--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14793 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14793 scale: '5' date_modified: '2026-09-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ActiveCampaign Reviews **Vendor:** ActiveCampaign **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 14,793 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About ActiveCampaign ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. ## ActiveCampaign Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **ease of use** in ActiveCampaign, appreciating seamless automation and straightforward features for personal tasks. (1270 reviews) - Users love the **easy automation programming** of ActiveCampaign, streamlining their workflow and enhancing customer communication. (1254 reviews) - Users praise the **powerful and easy automation features** of ActiveCampaign, enhancing their workflow efficiency and organization. (987 reviews) - Users love the **phenomenal automation features** of ActiveCampaign, enhancing email campaigns with effective segmentation and tailored messaging. (944 reviews) - Users value ActiveCampaign for its **all-in-one platform** , offering effective segmentation and personalized email marketing capabilities. (823 reviews) - Users value the **user-friendly email editor and seamless integrations** that enhance their marketing efforts effectively. (794 reviews) - Helpful (693 reviews) - Marketing Automation (635 reviews) - Intuitive (623 reviews) - Integrations (595 reviews) **What users dislike:** - Users experience a **steep learning curve** with ActiveCampaign, requiring additional support to navigate its features effectively. (601 reviews) - Users express concerns about the **missing features** such as easy form building and custom date triggers. (535 reviews) - Users find the **pricing steep** , especially for newer plans, which may be a barrier for some businesses. (506 reviews) - Users find the **limited features** of ActiveCampaign frustrating, particularly in reporting, automation testing, and design flexibility. (400 reviews) - Users find ActiveCampaign **not intuitive** , struggling with complicated automations and email creation processes that hinder efficiency. (376 reviews) - Steep Learning Curve (334 reviews) - Poor Customer Support (321 reviews) - Limitations (306 reviews) - Learning Difficulty (298 reviews) - Email Issues (275 reviews) ## ActiveCampaign Reviews ### 1. Robust Automations and Easy Onboarding, But Reporting and Speed Need Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Scarlett M. | Digital Project Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 20, 2025 **What do you like best about ActiveCampaign?** I absolutely love ActiveCampaign! It’s a powerful and comprehensive tool that is also straightforward to use and easy to learn. One of my favorite features is the robust automations and app integrations. I rarely need to rely on zaps, even for fairly complex automations, because ActiveCampaign integrates seamlessly with all the major tools I use. The interface is very user-friendly as well. We’re able to get new employees set up and working quickly with pipelines, deal cards, and contact pages. Our team is in here DAILY - from customer service, sales to client managers - this is how we track all data from lead to customer. Additionally, customer service has always been extremely helpful and quick to respond whenever I’ve needed assistance. **What do you dislike about ActiveCampaign?** There isn’t much I dislike about ActiveCampaign, but if I had to be particular, there are a few areas that could use improvement. First, setting up advanced reporting is quite challenging, and for our needs, the built-in reporting features fall a bit short. I would really appreciate the option to run reports based on when a tag was added or removed. While this is technically possible with advanced reporting, adding additional layers—something that’s straightforward with advanced search—becomes unnecessarily complicated. Second, the Chrome extension is quite unreliable. I have never been able to get the search by deal function to work properly. Lastly, the platform tends to run slowly. We do have a large number of contacts, so that might be contributing to the issue, but ActiveCampaign often becomes very sluggish. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is a huge piece of our day to day work flow. It helps us track and monitor our email marketing, manage projects, communicate about contacts from lead to member, automate complex membership functions, email flows and marketing initiatives. ### 2. Intuitive Automations That Make Email Marketing Easy and Effective **Rating:** 4.5/5.0 stars **Reviewed by:** Prashant D. | Senior Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 09, 2026 **What do you like best about ActiveCampaign?** I love how intuitive ActiveCampaign’s automation and email marketing tools are. It makes managing campaigns, segmenting audiences, and tracking engagement really easy, saving a lot of time while improving results **What do you dislike about ActiveCampaign?** While ActiveCampaign is very powerful, the learning curve for advanced automations can be a bit steep at first. A few features could also be more intuitive for new users. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps automate our marketing, segment audiences, and track engagement, saving time and improving campaign effectiveness. It allows us to reach the right people with the right message efficiently. It streamlines email marketing and customer follow-ups, reducing manual work and ensuring consistent communication, which boosts engagement and drives better results By managing campaigns, automations, and customer data in one platform, ActiveCampaign helps us stay organized, respond faster, and grow relationships with our audience. ### 3. Powerful Analytics and Effortless Campaign Creation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 04, 2026 **What do you like best about ActiveCampaign?** The analytics that we get and the ease of creating a campaign **What do you dislike about ActiveCampaign?** Would like to get more detail on certain things and being able to upgrade contacts the old way and not the new jumps **What problems is ActiveCampaign solving and how is that benefiting you?** Reaching our customers in a better way than Pardot did ### 4. Powerful automation engine once you get past the learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 19, 2026 **What do you like best about ActiveCampaign?** We’ve been using ActiveCampaign mainly for email marketing and customer journey automation, and overall it’s been a strong addition to our stack. The automation builder is what stands out most. It’s genuinely powerful and flexible, and once everything is set up correctly, it runs reliably in the background. We’ve been able to build fairly complex workflows for onboarding, lead nurturing, and re-engagement without needing engineering support. That alone has saved us a lot of time and helped keep our campaigns more consistent. It also matches what many users point out: automation is easily the biggest strength here. **What do you dislike about ActiveCampaign?** That said, it isn’t the most beginner-friendly tool. The initial setup, along with some of the more advanced features, can feel overwhelming—especially if you’re new to marketing automation. There’s definitely a learning curve, and it may take a little time before you start seeing real value. Pricing can also creep up as your contact list grows, so it’s worth keeping an eye on as you scale, particularly if you’re growing quickly. **What problems is ActiveCampaign solving and how is that benefiting you?** Overall, ActiveCampaign strikes a nice balance between power and usability. If you’re willing to invest some time upfront, it becomes a very dependable system for managing and scaling your marketing efforts. We’ve been able to create fairly complex workflows for onboarding, lead nurturing, and re-engagement without needing engineering support. That alone has saved a lot of time and improved consistency in our campaigns. This aligns with what a lot of users highlight—automation is easily the biggest strength here.We used ActiveCampaign to automate onboarding emails for new SaaS users, including a 7-day drip sequence and behavior-based triggers (e.g., email opened but no signup → follow-up nudge). The visual automation builder made it easy to set up conditional flows based on user actions. We also integrated it with our backend using webhooks to track events like signup and feature usage. When a user signed up, they entered an onboarding flow. If they didn’t complete profile setup within 24 hours, we triggered a reminder email. If they completed it, they were moved to a different nurture sequence focused on feature adoption. As a software engineer, I integrated ActiveCampaign with our product backend using APIs and set up event-based triggers. ### 5. Effortless Email Campaigns with User-Friendly Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler A. | Operations Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 10, 2026 **What do you like best about ActiveCampaign?** I like that ActiveCampaign has templates ready to go, making it easier to send marketing emails. The AI feature that cleans up my typos is really helpful. I find email campaign design really easy, and overall, it's user-friendly, especially for someone who's not a designer by nature. The interface is super slick, guiding you through whatever you want to do with it. **What do you dislike about ActiveCampaign?** Nothing. A friend recommended it to me because it's easy to use, and he was right! **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps us stay in touch with our customers by sending marketing emails and promotions. ### 6. Unmatched Flexibility for Drip Campaigns with ActiveCampaign **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 19, 2026 **What do you like best about ActiveCampaign?** ActiveCampaign gives the most flexibility for conducting drip campaigns than any other product that I've seen. **What do you dislike about ActiveCampaign?** Although the value is great, it's not the best cost efficient program for simple email campaign needs **What problems is ActiveCampaign solving and how is that benefiting you?** I'm automatically able to send perspective clients information about my services when they schedule an introductory session with me. ### 7. The best Email tool for professionals **Rating:** 4.5/5.0 stars **Reviewed by:** Oliver R. | Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 30, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I’ve been using ActiveCampaign for a while now, and honestly, it’s become one of the most valuable tools in my business. What I really like is how powerful and flexible the automations are. Once you get the hang of it, you can build really advanced workflows that connect perfectly with your CRM, online store, and forms. It’s like having a full marketing system running in the background, taking care of all the repetitive tasks. The email editor is clean and easy to use, and I love how the templates can be reused and customized. Their support team has also been great — whenever I had a question, they actually took the time to walk me through it instead of just sending a link to a help article. It’s also nice to see that the platform scales with you. As my list and campaigns have grown, ActiveCampaign has kept up without any issues. **What do you dislike about ActiveCampaign?** That said, it’s not all perfect. The interface can feel a bit overwhelming at first because there are so many options and settings. It definitely takes some time to understand how everything fits together. Sometimes it also feels like there are too many clicks involved just to do something simple. If you’re new to automation or email marketing, the learning curve can be steep. Another thing to keep in mind is that the price goes up as your contact list grows, and some of the more advanced reports are only available on higher plans. Every now and then the platform feels a bit slow, especially when you’re working with large automations. But overall, these are small trade-offs for what you get. For me, ActiveCampaign strikes the right balance between power and usability. Once you’ve set it up, it runs like a well-oiled machine — perfect for anyone who takes their email marketing seriously. **What problems is ActiveCampaign solving and how is that benefiting you?** We have been using Active Campaign for a very long time. The deliverability of my emails is particularly important to me. As far as I can tell, AC is still the leader in this area. ### 8. Clear Setup and Easy Access That Boosted My Business Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Petra I. | Marketing & Business Model Expert, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 05, 2026 **What do you like best about ActiveCampaign?** Clear set up, easy to access and work with. It helped me a lot to organize my business in a more efficient way. **What do you dislike about ActiveCampaign?** That you really have to remove the inactive subscribers on time, otherwise you pay too much. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign helps me to quickly access my list whenever I want to. ### 9. Easy Integration and Setup, but Needs Better Date-Based Email Scheduling **Rating:** 5.0/5.0 stars **Reviewed by:** Deb R. | Business Owner, Bookkeeper, BAS Agent and wear-er of many hats, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 16, 2025 **What do you like best about ActiveCampaign?** Love that ActiveCampaign makes it easy to email my contacts, no matter what part of the sales process they are in. It connects to my other tech easily, and it was easy to implement and setup. I use it on a regular basis, and have been able to outsource some of my ActiveCampaign tasks, and I love that it was easy to grant my team access as needed. I haven't needed to access Customer Support at this stage. **What do you dislike about ActiveCampaign?** The only downside I can think of are that it's harder to get emails sent out on specific dates (I would LOVE to be able to get ActiveCampaign to send out a specific email template according to dates of a recurring event in my Google Calendar), but I got help from a friend to make a workaround for this one. **What problems is ActiveCampaign solving and how is that benefiting you?** Communicating with my clients and network, according to their previous behaviours or where they are in the customer journey. I love that I can segment my contacts and thus send only the emails relevant to them. ### 10. Powerhouse software with all the integrations we need! **Rating:** 5.0/5.0 stars **Reviewed by:** ToniM D. | Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 02, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** Active Campaign's automation software is intuitive and easy to use. We are a non-profit who use AC in completely out of the box ways. It's adaptability has made tracking our training possible. I also love the coaching and training we receive whenever we need it. Creating landing pages easily that integrate fully with our CRM and integrating with other software is icing on the cake. **What do you dislike about ActiveCampaign?** Customizing the forms is not as easy as with google forms. But, the integrative possibilities make it worth it. **What problems is ActiveCampaign solving and how is that benefiting you?** Tracking customers at every level of their engagement through it's pipelines and integrations. ### 11. Dynamic One-Stop Shop for Email and Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 27, 2026 **What do you like best about ActiveCampaign?** Dynamic, one-stop shop for email and email automation. **What do you dislike about ActiveCampaign?** Pricey and sometimes clunky. The email GUI isn’t the best, and I often have to go in and toggle things on and off myself to troubleshoot when I’m building out emails. **What problems is ActiveCampaign solving and how is that benefiting you?** News letter and emals lesser extent automation ### 12. Powerful, Not Overwhelming — Exactly What We Needed **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer B. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 12, 2025 **What do you like best about ActiveCampaign?** As the CMO of a privately owned interior design brand, I value tools that allow a small in-house team like ours to perform like a large global brand. ActiveCampaign strikes that rare balance between sophistication and simplicity. It’s intuitive, beautifully organized, and gives our team real confidence in managing our CRM, email automation, and sales pipeline—all without needing a dedicated tech department. The platform feels thoughtfully designed at every touchpoint. From building automated journeys to segmenting audiences, everything is visual, logical, and easy to learn. The education team and customer success support are also exceptional—proactive, responsive, and genuinely invested in helping you get the most out of the product. It’s been one of the smoothest and most rewarding platform adoptions I’ve experienced. **What do you dislike about ActiveCampaign?** Some of the deeper reporting tools take a bit of exploration to uncover, and a few integrations could be more seamless—but those are minor compared to the overall experience. The platform’s intuitiveness and reliability far outweigh any small learning curve. **What problems is ActiveCampaign solving and how is that benefiting you?** We needed one system to unify our CRM across three brands, manage new business intelligently, and power cross-sell opportunities across the organization. ActiveCampaign gives us exactly that—one clear view of every client and lead, plus the automation tools to keep communication organized and consistent. It’s helped us work smarter, collaborate better, and make more strategic decisions across all divisions. ### 13. Expert level e-mail automation and newsletter tool **Rating:** 4.5/5.0 stars **Reviewed by:** Lex H. | Marketing manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 05, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** The ease of use in creating engaging newsletters and/or emails. The sales functionality to follow up on new leads and possibilities and to be able to 'lead score' every contact to segment the hot leads vs the newsletter subscribers. Next to this, we can create complex automation funnels to completely automate our sales process. The sales agents can see which contacts have opened an email / clicked on a link and so forth. I also like the fact that there are a vast number of integration possibilities in this tool. And with the addition of, for instance, Zapier, you can basically connect all your other tools to this system. It's terrific. Really smart business tool that is an amazing addition to our sales and marketing process. **What do you dislike about ActiveCampaign?** Segmentation of contacts is somewhat counterintuitive. But when you understand how it works, it becomes easier. This for us had a bit of a learning curve. **What problems is ActiveCampaign solving and how is that benefiting you?** Automating our marketing (sales funnels) and also informing our customers via newsletters. ### 14. Great Support and Easy-to-Use Emails That Look Professional **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 18, 2026 **What do you like best about ActiveCampaign?** Great support. I like the way the emails look and for me it’s easy to use **What do you dislike about ActiveCampaign?** It’s not cheap. That’s probably the only thing I don’t love right now **What problems is ActiveCampaign solving and how is that benefiting you?** Well it allows me to send emails to my list and that’s the main sales channel for my online business ### 15. Active Campaign is a very effective Marketing Automation and CRM tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle B. | Account Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 29, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I very much like the CRM system where I can put everything about the individual clients incl. scores. Also the marketing automation is very useful and saves lots of time. **What do you dislike about ActiveCampaign?** No Whatsapp integration yet. Around 70% of my conversations with the clients are via Whatsapp. **What problems is ActiveCampaign solving and how is that benefiting you?** Not applicable. ### 16. Active Campaign is great **Rating:** 4.5/5.0 stars **Reviewed by:** daniel m. | owner, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 13, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** its so easy to use and the support is positive, there is so much you can do on there! **What do you dislike about ActiveCampaign?** can't think of anything, all seems pretty good **What problems is ActiveCampaign solving and how is that benefiting you?** just keeping my CRM very neat plus helping me communicate with leads and clients. ### 17. Powerful Email Automation with Helpful Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 18, 2026 **What do you like best about ActiveCampaign?** I really liked the automation features that helped me craft automated emails, and I also appreciated the support that came with it. **What do you dislike about ActiveCampaign?** Steep learning curve: The platform’s depth of features and its complex, nested workflows can feel overwhelming. **What problems is ActiveCampaign solving and how is that benefiting you?** It’s helped me automate a lot of email drip sequences. ### 18. Intuitive Features, but Sluggish Performance **Rating:** 3.5/5.0 stars **Reviewed by:** Akhil J. | Product Specialist - Founder's Office, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 15, 2026 **What do you like best about ActiveCampaign?** I really like the intuitive interface of ActiveCampaign. If I need to find any new use case, I don't have to search the web because everything is available right within the platform. Also, the domain integration is quite secure, and it prechecks in case of any failure when sending emails, which is great. The features and interface really stand out to me. **What do you dislike about ActiveCampaign?** ActiveCampaign platforms can sometimes be slow, especially when accessing the URL. The pages do not load fast, and it can take a bit longer than expected, which makes it less intuitive and fast than it needs to be. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign for optimizing my marketing and sending sequences to prospects and clients. It solves the problem of needing separate tools by handling all email campaigns and GTM setup, with an intuitive interface and secure domain integration. ### 19. Keeps My Marketing Funnel Contacts Organized and Easy to Sort **Rating:** 4.5/5.0 stars **Reviewed by:** Jake G. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 26, 2026 **What do you like best about ActiveCampaign?** allows me to have my marketing funnel contacts organized and easily sortable **What do you dislike about ActiveCampaign?** sometimes the website goes down or times out **What problems is ActiveCampaign solving and how is that benefiting you?** It is helping me to organize my leads and send automated emails directly from the platform. ### 20. ActiveCampaign is great for what it's worth **Rating:** 4.0/5.0 stars **Reviewed by:** Lacorya L. | Communications manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 16, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I love how easy it is to customize the emails, how there is a snapshot showcasing campaign performance at the top of the campaigns section, how customer support is quick to respond, how easy the automations are to set up and implement, and the ease of integrating the forms. **What do you dislike about ActiveCampaign?** I am unsure if this is just a problem on my end, but whenever I send an email with bolded text, the bolded text ends up being a font size larger than the rest of the text on mobile. It looks very odd and does not reflect the email preview either. Also, while the forms are easy to integrate, customizing the forms can be difficult even while using CSS. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping get our newsletter out there and use automations for a decent price. This allows us to reach more people and increase potential donors. ### 21. Easy Automations and a Robust Email Editor **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 30, 2026 **What do you like best about ActiveCampaign?** Automations are easy to setup and the email editor is robust **What do you dislike about ActiveCampaign?** The cost to use SMS is high for no more than we utilize it **What problems is ActiveCampaign solving and how is that benefiting you?** Keeps us connected with subscribers and leads and helps build our email database to sell advertising ### 22. Great Automated Email Campaigns with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Anum R. | Customer Desk, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 03, 2026 **What do you like best about ActiveCampaign?** It’s worth putting in the effort to build automated email campaigns that are genuinely effective and deliver the results you’re aiming for—the performance has been great. Their support is also excellent: responsive, very helpful, and easy to work with. **What do you dislike about ActiveCampaign?** It has a solid learning curve, but getting everything integrated on my own—without help from their support team—takes a lot of time. Also, their prices have jumped recently. **What problems is ActiveCampaign solving and how is that benefiting you?** Their automated email campaign, especially for a small range of customers, is very effective and delivers results. ### 23. ActiveCampaign: The Perfect Balance of Power and Ease of Use **Rating:** 4.5/5.0 stars **Reviewed by:** Manikandan V. | automation specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 05, 2026 **What do you like best about ActiveCampaign?** We've discovered that ActiveCampaign strikes the best combination between use and power. It's a useful tool with a manageable learning curve.It is now a key component of our approach to relationship management and customer acquisition. **What do you dislike about ActiveCampaign?** Because of its complexity and learning curve, new users may find the platform intimidating. Where the cost rises as the number of contacts grows. I find the AI feature a little more complicated than more contemporary, specialized form tools. **What problems is ActiveCampaign solving and how is that benefiting you?** Our marketing and communication processes are automated and streamlined by ActiveCampaign, which minimizes manual labor and guarantees prompt, tailored messages. This allows us to scale our campaigns, improve engagement, and maintain consistency across channels while saving time and resources. ### 24. AC for distribution is convenient. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 11, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I use it 4 days a week to send our company newsletter. It is fast and looks good. **What do you dislike about ActiveCampaign?** I can't think of any negatives. It runs smoothly almost every day. **What problems is ActiveCampaign solving and how is that benefiting you?** We don't have to use our bandwidth to send the newsletter. ### 25. Strengthens Team Connection and Makes Management More Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Luke R. | National Field Director, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 23, 2026 **What do you like best about ActiveCampaign?** It enhances my connection to our team members and users, and makes managing my team more efficient **What do you dislike about ActiveCampaign?** At this time, I haven’t had any issues! It’s been a great tool. **What problems is ActiveCampaign solving and how is that benefiting you?** Registering and tracking the progress of my team members and allowing me to connect with users who engage with our platform. ### 26. Easy Way to Earn Cash by Sharing My Opinion **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler B. | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 06, 2026 **What do you like best about ActiveCampaign?** I like that I can make cash from sharing my opinion. **What do you dislike about ActiveCampaign?** I only qualify for certain campaigns, and if I don’t qualify, I have to answer a bunch of questions before I finally find out. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping solve my need to be heard by the companies I buy from, and in turn it helps me receive better treatment. ### 27. ActiveCampaign, the best companion but with the worst costs **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 17, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** My favorite thing about ActiveCampaign is its simplicity **What do you dislike about ActiveCampaign?** The cost is really too high, there are competing services with much more competitive prices **What problems is ActiveCampaign solving and how is that benefiting you?** It solved the problems we encounter using MailChimp (e.g. desktop/mobile email compatibility), and this significantly reduced wasted time ### 28. Expensive but full of possibilities **Rating:** 4.0/5.0 stars **Reviewed by:** Cristina V. | CEO, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 08, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** - Easy and intuitive interface - The weekly lessons - EU Laws Compliant - Constantly including new features **What do you dislike about ActiveCampaign?** - Quite expensive if you want to use woocommerce features - Price has increased A LOT lately!! **What problems is ActiveCampaign solving and how is that benefiting you?** I love that I can have everything in one unique platform. I fell a little frustrated because I can't go as quick as the features are coming so I feel I use only a small percentage of AC capabilities and features. ### 29. Unmatched CRM and Automation With Room for Design Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Matt D. | Product, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 17, 2025 **What do you like best about ActiveCampaign?** I really appreciate the analytics within ActiveCampaign; it's great compared to other marketing platforms and provides a lot of insights into customer behaviors. The automation tool is also fantastic, helping to free up some time, and I like that we can centralize everything across our business with the CRM platform. ActiveCampaign has enabled us to identify key customers through our marketing activities and tailor products to their needs, which is very valuable for us. The initial setup was straightforward, which was a relief, and ultimately, the platform ticks all the boxes and delivers good value for money. **What do you dislike about ActiveCampaign?** I would like to see more features on the email designer that enable us to be more flexible with the design part. The reporting tools look fairly basic and could be more visual. For email designer, we still have the traditional drag and drop features, but everything is still in blocks. It would be great to see more flexibility to be more creative with email setups and not just template designs. As for reporting tools, they look very old school traditional, not so much visuals. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to identify key customers and tailor our products, freeing up time with automation. It centralizes our customer data, while providing insights into customer behaviors through analytics. ### 30. I love Active Campaign! **Rating:** 5.0/5.0 stars **Reviewed by:** Karen P. | Marketing Consultant, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 20, 2021 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** It's so easy to use. And I really like the reporting on the dashboard! **What do you dislike about ActiveCampaign?** I can't think of any downsides at all using Active Campaign. The support is very good. **Recommendations to others considering ActiveCampaign:** Do it! It makes email marketing so easy **What problems is ActiveCampaign solving and how is that benefiting you?** I can identify clients from subscribers, which means more targeted messaging. ### 31. Marketing Automation implementation for our company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 02, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** An easy way to implement marketing automation in my company. **What do you dislike about ActiveCampaign?** Sometimes the chat isn’t very helpful, because it doesn’t fully understand what I’m asking. **What problems is ActiveCampaign solving and how is that benefiting you?** For us mantaining contact and share content with our clients and contacts is key and we can do it very easily with Active Campaign ### 32. Powerful system, but buggy and non-intuitive. Simple administrative tasks are impossibly difficult. **Rating:** 2.5/5.0 stars **Reviewed by:** Paul M. | Senior VP, Marketing and Communications, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 07, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** Very good metrics provided for campaigns, but we can no longer share a comprehensive report with coworkers. Old reports were great. **What do you dislike about ActiveCampaign?** Interface is often slow and non-responsive. Very difficult to do basic things like archive a PDF of a campaign that has active hotlinks. Can't copy internal employees on a personalized/segmented email. And we had to create our own Dropbox system for all our campaign attachments. We can't search the text of campaigns anymore. Why? Updates often remove important functionality. How are they "improvements"? Customer service is slow and often unhelpful. Took me over a month to update our count of active contacts and successfully pay for it. Online info said "paid in full" before being paid and we got multiple dunning notices after it was paid. ActiveCampaign can do better - if there is the will to do so in top management. **What problems is ActiveCampaign solving and how is that benefiting you?** We have become familiar with the platform and its limitations. Mostly does what we can now, but personalized campaigns are still difficult to run and have odd limitations, e.g., can't add internal audience to segmented distribution. ### 33. Complex Automations Made Easy—No Expertise Needed **Rating:** 4.5/5.0 stars **Reviewed by:** Beatriz A. | Founder of Positiva Sensibilidad, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 01, 2026 **What do you like best about ActiveCampaign?** You can create very complex automations without needing to be an expert or having any prior knowledge. It is very easy to integrate with every plug in and other webs or applications. **What do you dislike about ActiveCampaign?** Sometimes I need to double-check certain colours, because they don’t always update properly or change as expected. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps me connect all my plugins, set up automations, and introduce funnels to my customers without needing to be an expert in marketing automation. ### 34. The most sophisticated system for segmenting **Rating:** 4.5/5.0 stars **Reviewed by:** Sunny G. | Owner, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 21, 2021 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** That it has more sophisticated automations and segmentation capabilities than most other email marketing systems **What do you dislike about ActiveCampaign?** I don't love the interface- I'm a visual person and sometimes it's not very intuitive. **What problems is ActiveCampaign solving and how is that benefiting you?** For me, it's saving me time, I have a lot of automations going that earn me passive income. ### 35. Seamless integration that simplifies customer engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Sheldon V. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 28, 2025 **What do you like best about ActiveCampaign?** I really appreciate how easy it was to integrate ActiveCampaign into my business systems. The platform made it simple to connect with the tools I was already using, and it immediately streamlined how I communicate with clients. Automations save me time, the interface is intuitive, and I can track engagement in a way that gives me clear insight into what’s working. It’s been a big step forward in helping me stay consistent with outreach while keeping the process efficient and professional. **What do you dislike about ActiveCampaign?** The only drawback I’ve noticed is that some of the more advanced features take a little time to learn, and the reporting dashboards could be more customizable for deeper analysis. That said, once I got past the initial learning curve, the platform has been very reliable. A few tweaks in usability would make it even stronger. **What problems is ActiveCampaign solving and how is that benefiting you?** ActiveCampaign is helping me solve the challenge of staying consistent with client communication while running a busy business. Before, I had to manually manage follow-ups and outreach, which often meant things slipped through the cracks. Now, with automations and integrated workflows, I can keep clients engaged without spending hours each week chasing tasks. It’s also solved the problem of tracking engagement — I can see what’s working and adjust quickly, which makes my marketing more effective and less stressful. Overall, it saves time, keeps me organized, and helps me deliver a more professional experience to my clients. ### 36. Great Content Builder and Salesforce Integration, but Pricey with a Long Setup. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 27, 2026 **What do you like best about ActiveCampaign?** The content builder is great, and I really like the Salesforce integration as well. **What do you dislike about ActiveCampaign?** It is extremely expensive and takes a good amount of time to setup and maximize the value/features. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps keep customers engaged and convert. ### 37. Easy to Use Once You Learn the System **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 28, 2026 **What do you like best about ActiveCampaign?** After I learned the system, the ease of use **What do you dislike about ActiveCampaign?** Need more onboarding information videos. **What problems is ActiveCampaign solving and how is that benefiting you?** Reaching and staying in front of prospective clients. ### 38. Powerful Automation and Segmentation, lackluster support and AI features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 28, 2026 **What do you like best about ActiveCampaign?** automation and segmentation capabilities **What do you dislike about ActiveCampaign?** Poor customer support, no dedicated person to reach out to after onboarding **What problems is ActiveCampaign solving and how is that benefiting you?** It’s easy to cross-check contact data across platforms to investigate data sync issues and confirm that automations are running as intended. ### 39. 30% more engagement and more personalized experiences for our subscribers **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos A. V. | Senior Growth Marketer, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 16, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** We moved from another email marketing provider to ActiveCampaign in hopes of finding better tools and services that would improve our subscribers' experience beyond an email. Fortunately, the transition was smooth and seamless. At CodersLink, we take advantage of every aspect of the platform and we have the dedicated team at ActiveCampaign to take our strategies to the next level. Designing mail campaigns is very simple and its results are remarkable. Just after switching from our previous provider, we managed to increase interactions with our broadcasters by 35%, and saw a 20% increase in Open Rates. Subscribers are much easier to manage with all the tools available and we now have far fewer disengaged users on our lists. **What do you dislike about ActiveCampaign?** Some integrations are not native and require using third party software like Zappier to connect the services to ActiveCampaign and in some cases this can require much more time and technical staff. Although it is possible to import templates or emails in HTML format from other platforms, they could improve and expand the possibilities of native design to make emails more original and innovative. **Recommendations to others considering ActiveCampaign:** ActiveCampaign is for power users, for complex marketing strategies. It is a solution to increase conversions but it requires time and learning - however, the results are worth it. **What problems is ActiveCampaign solving and how is that benefiting you?** Subscriber management used to be a tedious task, but with ActiveCampaign automations it has been possible to improve and keep our lists clean of inactive or disengaged users. We take great advantage of email chain automations for new user acquisition campaigns. This helps us improve your platform experience and deliver messages tailored to your needs every step of the way. The delivery range is higher than our previous supplier. Compatibility bugs with mail services are almost zero, and open rates are 20% higher than before. ### 40. Marketing Automation + CRM in One, with Must-Have Outlook Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberly L. | Founder & President, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 27, 2026 **What do you like best about ActiveCampaign?** That the marketing automation comes with the standard package including the CRM. Also, the outlook integration was a must. **What do you dislike about ActiveCampaign?** You advertised unlimited training and assistance to get us up and running. That fell short of my expectations and I felt like we were pushed out of training before we were ready. Over a year in and we still haven’t gotten trained on how to set up automatic reporting. **What problems is ActiveCampaign solving and how is that benefiting you?** It helps give us total visibility to our customer base and open opportunities so we can better run our business. ### 41. Extremely User-Friendly with Phenomenal Tech Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 19, 2026 **What do you like best about ActiveCampaign?** It's extremely user-friendly and tech support if phenomenal. **What do you dislike about ActiveCampaign?** I don't have any real issues with the platform at all. **What problems is ActiveCampaign solving and how is that benefiting you?** It allows me to. stay in touch with followers of my platform, especially when it comes to offering specials and deals. ### 42. A very powerful platform but customer support is lacking **Rating:** 3.0/5.0 stars **Reviewed by:** Miguel R. | Author, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 10, 2020 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I love that you can import automations in one click! I’ve never seen that with any of the other platforms. That in every single other piece of software are use as a seamless integration with active campaign. Price point also makes it very competitive. **What do you dislike about ActiveCampaign?** I’d like a little more drag and drop functionality, currently it’s difficult to place photos anywhere you want in an email. Also their cancellation policy is really quite bad. They charged me for an additional year and then lost my responses in tech support limbo. I'm still waiting for an access code that they sent me that's not in my inbox or spam folders no matter how many times I've requested it. **Recommendations to others considering ActiveCampaign:** Take a look at all the 3rd party apps and you’ll be pleasantly surprised. **What problems is ActiveCampaign solving and how is that benefiting you?** I’m solving complex email automation and integration with third-party apps. ### 43. Great CRM for the essentials **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 26, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** ActiveCampaign is great for email automation and uses a simple tag-based system for targeting campaigns. There are also plenty of online resources available, so even beginners can learn enough to get up and running quickly. **What do you dislike about ActiveCampaign?** It doesn’t offer as many advanced features as some of its competitors, so there is a risk of outgrowing the platform as your needs scale. Also, the pricing can add up quickly if you have a large contact list. **What problems is ActiveCampaign solving and how is that benefiting you?** It solves the problem of juggling multiple tools by combining email marketing and CRM in one platform. I can automate my newsletter, segment my audience with tags, and track interactions all in one place — which saves time and helps me build stronger relationships with my contacts. ### 44. Easy Email Lists and HTML Campaign Building **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 18, 2026 **What do you like best about ActiveCampaign?** I like how easy it is to create different email lists, and also to build campaigns from scratch using HTML. **What do you dislike about ActiveCampaign?** There isn’t much to dislike. If anything, I just wish there were built-in tools like Movable Ink that I could add and use directly, without having to rely on a third party for it. **What problems is ActiveCampaign solving and how is that benefiting you?** Active campaign solves the issue of being able to send personalized email blasts for my clients. ### 45. Great for Managing Customer Lists, Still Exploring the Full Potential **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 21, 2026 **What do you like best about ActiveCampaign?** Helps in maintaining different lists of customers **What do you dislike about ActiveCampaign?** I haven't had a chance to explore it completely **What problems is ActiveCampaign solving and how is that benefiting you?** reaching out to specific groups of customers ### 46. Everything under control, always at your fingertips **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Italian using AI. **Reviewed Date:** September 02, 2026 **What do you like best about ActiveCampaign?** You have everything under control, immediately available **What do you dislike about ActiveCampaign?** I have no disadvantages in using the platform **What problems is ActiveCampaign solving and how is that benefiting you?** In the control of automations ### 47. Great for client automations for sales and marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 10, 2021 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about ActiveCampaign?** I have been using Active Campaign now for about 3 years and I really love it. Lately I have been experimenting with the AI features for my automations and I really like them. **What do you dislike about ActiveCampaign?** The cost. I pay $308 per month and I feel that it is too much. I feel like I should be paying around $150 per month. **What problems is ActiveCampaign solving and how is that benefiting you?** Sales and Marketing issues. I have built a marketing funnel and really like it. I need help building a sales funnel next. ### 48. Useful Reporting, But Struggles with Performance **Rating:** 2.5/5.0 stars **Reviewed by:** Samantha E. | Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 16, 2026 **What do you like best about ActiveCampaign?** I like that ActiveCampaign allows me to have multiple tags and pull specific reports. It helps in organizing the company and shows me what's working. **What do you dislike about ActiveCampaign?** I find the Apple opens feature needs to be unchecked because there's no real way to see if that accurate open and close rates. Also, it's slow and usually crashing. **What problems is ActiveCampaign solving and how is that benefiting you?** I use ActiveCampaign to organize the mentorship program, pull reports for our KPIs on email campaigns, and check tags for members. It organizes the company and shows me what's working. ### 49. Highly recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Bree C. | Founder, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 20, 2025 **What do you like best about ActiveCampaign?** I love the all in one feel of ActiveCampaign compared to others I have used before. Staying in touch with my audience has never been easier and the email builder is beautiful as well. I love the goal setting and I feel the analytics on it makes it easy to work out what is working and what isn’t. **What do you dislike about ActiveCampaign?** Gosh! It is a learning curve! Be prepared for that. Attend the webinars or jump on a call with your account manager, I pushed myself through it because I have some experience but honestly if you’re finding it tough, lean on the team cause it is a wild adventure until you can grasp it. **What problems is ActiveCampaign solving and how is that benefiting you?** All of them! It’s my marketing all in one. If it had the ability to host quizzes I’d be very happy. It’s just a great extension where I don’t need 6 different softwares to do the one thing. I use it for CRM, marketing, form builder, landing page, audience builder. Everything. ### 50. Great Automations and Predictive Send, but Scheduling and Drag-and-Drop Need Polish **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Investment Management | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 30, 2026 **What do you like best about ActiveCampaign?** Automations, templates and predictive send **What do you dislike about ActiveCampaign?** Scheduled mails don’t always get sent in time. Drag and drop isn’t always working optimal. **What problems is ActiveCampaign solving and how is that benefiting you?** Making emails look good. Running automated email flows. Optimizing email content and structure ## ActiveCampaign Discussions - [How should I best integrate (if at all) my Active Campaign with Google Analytics?](https://www.g2.com/discussions/activecampaign-for-marketing-how-should-i-best-integrate-if-at-all-my-active-campaign-with-google-analytics) - 2 comments, 2 upvotes - [What CRM and marketing system is REALLY compliant with the EU and GDPR?](https://www.g2.com/discussions/31205-what-crm-and-marketing-system-is-really-compliant-with-the-eu-and-gdpr) - 3 comments, 2 upvotes - [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) - 4 comments, 2 upvotes - [HOw to I solve slow page load with Active Campaign?](https://www.g2.com/discussions/how-to-i-solve-slow-page-load-with-active-campaign) - 4 comments, 2 upvotes - [Anything special for non-profits?](https://www.g2.com/discussions/anything-special-for-non-profits) - 1 comment, 2 upvotes - [View ActiveCampaign pricing details and edition comparison](https://www.g2.com/products/activecampaign/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-12+00%3A10%3A25+-0500&secure%5Bsession_id%5D=78429953-84e9-441a-b52f-b8cdf241d142&secure%5Btoken%5D=8c0721d09e08c61f0d669028e4550261eaf0d6ccce232b781d4b1a3d662952f0&format=llm_user) ## ActiveCampaign Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management - Contract/License Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics - Email Management - File Management - Deal Management **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Interoperability** - Close Ecosystem API **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design - Forms Creation & Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - CRM Integration **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics - Workflow Management - Opportunity Management - Sales Pipeline Management - Reporting/Analytics - Calendar Management - Pipeline Management - Content Management - Communication Management - Visual Analytics - Template Management - Predictive Analytics - Document Management - Channel Management - Commission Management - Field Sales Management **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms - Customizable Forms - Real-Time Notifications - Alerts/Notifications **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Additional Functionality** - Search/Filter - AI Copilot - Commenting/Notes - Content Publishing Options - Reporting & Statistics - Content Library - Document Classification - Drag & Drop - Customizable Branding - SSL Security - API - Document Management - Document Storage - Collaboration Tools - Data Capture and Transfer - Autofill - Multi-Channel Distribution - Convert to PDF - Customizable Templates - Media Library - Generative AI - Full Text Search - Surveys & Feedback - Data Import/Export - Forms Management - Electronic Signature - Third-Party Integrations - Reporting/Analytics - Workflow Management - Template Management - Mobile Access **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Social Functionality** - Social Functionality **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting - Budgeting/Forecasting - Correlation Analysis - Competitive Analysis - Sales Trend Analysis - Statistical Analysis **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation - Generative AI - Lead Generation - Ad Optimization **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support - Third-Party Integrations - Social Media Integration - Customer Support - Multi-Channel Social Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking - Predictive Analytics - Visual Analytics - Task Management - Contact Management - Lead Management - Opportunity Management - Workflow Management **Management** - Conversion Viability - Workflow **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Predictive Modeling - Behavioral Triggering - Predictive Audience Segmentation - Marketing Automation - AI Writing Assistant **Additional Functionality** - Dynamic Modeling - Lead Qualification - Lead Capture - Real-Time Reporting - Contact Database - API - Reporting & Statistics - Role-Based Permissions - Collaboration Tools - Dashboard Creation - Modeling & Simulation - Exception Reporting - Generative AI - Sales Reports - Performance Metrics - "What If" Scenarios - Customizable Reports - Data Import/Export - AI Copilot - Graphical Data Presentation - Drag & Drop - Access Controls/Permissions - Alerts/Notifications - Business Process Control - Multi-Currency - Pipeline Reports **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Mobile Access - Lead Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration - Third-Party Integrations **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Additional Functionality** - Grammar Check - Campaign Analytics - For Marketing and Advertising - AI Copilot - Content Ideas - Trend Analysis - SMS Marketing - Performance Metrics - Email Marketing - Chat/Messaging - Reporting/Analytics - Competitor Monitoring - Alerts/Notifications - Content Marketing - API - Predictive Analytics - Personalization - Template Management - Behavior Analytics - AI/Machine Learning - Text Editing - Collaboration Tools - Dashboard - Campaign Management - SEO Management - Natural Language Processing - Product Recommendations - Tone Selection - Chatbot - Keyword Research Tools - Marketing Management - Brand Guidelines - Omnichannel Outreach **Additional Functionality** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking - Workflow Automation **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Third-Party Integration - Internal Chat Integration - Collaboration Tools - Prospecting Tools - Real-Time Data **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **AI Automation - SMS Marketing** - AI SMS **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Generative AI** - AI Text Generation - Generative AI - Proposal Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Calendar/Reminder System **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Additional Functionality** - Search/Filter - Alerts/Notifications - Data Import/Export - Lead Capture - Batch Processing - Email Tracking - Tagging - Pipeline Reports - Drag & Drop - Segmentation - Customizable Fields - Role-Based Permissions - Interaction Tracking - CRM - Document Storage - AI Copilot - Contact Database - Referral Tracking - Quotes/Estimates - Multi-Channel Communication - Lead Qualification - Marketing Automation - Email Templates - Sales Reports - Customer Journey Mapping - Reminders - Lead Scoring - Data Security - Customizable Reports - Calendar Sync - For Startups - Performance Metrics - Sales Trend Analysis - For iPad Devices - Customizable Templates - Activity Tracking - Reporting & Statistics - For Mac Devices - Landing Pages/Web Forms - Lead Nurturing - Gamification - Prioritization - Web-based Deployment - Softphone - Single Sign On - Customer Database - Event Triggered Actions - Mobile App - Email Sequences - Customer Segmentation - Lead Assignment - For Small Businesses - Live Chat - Business Card/Badge Scanning - Data Visualization - Customer Social Profiles - Social Promotion - Monitoring - Engagement Tracking - Social Media Monitoring - Customer Engagement - Sentiment Analysis - Brand Tracking - Audience Targeting - Workflow Automation **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management ## Top ActiveCampaign Alternatives - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,494 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,315 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,318 reviews)