--- title: Minty Business Reviews meta_title: 'Minty Business Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 229 reviews by the users' company size, role or industry to find out how Minty Business works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 229 scale: '5' date_modified: '2026-11-08' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

Minty Business Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

<1 month

Minty Business Reviews (229)

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Reviews

Minty Business Reviews (229)

View 1 Video Reviews
4.8
229 reviews

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Kathryn R.
KR
Kathryn R.
Marketing Manager
Mid-Market (51-1000 emp.)
Originally submitted 10/17/2024
"Still working well years later!"
5/5
What do you like best about Minty Business?

We have been using SafeOpt for the past few months and have been impressed with the conversions that we have received so far. The tool allows us to contact website visitors who may not be subscribed to our newsletter so that we can still reach out to them with information about our business. We are very pleased with the sales that have come in and will continue to partner with SafeOpt for the foreseeable future!

Update: It has been a couple of years now and SafeOpt has since shifted to Minty. We are still getting great results with them and really appreciate the hands-on support we receive with our account manager, Reagan. The Minty Business platform is also easy to navigate to keep track of conversions for our KPIs. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Nothing negative that I can think of! We had to previously upload suppression lists manually, but we recently were able to connect via API, so it is better now. Review collected by and hosted on G2.com.

Samuel G.
SG
Samuel G.
Digital Marketing Manager
Small-Business (50 or fewer emp.)
Originally submitted 12/22/2025
"Stellar Customer Service, Easy Setup, But Lacks API"
4.5/5
What do you like best about Minty Business?

I appreciate Minty Business because it allows me to reach customers I wouldn't be able to reach previously. Their customer service is very good, so good that I don't have to use many of the tools because they basically do everything for me. I remember the initial setup being very easy, just had to install code and they handled the rest, which was great. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

I find it frustrating that Minty Business doesn't offer a way to plug in an API, which prevents me from pulling my metrics elsewhere. Having an advanced API feature would really benefit me, but unfortunately, it's not available right now. Review collected by and hosted on G2.com.

Ryan S.
RS
Ryan S.
Director of Partnerships
Small-Business (50 or fewer emp.)
"Seamless Refersion Integration and a Partnerships Team That Delivers"
5/5
What do you like best about Minty Business?

I'm on the partner side at Refersion, so I see Minty through the brands we share rather than logging in every day. What stands out is how Minty Recover plugs into Refersion like any other affiliate. Brands don't have to learn a new workflow, they track and pay it the same way they already do. And it sticks: our longest-running brand has been live with Minty for close to six years, and a few have added more Minty products after starting with Recover.

Chris and the partnerships team are also great to work with - super quick, easy, and bring value to our clients. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Not much to complain about. The one thing I’d change is visibility on the partner side. Getting a new brand live depends on the pixel install, which sometimes takes a bit, and since I’m not in the dashboard myself it would be nice to have a simple way to see where shared brands are in setup and how they’re performing. Review collected by and hosted on G2.com.

Florencia Valeria  A.
FA
Florencia Valeria A.
Email Marketing Specialist
Small-Business (50 or fewer emp.)
"Powerful remarketing tool"
5/5
What do you like best about Minty Business?

What I like best about Minty Business is the combination of a powerful performance tool and incredible customer support. The platform is excellent for remarketing and helps us achieve a consistently high ROAS through SafeOpt. Beyond the technology, our experience has been elevated by our Client Success Manager, Chrissie. She is exceptionally attentive, always providing valuable recommendations for improvements, and genuinely cares about protecting our brand and maximizing our results. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Nothing significant comes to mind. Our experience with both the platform and the team has been seamless and very positive. Review collected by and hosted on G2.com.

Kirk H.
KH
Kirk H.
Head of Partnerships
Mid-Market (51-1000 emp.)
"Minty Feels Like an Extension of Our Growth Team"
5/5
What do you like best about Minty Business?

Minty has been an incredible partner throughout my career. The performance model allows safe testing and scaling at a rate you're comfortable with. coupled with their focus on your teams goals and where they can best fit in to help optimize conversions is unparalleled. The time to integrate and the work involved with our team is very minimal. It can be stood up within a day in many situations. They truly feel like an extension of our growth team. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

I cannot think of anything. The team is iterating so fast that any complaints i have are usually acknowledged and addressed within a few weeks. Review collected by and hosted on G2.com.

Diana M.
DM
Diana M.
Principal Affiliate Manager
Mid-Market (51-1000 emp.)
"Minty Makes Retargeting Easy with a Responsive, Helpful Team"
5/5
What do you like best about Minty Business?

The Minty team is responsive and great to work with. They’re quick to help whenever we have questions, and Minty Recover gives us a way to reach site visitors who didn’t sign up the first time. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

The offer builder can be limiting, so we can’t always use our own wording in campaigns. Suppression list limits are also something to plan for if you have a large list. Review collected by and hosted on G2.com.

Deborah H.
DH
Deborah H.
Affiliate Account Manager
Small-Business (50 or fewer emp.)
"Wonderful Setup Guidance and Ongoing Support from Minty Business"
5/5
What do you like best about Minty Business?

Minty Business has been great to work with for many of my clients. The team is always willing to meet and provide a clear overview, and they’ve been very helpful in guiding the setup process, with wonderful ongoing support. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

So far, I haven’t found anything I dislike about Minty Business. Review collected by and hosted on G2.com.

Elyse C.
EC
Elyse C.
Affiliate Marketing Manager
Mid-Market (51-1000 emp.)
"Minty’s Support Feels Like an Extension of Our Team"
5/5
What do you like best about Minty Business?

I love how knowledgeable and responsive Minty is. Their collaborative approach and willingness to go above and beyond make them a true extension of our team. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Nothing at this time. The team has been fantastic to work with and I have no complaints. Review collected by and hosted on G2.com.

Zuzia R.
ZR
Zuzia R.
Publisher Partnerships Executive
Mid-Market (51-1000 emp.)
"Seamless Setup, Clear Communication, and Incremental Revenue with Minty & Great Partnership!"
5/5
What do you like best about Minty Business?

We really appreciate our partnership with Chris and Kevin from Minty Business. Our communications are always very clear, coming out with productive plans of action- and our communications in between meetings is always very strong. They are always open to new ideas and supporting our Account Managers as well as providing clear resources for them to get to know Minty better. We have a very strong partnership and really do value everyone at Minty. They are always open to exploring new avenues and aim to go above and beyond. Minty operates on a CPA model, requiring no flat fees and integrating smoothly into an existing affiliate program without disrupting the current tech stack or email activities. We value Minty Recover's ability to convert anonymous, high-intent visitors who leave a site without purchasing, creating an incremental revenue stream while working alongside existing marketing activities seamlessly. The initial setup of Minty Business is so easy and seamless. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

There is nothing we dislike about Minty. Review collected by and hosted on G2.com.

Julia D.
JD
Julia D.
Senior Account Manager
Small-Business (50 or fewer emp.)
"True Incremental Growth and Great People to Work With"
4.5/5
What do you like best about Minty Business?

On top of being incredibly nice people to work with, their model works and drives true incremental growth. As someone who is difficult to impress, I was very pleased with the performance across verticals for my clients. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

The only downside is that it is capitalizing on traffic already sent to the site and doesn't drive new traffic. Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

4 months

Average Discount

8%

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