# Optimizely Content Marketing Platform vs Upland Kapost Comparison | | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.0 out of 5 | | **Total Reviews** | 81 | 42 | | **Largest Market Segment** | Enterprise (48.7% of reviews) | Mid-Market (66.7% of reviews) | | **Entry Level Price** | Custom Pricing | $3,500 per month | --- ## Top Pros & Cons ### Optimizely Content Marketing Platform Pros: - Ease of Use (13 reviews) - Team Collaboration (13 reviews) Cons: - Learning Curve (10 reviews) - Not Intuitive (7 reviews) ### Upland Kapost **Not enough data** --- ## Ratings Comparison | Rating | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Meets Requirements** | 8.8 (60 reviews) | 7.8 (38 reviews) | | **Ease of Use** | 8.5 (61 reviews) | 7.5 (38 reviews) | | **Ease of Setup** | 8.0 (38 reviews) | 7.4 (16 reviews) | | **Ease of Admin** | 8.9 (27 reviews) | 8.1 (16 reviews) | | **Quality of Support** | 8.9 (50 reviews) | 8.5 (33 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (27 reviews) | 8.8 (17 reviews) | | **Product Direction (% positive)** | 9.6 (61 reviews) | 7.9 (38 reviews) | --- ## Pricing ### Optimizely Content Marketing Platform #### Entry-Level Pricing Plan: All Pricing is Custom Price: Custom Pricing Description: Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK [Learn more about Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) #### Free Trial Yes ### Upland Kapost #### Entry-Level Pricing Plan: Kapost Marketing Operating System Price: $3,500 per month Key Features: - Kapost Workflow - Kapost Calendar - Kapost Initiatives [Learn more about Upland Kapost](https://www.g2.com/products/upland-kapost/reviews) #### Free Trial No --- ## Features Comparison By Category ### Digital Asset Management | Product | Score | Reviews | |---|---|---| | **Optimizely Content Marketing Platform** | 8.1/10 | 21 | | **Upland Kapost** | N/A | N/A | #### Interface and Performance | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Import/Export** | 7.8 (17 reviews) ✓ Verified | Not enough data | | **Organizational Interface** | 8.1 (17 reviews) ✓ Verified | Not enough data | | **Search** | 7.7 (18 reviews) ✓ Verified | Not enough data | | **File Preview** | 7.9 (17 reviews) ✓ Verified | Not enough data | | **Analytics** | 7.4 (16 reviews) | Not enough data | #### Asset Management | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **File Types** | 8.6 (19 reviews) ✓ Verified | Not enough data | | **Metadata** | 8.2 (14 reviews) ✓ Verified | Not enough data | | **File Transformation** | 7.7 (17 reviews) ✓ Verified | Not enough data | | **Versioning** | 8.5 (17 reviews) ✓ Verified | Not enough data | | **Expiration** | 8.5 (14 reviews) ✓ Verified | Not enough data | | **Watermark** | Feature Not Available | Not enough data | | **Digital Rights Management** | Feature Not Available | Not enough data | | **Brand Guidelines** | 8.2 (18 reviews) | Not enough data | #### Media Types | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Video** | 7.8 (15 reviews) ✓ Verified | Not enough data | | **Audio** | 7.9 (13 reviews) ✓ Verified | Not enough data | | **Images** | 8.5 (17 reviews) ✓ Verified | Not enough data | #### Administration | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Workflow Management** | 8.8 (19 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.4 (19 reviews) ✓ Verified | Not enough data | | **Brand Portal** | 8.1 (16 reviews) | Not enough data | | **Integration with Creative Software** | 7.4 (16 reviews) ✓ Verified | Not enough data | | **Integration with Marketing Software** | 8.0 (16 reviews) ✓ Verified | Not enough data | #### Agentic AI - Digital Asset Management | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Optimizely Content Marketing Platform** | N/A | N/A | | **Upland Kapost** | N/A | N/A | #### Content Creation | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Customer Revenue Optimization | Product | Score | Reviews | |---|---|---| | **Optimizely Content Marketing Platform** | N/A | N/A | | **Upland Kapost** | N/A | N/A | #### Sales Team | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Flexible Sales Process** | Not enough data | Not enough data | | **Training Mode** | Not enough data | Not enough data | | **Playbooks** | Not enough data | Not enough data | #### Intelligence | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Opportunity Identification** | Not enough data | Not enough data | | **Zero-touch Renewals** | Not enough data | Not enough data | | **Smart Content** | Not enough data | Not enough data | #### Mapping | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Multiple Org Charts** | Not enough data | Not enough data | | **Stakeholder Roles** | Not enough data | Not enough data | #### Agentic AI - Customer Revenue Optimization | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Calendar | Product | Score | Reviews | |---|---|---| | **Optimizely Content Marketing Platform** | 8.2/10 | 16 | | **Upland Kapost** | N/A | N/A | #### Platform Basics | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Drag & Drop Scheduling** | 8.1 (12 reviews) | Not enough data | | **Project and Task Lists Organization** | 8.3 (12 reviews) | Not enough data | | **Project Templates** | 8.3 (13 reviews) | Not enough data | | **Budgeting and Cost Estimation** | 8.1 (12 reviews) | Not enough data | | **Team Member Roles** | 8.3 (13 reviews) | Not enough data | | **Automated Alerts and Notficiations** | 8.3 (13 reviews) | Not enough data | #### Content Planning | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Content Organization** | 8.6 (13 reviews) | Not enough data | | **Task Assignment** | 9.0 (13 reviews) | Not enough data | | **Content Scheduling** | 8.5 (13 reviews) | Not enough data | #### Marketing Campaign Performance | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Performance and ROI Tracking** | 7.7 (13 reviews) | Not enough data | | **Activity Tracking** | 8.1 (13 reviews) | Not enough data | #### Agentic AI - Marketing Calendar | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Other Features | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Integrations** | 7.3 (11 reviews) | Not enough data | | **Reporting** | 8.0 (11 reviews) | Not enough data | ### Work Management | Product | Score | Reviews | |---|---|---| | **Optimizely Content Marketing Platform** | 7.9/10 | 19 | | **Upland Kapost** | N/A | N/A | #### Automation | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Workflows** | 8.5 (17 reviews) | Not enough data | | **Customization** | 8.5 (17 reviews) | Not enough data | | **Data repository** | 8.1 (14 reviews) | Not enough data | #### Administration | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Permissions** | 8.2 (17 reviews) | Not enough data | | **Procedures** | 8.3 (15 reviews) | Not enough data | | **Remote Work** | 8.6 (17 reviews) | Not enough data | #### Project management | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Task Prioritization** | 8.5 (18 reviews) | Not enough data | | **Dependencies** | 7.9 (17 reviews) | Not enough data | | **Planning** | 8.1 (17 reviews) | Not enough data | | **Views** | 8.2 (15 reviews) | Not enough data | | **Scheduling** | 7.9 (15 reviews) | Not enough data | | **Critical Path** | 7.9 (12 reviews) | Not enough data | | **Dashboards** | 7.3 (14 reviews) | Not enough data | #### Workload | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Resource Allocation** | 7.7 (14 reviews) | Not enough data | | **Workspace** | 8.0 (15 reviews) | Not enough data | | **Configuration** | 7.8 (13 reviews) | Not enough data | | **Insights** | 7.7 (13 reviews) | Not enough data | #### Communication & Collaboration | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Communication Channels** | 8.7 (15 reviews) | Not enough data | | **Document Management** | 8.5 (17 reviews) | Not enough data | | **Collaboration** | 8.3 (17 reviews) | Not enough data | #### Cost Management | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Project Budgeting** | 6.8 (14 reviews) | Not enough data | | **Time & Expense** | 6.8 (13 reviews) | Not enough data | | **Profitability** | 7.4 (12 reviews) | Not enough data | #### Integration | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Front Office** | 7.0 (11 reviews) | Not enough data | | **Back Office** | 7.1 (11 reviews) | Not enough data | | **External data** | 6.4 (12 reviews) | Not enough data | #### Generative AI | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - Work Management | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | ### Project Collaboration | Product | Score | Reviews | |---|---|---| | **Optimizely Content Marketing Platform** | 8.3/10 | 23 | | **Upland Kapost** | N/A | N/A | #### Communication | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Chat** | Feature Not Available | Not enough data | | **Discussions** | 8.3 (22 reviews) | Not enough data | | **External** | 7.6 (18 reviews) | Not enough data | | **Feedback** | Feature Not Available | Not enough data | | **Announcements** | 7.3 (16 reviews) | Not enough data | #### Content & Documents | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **File Sharing** | 8.6 (23 reviews) | Not enough data | | **Notes** | 8.9 (19 reviews) | Not enough data | | **Search** | 7.4 (21 reviews) | Not enough data | | **Versioning** | 7.9 (21 reviews) | Not enough data | #### Controls | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Custom Views** | 8.6 (19 reviews) | Not enough data | | **Followers** | 8.6 (16 reviews) | Not enough data | | **User Management** | 8.6 (18 reviews) | Not enough data | | **Calendars** | 7.7 (18 reviews) | Not enough data | | **Public Sharing** | 8.1 (16 reviews) | Not enough data | #### Project Management | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Task Management** | 9.0 (22 reviews) | Not enough data | | **Planning** | 8.7 (21 reviews) | Not enough data | | **Visibility** | 8.7 (20 reviews) | Not enough data | | **Integration** | 7.3 (17 reviews) | Not enough data | #### Remote Collaboration | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Alignment** | 8.8 (20 reviews) | Not enough data | | **Accountability** | 8.9 (19 reviews) | Not enough data | | **Connectivity** | 8.8 (17 reviews) | Not enough data | | **Offline Mode** | Feature Not Available | Not enough data | #### Generative AI | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - Project Collaboration | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | ### Content Creation | Product | Score | Reviews | |---|---|---| | **Optimizely Content Marketing Platform** | 7.7/10 | 36 | | **Upland Kapost** | 8.5/10 | 12 | #### Planning | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Scheduling Integration** | 8.3 (17 reviews) | Not enough data | #### Publishing | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Execute Content Publication** | 7.9 (17 reviews) | Not enough data | #### Social Media | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Social Media Integration** | 7.6 (17 reviews) | Not enough data | #### Planning | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Collaborative Editorial Calendars / Scheduling Content** | 8.6 (34 reviews) | 8.5 (12 reviews) | #### Generative AI | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **AI Text Generation** | 7.5 (16 reviews) | Not enough data | | **AI Text Generation** | 7.5 (16 reviews) | Not enough data | | **AI Text Summarization** | 7.4 (16 reviews) | Not enough data | | **AI Text-to-Image** | 7.1 (16 reviews) | Not enough data | | **AI Text-to-Video** | Feature Not Available | Not enough data | #### Agentic AI - Content Creation | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Resource Management | Product | Score | Reviews | |---|---|---| | **Optimizely Content Marketing Platform** | N/A | N/A | | **Upland Kapost** | N/A | N/A | #### Agentic AI - Marketing Resource Management | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | ### Content Distribution | Product | Score | Reviews | |---|---|---| | **Optimizely Content Marketing Platform** | 8.6/10 | 36 | | **Upland Kapost** | N/A | N/A | #### Agentic AI - Content Distribution | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Planning | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Collaborative Editorial Calendars / Scheduling Content** | 8.6 (34 reviews) | 8.5 (12 reviews) | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Optimizely Content Marketing Platform** | 7.5/10 | 13 | | **Upland Kapost** | N/A | N/A | #### Tools | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Contact Collection** | Feature Not Available | Not enough data | | **Audience Insights** | 7.6 (12 reviews) | Not enough data | | **Social Sharing** | 7.4 (11 reviews) | Not enough data | #### Metrics | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Entry and Exit Pages** | 7.9 (8 reviews) | Not enough data | | **Sessions** | 8.2 (10 reviews) | Not enough data | | **Engagement** | 8.0 (9 reviews) | Not enough data | | **Return** | 7.4 (9 reviews) | Not enough data | | **Conversions** | 7.2 (9 reviews) | Not enough data | | **Search Rank** | 6.4 (11 reviews) | Not enough data | #### Agentic AI - Content Analytics | Feature | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Content Creation Software](https://www.g2.com/categories/content-creation) **Unique to Optimizely Content Marketing Platform (7):** [Work Management Software](https://www.g2.com/categories/work-management), [Marketing Calendar Software](https://www.g2.com/categories/marketing-calendar), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Content Distribution Software](https://www.g2.com/categories/content-distribution), [Project Collaboration Software](https://www.g2.com/categories/project-collaboration) **Unique to Upland Kapost (1):** [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization) --- ## Reviewer Demographics ### By Company Size | Segment | Optimizely Content Marketing Platform | Upland Kapost | |---|---|---| | **Small-Business** | 21.8% | 9.5% | | **Mid-Market** | 29.5% | 66.7% | | **Enterprise** | 48.7% | 23.8% | ### By Industry #### Optimizely Content Marketing Platform - **Information Technology and Services:** 14.1% - **Financial Services:** 12.8% - **Marketing and Advertising:** 12.8% - **Education Management:** 5.1% - **Telecommunications:** 5.1% - **Higher Education:** 5.1% - **Insurance:** 5.1% - **Computer Software:** 3.8% - **Civil Engineering:** 2.6% - **Computer & Network Security:** 2.6% - **Other:** 30.8% #### Upland Kapost - **Information Technology and Services:** 35.7% - **Computer Software:** 26.2% - **Marketing and Advertising:** 11.9% - **Printing:** 4.8% - **Venture Capital & Private Equity:** 2.4% - **Telecommunications:** 2.4% - **Online Media:** 2.4% - **Market Research:** 2.4% - **Information Services:** 2.4% - **Electrical/Electronic Manufacturing:** 2.4% - **Other:** 7.1% --- ## Alternatives ### Alternatives to Optimizely Content Marketing Platform - [Asana](https://www.g2.com/products/asana/reviews) — 4.4/5 stars (13715 reviews) - [monday AI Work Platform](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15515 reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) — 4.1/5 stars (1228 reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4533 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1138 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3978 reviews) - [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12793 reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) — 4.4/5 stars (22416 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews) ### Alternatives to Upland Kapost - [Contently](https://www.g2.com/products/contently/reviews) — 4.6/5 stars (96 reviews) - [Skyword360](https://www.g2.com/products/skyword360/reviews) — 4.3/5 stars (197 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1138 reviews) - 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