Introducing G2.ai, the future of software buying.Try now
Compare Optimizely Content Marketing Platform and Upland Kapost 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Marmind
Visit Website
At a Glance
Market Segments
Enterprise (48.7% of reviews)
Mid-Market (66.7% of reviews)
Entry-Level Pricing
Custom Pricing
$3,500 per month
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformUpland Kapost
Star Rating
(42)4.0 out of 5
Market Segments
Mid-Market (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$3,500 per month
Learn more about Upland KapostOptimizely Content Marketing Platform vs Upland Kapost
When assessing the two solutions, reviewers found Optimizely Content Marketing Platform easier to use, set up, and administer. Reviewers also preferred doing business with Optimizely Content Marketing Platform overall.
- Reviewers felt that Optimizely Content Marketing Platform meets the needs of their business better than Upland Kapost.
- When comparing quality of ongoing product support, reviewers felt that Optimizely Content Marketing Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimizely Content Marketing Platform over Upland Kapost.
Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Upland Kapost
Kapost Marketing Operating System
$3,500
per month
- Kapost Workflow
- Kapost Calendar
- Kapost Initiatives
Free Trial
Optimizely Content Marketing Platform
Free Trial is available
Upland Kapost
No trial information availableRatings
Meets Requirements
8.8
60
7.8
38
Ease of Use
8.5
61
7.5
38
Ease of Setup
8.0
38
7.4
16
Ease of Admin
8.9
27
8.1
16
Quality of Support
8.9
50
8.5
33
Has the product been a good partner in doing business?
9.1
27
8.8
17
Product Direction (% positive)
9.6
61
7.9
38
Features by Category
Interface and Performance
7.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
7.7
18
|
Verified
Not enough data
7.9
17
|
Verified
Not enough data
7.4
16
Not enough data
Asset Management
8.6
19
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
18
Not enough data
Media Types
7.8
15
|
Verified
Not enough data
7.9
13
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Administration
8.8
19
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
8.1
16
Not enough data
7.4
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Team
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mapping
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Not enough data
Content Planning
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
Marketing Campaign Performance
7.7
13
Not enough data
8.1
13
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
7.3
11
Not enough data
8.0
11
Not enough data
Automation
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Not enough data
Administration
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Not enough data
Project management
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Not enough data
Workload
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
Communication & Collaboration
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Not enough data
Cost Management
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Not enough data
Integration
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
Content & Documents
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Not enough data
Controls
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Not enough data
Project Management
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Not enough data
Remote Collaboration
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.3
17
Not enough data
Publishing
7.9
17
Not enough data
Social Media
7.6
17
Not enough data
Planning
8.6
34
8.5
12
Generative AI
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
8.5
12
Tools
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
Metrics
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and Upland Kapost are categorized as Content Creation
Unique Categories
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Content Analytics, Digital Asset Management, Marketing Resource Management, Content Distribution, and Project Collaboration
Upland Kapost is categorized as Customer Revenue Optimization
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Kapost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Information Technology and Services
35.7%
Computer Software
26.2%
Marketing and Advertising
11.9%
Printing
4.8%
Venture Capital & Private Equity
2.4%
Other
19.0%
Discussions
Optimizely Content Marketing Platform has no discussions with answers
Upland Kapost has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
