Compare Smartly and Vibe 
Featured Products
At a Glance
Market Segments
Mid-Market (51.4% of reviews)
Small-Business (76.2% of reviews)
Entry-Level Pricing
% Fee of Media Spend
No pricing available
Smartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansVibe
Star Rating
(132)4.8 out of 5
Market Segments
Small-Business (76.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about VibeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Vibe excels in user experience, with a notably simple interface that makes advertising straightforward. Users appreciate the ease of use, particularly highlighting how effortless it is to advertise on TV, which is a significant advantage for those looking to reach niche markets.
- According to verified reviews, Smartly shines in customer support, with users expressing high satisfaction regarding the onboarding process and the availability of helpful resources. One user mentioned the "beneficial and resourceful support," which is crucial for businesses managing multiple locations and campaigns.
- Users say that Vibe's strong retargeting capabilities are a standout feature, especially for businesses targeting specific demographics, such as sports players and their families. This targeted approach is appreciated by users who need to connect with a defined audience.
- Reviewers mention that Smartly offers powerful tools for bulk uploading and creative management, which can save significant time for users handling large volumes of content. This feature is particularly beneficial for franchises or businesses with extensive advertising needs.
- G2 reviewers highlight that Vibe's overall satisfaction is reflected in its higher G2 Score, indicating a stronger market presence and user approval. With a recent influx of reviews, users are consistently sharing positive experiences, which adds to the platform's credibility.
- According to recent feedback, while Smartly has a solid reputation for its features, some users feel it may not fully meet their specific workflow needs compared to Vibe. This sentiment suggests that Vibe may offer a more tailored experience for small businesses looking for straightforward solutions.
Pricing
Entry-Level Pricing
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Vibe
No pricing availableFree Trial
Smartly
No trial information availableVibe
No trial information availableRatings
Meets Requirements
8.5
385
9.3
108
Ease of Use
8.3
387
9.6
122
Ease of Setup
8.3
178
9.5
116
Ease of Admin
8.3
178
9.7
54
Quality of Support
9.3
380
9.8
110
Has the product been a good partner in doing business?
8.9
176
9.8
54
Product Direction (% positive)
8.6
381
10.0
109
Features by Category
Authoring Tools
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
45
Not enough data
8.8
54
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Not enough data
Platform Interoperability
8.8
20
8.4
60
Video Functionality
8.4
68
9.4
80
Agentic AI - Video Advertising
Not enough data
7.8
24
Not enough data
8.4
24
Not enough data
8.4
25
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
25
Campaign Management
8.2
320
9.2
82
8.5
317
9.3
80
Feature Not Available
9.4
79
7.8
284
8.4
74
7.7
238
8.8
74
8.2
204
9.2
75
8.0
161
8.9
73
8.1
211
8.9
71
8.2
273
9.2
75
8.5
296
8.8
73
8.3
193
Feature Not Available
7.9
141
Feature Not Available
8.2
151
Feature Not Available
Targeting
8.8
312
9.1
76
8.9
293
9.2
71
8.9
288
9.4
74
Feature Not Available
8.9
71
Platform
8.3
221
8.8
68
8.4
273
8.6
69
8.3
291
9.5
68
8.3
311
9.6
71
8.5
261
9.2
65
8.3
279
8.9
67
8.4
258
9.4
62
8.6
223
8.7
63
8.2
274
8.7
62
Platform Interoperability
8.2(won by default)
27
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.7(won by default)
286
Not enough data
Campaign Management
8.2
320
9.2(won by 1.0)
82
8.5
317
9.3(won by 0.8)
80
Feature Not Available
9.4(won by default)
79
7.8
284
8.4(won by 0.6)
74
7.7
238
8.8(won by 1.1)
74
8.2
204
9.2(won by 1.0)
75
8.0
161
8.9(won by 0.9)
73
8.1
211
8.9(won by 0.8)
71
8.2
273
9.2(won by 1.0)
75
8.5
296
8.8(won by 0.3)
73
8.3(won by default)
193
Feature Not Available
7.9(won by default)
141
Feature Not Available
8.2(won by default)
151
Feature Not Available
Targeting
8.8
312
9.1(won by 0.3)
76
8.9
293
9.2(won by 0.3)
71
8.9
288
9.4(won by 0.5)
74
Feature Not Available
8.9(won by default)
71
Platform
8.3
221
8.8(won by 0.5)
68
8.4
273
8.6(won by 0.2)
69
8.3
291
9.5(won by 1.2)
68
8.3
311
9.6(won by 1.3)
71
8.5
261
9.2(won by 0.7)
65
8.3
279
8.9(won by 0.6)
67
8.4
258
9.4(won by 1.0)
62
8.6
223
8.7(won by 0.1)
63
8.2
274
8.7(won by 0.5)
62
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.2
28
Not enough data
9.1
27
Not enough data
9.2
27
Not enough data
8.8
28
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.3
28
Not enough data
9.4
27
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
7.7
17
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.1
17
Not enough data
7.7
17
Not enough data
8.1
17
Categories
Categories
Shared Categories
Smartly and Vibe are categorized as Video Advertising
Unique Categories
Smartly is categorized as Creative Management Platforms and Social Media Advertising
Vibe is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vibe
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Marketing and Advertising
19.1%
Retail
11.5%
Health, Wellness and Fitness
7.6%
Consumer Services
4.6%
Construction
4.6%
Other
52.7%
Alternatives
Discussions
What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.
1 Comment
JC
Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:
1. Predictive Budget Allocation with Budget Pools allows for you to have a...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
When will better support for Instagram existing posts be implemented?
1 Comment
MM
Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like...Read more
Vibe has no discussions with answers
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