Compare TrustArc and mParticle by Rokt 
Featured Products
At a Glance
Market Segments
Enterprise (47.4% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
TrustArc
Star Rating
(312)4.2 out of 5
Market Segments
Enterprise (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansmParticle by Rokt
Star Rating
(175)4.4 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktTrustArc vs mParticle by Rokt
When assessing the two solutions, reviewers found them equally easy to use. However, TrustArc is easier to set up, and do business with, while mParticle by Rokt is easier to administer.
- Reviewers felt that TrustArc meets the needs of their business better than mParticle by Rokt.
- When comparing quality of ongoing product support, TrustArc and mParticle by Rokt provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of TrustArc over mParticle by Rokt.
Pricing
Entry-Level Pricing
TrustArc
Privacy Studio
Contact Us
Build and manage compliant, user-facing privacy experiences
- Cookie consent management for GDPR, CCPA, CPRA, and other privacy laws
- Automated website scanning to identify cookies and trackers
- Configurable cookie banners and consent experiences
mParticle by Rokt
No pricing availableFree Trial
TrustArc
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
8.7
271
8.2
138
Ease of Use
8.2
277
8.2
137
Ease of Setup
8.1
168
8.0
57
Ease of Admin
8.3
130
8.5
53
Quality of Support
8.8
269
8.8
117
Has the product been a good partner in doing business?
9.0
134
8.9
57
Product Direction (% positive)
8.8
273
7.9
125
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
25
Not enough data
8.8
29
Not enough data
7.0
21
Not enough data
8.3
28
Intelligence
Not enough data
7.5
25
Not enough data
7.0
21
Not enough data
6.6
20
Functionality
8.1
128
Not enough data
8.1
131
Not enough data
8.3
135
Not enough data
7.6
121
Not enough data
7.5
116
Not enough data
7.5
114
Not enough data
7.8
115
Not enough data
7.4
108
Not enough data
7.6
108
Not enough data
8.1
114
Not enough data
8.0
113
Not enough data
8.1
113
Not enough data
Functionality
8.2
76
Not enough data
8.3
73
Not enough data
8.4
75
Not enough data
8.2
76
Not enough data
8.3
70
Not enough data
Functionality
8.2
102
Not enough data
8.0
102
Not enough data
7.7
93
Not enough data
8.2
96
Not enough data
8.3
86
Not enough data
7.6
80
Not enough data
7.5
72
Not enough data
8.2
89
Not enough data
8.2
76
Not enough data
Functionality
8.4
97
Not enough data
8.0
90
Not enough data
8.3
103
Not enough data
8.0
106
Not enough data
8.1
103
Not enough data
Platform Basics
Not enough data
8.2
32
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.5
23
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Detection and Scanning - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting and Evidence - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Configuration and Remediation - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Integrations and Usability - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.1
131
Not enough data
8.3
34
Not enough data
8.4
36
Not enough data
8.4
35
Not enough data
Functionality
8.7
30
Not enough data
9.3
31
Not enough data
9.0
30
Not enough data
9.1
30
Not enough data
9.5
31
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
TrustArc and mParticle by Rokt are categorized as Data Subject Access Request (DSAR)
Unique Categories
TrustArc is categorized as Data Privacy Management, Consent Management Platform (CMP), Privacy Impact Assessment (PIA), Website Privacy Auditing Tools, Cookie Tracking, and Data Breach Notification
mParticle by Rokt is categorized as Data Governance, Customer Data Platform (CDP), E-Commerce Data Integration, Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
TrustArc
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.3%
Computer Software
11.0%
Hospital & Health Care
7.5%
Marketing and Advertising
4.5%
Financial Services
4.2%
Other
57.5%
Financial Services
12.0%
Information Technology and Services
10.3%
Computer Software
8.0%
Food & Beverages
6.9%
Internet
5.1%
Other
57.7%
Alternatives
Discussions
What is TrustArc preference manager?
1 Comment
Official Response from TrustArc
TrustArc Consent & Preference Manager integrates data and marketing systems to enable marketing and privacy leaders to come together to capture real-time...Read more
What is consent St TrustArc?
1 Comment
Official Response from TrustArc
TrustArc Cookie Consent Manager is a configurable solution that enables organizations to achieve cookie compliance requirements across the globe while...Read more
What is privacy management software?
1 Comment
Official Response from TrustArc
Privacy management software makes it easier for companies to access and manage data while ensuring they remain compliant with global privacy regulations. Key...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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