporting and dashboards. This makes my job easier and improves adoption rate and customer success by equipping the field with accessible and actionable data. Review collected by and hosted on G2.com.

I think customer success support for 'Train the trainer' in delivering support to the field could be better. Review collected by and hosted on G2.com.

I enjoy the platform of AdRoll ABM. It's simple, easily powerful, and it syncs with Salesforce effectively. We are able to query the top 100 accounts and individual accounts based on fields and their values. Reporting is seamless, allowing us to report on new opportunities against accounts receiving ABM. Review collected by and hosted on G2.com.

Identifying contacts has been a real struggle. There is no integration into tools like ZoomInfo. Playbooks also cannot target multiple account lists. Review collected by and hosted on G2.com.

I appreciate AdRoll ABM's ability to reach a broader audience beyond some traditional platforms. I like the feature that allows targeting specific audiences using intent signals. The initial setup was pretty straightforward. Review collected by and hosted on G2.com.

The cost per conversion is really high, and finding a way to mitigate that would be great. Also, AdRoll ABM struggles with top of funnel visibility. Review collected by and hosted on G2.com.

UI is straightforward and its easy to integrate with Hubspot to pull in our CRM data. We can easily build audiences and campaigns. The Implementation/CS team has been helpful in setting up our account and answering questions quickly. Review collected by and hosted on G2.com.

You can't save playbooks as drafts if you want to set up and save for another person to review before launching. The account matching isn't perfect Review collected by and hosted on G2.com.

Account support has always been very strong. The customer support that we get has been transformative, especially with how we approach best practices, nurturing prospects, and being more purposeful about advertising. It's also been a quite easy platform to use. The UI of AdRoll ABM makes it easy for us to execute tasks that would otherwise be time-consuming, like campaign launches, UTM formatting, and audience building. Finally, we like the scalability of AdRoll ABM. AdRoll ABM has been integral to how our company as scaled, as on AdRoll ABM we've expanded into different geos and campaign types. Review collected by and hosted on G2.com.

We could use some more depth in our intent data when building audiences. For example, competing ABM platforms sometimes have more specificity when using intent data to build an audience. There may be a competitor with a G2 profile that we want to use intent data for, and that specific competitor may not be available when building a Rollworks AdRoll ABM. In some cases, it's as general as targeting competitors as a whole, not specific ones. Additionally, it would be good to have more specific intent data windows to go off of, like 30/60/90/120/150/180 or something of that sort to get more tailored with our messaging. Review collected by and hosted on G2.com.

As someone new to ABM, I was pleasantly surprised by how easy it was to get started with AdRoll ABM. The platform is very intuitive, making it straightforward to understand what’s working and where to direct my efforts. Additionally, the personalized support I’ve received from the AdRoll ABM team has been outstanding; their guidance has truly helped me feel confident as I build and scale our campaigns. Review collected by and hosted on G2.com.

I do run into the occasional bug, and pulling larger data exports can take a bit of time. That said, the AdRoll ABM team is quick to jump in and help, and they’re clearly proactive about enhancing the platform experience. Review collected by and hosted on G2.com.

I like AdRoll ABM (Formerly RollWorks) because it's easy to use and integrate, requiring no maintenance. Bidding management is really easy on the platform, and it keeps running without needing to assign team resources. We also get value from retargeting clicks. Review collected by and hosted on G2.com.

Dashboard can be complicated or not deep enough to find certain pieces of data Review collected by and hosted on G2.com.

Advertising capabilities are deep and reach the targets. Review collected by and hosted on G2.com.

The user interface is clean, but unfortunately TOO clean for the level of complexity within the platform. It creates a dull experience that is also confusing at times, because every screen looks the same. In a nutshell, I feel it needs an overhaul and also would benefit from a "wizard setup" approach with step by step walkthroughs of campaign creation and budget use cases. Review collected by and hosted on G2.com.