Minty Business Reviews & Product Details

SafeOpt provided our eCommerce footwear brand with a seamless set up and attentive customer service. We launched an initial test, and have seen strong performance out of the gate, and are looking forward to continuing to partner with them in 2026!

The email retargeting of anonymous visitors has helped fill a gap we weren't previously covering. We've been working together on a CPA basis, which has provided us a significant conversion boost and excellent ROAS.

The platform itself is clean, intuitive, and easy to use. The integration was simple and straightforward, with plenty of hands-on guidance provided to us as we got started. The reporting dashboard is similarly easy to use and navigate, coupled with attentive customer service to answer any questions.

Our experience thus far has been great, and we're excited to continue working together next year. Review collected by and hosted on G2.com.

Our experience with SafeOpt has been great so far overall. Review collected by and hosted on G2.com.

I’m the affiliate manager, and Addshoppers, the product from SafeOpt is one of our strongest-performing partners. Our collaboration is CPA-based, which consistently delivers excellent ROAS. Their email retargeting reaches anonymous visitors, filling a major gap in our funnel and driving a significant lift in conversions.

The platform includes a straightforward dashboard for reviewing campaign strategy and performance, and the integration only takes a few clicks. The reporting is clear and graph-based, making performance easy to interpret at a glance. The UI is intuitive, and the dashboard gives us everything we need to review campaigns and make informed adjustments quickly.

Support is fast and responsive, which keeps everything running smoothly. Many competitors in our space also work with SafeOpt — and it’s clear why.

Our campaigns on SafeOpt run continuously, and I review the performance in the dashboard every week to ensure everything stays on track. Review collected by and hosted on G2.com.

Everything has been working well so far. If SafeOpt could provide additional incremental exposure options to further expand reach, that would make the platform even more valuable. Review collected by and hosted on G2.com.

Working with SafeOpt has been a seamless and highly rewarding experience. The platform truly lives up to its promise of being "set it and forget it"—once implemented, it requires minimal ongoing effort on their part, yet consistently delivers strong, incremental value.

They’ve seen clear gains in sales driven by SafeOpt’s targeted remarketing capabilities, reaching customers who may have otherwise been lost. What’s especially valuable is that these results don’t come at the cost of added complexity for their team. The ease of use and automation behind the scenes make it a no-brainer addition to their marketing stack.

A big part of their success with SafeOpt is thanks to their Client Success Manager, Reagan Savage. Reagan has been a proactive, strategic partner from day one, helping them fine-tune the program to maximize performance. Reagan's insights and optimizations over time have made a measurable impact, and they've been instrumental in helping them get the most out of the platform.

In short, SafeOpt delivers incremental revenue with minimal effort, and the hands-on support from Reagan has made a great program even better. Review collected by and hosted on G2.com.

The only downside is that SafeOpt doesn’t currently offer the same type of remarketing capabilities for SMS. Expanding into that channel would make the platform even more valuable and allow for broader customer reach. Review collected by and hosted on G2.com.

Minty Business was easy to implement, and their support has been outstanding. Anytime our team had a question, they were quick to hop on a call and address it with clarity and care. Their reporting is also incredibly helpful, it gives us full visibility into performance, so we’re never left guessing about our progress or results. Review collected by and hosted on G2.com.

Initially, we were uncertain about how well the tool would integrate with our existing tech stack, especially with our email platform. While implementation went smoothly, it took some time to fully understand its capabilities. We also wish the campaign builder offered more customization options to better align with our brand’s style and visual identity. Review collected by and hosted on G2.com.

I’m an affiliate marketing manager, and SafeOpt is one of our top-performing affiliates. Our partnership consistently delivers strong ROAS and aligns well with our long-term performance goals.

Their channel helps us reach high-intent users and drive incremental revenue with stable, scalable performance. The platform is intuitive, with clear reporting that makes optimization straightforward and data-driven.

The integration process is easy and the support team is responsive and reliable, ensuring smooth day-to-day operations. Review collected by and hosted on G2.com.

Hope to see future A/B testing features for emails. Review collected by and hosted on G2.com.

SafeOpt drives incremental revenue for our business from users that we are not capturing on our site with very minimal effort from our internal resources. Our SafeOpt rep is knowledgeable, quick to respond and helpful in getting additional campaigns set up or changes pushed live. The interface provides visibility into our campaigns and reporting on email performance. Review collected by and hosted on G2.com.

The only downside I can think of is that messages sent from a 3rd party on our behalf may cause consumers to view our brand in a negative light when the message is not direct from us. Review collected by and hosted on G2.com.

I like how much SafeOpt has helped my clients perform in terms of revenue generation, and we seem to be tapping into a lot of new customers through SafeOpt. That's definitely the feature and benefit that I appreciate the most. I also think that the team at SafeOpt is really helpful, and they always have a wide range of knowledge that they're able to share. They're friendly and professional. SafeOpt is really easy to set up, and I don't think anybody's ever complained about the setup process. The clients just need to set aside five minutes to work through the initial setup. Review collected by and hosted on G2.com.

I think that maybe streamlining the process of uploading one-time use codes would be helpful. It would be helpful if someone on the team at SafeOpt could take a file provided by our team and upload it. Review collected by and hosted on G2.com.

I like that SafeOpt is very easy to use. Their platform offers great visibility for reports, so I can easily see how well different KPIs are performing, whether it's clicks, open rates, or conversion rates. Additionally, it provides us with extra net revenue that we wouldn't have otherwise. Review collected by and hosted on G2.com.

Link-based coupon codes, instead of a promo code that just gets copied and entered into the cart, are not available for self-service in the latest platform update. Since our coupons are link-based, it's more difficult for us to make changes or set up new campaigns. We usually have to get them to help us because there isn't a tool within the platform portal for us to do it ourselves. Review collected by and hosted on G2.com.

My company has been partnered with SafeOpt for nearly five years, and during this period, our collaboration has become highly successful. The SafeOpt team is composed of friendly, capable, and professional individuals, and it has been a pleasure to work with them throughout the years. Our clients appreciate that we can effectively manage this marketing and sales channel on their behalf. I truly wish all my business relationships were as seamless and productive as the one we have with SafeOpt. Review collected by and hosted on G2.com.

Nothing in particular I dislike, I just wish we could get more volume at times but we understand the limitations of soft touch opt-ins. Review collected by and hosted on G2.com.

SafeOpt has made it easy for me to re-target traffic to our website, and the have consistently driven results. the customer service team is always very helpful, fast, and make my life easier by taking tasks off my plate. Review collected by and hosted on G2.com.

My only criticism is the lack of email customizability. it would be nice to be able to better tweak the creative elements in the emails that are going out to my potential customers. Review collected by and hosted on G2.com.