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Compare Qualtrics Strategy & Research and Tableau 
Featured Products
At a Glance
Market Segments
Enterprise (44.9% of reviews)
Enterprise (42.2% of reviews)
Entry-Level Pricing
No pricing available
$70.00 1 User Per Month
Qualtrics Strategy & Research
Star Rating
(2,991)4.4 out of 5
Market Segments
Enterprise (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchTableau
Star Rating
(3,490)4.4 out of 5
Market Segments
Enterprise (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
$70.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansQualtrics Strategy & Research vs Tableau
When assessing the two solutions, reviewers found Qualtrics Strategy & Research easier to use, set up, and administer. Reviewers also preferred doing business with Qualtrics Strategy & Research overall.
- Reviewers felt that Qualtrics Strategy & Research meets the needs of their business better than Tableau.
- When comparing quality of ongoing product support, reviewers felt that Qualtrics Strategy & Research is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Tableau over Qualtrics Strategy & Research.
Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableTableau
Creator
$70.00
1 User Per Month
- Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).
Free Trial
Qualtrics Strategy & Research
Free Trial is available
Tableau
Free Trial is available
Ratings
Meets Requirements
8.9
2,498
8.7
2,440
Ease of Use
8.5
2,502
8.3
2,835
Ease of Setup
8.3
1,051
8.2
1,500
Ease of Admin
8.4
1,024
8.2
790
Quality of Support
8.7
2,178
8.3
2,089
Has the product been a good partner in doing business?
8.7
950
8.5
769
Product Direction (% positive)
8.1
2,411
8.8
2,417
Features by Category
Reports
Not enough data
8.7
1742
|
Verified
Not enough data
8.2
1590
|
Verified
Not enough data
9.1
1785
|
Verified
Not enough data
8.6
1367
Not enough data
9.1
1776
|
Verified
Self Service
Not enough data
8.5
1688
|
Verified
Not enough data
8.7
1716
|
Verified
Not enough data
8.5
1634
|
Verified
Not enough data
8.2
1425
Not enough data
8.2
1517
|
Verified
Not enough data
7.9
1329
|
Verified
Advanced Analytics
Not enough data
7.8
1286
Not enough data
9.1
1755
|
Verified
Not enough data
8.1
1299
Building Reports
Not enough data
8.3
1001
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
833
|
Verified
Not enough data
8.1
841
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
1742
|
Verified
Not enough data
8.2
1590
|
Verified
Not enough data
9.1
1785
|
Verified
Not enough data
8.6
1367
Not enough data
9.1
1776
|
Verified
Data Preparation
Not enough data
8.6
869
|
Verified
Not enough data
8.4
854
|
Verified
Data Modeling and Blending
Not enough data
8.5
892
|
Verified
Not enough data
8.8
916
|
Verified
Not enough data
8.5
886
|
Verified
Generative AI
Not enough data
7.4
432
Not enough data
7.5
455
Agentic AI - Analytics Platforms
Not enough data
7.4
135
Not enough data
7.5
137
Not enough data
7.8
138
Not enough data
7.5
134
Not enough data
7.7
131
Not enough data
7.4
131
Not enough data
7.8
135
Self Service
Not enough data
8.5
1688
|
Verified
Not enough data
8.7
1716
|
Verified
Not enough data
8.5
1634
|
Verified
Not enough data
8.2
1425
Not enough data
8.2
1517
|
Verified
Not enough data
7.9
1329
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.3
132
Not enough data
8.3
115
Not enough data
8.1
112
Not enough data
8.4
122
Advanced Analytics
Not enough data
7.8
1286
Not enough data
9.1
1755
|
Verified
Not enough data
8.1
1299
Performance & Scalability - Analytics Platforms
Not enough data
7.8
134
Not enough data
8.2
113
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.1
111
Not enough data
7.9
109
Not enough data
7.7
112
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.6
109
Not enough data
7.6
107
Not enough data
7.8
110
Not enough data
7.6
109
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
109
Not enough data
7.9
114
Not enough data
7.8
109
Building Reports
Not enough data
8.3
1001
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
833
|
Verified
Not enough data
8.1
841
|
Verified
Reports
Not enough data
8.7
1742
|
Verified
Not enough data
8.2
1590
|
Verified
Not enough data
9.1
1785
|
Verified
Not enough data
8.6
1367
Not enough data
9.1
1776
|
Verified
Self Service
Not enough data
8.5
1688
|
Verified
Not enough data
8.7
1716
|
Verified
Not enough data
8.5
1634
|
Verified
Not enough data
8.2
1425
Not enough data
8.2
1517
|
Verified
Not enough data
7.9
1329
|
Verified
Building Reports
Not enough data
8.3
1001
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
833
|
Verified
Not enough data
8.1
841
|
Verified
Cartography
Not enough data
9.4
26
Not enough data
9.2
26
Not enough data
9.6
28
Not enough data
9.4
27
Analysis
Not enough data
9.0
28
Not enough data
9.2
27
Not enough data
9.3
27
Not enough data
9.0
27
Reporting
Not enough data
9.3
27
Not enough data
9.2
26
Not enough data
9.1
26
User Response Methods
8.5
11
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
7.3
8
Not enough data
8.3
9
Not enough data
Participant Selection
6.9
9
Not enough data
6.9
8
Not enough data
7.5
8
Not enough data
8.1
8
Not enough data
Insights
8.8
11
Not enough data
8.0
9
Not enough data
8.8
10
Not enough data
Generative AI
6.9
7
Not enough data
Data Source Access
Not enough data
8.6
234
Not enough data
8.8
235
Not enough data
8.3
234
Data Interaction
Not enough data
8.2
232
Not enough data
8.1
236
Not enough data
8.3
234
Not enough data
8.5
237
Not enough data
8.3
233
Not enough data
8.4
232
Not enough data
8.4
234
Not enough data
8.3
230
Data Exporting
Not enough data
8.5
227
Not enough data
8.4
229
Not enough data
8.4
228
Generative AI
Not enough data
7.4
223
Additional Functionality
Not enough data
8.9
61
Not enough data
9.3
62
Basics
Not enough data
9.2
62
Content
Not enough data
8.9
59
Data
Not enough data
9.3
61
Interoperability
Not enough data
8.9
59
Performance
Not enough data
9.2
62
Administration
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
Capabilities
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Methodology
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
Generative AI
6.9
7
Not enough data
7.1
7
Not enough data
Analytics
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Not enough data
Customization
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
Generative AI
6.0
5
Not enough data
5.7
5
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.1
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
6.9
6
Not enough data
6.9
7
Not enough data
Segment Trending
6.0
7
Not enough data
6.1
6
Not enough data
7.4
7
Not enough data
5.7
7
Not enough data
Analysis
6.9
8
Not enough data
7.7
8
Not enough data
5.8
8
Not enough data
Platform
6.7
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
7.1
8
Not enough data
7.1
8
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.0
448
Not enough data
9.1
451
Not enough data
8.4
396
Not enough data
8.9
447
Not enough data
Survey Customization
8.9
431
Not enough data
8.5
393
Not enough data
8.6
359
Not enough data
8.6
312
Not enough data
Survey Insights
8.5
440
Not enough data
8.4
288
Not enough data
8.7
436
Not enough data
8.5
385
Not enough data
Agentic AI - Survey
7.7
11
Not enough data
7.9
11
Not enough data
8.3
12
Not enough data
Brand Signals
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Not enough data
Brand Analytics
8.8
69
Not enough data
8.7
70
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
8.4
252
Not enough data
8.4
254
Not enough data
8.4
245
Data Analysis
Not enough data
9.0
275
Not enough data
8.9
269
Decision Making
Not enough data
8.7
259
Not enough data
9.4
273
Not enough data
9.1
267
Not enough data
8.7
262
Generative AI
Not enough data
8.0
177
Not enough data
8.0
177
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and Tableau share no categories
Unique Categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Survey, Experience Management, Statistical Analysis, Market Intelligence, User Research, and Consumer Insights Platforms
Tableau is categorized as Analytics Platforms, Location Intelligence, Insurance Analytics, Embedded Business Intelligence, Predictive Analytics, Data Preparation, and Semantic Layer Tools
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Information Technology and Services
11.6%
Computer Software
7.2%
Financial Services
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.3%
Other
65.2%
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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