AdRoll ABM (Formerly RollWorks) Reviews & Product Details

I like the visibility of an account's engagement journey from unaware to MQL. The initial setup of AdRoll ABM (Formerly RollWorks) was very easy. Review collected by and hosted on G2.com.

What could be improved is suggestions on what the user can do to increase engagement such as creative change, account list refresh, etc Review collected by and hosted on G2.com.

AdRoll ABM makes it easy to target buyers with right-time ad messaging based on what journey stage their prospects are in. Their support is fantastic, as are their customer account managers. They have always done a nice job of helping us with strategy and fixing issues that arise. I use AdRoll ABM everyday for air coverage and monitoring journey stage progression. Review collected by and hosted on G2.com.

When setting up playbooks, you can pare down your audience with a seniority filter. It allows to apply C-Suite filters, but then it jumps down to Management. I'd like to see VP/Director level filtering, as it blows our budget out of the water to include a large group of management that aren't who we want to target. Also, you really have to keep a close eye on your budget towards the end of the month, as there is no ability to set a "cap". In addition, reporting could be better. We need to ask AdRoll ABM to give us information from the backend in order to report properly on our end. If would be much more convenient if we were able to self service this. At the price point that AdRoll ABM sits at, these are no brainers to me. Review collected by and hosted on G2.com.

I like being able to see which companies—whether they’re current customers or new leads—are checking out our website pages and clicking on specific advertisements. Review collected by and hosted on G2.com.

I'd like to be able to narrow down location better, some of these companies are very large. Or having the ability to connect contacts to the system. Review collected by and hosted on G2.com.

Simple to use, reporting is effective, data integration into our salesforce instance. We are seeing a lot of success with engaging with our target accounts and ideal customer profiles through our various ad playbooks while optimizing spend. Review collected by and hosted on G2.com.

We manage several business units using separate AdRoll profiles, but we are unable to transfer the relevant data into Salesforce according to the appropriate groups. Additionally, we face difficulties tracking prospects who visit our website, as it is challenging to identify both their persona and their specific identity. We have also encountered integration issues that have disrupted the proper syncing of data. When reviewing our sales pipeline through opportunities, success reporting would benefit from the use of more advanced filters. Review collected by and hosted on G2.com.

Easy to use if you know how to (a bit of a steep learning curve for me). The support has been great. Simple interface. Review collected by and hosted on G2.com.

Some areas of the UI are dense and unintuitive, and it can take too many clicks to find key lists, tabs, or reports. Advanced targeting options feel limited, especially around job function and seniority, which restricts how precisely I can build audiences. Review collected by and hosted on G2.com.

What I really liked was the pre-sale process. The sales team (especially Katie S.) and demos were the most buttoned up we've seen compared the other ABM platform providers we trialed. We're currently over a month into implementation. The weekly 1-hour meetings we have with Christina Z. has been best-in-class with proactive guidance, helpful resources, and hands-on implementation training. Absolutely the best! Review collected by and hosted on G2.com.

Right now, we can't think of anything. If I were to change one thing, I'd love for multiple sales insight seats to be automatically included versus just 5 seats. Review collected by and hosted on G2.com.

I like AdRoll ABM's strong targeting and ease of running account-based marketing campaigns. It allows us to reach the right accounts efficiently and with minimal effort. I also appreciate the ability to create custom reports, which helps track performance effectively and optimize ad spend. Review collected by and hosted on G2.com.

Not major as I am not an expert to comment on this, but UI responsiveness could be improved and include more advanced reporting flexibility. Review collected by and hosted on G2.com.

I find AdRoll ABM (Formerly RollWorks) easy for setting up campaigns, which has increased brand awareness throughout our paid social funnel. It's excellent for targeting accounts from our ICP and raising brand awareness. Our MOPS team noted the setup was easy and the customer service is great. Pricing and ad placements were compelling reasons to switch from 6sense. Review collected by and hosted on G2.com.

I wish the reporting was a bit more precise on placement and overall metrics. Review collected by and hosted on G2.com.

It helps me target larger accounts across multiple platforms. For our enterprise motion, that’s been especially helpful, and it’s worked better for us than other tools. Review collected by and hosted on G2.com.

The UI could definitely use some improvement, but it’s still manageable overall. Even so, the functionality makes it a worthwhile trade-off. Review collected by and hosted on G2.com.

It fully integrates with our HubSpot CRM. Strategically planning and executing Marketing, Re-Targeting and Sales Intent Campaigns is easy to implement, track, and report on. It is straightforward to use. Implementation and onboarding were fantastic. Plus, I love all of the features. Review collected by and hosted on G2.com.

They have implemented additional functionality and new features since we added the Rollworks that I like and it has resolved most of the workflows and reporting that I had some issues with early on. Review collected by and hosted on G2.com.