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Compare TrustArc and mParticle by Rokt 
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At a Glance
Market Segments
Enterprise (47.6% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
TrustArc
Star Rating
(313)4.2 out of 5
Market Segments
Enterprise (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that mParticle by Rokt excels in its integration capabilities, particularly with its Data Pipeline feature, which allows seamless data flow across various platforms, making it a favorite among mid-market users.
- Reviewers mention that TrustArc shines in compliance management, especially with its Privacy Management tools, which are highly regarded by enterprise users for their robust features that simplify regulatory adherence.
- G2 users highlight that both products have similar ease of use scores, but users on G2 note that mParticle's Customer Data Platform is particularly intuitive, making it easier for teams to manage customer data effectively.
- Users say that while both products offer quality support, mParticle by Rokt has received higher praise for its Customer Success Team, which is noted for being proactive and responsive, enhancing the overall user experience.
- Reviewers mention that TrustArc's product direction is viewed more favorably, with users appreciating the frequent updates and enhancements to its Consent Management features, which are crucial for maintaining compliance in a rapidly changing regulatory landscape.
- Users report that mParticle's pricing structure is less transparent, as it requires potential customers to contact them for entry-level pricing, while TrustArc provides clearer pricing information, which is a significant factor for budget-conscious enterprises.
Pricing
Entry-Level Pricing
TrustArc
Cookie Consent Manager - Professional
Contact Us
- Custom Branding
- GDPR and CCPA Support
- Compliance Reporting
mParticle by Rokt
No pricing availableFree Trial
TrustArc
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
8.7
272
8.1
135
Ease of Use
8.2
278
8.3
134
Ease of Setup
8.1
169
8.0
55
Ease of Admin
8.3
130
8.5
52
Quality of Support
8.8
270
8.8
115
Has the product been a good partner in doing business?
9.0
134
8.9
56
Product Direction (% positive)
8.8
274
7.8
122
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
7.0
21
Not enough data
8.2
27
Intelligence
Not enough data
7.4
24
Not enough data
7.0
21
Not enough data
6.6
20
Functionality
8.1
129
Not enough data
8.1
132
Not enough data
8.3
136
Not enough data
7.6
122
Not enough data
7.5
117
Not enough data
7.5
115
Not enough data
7.8
116
Not enough data
7.4
109
Not enough data
7.6
109
Not enough data
8.1
115
Not enough data
8.0
114
Not enough data
8.1
114
Not enough data
Functionality
8.2
77
Not enough data
8.3
74
Not enough data
8.4
76
Not enough data
8.2
77
Not enough data
8.3
71
Not enough data
Functionality
8.2
103
Not enough data
8.0
103
Not enough data
7.7
94
Not enough data
8.2
97
Not enough data
8.2
87
Not enough data
7.6
81
Not enough data
7.5
73
Not enough data
8.2
90
Not enough data
8.2
77
Not enough data
Functionality
8.4
97
Not enough data
8.0
90
Not enough data
8.3
103
Not enough data
8.0
106
Not enough data
8.1
103
Not enough data
Platform Basics
Not enough data
8.2
31
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Detection and Scanning - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting and Evidence - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Configuration and Remediation - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Integrations and Usability - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.1
132
Not enough data
8.3
34
Not enough data
8.4
36
Not enough data
8.4
35
Not enough data
Functionality
8.7
30
Not enough data
9.3
31
Not enough data
9.0
30
Not enough data
9.1
30
Not enough data
9.5
31
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
TrustArc and mParticle by Rokt are categorized as Data Subject Access Request (DSAR)
Unique Categories
TrustArc is categorized as Consent Management Platform (CMP), Cookie Tracking, Data Breach Notification, Privacy Impact Assessment (PIA), Data Privacy Management, and Website Privacy Auditing Tools
mParticle by Rokt is categorized as Data Governance, Customer Data Platform (CDP), E-Commerce Data Integration, Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
TrustArc
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
11.0%
Hospital & Health Care
7.4%
Marketing and Advertising
4.5%
Manufacturing
4.2%
Other
57.6%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
What is TrustArc preference manager?
1 Comment
Official Response from TrustArc
TrustArc Consent & Preference Manager integrates data and marketing systems to enable marketing and privacy leaders to come together to capture real-time...Read more
What is consent St TrustArc?
1 Comment
Official Response from TrustArc
TrustArc Cookie Consent Manager is a configurable solution that enables organizations to achieve cookie compliance requirements across the globe while...Read more
What is privacy management software?
1 Comment
Official Response from TrustArc
Privacy management software makes it easier for companies to access and manage data while ensuring they remain compliant with global privacy regulations. Key...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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