# What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.

While there are many additional campaign optimization features on smartly, which one can most effectively be used for live campaign (automated) optimization.

##### Post Metadata
- Posted at: about 5 years ago
- Author title: Analyst at Publicis Media | Facebook Blueprint Certified Media Buying Professional
- Net upvotes: 1


## Comments
### Comment 1

Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:

1. Predictive Budget Allocation with Budget Pools allows for you to have a set Traffic metric to optimize towards across multiple campaigns together
2. Stop-loss can be used as a trigger for CPC so that ads get automatically turned off when costs are too high
3. Ad Rotation can run based on CPC performance to keep ads fresh
4. Edit bids in bulk for any ad sets with Manual Bidding turned on
Bonus: Use our flexible reporting as well as Ad Ranking to visually identify the best and worst Traffic-driving units to allow for quicker manual optimizations to be made.

##### Comment Metadata
- Posted at: almost 5 years ago
- Author title: P




## Related Product
[Smartly](https://www.g2.com/products/smartly/reviews)

## Related Category
[Social Media Advertising](https://www.g2.com/categories/social-media-advertising)

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