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# Minty Business vs Retention.com Comparison - What are their main differences?

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Minty BusinessRetention.com[+ Add Product](#)

Reviews

**Minty Business** [

4.8/5(215)

](https://www.g2.com/products/minty-business/reviews#reviews)

**Retention.com** [

4.5/5(123)

](https://www.g2.com/products/retention-com/reviews#reviews)

Pricing

**Minty Business**
No pricing available

**Retention.com**
Free Trial

**$0.10** 1 lead · Product #1: Grow

**Pricing Insights**
from reviews

Time to Implement

**Minty Business**
\<1 month

Based on 51 responses

**Retention.com**
\<1 month

Based on 24 responses

Return on Investment

**Minty Business**
4 months4 months sooner

Based on 46 responses

**Retention.com**
8 months

Based on 20 responses

Perceived Cost

**Minty Business**
$$$$$

**Retention.com**
$$$$$

Average Discount

**Minty Business**
8%1% more

**Retention.com**
7%

 ![Minty Business](https://images.g2crowd.com/uploads/product/hd_favicon/307303d39e731f16825c13611a27c14b/minty-business%282%29.svg "Minty Business")

 ![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com")

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Pros & Cons

**Minty Business**
[
Customer Support (80)
](https://www.g2.com/products/minty-business/reviews?filters%5Bsentiment_snippet%5D=1376720&qs=pros-and-cons#reviews)[
Ease of Use (57)
](https://www.g2.com/products/minty-business/reviews?filters%5Bsentiment_snippet%5D=1375967&qs=pros-and-cons#reviews)[
Limited Customization (13)
](https://www.g2.com/products/minty-business/reviews?filters%5Bsentiment_snippet%5D=1376401&qs=pros-and-cons#reviews)[
Missing Features (10)
](https://www.g2.com/products/minty-business/reviews?filters%5Bsentiment_snippet%5D=1376621&qs=pros-and-cons#reviews)

**Retention.com**
[
Ease of Use (8)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226124&qs=pros-and-cons#reviews)[
Easy Setup (7)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226046&qs=pros-and-cons#reviews)[
Lead Quality (3)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227094&qs=pros-and-cons#reviews)[
Contact Management (1)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516296&qs=pros-and-cons#reviews)

Integrations

**Minty Business**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_91a2cb250ebeb19e8e9321e21b959584/awin-com%282%29.png "Product Avatar Image")

Awin

](https://www.g2.com/products/awin-com/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f88f0b48832f515df231c78f34d9ff28/cj-affiliate-marketing-solution.jpg "Product Avatar Image")

CJ Affiliate Marketing...

](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0e4cb319d91ef480d84a5dc9e77e9eba/dotdigital.png "Product Avatar Image")

Dotdigital

](https://www.g2.com/products/dotdigital/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5efb910ebc25e74c21cc7f6dcf025a89/drip.png "Product Avatar Image")

Drip

](https://www.g2.com/products/drip/reviews)[
View all
](https://www.g2.com/products/minty-business/integrations)

**Retention.com**
Not enough data

Screenshots

**Minty Business**
 ![Minty Business screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1628919/Screenshot-2026-01-13-at-3.04.52-PM.png)

**Retention.com**
 ![Retention.com screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1356402/Screenshot-2024-01-18-at-12.42.07-PM.png)

Ratings

Meets Requirements

**Minty Business**

9.2

9.2185

**Retention.com**

9.0

9.074

Ease of Use

**Minty Business**

9.3

9.3196

**Retention.com**

9.0

9.074

Ease of Setup

**Minty Business**

9.4

9.4171

**Retention.com**

8.5

8.544

Ease of Admin

**Minty Business**

9.1

9.189

**Retention.com**

9.1

9.138

Quality of Support

**Minty Business**

9.5

9.5188

**Retention.com**

8.8

8.871

Has the product been a good partner in doing business?

**Minty Business**

9.5

9.590

**Retention.com**

9.3

9.338

Product Direction (% positive)

**Minty Business**

9.4

9.4182

**Retention.com**

8.4

8.471

Features

E-Commerce Personalization[Hide 23 FeaturesShow 23 Features](javascript:void(0);)

8.8

7

Not enough data

Visitor Behavior

Targeting

8.7(won by default)

5

Not enough data

Monitoring

Not enough data

Not enough data

Guided Selling

Not enough data

Not enough data

Templates

Library

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Optimization

Not enough data

Not enough data

Personalization

Cart Abandonment

9.5(won by default)

7

Not enough data

Recommendation

Not enough data

Not enough data

Content

Not enough data

Not enough data

Search

Not enough data

Not enough data

Personalization Engine

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Personalized Messaging

Not enough data

Not enough data

Multichannel

Email

8.3(won by default)

5

Not enough data

Web

Not enough data

Not enough data

Mobile

Not enough data

Not enough data

Administration 

Marketing Campaigns

Not enough data

Not enough data

Reports & Analytics

Not enough data

Not enough data

User Data

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Agentic AI - E-Commerce Personalization

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

Not enough data

6.3

5

Text Messaging

Bulk SMS

Not enough data

Not enough data

Two-Way Text Messaging

Not enough data

Feature Not Available

Text Scheduler

Not enough data

Feature Not Available

Automatic Replies

Not enough data

Feature Not Available

Automatic URL Shortening

Not enough data

Feature Not Available

MMS Marketing

Not enough data

Feature Not Available

Personalization

Not enough data

Feature Not Available

Transactional SMS

Not enough data

Feature Not Available

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

Not enough data

6.3(won by default)

5

Marketing Automation

Not enough data

Feature Not Available

White Label

Not enough data

Feature Not Available

Text-to-Landline

Not enough data

Feature Not Available

Short Codes

Not enough data

Feature Not Available

API Integration

Not enough data

Feature Not Available

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

E-Commerce Tools[Hide 41 FeaturesShow 41 Features](javascript:void(0);)

8.4

50

Not enough data

Agentic AI - E-Commerce Tools

Cross-system Integration

9.0(won by default)

39

Not enough data

Adaptive Learning

8.6(won by default)

28

Not enough data

Natural Language Interaction

7.6(won by default)

18

Not enough data

Additional Functionality

Ad hoc Reporting

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Debit/Credit Card Processing

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Conditional Logic

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Response Management

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Dispute Management

Not enough data

Not enough data

Custom Fraud Rules

Not enough data

Not enough data

Real-time Alerts

Not enough data

Not enough data

Evidence Management

Not enough data

Not enough data

Rate of Return Analysis

Not enough data

Not enough data

Case Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Transaction Monitoring

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Payment Fraud Prevention

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Refund Management

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Business Process Automation

Not enough data

Not enough data

Risk Scoring

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Chargeback Tracking

Not enough data

Not enough data

AML Compliance

Not enough data

Not enough data

Financial Transaction Approval

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Source Tracking

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Claims Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Show 4 feature categories with incomplete data

Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Lead Generation

Lead Builder

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Import & Export Tools

Not enough data

Not enough data

Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Visitor Identification

Cross-system Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Conversion Rate Optimization

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Site Search Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Pageview Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Visualization

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Time on Site Tracking

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

User Interaction Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Multiple Site Management

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Identity Resolution[Hide 3 FeaturesShow 3 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Firewall Software

Autonomous Task Execution

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Personalization

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

AI Personalization - Personalization

Predictive Recommendations

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Adaptive Content

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Website Personalization

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Content Analytics

Not enough data

Not enough data

Behavioral Targeting

Not enough data

Not enough data

Account Based Marketing

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Experience Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Minty Business](https://images.g2crowd.com/uploads/product/hd_favicon/307303d39e731f16825c13611a27c14b/minty-business%282%29.svg "Minty Business")](https://www.g2.com/products/minty-business/reviews)

Minty Business

Small-Business(50 or fewer emp.)

57.2%

Mid-Market(51-1000 emp.)

38.5%

Enterprise(\> 1000 emp.)

4.3%

[![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com")](https://www.g2.com/products/retention-com/reviews)

Retention.com

Small-Business(50 or fewer emp.)

87.5%

Mid-Market(51-1000 emp.)

12.5%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

57.2%

87.5%

Mid-Market

(51-1000 emp.)

38.5%

12.5%

Enterprise

(\> 1000 emp.)

4.3%

0%

Reviewers' Industry

[![Minty Business](https://images.g2crowd.com/uploads/product/hd_favicon/307303d39e731f16825c13611a27c14b/minty-business%282%29.svg "Minty Business")](https://www.g2.com/products/minty-business/reviews)
Minty Business

Marketing and Advertising

16.0%

Retail

13.5%

Consumer Goods

12.5%

Health, Wellness and Fitness

12.0%

Apparel & Fashion

7.5%

Other

38.5%

[![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com")](https://www.g2.com/products/retention-com/reviews)
Retention.com

Consumer Goods

14.4%

Retail

11.7%

Marketing and Advertising

11.7%

Health, Wellness and Fitness

9.9%

Apparel & Fashion

7.2%

Other

45.0%

Alternatives

**Minty Business Alternatives**

 ![Elfsight](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6187799fc6668b996594387a66d6019e/elfsight.png "Elfsight")

[
Elfsight
](/products/elfsight/reviews)

 ![Tidio](https://images.g2crowd.com/uploads/product/hd_favicon/5a3c39079f10e3e53bd18da51a13870e/tidio.svg "Tidio")

[
Tidio
](/products/tidio/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo")

[
Brevo
](/products/brevo-brevo/reviews)

**Retention.com Alternatives**

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

 ![Listrak](https://images.g2crowd.com/uploads/product/hd_favicon/48ea104dd8402031a82d0f209c7dee22/listrak.svg "Listrak")

[
Listrak
](/products/listrak/reviews)

 ![Customers.ai](https://images.g2crowd.com/uploads/product/hd_favicon/d13e640c74221877c47e7e5b4b8e6e4d/customers-ai.svg "Customers.ai")

[
Customers.ai
](/products/customers-ai/reviews)

 ![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend")

[
Omnisend
](/products/omnisend/reviews)

## Minty Business vs Retention.com

When assessing the two solutions, reviewers found Minty Business easier to use and set up. Reviewers also felt that Minty Business was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.

- Reviewers felt that Minty Business meets the needs of their business better than Retention.com.
- When comparing quality of ongoing product support, reviewers felt that Minty Business is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Minty Business over Retention.com.