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At a Glance
Market Segments
Small-Business (59.2% of reviews)
Small-Business (56.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Simpli.fi
Star Rating
(146)4.5 out of 5
Market Segments
Small-Business (59.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansTaboola
Star Rating
(30)2.9 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TaboolaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Simpli.fi excels in ease of use, scoring 8.8 compared to Taboola's 7.0. Reviewers mention that Simpli.fi's intuitive interface and streamlined navigation make it easier for small businesses to manage their advertising campaigns effectively.
- Reviewers mention that Simpli.fi offers superior quality of support, with a score of 9.4 versus Taboola's 6.0. Users on G2 highlight the responsiveness and helpfulness of Simpli.fi's customer service team, which is crucial for businesses needing timely assistance.
- Users say that Simpli.fi has a better product direction, scoring 9.1 compared to Taboola's 6.3. Reviewers report that Simpli.fi frequently updates its features based on user feedback, ensuring that the platform evolves to meet the changing needs of advertisers.
- G2 users indicate that Simpli.fi has a higher ease of setup score of 8.9, while Taboola scores 6.9. Reviewers mention that Simpli.fi's onboarding process is straightforward, allowing users to get started quickly without extensive training.
- Reviewers mention that both products cater to small businesses, with Taboola receiving 55.2% of reviews from this segment and Simpli.fi slightly higher at 58.5%. However, users report that Simpli.fi's features are more tailored to the specific needs of small businesses, enhancing their advertising effectiveness.
- Users report that while Taboola has a decent score of 6.5 for meeting requirements, Simpli.fi shines with an 8.8. Reviewers say that Simpli.fi's robust targeting options and customizable ad formats allow businesses to meet their specific marketing goals more effectively.
Pricing
Entry-Level Pricing
Simpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
Taboola
No pricing availableFree Trial
Simpli.fi
No trial information availableTaboola
No trial information availableRatings
Meets Requirements
8.8
131
6.2
25
Ease of Use
8.8
131
6.7
23
Ease of Setup
8.9
86
6.0
8
Ease of Admin
8.9
75
6.4
7
Quality of Support
9.4
132
5.8
22
Has the product been a good partner in doing business?
9.1
81
7.4
7
Product Direction (% positive)
9.2
128
6.3
22
Features by Category
Channel Functionality
8.9
94
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
Targeting
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Not enough data
Platform
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Not enough data
Data Integration
8.2
14
Not enough data
8.1
8
Not enough data
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
7.2
12
Not enough data
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Not enough data
Platform
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.1
59
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
Targeting
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Not enough data
Mobile
8.9
57
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
Platform
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Not enough data
Platform Interoperability
8.7
20
Not enough data
Video Functionality
9.2
38
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
Targeting
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Not enough data
Platform
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Not enough data
Platform Interoperability
8.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.5(won by default)
10
Not enough data
Campaign Management
8.6(won by default)
103
|
Verified
Not enough data
8.6(won by default)
100
|
Verified
Not enough data
8.7(won by default)
101
|
Verified
Not enough data
7.8(won by default)
83
|
Verified
Not enough data
8.0(won by default)
83
|
Verified
Not enough data
8.5(won by default)
93
|
Verified
Not enough data
8.4(won by default)
84
|
Verified
Not enough data
9.0(won by default)
95
|
Verified
Not enough data
9.0(won by default)
101
|
Verified
Not enough data
8.5(won by default)
84
|
Verified
Not enough data
8.4(won by default)
74
|
Verified
Not enough data
8.8(won by default)
78
|
Verified
Not enough data
8.6(won by default)
73
|
Verified
Not enough data
Targeting
9.1(won by default)
105
|
Verified
Not enough data
9.3(won by default)
105
|
Verified
Not enough data
9.4(won by default)
105
|
Verified
Not enough data
8.9(won by default)
97
|
Verified
Not enough data
Platform
7.9(won by default)
83
|
Verified
Not enough data
7.8(won by default)
98
|
Verified
Not enough data
8.9(won by default)
94
|
Verified
Not enough data
8.8(won by default)
100
|
Verified
Not enough data
8.8(won by default)
79
|
Verified
Not enough data
8.3(won by default)
88
|
Verified
Not enough data
8.5(won by default)
85
|
Verified
Not enough data
8.4(won by default)
66
Not enough data
Feature Not Available
Not enough data
Demand Side Platforms
9.0
26
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
Targeting
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Not enough data
Demand Side Platforms
8.2
47
|
Verified
Not enough data
7.9
46
|
Verified
Not enough data
8.6
48
|
Verified
Not enough data
Platform
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
9.4
11
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
9.6
12
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.6
12
Not enough data
9.2
12
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Simpli.fi and Taboola are categorized as Mobile Advertising, Display Advertising, and Native Advertising
Unique Categories
Simpli.fi is categorized as Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, Cross-Channel Advertising, Social Media Advertising, and Connected TV (CTV) Advertising Platforms
Taboola is categorized as Retargeting
Reviews
Reviewers' Company Size
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Taboola
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
66.2%
Broadcast Media
3.5%
Online Media
2.8%
Retail
2.1%
Newspapers
2.1%
Other
23.2%
Marketing and Advertising
43.3%
Financial Services
10.0%
Consulting
3.3%
Staffing and Recruiting
3.3%
Sports
3.3%
Other
36.7%
Alternatives
Discussions
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
How is Taboola different from Google ads?
1 Comment
CP
The traffic is expensive and it is bots - my personal experience.
Oh, and try getting a refund from them. In my opinion, SCAMRead more
Is Taboola a good advertising platform?
1 Comment
CP
Absolutely not. They send fake traffic and charge a lot of money for doing so.
If you want to waste money, choose TaboolaRead more
What is Taboola good for?
1 Comment
AB
Right now it's good for generating traffic and brand awareness.Read more
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