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At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
Contact Vendor
No pricing available
Optimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationTaplytics
Star Rating
(15)4.3 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in its A/B Testing capabilities, with a score of 8.8, making it a preferred choice for those focused on rigorous testing methodologies. In contrast, Taplytics also offers A/B Testing but does not match the same level of user satisfaction.
- Reviewers mention that Taplytics shines in Ease of Setup, scoring an impressive 9.7, which is significantly higher than Optimizely's score of 8.1. This makes Taplytics a more appealing option for teams looking to get started quickly without extensive technical resources.
- G2 users highlight the superior Quality of Support provided by Taplytics, with a score of 9.7 compared to Optimizely's 8.0. This indicates that users may find more responsive and helpful customer service with Taplytics, which can be crucial for troubleshooting and ongoing support.
- Reviewers mention that Optimizely Web Experimentation offers robust Data Enrichment features, scoring 9.3, which is a significant advantage for users needing comprehensive data insights. Taplytics, while effective, does not provide the same level of data sourcing capabilities.
- Users on G2 report that Taplytics has a more favorable Product Direction score of 10.0, indicating a strong alignment with user needs and future development. In contrast, Optimizely's score of 7.7 suggests some uncertainty about its roadmap and future enhancements.
- Users say that Optimizely's WYSIWYG editor, with a score of 8.2, is user-friendly, but Taplytics' lower score of 7.7 indicates that users may find it less intuitive. This could impact the ease with which users create and manage their campaigns.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Taplytics
No pricing availableFree Trial
Optimizely Web Experimentation
No trial information availableTaplytics
Free Trial is available
Ratings
Meets Requirements
8.4
296
9.0
10
Ease of Use
8.1
309
8.8
10
Ease of Setup
8.0
155
9.7
5
Ease of Admin
8.2
124
Not enough data
Quality of Support
8.0
252
9.7
10
Has the product been a good partner in doing business?
7.9
119
Not enough data
Product Direction (% positive)
7.8
271
10.0
8
Features by Category
Visitor Behavior
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Not enough data
Templates
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
Personalization
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Multichannel
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Not enough data
Administration
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
21
Not enough data
8.1
14
Not enough data
Targeting
7.6
21
Not enough data
7.8
20
Not enough data
Triggered Content
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Not enough data
Personalized Content
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Computing
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Not enough data
Experimental Design
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Not enough data
Analytics
8.2
68
Not enough data
5.8
62
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Web Experimentation and Taplytics are categorized as Feature Management and A/B Testing
Unique Categories
Optimizely Web Experimentation is categorized as Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Configuration Management, and Personalization
Taplytics is categorized as Mobile App Optimization and Push Notification
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Taplytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Computer Software
35.7%
Banking
14.3%
Retail
7.1%
Real Estate
7.1%
Mechanical or Industrial Engineering
7.1%
Other
28.6%
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
Taplytics has no discussions with answers
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