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Compare Opal and Sprinklr Marketing 
Featured Products
At a Glance
Market Segments
Enterprise (39.6% of reviews)
Enterprise (43.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 Seat/Per month (billed annually) Per Year
Opal
Star Rating
(210)4.1 out of 5
Market Segments
Enterprise (39.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OpalSprinklr Marketing
Star Rating
(109)4.1 out of 5
Market Segments
Enterprise (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Opal and Sprinklr Marketing excel in providing a unified platform for marketing activities, but users particularly appreciate Opal's ability to create a clear, visual representation of complex, multi-channel plans, making it easier for teams to understand and collaborate.
- Users say that Opal shines in its ease of setup, with many highlighting the intuitive onboarding process that allows for quick implementation. In contrast, Sprinklr Marketing has received feedback indicating that its setup can be more challenging, which may impact the initial user experience.
- Reviewers mention that Opal's project management features, such as task organization and the ability to visualize daily work lists, significantly enhance productivity. However, Sprinklr Marketing users appreciate its advanced reporting capabilities, which provide deeper insights into campaign performance across channels.
- According to verified reviews, Opal's quality of support is highly rated, with users noting responsive assistance that helps them navigate the platform effectively. On the other hand, while Sprinklr Marketing also offers solid support, some users feel it could be more responsive compared to Opal.
- G2 reviewers highlight that Opal's content scheduling features are user-friendly, allowing for seamless planning and strategizing. In comparison, Sprinklr Marketing is praised for its cross-channel capabilities, enabling marketers to manage campaigns across various platforms from a single interface.
- Users report that while both platforms have similar star ratings, Opal has a larger volume of recent reviews, indicating a more active user base and potentially more up-to-date feedback. This could suggest that Opal is currently more aligned with user needs and expectations in the fast-evolving marketing landscape.
Pricing
Entry-Level Pricing
Opal
No pricing availableSprinklr Marketing
Sprinklr Marketing Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform
Free Trial
Opal
No trial information availableSprinklr Marketing
No trial information availableRatings
Meets Requirements
8.2
167
8.3
88
Ease of Use
7.8
172
7.5
88
Ease of Setup
7.9
62
7.1
49
Ease of Admin
8.2
54
7.4
47
Quality of Support
8.4
130
8.0
83
Has the product been a good partner in doing business?
8.7
52
8.1
44
Product Direction (% positive)
8.7
166
7.4
85
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
103
8.3
22
7.7
98
8.1
18
7.5
92
8.0
14
6.0
71
Feature Not Available
7.4
91
8.5
21
7.6
96
8.5
24
Content Planning
8.6
124
8.1
22
7.9
109
8.7
20
8.2
112
8.6
23
Marketing Campaign Performance
Feature Not Available
8.1
18
7.9
105
8.4
21
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
6.7
89
8.0
17
6.4
81
8.7
22
Communication
7.2
84
Not enough data
7.3
85
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content & Documents
7.7
94
Not enough data
7.8
91
Not enough data
6.9
92
Not enough data
7.3
83
Not enough data
Controls
7.3
77
Not enough data
6.3
71
Not enough data
7.6
83
Not enough data
8.4
95
Not enough data
7.3
75
Not enough data
Project Management
7.8
86
Not enough data
8.2
93
Not enough data
8.4
91
Not enough data
6.9
82
Not enough data
Remote Collaboration
8.1
85
Not enough data
7.7
85
Not enough data
7.8
84
Not enough data
Feature Not Available
Not enough data
Generative AI
5.2
35
Not enough data
5.7
35
Not enough data
Agentic AI - Project Collaboration
5.5
7
Not enough data
5.6
6
Not enough data
Platform Interoperability
Not enough data
8.1(won by default)
20
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.9(won by default)
32
Campaign Management
Not enough data
8.7(won by default)
31
Not enough data
8.6(won by default)
30
Not enough data
8.2(won by default)
31
Not enough data
8.4(won by default)
27
Not enough data
8.6(won by default)
28
Not enough data
8.9(won by default)
27
Not enough data
8.6(won by default)
24
Not enough data
8.4(won by default)
26
Not enough data
8.5(won by default)
27
Not enough data
8.3(won by default)
26
Not enough data
8.2(won by default)
25
Not enough data
8.0(won by default)
23
Not enough data
8.3(won by default)
24
Targeting
Not enough data
8.4(won by default)
33
Not enough data
8.4(won by default)
30
Not enough data
8.6(won by default)
31
Not enough data
8.3(won by default)
28
Platform
Not enough data
8.0(won by default)
28
Not enough data
8.7(won by default)
33
Not enough data
8.6(won by default)
32
Not enough data
8.2(won by default)
32
Not enough data
8.6(won by default)
31
Not enough data
8.5(won by default)
32
Not enough data
8.2(won by default)
31
Not enough data
8.1(won by default)
28
Not enough data
8.3(won by default)
32
Content Creation
Not enough data
9.4
9
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Feature Not Available
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
34
Marketing Operations
Not enough data
8.4
32
|
Verified
Not enough data
8.6
35
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
8.5
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
41
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
41
|
Verified
Not enough data
7.9
38
|
Verified
Not enough data
8.2
23
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Opal and Sprinklr Marketing are categorized as Marketing Calendar
Unique Categories
Opal is categorized as Project Collaboration
Sprinklr Marketing is categorized as Content Distribution, Content Experience Platforms, Marketing Analytics, and Social Media Advertising
Reviews
Reviewers' Company Size
Opal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Retail
6.8%
Information Technology and Services
4.7%
Computer Software
4.7%
Food & Beverages
4.2%
Other
45.8%
Marketing and Advertising
27.6%
Information Technology and Services
9.5%
Financial Services
4.8%
Computer Software
4.8%
Consumer Goods
3.8%
Other
49.5%
Discussions
Opal has no discussions with answers
Sprinklr Marketing has no discussions with answers
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