Introducing G2.ai, the future of software buying.Try now
Compare Smartly and Unicommerce 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
NEXD
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AdLib DSP
Visit Website
At a Glance
Market Segments
Mid-Market (51.4% of reviews)
Small-Business (64.7% of reviews)
Entry-Level Pricing
% Fee of Media Spend
No pricing available
Smartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansUnicommerce
Star Rating
(65)4.5 out of 5
Market Segments
Small-Business (64.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about UnicommerceSmartly vs Unicommerce
When assessing the two solutions, reviewers found Unicommerce easier to use, set up, and administer. However, reviewers preferred doing business with Smartly overall.
- Reviewers felt that Unicommerce meets the needs of their business better than Smartly.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Unicommerce over Smartly.
Pricing
Entry-Level Pricing
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Unicommerce
No pricing availableFree Trial
Smartly
No trial information availableUnicommerce
No trial information availableRatings
Meets Requirements
8.5
385
8.8
43
Ease of Use
8.3
387
8.9
44
Ease of Setup
8.3
178
9.5
34
Ease of Admin
8.3
178
8.5
13
Quality of Support
9.3
380
8.7
43
Has the product been a good partner in doing business?
8.9
176
8.5
13
Product Direction (% positive)
8.6
381
9.4
42
Features by Category
Authoring Tools
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
45
Not enough data
8.8
54
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Not enough data
Multichannel inventory management
Not enough data
9.1
29
Not enough data
9.3
32
Not enough data
9.1
27
3PL inventory management
Not enough data
9.3
30
Not enough data
9.3
30
Not enough data
9.4
25
Inventory Management
Not enough data
9.3
31
Not enough data
9.4
25
Not enough data
9.3
29
Not enough data
9.2
27
Not enough data
9.2
30
Inventory Management Platform Features
Not enough data
9.3
36
Not enough data
9.1
34
Not enough data
9.2
32
Not enough data
9.0
31
Not enough data
9.4
27
Not enough data
9.4
24
Not enough data
9.3
24
Not enough data
9.2
34
Not enough data
9.0
27
Not enough data
9.1
31
Warehouse Definition
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
10.0
5
Analytics
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Inventory Management
Not enough data
10.0
5
Not enough data
Not enough data
Inventory Management Platform Features
Not enough data
9.3
36
Not enough data
9.1
34
Not enough data
9.2
32
Not enough data
9.0
31
Not enough data
9.4
27
Not enough data
9.4
24
Not enough data
9.3
24
Not enough data
9.2
34
Not enough data
9.0
27
Not enough data
9.1
31
Platform Interoperability
8.8
20
Not enough data
Video Functionality
8.4
68
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
320
Not enough data
8.5
317
Not enough data
Feature Not Available
Not enough data
7.8
284
Not enough data
7.7
238
Not enough data
8.2
204
Not enough data
8.0
161
Not enough data
8.1
211
Not enough data
8.2
273
Not enough data
8.5
296
Not enough data
8.3
193
Not enough data
7.9
141
Not enough data
8.2
151
Not enough data
Targeting
8.8
312
Not enough data
8.9
293
Not enough data
8.9
288
Not enough data
Feature Not Available
Not enough data
Platform
8.3
221
Not enough data
8.4
273
Not enough data
8.3
291
Not enough data
8.3
311
Not enough data
8.5
261
Not enough data
8.3
279
Not enough data
8.4
258
Not enough data
8.6
223
Not enough data
8.2
274
Not enough data
Platform Interoperability
8.2(won by default)
27
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.7(won by default)
286
Not enough data
Campaign Management
8.2(won by default)
320
Not enough data
8.5(won by default)
317
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
284
Not enough data
7.7(won by default)
238
Not enough data
8.2(won by default)
204
Not enough data
8.0(won by default)
161
Not enough data
8.1(won by default)
211
Not enough data
8.2(won by default)
273
Not enough data
8.5(won by default)
296
Not enough data
8.3(won by default)
193
Not enough data
7.9(won by default)
141
Not enough data
8.2(won by default)
151
Not enough data
Targeting
8.8(won by default)
312
Not enough data
8.9(won by default)
293
Not enough data
8.9(won by default)
288
Not enough data
Feature Not Available
Not enough data
Platform
8.3(won by default)
221
Not enough data
8.4(won by default)
273
Not enough data
8.3(won by default)
291
Not enough data
8.3(won by default)
311
Not enough data
8.5(won by default)
261
Not enough data
8.3(won by default)
279
Not enough data
8.4(won by default)
258
Not enough data
8.6(won by default)
223
Not enough data
8.2(won by default)
274
Not enough data
Order Entry
Not enough data
8.9
6
Not enough data
9.3
5
Not enough data
8.3
5
Order Tracking
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
7.5
6
Inventory Management
Not enough data
8.5
8
Not enough data
8.7
5
Not enough data
8.9
6
Customer Management
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
Not enough data
Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Operations
Not enough data
9.4
23
Not enough data
9.5
23
Inventory
Not enough data
9.5
24
Not enough data
9.4
21
Not enough data
9.3
20
Platform
Not enough data
9.5
20
Not enough data
9.5
20
Not enough data
9.2
19
Not enough data
9.6
24
Processing
Not enough data
9.5
18
Not enough data
9.3
21
Not enough data
9.5
18
Categories
Categories
Shared Categories
Smartly and Unicommerce share no categories
Unique Categories
Smartly is categorized as Creative Management Platforms, Video Advertising, and Social Media Advertising
Unicommerce is categorized as Inventory Control, Warehouse Management, Multichannel Retail, and Order Management
Reviews
Reviewers' Company Size
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unicommerce
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Apparel & Fashion
45.1%
Retail
17.6%
Health, Wellness and Fitness
5.9%
Food & Beverages
5.9%
Luxury Goods & Jewelry
3.9%
Other
21.6%
Discussions
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
What Unicommerce does?
1 Comment
RS
Unicommerce provides e-commerce enablement software for multichannel selling, inventory management, warehouse management, and omnichannel solutions. The...Read more
What does Unicommerce do?
1 Comment
SB
It is basically an ecommerce / marketplace aggregator. For example say a brand is present on Flipkart, Amazon, Flipkart Smart, Tata Cliq, etc and also has...Read more
Unicommerce has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
