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Compare Traction Complete and ZoomInfo Operations 
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At a Glance
Market Segments
Mid-Market (58.5% of reviews)
Mid-Market (65.9% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
Traction Complete
Star Rating
(147)4.7 out of 5
Market Segments
Mid-Market (58.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansZoomInfo Operations
Star Rating
(349)4.4 out of 5
Market Segments
Mid-Market (65.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ZoomInfo OperationsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Operations excels in providing a comprehensive B2B content database, which users find invaluable for accessing accurate contact data and company insights. This feature significantly enhances sales intelligence and helps teams save time in their lead management processes.
- Users say that Traction Complete shines with its strong AI-driven matching capabilities, which effectively connect new leads to existing accounts. This functionality helps reduce data fragmentation, ensuring that users maintain a clean and organized Salesforce environment.
- Reviewers mention that while ZoomInfo Operations has a higher overall satisfaction score, Traction Complete receives praise for its seamless customer support service, making it easier for users to resolve issues quickly and efficiently.
- According to verified reviews, both products offer similar ease of setup and administration, but Traction Complete is noted for its user-friendly interface that simplifies routing tasks without the need for complex coding, which can be a significant time-saver for teams.
- G2 reviewers highlight that ZoomInfo Operations provides robust lead monitoring capabilities, allowing teams to easily track leads from sales to support. This feature facilitates better customer satisfaction through efficient ticket assignment and data management.
- Users express that while Traction Complete is effective in automating tasks like deduplication and lead routing, they appreciate ZoomInfo Operations for its ability to integrate seamlessly with CRM systems, helping to maintain data cleanliness and avoid duplication issues.
Pricing
Entry-Level Pricing
Traction Complete
Complete Clean
Contact Us
Detects and removes duplicates in Salesforce
- Dedupe any object including custom objects
- Start cleansing in minutes with a guided, no-code UI
- Customize survivorship and field retention with unlimited tiebreakers
ZoomInfo Operations
ZoomInfo Operations
Contact Us
Data orchestration and automation platform that enriches, cleanses, and maintains accurate B2B data across your CRM and marketing automation systems in real-time.
- Automated deduplication and merge rules
- Contact and company data enrichment
- Lead-to-account matching
Free Trial
Traction Complete
No trial information availableZoomInfo Operations
Free Trial is available
Ratings
Meets Requirements
9.0
122
8.7
286
Ease of Use
8.6
124
8.4
294
Ease of Setup
8.5
92
8.5
216
Ease of Admin
8.7
91
8.7
152
Quality of Support
9.8
120
8.6
272
Has the product been a good partner in doing business?
9.9
91
9.0
150
Product Direction (% positive)
9.4
117
8.5
282
Features by Category
Lead Intelligence
Feature Not Available
8.6
53
|
Verified
Feature Not Available
8.2
55
8.4
31
8.5
55
Lead Management
9.1
38
9.0
60
7.3
25
8.2
53
9.0
48
8.7
58
Marketing Campaigns
Feature Not Available
8.0
54
Feature Not Available
8.0
54
Feature Not Available
7.8
54
Feature Not Available
8.1
50
Feature Not Available
8.4
53
Campaign Execution
Feature Not Available
8.1
49
Feature Not Available
8.4
53
Feature Not Available
8.4
52
Feature Not Available
8.3
52
Agentic AI - Account Data Management
Not enough data
8.2
23
Not enough data
8.1
23
Not enough data
8.8
23
Not enough data
8.5
23
Not enough data
8.7
21
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.9
16
Not enough data
8.8
17
Not enough data
7.7
16
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
8.3
17
Not enough data
Not enough data
Not enough data
7.9
16
Not enough data
8.3
17
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
9.3
5
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.7
41
|
Verified
Not enough data
8.7
40
|
Verified
Not enough data
9.0
38
|
Verified
Not enough data
9.0
35
|
Verified
Not enough data
8.7
35
Agentic AI - Lead Intelligence
Not enough data
8.2
12
Lead Monitoring
8.9
14
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
8.5
12
Not enough data
Feature Not Available
Not enough data
Customization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
13
Not enough data
Matching
9.2
59
9.1
29
8.8
53
8.5
27
8.7
60
8.3
35
Routing
9.4
52
8.8
30
9.0
45
8.7
29
9.0
36
9.2
25
8.0
35
9.0
26
Platform Operations
8.1
30
9.0
24
8.9
41
8.5
25
9.2
52
9.0
38
7.9
30
8.7
25
8.5
36
9.1
30
9.2
43
9.0
35
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.8
10
Data as a Service
Not enough data
8.3
10
Not enough data
7.7
10
Architecture
Not enough data
8.0
10
Not enough data
7.7
10
Agentic AI - Lead Scoring
Not enough data
8.4
16
Not enough data
8.2
16
Not enough data
9.1
16
Not enough data
8.7
15
Attribution
Not enough data
8.9
27
|
Verified
Not enough data
8.6
37
|
Verified
Not enough data
8.5
27
|
Verified
Discovery
Not enough data
8.8
26
Not enough data
9.0
40
|
Verified
Not enough data
8.9
42
|
Verified
Management
Not enough data
8.5
27
Not enough data
8.5
38
|
Verified
Platform
Not enough data
8.5
42
|
Verified
Not enough data
8.9
40
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
9.0
8
Not enough data
7.9
8
Lead Intelligence
Not enough data
8.4
47
Not enough data
8.7
47
Not enough data
7.9
43
|
Verified
Lead Management
Not enough data
8.9
44
Not enough data
8.2
46
Not enough data
8.9
45
Marketing Campaigns
Not enough data
7.6
28
Not enough data
7.6
28
Not enough data
7.5
27
Not enough data
7.8
29
Not enough data
8.2
30
Data Availability - Marketing Account Intelligence
Not enough data
7.9
22
Data Accuracy - Marketing Account Intelligence
Not enough data
8.8
21
Agentic AI - Account-Based Analytics
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
8.3
9
Lead Intelligence
Feature Not Available
8.0
16
Feature Not Available
7.5
17
8.8
15
8.4
16
Lead Management
8.6
22
8.6
16
Feature Not Available
7.5
16
9.3
24
8.0
17
Marketing Campaigns
Feature Not Available
8.4
16
Feature Not Available
7.2
16
Feature Not Available
7.3
16
Feature Not Available
6.9
16
Feature Not Available
8.5
17
Feature Not Available
7.7
17
Functionality
Not enough data
9.0
95
Not enough data
8.9
99
Not enough data
8.9
97
Not enough data
8.8
97
Not enough data
8.8
72
Management
Not enough data
8.5
82
Not enough data
8.9
92
Not enough data
8.7
59
Not enough data
8.7
61
Not enough data
8.6
58
Generative AI
Not enough data
8.1
38
Not enough data
8.5
38
Categories
Categories
Shared Categories
Traction Complete and ZoomInfo Operations are categorized as Lead-to-Account Matching and Routing, Account-Based Analytics, Account Data Management, and Data Quality
Unique Categories
Traction Complete is categorized as Lead Capture and Salesforce AppExchange Apps
ZoomInfo Operations is categorized as Data as a Service (DaaS), Buyer Intent Data Providers, Marketing Account Intelligence, Lead Intelligence, Lead Scoring, and Account-Based Orchestration Platforms
Reviews
Reviewers' Company Size
Traction Complete
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Operations
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
34.0%
Information Technology and Services
20.4%
Telecommunications
4.1%
Computer & Network Security
4.1%
Insurance
3.4%
Other
34.0%
Computer Software
32.7%
Information Technology and Services
18.6%
Marketing and Advertising
6.5%
Financial Services
5.3%
Market Research
2.9%
Other
33.9%
Alternatives
Discussions
Traction Complete has no discussions with answers
ZoomInfo Operations has no discussions with answers
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