1. [Home](https://www.g2.com/) 2. ... 3. [Display Advertising Software](https://www.g2.com/categories/display-advertising) 4. [Realize Discussions](https://www.g2.com/products/taboola-realize/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_94817088137f59605a6b4c262b4d8f80/taboola-realize.jpg "Product Avatar Image") ![Reward for good Realize reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/38891/medal.svg "Reward for good Realize reviews") ](/products/taboola-realize/reviews) [ Realize ](/products/taboola-realize/reviews) (98)3.9/5 Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts. Show More * * * ### 60 Discussions ### 59 Participants ### 30.0 Nps Score Already have Realize? ### All Realize Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # Is Taboola a good advertising platform? ](/discussions/is-taboola-a-good-advertising-platform) Is Taboola a good advertising platform? [ Content Distribution Software ](https://www.g2.com/tags/content-distribution-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.&title=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 4 years ago More Options - [ # How is Taboola different from Google ads? ](/discussions/how-is-taboola-different-from-google-ads) How is Taboola different from Google ads? [ Content Distribution Software ](https://www.g2.com/tags/content-distribution-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.&title=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # What is Taboola good for? ](/discussions/what-is-taboola-good-for) What is Taboola good for? [ Content Distribution Software ](https://www.g2.com/tags/content-distribution-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.&title=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Simon L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simon L.") SL Loading... [Simon L.](https://www.g2.com/users/a32626c9-3b80-4fca-b070-38bab4700c7f "Simon L.") • 3 days ago Project Manager Project Manager More Options - [ # How do you handle campaign navigation and settings in Realize while tracking performance? ](/discussions/how-do-you-handle-campaign-navigation-and-settings-in-realize-while-tracking-performance) I’ve had a positive experience using Realize to promote sponsored articles, especially being able to manage campaigns and monitor performance in one place. The main challenge has been that some settings are harder to find and navigation could be more intuitive, though it’s a minor usability... [Read more](/discussions/how-do-you-handle-campaign-navigation-and-settings-in-realize-while-tracking-performance) [ Native Advertising Software ](https://www.g2.com/tags/native-advertising-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.&title=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pradeep .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pradeep .") P Loading... [Pradeep .](https://www.g2.com/users/3d9f5b00-da54-49ae-8dbb-2131e3a38fbe "Pradeep .") • 3 days ago Digital Marketing Manager Digital Marketing Manager More Options - [ # How are you handling low traffic and scaling challenges in Realize? ](/discussions/how-are-you-handling-low-traffic-and-scaling-challenges-in-realize) We have seen a better available audience that helps bring in better leads, but low traffic has made it hard to scale even after trying several times. Things are getting better overall, but stronger support would help us reach our goals faster. If you use Realize, what have you done to improve... [Read more](/discussions/how-are-you-handling-low-traffic-and-scaling-challenges-in-realize) [ Ad Networks Software ](https://www.g2.com/tags/ad-networks-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.&title=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Amanda O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda O.") AO Loading... [Amanda O.](https://www.g2.com/users/e985bf6d-df9c-4646-bc08-8fab3f06edd6 "Amanda O.") • 3 days ago Planner de Conteúdo | Redatora | Criação de conteúdo digital estratégico Planner de Conteúdo | Redatora | Criação de conteúdo digital estratégico More Options - [ # Como melhorar a visibilidade de botões e opções de atividades no Realize? ](/discussions/como-melhorar-a-visibilidade-de-botoes-e-opcoes-de-atividades-no-realize) Gosto da praticidade e da agilidade no funcionamento do Realize, além de ser bem intuitivo e prático no dia a dia. Ao mesmo tempo, sinto falta de um botão mais visível e de mais opções disponíveis para as atividades. No geral, ele ajuda a entregar o conteúdo para o maior número de usuários... [Read more](/discussions/como-melhorar-a-visibilidade-de-botoes-e-opcoes-de-atividades-no-realize) [ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.&title=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Realize+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Realize+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%0aAsk+Realize+questions+and+get+answers+from+expert+users+in+our+Realize+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/taboola-realize/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/2c46a4d5a2e9c098024ac826bf7369cc/taboola-realize.svg "Product Avatar Image") ### Have you used Realize before? Answer a few questions to help the Realize community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftaboola-realize%2Fdiscuss%3Fsmall_ask%3Dtaboola-realize) No ## Top Contributors in Realize 1 CP Loading... ### [C P.](https://www.g2.com/users/9c4ded84-c0ae-4503-8197-53231fc43b3e "C P.") Owner 2 pts 2 ![Mohammed Ali K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed Ali K.") MK Loading... ### [Mohammed Ali K.](https://www.g2.com/users/b765fcb0-c891-4746-a3c4-774fee819c31 "Mohammed Ali K.") Senior Manager 1 pt 3 ![Amanda O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda O.") AO Loading... ### [Amanda O.](https://www.g2.com/users/e985bf6d-df9c-4646-bc08-8fab3f06edd6 "Amanda O.") Analista de Projetos Pleno 1 pt 4 ![Pradeep .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pradeep .") P Loading... ### [Pradeep .](https://www.g2.com/users/3d9f5b00-da54-49ae-8dbb-2131e3a38fbe "Pradeep .") Digital Marketing Manager 1 pt 5 ![Simon L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simon L.") SL Loading... ### [Simon L.](https://www.g2.com/users/a32626c9-3b80-4fca-b070-38bab4700c7f "Simon L.") Project Manager 1 pt