# TrustArc, mParticle by Rokt vs Securiti Comparison

| | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 314 | 175 | 91 | 
| **Largest Market Segment** | Enterprise (48.1% of reviews) | Mid-Market (53.1% of reviews) | Enterprise (72.5% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | Contact Us Per Year | 

---
## Top Pros & Cons

### TrustArc

Pros:
- Ease of Use (58 reviews)
- Customer Support (56 reviews)

Cons:
- Poor Customer Support (16 reviews)
- Learning Curve (15 reviews)

### mParticle by Rokt

Pros:
- Ease of Use (5 reviews)
- Insights (4 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

### Securiti

Pros:
- Ease of Use (38 reviews)
- Customer Support (26 reviews)

Cons:
- Complexity (11 reviews)
- Learning Curve (10 reviews)

---
## Ratings Comparison
| Rating | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (271 reviews) | 8.2 (138 reviews) | 8.9 (69 reviews) | 
  | **Ease of Use** | 8.2 (277 reviews) | 8.2 (137 reviews) | 8.6 (69 reviews) | 
  | **Ease of Setup** | 8.1 (175 reviews) | 8.0 (57 reviews) | 8.6 (61 reviews) | 
  | **Ease of Admin** | 8.3 (129 reviews) | 8.5 (53 reviews) | 8.9 (49 reviews) | 
  | **Quality of Support** | 8.7 (268 reviews) | 8.8 (117 reviews) | 9.5 (69 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (133 reviews) | 8.9 (57 reviews) | 9.6 (49 reviews) | 
  | **Product Direction (% positive)** | 8.8 (272 reviews) | 7.9 (125 reviews) | 9.5 (66 reviews) | 

---
## Pricing

### TrustArc

#### Entry-Level Pricing

Plan: Privacy Studio

Price: Contact Us

Description: Build and manage compliant, user-facing privacy experiences

Key Features:
- Cookie consent management for GDPR, CCPA, CPRA, and other privacy laws
- Automated website scanning to identify cookies and trackers
- Configurable cookie banners and consent experiences

[Browse all 3 editions](https://www.g2.com/products/trustarc/pricing)

#### Free Trial

Yes

### mParticle by Rokt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Securiti

#### Entry-Level Pricing

Plan: Pricing is dependent on a number of factors including use cases and usage.

Price: Contact Us Per Year

Description: Enabling Safe Use of Data & AI Data+AI Intelligence, Controls & Orchestration across Hybrid Multicloud. This includes:


Key Features:
- Secure Data+AI Anywhere
- Build Safe Enterprise AI Systems
- Govern Data for Safe Innovation

[Learn more about Securiti](https://www.g2.com/products/securiti/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | 8.5/10 | 44 |
| **Securiti** | N/A | N/A |

#### Metrics

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.0 (23 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.2 (23 reviews) | Not enough data | 
| **Entry and Exit Pages** | Not enough data | 8.2 (19 reviews) | Not enough data | 
| **Standard Event Tracking** | Not enough data | 8.4 (22 reviews) | Not enough data | 
| **Custom Event Tracking** | Not enough data | 8.3 (24 reviews) | Not enough data | 
| **Retention** | Not enough data | 7.8 (20 reviews) | Not enough data | 
| **Return** | Not enough data | 8.5 (21 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.8 (21 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.9 (22 reviews) | Not enough data | 

#### Reporting

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (20 reviews) | Not enough data | 
| **Trending** | Not enough data | 8.3 (19 reviews) | Not enough data | 
| **Retroactive Reporting** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 8.8 (20 reviews) | Not enough data | 
| **Mobile Reporting** | Not enough data | 8.3 (14 reviews) | Not enough data | 
| **Unification Across Devices** | Not enough data | 8.7 (15 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (22 reviews) | Not enough data | 

#### Other

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **User Data** | Not enough data | 8.9 (20 reviews) | Not enough data | 
| **Site Search Reporting** | Not enough data | 8.9 (12 reviews) | Not enough data | 
| **Load Time Monitoring** | Not enough data | 8.8 (11 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 8.6 (13 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | 8.5 (14 reviews) | Not enough data | 
| **Promotional Messages** | Not enough data | 7.5 (8 reviews) | Not enough data | 
| **Administration Alerts** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (23 reviews) | Not enough data | 
| **QA Testing** | Not enough data | 8.7 (20 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.5 (29 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.4 (30 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | 8.2/10 | 23 |
| **Securiti** | N/A | N/A |

#### User Identification

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Demographics** | Not enough data | 7.8 (15 reviews) | Not enough data | 
| **User Segmentation** | Not enough data | 8.6 (20 reviews) | Not enough data | 
| **Geolocation** | Not enough data | 8.1 (19 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (22 reviews) | Not enough data | 
| **Real-Time Insights** | Not enough data | 8.9 (19 reviews) | Not enough data | 
| **Attribution** | Not enough data | 7.7 (20 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.6 (22 reviews) | Not enough data | 
| **User Path Tracking** | Not enough data | 8.5 (21 reviews) | Not enough data | 
| **User Activity History** | Not enough data | 8.5 (20 reviews) | Not enough data | 

#### Metrics

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Return** | Not enough data | 7.5 (10 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | 8.6/10 | 43 |
| **Securiti** | N/A | N/A |

#### Product Analytics

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.4 (23 reviews) | Not enough data | 
| **User-Level Analytics** | Not enough data | 8.7 (30 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.6 (37 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.8 (41 reviews) | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.8 (26 reviews) | Not enough data | 
| **User Scoring** | Not enough data | 8.6 (21 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.5 (27 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | 7.8/10 | 10 |
| **Securiti** | 8.8/10 | 17 |

#### Administration

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Data Modelling** | Not enough data | 6.7 (9 reviews) | 8.5 (10 reviews) | 
| **Recommendations** | Not enough data | 6.5 (9 reviews) | 7.7 (8 reviews) | 
| **Workflow Management** | Not enough data | 7.1 (8 reviews) | 8.5 (13 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 5.9 (9 reviews) | 8.8 (13 reviews) | 

#### Management

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Business Glossary** | Not enough data | 7.8 (9 reviews) | 8.5 (10 reviews) | 
| **Data Discovery** | Not enough data | 7.8 (9 reviews) | 9.1 (13 reviews) | 
| **Data Profililng** | Not enough data | 8.0 (10 reviews) | 8.9 (9 reviews) | 
| **Reporting and Visualization** | Not enough data | 5.6 (9 reviews) | 9.2 (11 reviews) | 
| **Data Lineage** | Not enough data | 7.0 (9 reviews) | 8.1 (9 reviews) | 

#### Compliance

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.0 (10 reviews) | 9.5 (14 reviews) | 
| **Training and Guidelines** | Not enough data | 8.3 (9 reviews) | 9.1 (13 reviews) | 
| **Policy Enforcement** | Not enough data | 8.3 (9 reviews) | 9.2 (11 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.0 (9 reviews) | 9.4 (12 reviews) | 

#### Security

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Access Control** | Not enough data | 8.9 (9 reviews) | 8.8 (13 reviews) | 
| **Roles Management** | Not enough data | 8.0 (10 reviews) | 9.0 (12 reviews) | 
| **Compliance Management** | Not enough data | 8.7 (10 reviews) | 9.2 (12 reviews) | 

#### Data Quality

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Data Preparation** | Not enough data | 8.2 (10 reviews) | 8.5 (10 reviews) | 
| **Data Distribution** | Not enough data | 8.3 (9 reviews) | 8.6 (11 reviews) | 
| **Data Unification** | Not enough data | 8.5 (9 reviews) | 8.5 (11 reviews) | 

#### Maintainence

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Data Quality Management** | Not enough data | 8.7 (10 reviews) | 9.2 (10 reviews) | 
| **Policy Management** | Not enough data | 8.3 (9 reviews) | 9.3 (10 reviews) | 

#### Generative AI

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Cloud Data Security

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### Data Protection

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Data Masking** | Not enough data | Not enough data | Not enough data | 
| **Data Encryption/Security** | Not enough data | Not enough data | Not enough data | 
| **Data loss Prevention** | Not enough data | Not enough data | Not enough data | 
| **Anomoly Detection** | Not enough data | Not enough data | Not enough data | 
| **Sensitive Data Compliance** | Not enough data | Not enough data | Not enough data | 

#### Analysis

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Cloud Gap Analytics** | Not enough data | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | Not enough data | 
| **User Analytics** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Auditing** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | Not enough data | 

### Data-Centric Security

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### Data Protection

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Sensitive Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Structured and Unstructured Data** | Not enough data | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | Not enough data | 
| **Persistent Protection** | Not enough data | Not enough data | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | Not enough data | 
| **Data Governance and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Audit and Reporting** | Not enough data | Not enough data | Not enough data | 

#### Compliance

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **At-Risk Analysis** | Not enough data | Not enough data | Not enough data | 
| **DLP Configuration** | Not enough data | Not enough data | Not enough data | 

#### Usability

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Visualization** | Not enough data | Not enough data | Not enough data | 
| **AI Algorithyms** | Not enough data | Not enough data | Not enough data | 
| **Cross-Platforms** | Not enough data | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | 7.6/10 | 33 |
| **Securiti** | N/A | N/A |

#### Data Sourcing

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | 8.2 (25 reviews) | Not enough data | 
| **Expandability** | Not enough data | 8.8 (29 reviews) | Not enough data | 
| **Content Marketing** | Not enough data | 7.0 (21 reviews) | Not enough data | 
| **Multiple Devices** | Not enough data | 8.3 (28 reviews) | Not enough data | 

#### Intelligence

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | 7.5 (25 reviews) | Not enough data | 
| **Predictive Modeling** | Not enough data | 7.0 (21 reviews) | Not enough data | 
| **Recommendation Engine** | Not enough data | 6.6 (20 reviews) | Not enough data | 

### Data Privacy Management

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | 7.8/10 | 172 |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | 9.1/10 | 37 |

#### Functionality

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Data Subject Access Requests** | 8.1 (125 reviews) | Not enough data | 9.1 (27 reviews) | 
| **Identity Verification** | 8.0 (123 reviews) | Not enough data | 9.0 (24 reviews) | 
| **Privacy Impact Assessments** | 8.4 (136 reviews) | Not enough data | 9.4 (27 reviews) | 
| **Data Mapping - survey-based** | 7.6 (119 reviews) | Not enough data | 8.8 (22 reviews) | 
| **Data Mapping - automated** | 7.4 (111 reviews) | Not enough data | 8.9 (25 reviews) | 
| **Data Discovery** | 7.4 (109 reviews) | Not enough data | 9.5 (23 reviews) | 
| **Data Classification** | 7.7 (110 reviews) | Not enough data | 9.5 (25 reviews) | 
| **De-identification/pseudonymization** | 7.3 (103 reviews) | Not enough data | 8.9 (17 reviews) | 
| **Breach notification** | 7.5 (103 reviews) | Not enough data | 8.7 (14 reviews) | 
| **Consent management** | 8.1 (114 reviews) | Not enough data | 9.0 (21 reviews) | 
| **Website tracking scanning** | 8.0 (110 reviews) | Not enough data | 9.2 (19 reviews) | 
| **Data access governance** | 8.0 (109 reviews) | Not enough data | 9.4 (20 reviews) | 

### Privacy Impact Assessment (PIA)

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | 8.2/10 | 83 |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | 9.4/10 | 16 |

#### Functionality

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Centralized platform** | 8.2 (71 reviews) | Not enough data | 9.5 (14 reviews) | 
| **Tracking** | 8.2 (69 reviews) | Not enough data | 9.6 (12 reviews) | 
| **Templates** | 8.5 (71 reviews) | Not enough data | 9.6 (13 reviews) | 
| **Workflow** | 8.1 (72 reviews) | Not enough data | 9.2 (12 reviews) | 
| **Reporting and analytics** | 8.3 (68 reviews) | Not enough data | 9.3 (12 reviews) | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | 8.0/10 | 113 |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | 9.1/10 | 11 |

#### Functionality

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Dashboard** | 8.1 (99 reviews) | Not enough data | 9.3 (10 reviews) | 
| **Reporting** | 8.0 (100 reviews) | Not enough data | 9.3 (10 reviews) | 
| **Integrations** | 7.7 (91 reviews) | Not enough data | 8.7 (10 reviews) | 
| **End-user management** | 8.2 (95 reviews) | Not enough data | 9.4 (9 reviews) | 
| **Audit trails** | 8.2 (84 reviews) | Not enough data | 9.0 (10 reviews) | 
| **APIs** | 7.5 (79 reviews) | Not enough data | 9.3 (9 reviews) | 
| **Mobile SDK** | 7.5 (71 reviews) | Not enough data | 8.0 (9 reviews) | 
| **Customizable design** | 8.2 (88 reviews) | Not enough data | 9.4 (9 reviews) | 
| **Server-side storage** | 8.1 (75 reviews) | Not enough data | 9.5 (7 reviews) | 

### Cookie Tracking

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | 8.2/10 | 111 |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | 9.4/10 | 15 |

#### Functionality

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Auto scans** | 8.4 (96 reviews) | Not enough data | 9.3 (12 reviews) | 
| **Auto privacy policy update** | 8.0 (89 reviews) | Not enough data | 9.6 (12 reviews) | 
| **Cookie notice report** | 8.3 (102 reviews) | Not enough data | 9.5 (11 reviews) | 
| **Easy installation** | 8.0 (105 reviews) | Not enough data | 9.2 (12 reviews) | 
| **Reporting** | 8.1 (102 reviews) | Not enough data | 9.4 (12 reviews) | 

### Sensitive Data Discovery

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | 7.9/10 | 28 |

#### Functionality

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Structure type** | Not enough data | Not enough data | 9.2 (21 reviews) | 
| **Contextual search** | Not enough data | Not enough data | 9.2 (21 reviews) | 
| **Template algorithms** | Not enough data | Not enough data | 9.4 (19 reviews) | 
| **Custom algorithms** | Not enough data | Not enough data | 9.1 (19 reviews) | 
| **False-positive management** | Not enough data | Not enough data | 8.5 (20 reviews) | 
| **Multiple file and location types** | Not enough data | Not enough data | 9.3 (20 reviews) | 
| **Real-time monitoring** | Not enough data | Not enough data | 7.8 (19 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 9.2 (22 reviews) | 
| **Compliance** | Not enough data | Not enough data | 9.1 (23 reviews) | 
| **Reporting** | Not enough data | Not enough data | 8.6 (22 reviews) | 

#### Agentic AI - Sensitive Data Discovery

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.5 (7 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 5.2 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 5.3 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 4.7 (5 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | 8.3/10 | 40 |
| **Securiti** | N/A | N/A |

#### Platform Basics

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.2 (32 reviews) | Not enough data | 
| **Journey Optimization** | Not enough data | 8.5 (31 reviews) | Not enough data | 

#### Platform Data

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | 8.7 (32 reviews) | Not enough data | 
| **Trends Reporting** | Not enough data | 8.1 (28 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.5 (32 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | 8.6 (29 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | 8.6 (30 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.1 (31 reviews) | Not enough data | 
| **Automated Alerts** | Not enough data | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### File Analysis

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### Functionality

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **File Identification** | Not enough data | Not enough data | Not enough data | 
| **File Indexing** | Not enough data | Not enough data | Not enough data | 
| **Metadata Analysis** | Not enough data | Not enough data | Not enough data | 
| **File Content Analysis** | Not enough data | Not enough data | Not enough data | 

#### Management

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **File System Selection** | Not enough data | Not enough data | Not enough data | 
| **File System Integration** | Not enough data | Not enough data | Not enough data | 
| **Rule Generation** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 
| **Data Classification** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - File Analysis

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Vendor Security and Privacy Assessment

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | 9.7/10 | 18 |

#### Functionality

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Customized Vendor Pages** | Not enough data | Not enough data | 9.6 (12 reviews) | 
| **Centralized Vendor Catalog** | Not enough data | Not enough data | 9.7 (12 reviews) | 
| **Questionnaire Templates** | Not enough data | Not enough data | 9.2 (15 reviews) | 
| **User Access Control** | Not enough data | Not enough data | 9.8 (11 reviews) | 

#### Risk assessment

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Risk Scoring** | Not enough data | Not enough data | 9.8 (14 reviews) | 
| **4th Party Assessments** | Not enough data | Not enough data | 9.8 (10 reviews) | 
| **Monitoring And Alerts** | Not enough data | Not enough data | 9.7 (13 reviews) | 
| **AI Monitoring** | Not enough data | Not enough data | Not enough data | 

#### Generative AI - Vendor Security and Privacy Assessment

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Text Summarization** | Not enough data | Not enough data | Not enough data | 
| **Text Generation** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | 8.1/10 | 14 |
| **Securiti** | N/A | N/A |

#### Development 

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.6 (14 reviews) | Not enough data | 
| **Custom Connectors** | Not enough data | 8.8 (13 reviews) | Not enough data | 

#### Management 

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Data Mapping** | Not enough data | 9.2 (11 reviews) | Not enough data | 

#### Integration Options

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **ERP Systems** | Not enough data | 8.7 (5 reviews) | Not enough data | 
| **Accounting Systems** | Not enough data | 6.4 (7 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.1 (12 reviews) | Not enough data | 
| **EDI** | Not enough data | 7.0 (5 reviews) | Not enough data | 

### Active Metadata Management

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### Data management

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Metadata Management** | Not enough data | Not enough data | Not enough data | 
| **Automation Features** | Not enough data | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Intelligent Insights** | Not enough data | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### AI Governance Tools

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### AI Compliance

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Regulatory Reporting** | Not enough data | Not enough data | Not enough data | 
| **Automated Compliance** | Not enough data | Not enough data | Not enough data | 
| **Audit Trails** | Not enough data | Not enough data | Not enough data | 

#### Risk Management & Monitoring

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **AI Risk Management** | Not enough data | Not enough data | Not enough data | 
| **Real-time Monitoring** | Not enough data | Not enough data | Not enough data | 

#### AI Lifecycle Management

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Lifecycle Automation** | Not enough data | Not enough data | Not enough data | 

#### Access Control and Security

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Pole-based Access Control (RBAC)** | Not enough data | Not enough data | Not enough data | 

#### Collaboration and Communication 

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Model Sharing and Reuse** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - AI Governance Tools

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Data Security Posture Management (DSPM)

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | 8.8/10 | 25 |

#### Discovery & Classification - Data Security Posture Management (DSPM)

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Continuous real‑time monitoring** | Not enough data | Not enough data | 8.9 (17 reviews) | 
| **Discover & classify sensitive data** | Not enough data | Not enough data | 9.3 (24 reviews) | 
| **Custom classification support** | Not enough data | Not enough data | 9.1 (17 reviews) | 

#### Risk Prioritization - Data Security Posture Management (DSPM)

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Detect excessive entitlements & toxic combinations** | Not enough data | Not enough data | 8.5 (16 reviews) | 
| **Compliance posture assessment** | Not enough data | Not enough data | 8.8 (18 reviews) | 
| **Risk‑based exposure scoring** | Not enough data | Not enough data | 8.8 (18 reviews) | 

#### Remediation & Governance - Data Security Posture Management (DSPM)

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Guided remediation actions** | Not enough data | Not enough data | 8.6 (17 reviews) | 
| **Integration with enforcement tools** | Not enough data | Not enough data | 8.8 (15 reviews) | 
| **Track remediation progress & trends** | Not enough data | Not enough data | 8.3 (16 reviews) | 

### Website Privacy Auditing Tools

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### Detection and Scanning - Website Privacy Auditing Tools

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Execution Order Analysis** | Not enough data | Not enough data | Not enough data | 
| **Global Multi‑Framework Support** | Not enough data | Not enough data | Not enough data | 
| **Scheduled Monitoring and Alerting** | Not enough data | Not enough data | Not enough data | 
| **Automated Tracker** | Not enough data | Not enough data | Not enough data | 

#### Reporting and Evidence - Website Privacy Auditing Tools

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Detailed Evidence and Traceability** | Not enough data | Not enough data | Not enough data | 
| **Report Generation and Export** | Not enough data | Not enough data | Not enough data | 

#### Configuration and Remediation - Website Privacy Auditing Tools

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Custom Rule and Policy Definition** | Not enough data | Not enough data | Not enough data | 
| **Third‑Party and Vendor Risk Assessment Support** | Not enough data | Not enough data | Not enough data | 

#### Integrations and Usability - Website Privacy Auditing Tools

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **AI Integrations** | Not enough data | Not enough data | Not enough data | 
| **Ease of Use** | Not enough data | Not enough data | Not enough data | 
| **Integration with Consent Management Platforms** | Not enough data | Not enough data | Not enough data | 

### AI Security Solutions

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### Model Protection - AI Security Solutions

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Input Hardening** | Not enough data | Not enough data | Not enough data | 
| **Input/Output Inspection** | Not enough data | Not enough data | Not enough data | 
| **Integrity Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Model Access Control** | Not enough data | Not enough data | Not enough data | 

#### Runtime Monitoring - AI Security Solutions

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **AI Behavior Anomaly Detection** | Not enough data | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | Not enough data | 

#### Policy Enforcement and Compliance - AI Security Solutions

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Scalable Governance** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Shadow AI** | Not enough data | Not enough data | Not enough data | 
| **Policy‑as‑Code for AI Assets** | Not enough data | Not enough data | Not enough data | 

### AI Security Posture Management (AI-SPM) Tools

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### Functionality - AI Security Posture Management (AI-SPM) Tools

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Security Ecosystem Integration** | Not enough data | Not enough data | Not enough data | 
| **AI Asset Discovery** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Policy Updates** | Not enough data | Not enough data | Not enough data | 
| **Access and Permissions Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Policy Enforcement** | Not enough data | Not enough data | Not enough data | 

#### Risk Assessment - AI Security Posture Management (AI-SPM) Tools

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **AI Risk Assessment** | Not enough data | Not enough data | Not enough data | 
| **AI Asset Posture Scoring** | Not enough data | Not enough data | Not enough data | 

#### Governance & Compliance - AI Security Posture Management (AI-SPM) Tools

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **AI‑Generated Content Controls** | Not enough data | Not enough data | Not enough data | 
| **Audit Trails** | Not enough data | Not enough data | Not enough data | 

### Cloud Security

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### Cloud Visibility

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Cloud Registry** | Not enough data | Not enough data | Not enough data | 
| **Cloud Gap Analytics** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Data Security** | Not enough data | Not enough data | Not enough data | 
| **Data loss Prevention** | Not enough data | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | Not enough data | 

#### Identity

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **SSO** | Not enough data | Not enough data | Not enough data | 
| **Governance** | Not enough data | Not enough data | Not enough data | 
| **User Analytics** | Not enough data | Not enough data | Not enough data | 

### Data Security

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### Compliance

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Access Management** | Not enough data | Not enough data | Not enough data | 
| **At-Risk Analysis** | Not enough data | Not enough data | Not enough data | 
| **DLP Configuration** | Not enough data | Not enough data | Not enough data | 
| **Sensitive Data Compliance** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Database Management** | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | Not enough data | 
| **API / integrations** | Not enough data | Not enough data | Not enough data | 

#### Security 

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Multi-Factor Authentication** | Not enough data | Not enough data | Not enough data | 
| **Data Transport** | Not enough data | Not enough data | Not enough data | 
| **Data Types** | Not enough data | Not enough data | Not enough data | 
| **Security Tools** | Not enough data | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | 8.4/10 | 149 |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | 9.0/10 | 31 |

#### Functionality

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Identity Verification** | 8.0 (123 reviews) | Not enough data | 9.0 (24 reviews) | 
| **Workflow** | 8.3 (34 reviews) | Not enough data | 8.7 (17 reviews) | 
| **DSAR Portal** | 8.4 (36 reviews) | Not enough data | 9.2 (22 reviews) | 
| **Reporting and logs** | 8.4 (35 reviews) | Not enough data | 8.7 (18 reviews) | 

### Data Breach Notification

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | 9.1/10 | 36 |
| **mParticle by Rokt** | N/A | N/A |
| **Securiti** | N/A | N/A |

#### Functionality

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Centralized platform** | 8.7 (28 reviews) | Not enough data | Not enough data | 
| **Automated response** | 9.3 (29 reviews) | Not enough data | Not enough data | 
| **Breach notification law compliance** | 9.0 (28 reviews) | Not enough data | Not enough data | 
| **Workflow** | 9.1 (28 reviews) | Not enough data | Not enough data | 
| **Reporting** | 9.5 (29 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **TrustArc** | N/A | N/A |
| **mParticle by Rokt** | 8.0/10 | 13 |
| **Securiti** | N/A | N/A |

#### Metrics

| Feature | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Return** | Not enough data | 7.5 (10 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar)

**Unique to TrustArc (6):** [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management), [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Privacy Impact Assessment (PIA) Software](https://www.g2.com/categories/privacy-impact-assessment-pia), [Website Privacy Auditing Tools Software](https://www.g2.com/categories/website-privacy-auditing-tools), [Cookie Tracking Software](https://www.g2.com/categories/cookie-tracking), [Data Breach Notification Software](https://www.g2.com/categories/data-breach-notification)

**Unique to mParticle by Rokt (7):** [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Securiti (17):** [ Data Security Posture Management (DSPM)](https://www.g2.com/categories/data-security-posture-management-dspm), [ AI Governance Tools](https://www.g2.com/categories/ai-governance-tools), [Active Metadata Management Software](https://www.g2.com/categories/active-metadata-management), [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace), [Vendor Security and Privacy Assessment Software](https://www.g2.com/categories/vendor-security-and-privacy-assessment), [File Analysis Software](https://www.g2.com/categories/file-analysis), [Sensitive Data Discovery Software](https://www.g2.com/categories/sensitive-data-discovery), [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Cookie Tracking Software](https://www.g2.com/categories/cookie-tracking), [Data Breach Notification Software](https://www.g2.com/categories/data-breach-notification), [Privacy Impact Assessment (PIA) Software](https://www.g2.com/categories/privacy-impact-assessment-pia), [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management), [Data-Centric Security Software](https://www.g2.com/categories/data-centric-security), [Cloud Data Security Software](https://www.g2.com/categories/cloud-data-security), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [AI Security Solutions Software](https://www.g2.com/categories/ai-security-solutions), [AI Security Posture Management (AI-SPM) Tools Software](https://www.g2.com/categories/ai-security-posture-management-ai-spm-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | TrustArc | mParticle by Rokt | Securiti | 
|---|---|---|---|
| **Small-Business** | 13.5% | 26.9% | 11.3% | 
| **Mid-Market** | 38.4% | 53.1% | 16.3% | 
| **Enterprise** | 48.1% | 20.0% | 72.5% | 

### By Industry

#### TrustArc

- **Information Technology and Services:** 15.3%
- **Computer Software:** 11.0%
- **Hospital & Health Care:** 7.8%
- **Marketing and Advertising:** 4.5%
- **Financial Services:** 4.2%
- **Manufacturing:** 3.9%
- **Insurance:** 3.6%
- **Retail:** 3.6%
- **Consumer Goods:** 2.9%
- **Computer & Network Security:** 2.6%
- **Other:** 40.6%

#### mParticle by Rokt

- **Financial Services:** 12.0%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 8.0%
- **Food & Beverages:** 6.9%
- **Internet:** 5.1%
- **Leisure, Travel & Tourism:** 5.1%
- **Retail:** 5.1%
- **Entertainment:** 4.0%
- **Marketing and Advertising:** 3.4%
- **Health, Wellness and Fitness:** 3.4%
- **Other:** 36.6%

#### Securiti

- **Computer Software:** 10.5%
- **Retail:** 9.2%
- **Banking:** 7.9%
- **Financial Services:** 7.9%
- **Information Technology and Services:** 6.6%
- **Manufacturing:** 5.3%
- **Transportation/Trucking/Railroad:** 5.3%
- **Food & Beverages:** 3.9%
- **Insurance:** 3.9%
- **Computer Networking:** 2.6%
- **Other:** 36.8%

---
## Alternatives

### Alternatives to TrustArc

- [Osano](https://www.g2.com/products/osano/reviews) — 4.5/5 stars (172 reviews)
- [OneTrust Privacy Automation](https://www.g2.com/products/onetrust-privacy-automation/reviews) — 4.3/5 stars (154 reviews)
- [DataGrail](https://www.g2.com/products/datagrail/reviews) — 4.7/5 stars (206 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [MineOS](https://www.g2.com/products/mineos/reviews) — 4.8/5 stars (229 reviews)
- [Secure Privacy](https://www.g2.com/products/secure-privacy/reviews) — 4.9/5 stars (115 reviews)
- [Ketch](https://www.g2.com/products/ketch/reviews) — 4.6/5 stars (144 reviews)
- [CookieYes](https://www.g2.com/products/cookieyes/reviews) — 4.8/5 stars (292 reviews)
- [Usercentrics](https://www.g2.com/products/usercentrics/reviews) — 4.4/5 stars (219 reviews)
- [CookieScript](https://www.g2.com/products/cookiescript/reviews) — 4.6/5 stars (497 reviews)

### Alternatives to mParticle by Rokt

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1333 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2879 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

### Alternatives to Securiti

- [OneTrust Privacy Automation](https://www.g2.com/products/onetrust-privacy-automation/reviews) — 4.3/5 stars (154 reviews)
- [BigID](https://www.g2.com/products/bigid/reviews) — 4.3/5 stars (16 reviews)
- [MineOS](https://www.g2.com/products/mineos/reviews) — 4.8/5 stars (229 reviews)
- [DataGrail](https://www.g2.com/products/datagrail/reviews) — 4.7/5 stars (206 reviews)
- [Osano](https://www.g2.com/products/osano/reviews) — 4.5/5 stars (172 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Wiz](https://www.g2.com/products/wiz-wiz/reviews) — 4.7/5 stars (791 reviews)
- [Egnyte](https://www.g2.com/products/egnyte/reviews) — 4.4/5 stars (1158 reviews)
- [AdOpt](https://www.g2.com/products/adopt-adopt/reviews) — 4.9/5 stars (395 reviews)
- [CookieScript](https://www.g2.com/products/cookiescript/reviews) — 4.6/5 stars (497 reviews)

---
## Top Discussions

### TrustArc

- Title: [How does TrustArc compare to other privacy management platforms for cookie consent and consent preference management at scale?](https://www.g2.com/discussions/how-does-trustarc-compare-to-other-privacy-management-platforms-for-cookie-consent-and-consent-preference-management-at-scale) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "TrustArc stands out as a comprehensive, enterprise-grade privacy management platform offering advanced cookie consent and preference management at scale. It..."
- Title: [How does TrustArc support AI governance and privacy risk management for organizations using generative AI or processing AI-derived data?](https://www.g2.com/discussions/how-does-trustarc-support-ai-governance-and-privacy-risk-management-for-organizations-using-generative-ai-or-processing-ai-derived-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "TrustArc supports AI governance and privacy risk management through a single, holistic platform that unifies regulatory research, AI risk identification and..."
- Title: [What does the implementation process look like, and how long does it typically take to get TrustArc fully deployed across multiple domains?](https://www.g2.com/discussions/what-does-the-implementation-process-look-like-and-how-long-does-it-typically-take-to-get-trustarc-fully-deployed-across-multiple-domains) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "TrustArc Cookie Consent Manager typically takes a few hours (sometimes minutes) to deploy on a single domain, while enterprise rollouts across multiple..."
- Title: [How does TrustArc help organizations manage compliance across multiple privacy regulations like GDPR, CCPA, and new U.S. state laws simultaneously?](https://www.g2.com/discussions/how-does-trustarc-help-organizations-manage-compliance-across-multiple-privacy-regulations-like-gdpr-ccpa-and-new-u-s-state-laws-simultaneously) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "TrustArc simplifies multi-regulation compliance by treating GDPR, CCPA, and U.S. state privacy laws as a single unified program rather than separate..."
- Title: [How does TrustArc automate Data Subject Requests (DSRs), and what does the workflow look like for a mid-to-large enterprise?](https://www.g2.com/discussions/how-does-trustarc-automate-data-subject-requests-dsrs-and-what-does-the-workflow-look-like-for-a-mid-to-large-enterprise) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "TrustArc Individual Rights Manager (IRM) automates the full Data Subject Request lifecycle, from intake to fulfillment, so organizations can meet GDPR, CCPA,..."

### mParticle by Rokt

- Title: [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) — 1 comment, 2 upvotes
  > **Top comment:** "Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of..."
- Title: [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this,  we are constantly releasing new improvements which..."
- Title: [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data..."
- Title: [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) — 1 comment, 1 upvote
  > **Top comment:** "Hi Caira! 

My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests..."

### Securiti

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/trustarc-vs-mparticle-by-rokt-vs-securiti)