Compare Omnisend and Zoho Campaigns 
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (79.4% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free
Omnisend
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansZoho Campaigns
Star Rating
(1,030)4.3 out of 5
Market Segments
Small-Business (79.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users appreciating its intuitive design and helpful templates. One user noted, "I find that Omnisend templates make it easy to use and they help me design useful emails to send," highlighting the platform's focus on simplicity and effectiveness.
- Users say that Zoho Campaigns offers great value for money, with features that cater well to small businesses. A reviewer mentioned, "I like Zoho Campaigns for its strong value for money, offering great features at a competitive price point," which reflects its appeal to budget-conscious users.
- Reviewers mention that Omnisend's customer support is consistently praised for being quick and helpful. One user stated, "Very easy to use, and the customer support is always quick and helpful," indicating that users feel supported throughout their experience.
- According to verified reviews, Zoho Campaigns is recognized for its straightforward functionality, making it easy for users to manage their email marketing needs. A user highlighted, "It only focuses on the actual needs like creating emails, managing contact list, sending mails & tracking them," which speaks to its no-frills approach.
- G2 reviewers report that Omnisend's setup process is user-friendly, with many users finding it easy to get started. One user noted, "The initial setup was fairly easy, and the customer support team was very helpful," which suggests a smooth onboarding experience.
- Users say that while Zoho Campaigns has strong automation features, such as bulk email sending, it may not match the overall ease of use found in Omnisend. A reviewer mentioned, "I use Zoho Campaigns to send emails and promotions to customers easily and track results," but the comparative ease of use in Omnisend is a notable advantage.
Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Omnisend
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.9
927
8.7
801
Ease of Use
9.1
930
8.5
806
Ease of Setup
9.0
554
8.5
513
Ease of Admin
9.2
432
8.6
481
Quality of Support
9.1
847
8.3
744
Has the product been a good partner in doing business?
9.2
419
8.6
470
Product Direction (% positive)
9.1
903
8.5
782
Features by Category
Email Marketing
Not enough data
8.4
615
|
Verified
Not enough data
8.5
650
|
Verified
Not enough data
8.6
573
|
Verified
Not enough data
8.5
638
|
Verified
Not enough data
8.7
630
|
Verified
Not enough data
8.3
617
|
Verified
Not enough data
8.4
527
|
Verified
Not enough data
8.5
297
|
Verified
Not enough data
8.4
282
Reporting & Analytics
Not enough data
8.3
432
|
Verified
Not enough data
8.7
588
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
8.1
17
Not enough data
7.8
17
Not enough data
7.9
17
Not enough data
8.6
18
Not enough data
8.4
18
Integration
Not enough data
8.8
400
|
Verified
Not enough data
8.4
301
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.8
212
|
Verified
Not enough data
8.7
199
|
Verified
Not enough data
8.5
149
|
Verified
Email Marketing
9.0
704
|
Verified
Not enough data
9.2
674
|
Verified
Not enough data
8.9
665
|
Verified
Not enough data
9.1
630
Not enough data
Online Marketing
8.6
573
|
Verified
Not enough data
8.6
556
|
Verified
Not enough data
8.6
476
|
Verified
Not enough data
8.8
608
|
Verified
Not enough data
8.5
460
Not enough data
Lead Management
8.6
483
|
Verified
Not enough data
8.6
494
|
Verified
Not enough data
8.7
573
|
Verified
Not enough data
8.3
337
Not enough data
8.6
457
|
Verified
Not enough data
8.7
517
|
Verified
Not enough data
8.5
471
|
Verified
Not enough data
8.3
351
|
Verified
Not enough data
Campaign Management
8.7
477
|
Verified
Not enough data
8.2
352
Not enough data
8.2
376
|
Verified
Not enough data
8.2
358
Not enough data
Social
7.9
354
Not enough data
8.2
423
|
Verified
Not enough data
8.2
400
|
Verified
Not enough data
8.1
382
|
Verified
Not enough data
8.0
370
|
Verified
Not enough data
Reporting & Analytics
8.9
625
|
Verified
Not enough data
8.6
546
|
Verified
Not enough data
8.6
505
|
Verified
Not enough data
8.7
516
|
Verified
Not enough data
7.8
273
Not enough data
Platform
8.5
422
|
Verified
Not enough data
8.9
401
|
Verified
Not enough data
8.9
293
|
Verified
Not enough data
8.5
331
|
Verified
Not enough data
8.1
297
|
Verified
Not enough data
9.1
407
|
Verified
Not enough data
8.7
316
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.4
116
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Not enough data
Integration
8.7
389
|
Verified
Not enough data
8.6
366
|
Verified
Not enough data
8.4
334
|
Verified
Not enough data
Administration
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Not enough data
Integrations
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Not enough data
Platform
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Not enough data
Campaigns
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Not enough data
Analytics
9.4
99
Not enough data
9.3
99
Not enough data
Optimization
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Not enough data
Agentic AI - Push Notification
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Not enough data
Templates
8.4
409
|
Verified
8.3
206
|
Verified
7.4
291
|
Verified
7.7
182
|
Verified
8.1
289
8.1
190
|
Verified
8.5
226
8.0
81
Edit
8.4
387
|
Verified
8.0
198
|
Verified
8.7
398
|
Verified
8.2
103
8.3
319
|
Verified
8.3
191
|
Verified
Logistics
8.7
390
|
Verified
8.6
195
|
Verified
8.0
321
|
Verified
7.6
177
|
Verified
8.6
363
|
Verified
8.5
176
|
Verified
8.5
211
8.2
75
Generative AI
7.7
107
Feature Not Available
7.6
106
Feature Not Available
Agentic AI - Email Template Builder
6.9
72
8.1
7
7.0
71
8.5
8
Text Messaging
8.9
119
|
Verified
9.1
13
7.6
96
|
Verified
Feature Not Available
8.7
107
|
Verified
9.1
13
8.3
97
|
Verified
8.3
12
8.5
108
|
Verified
7.6
12
8.6
95
Feature Not Available
8.5
89
9.2
12
8.4
83
Feature Not Available
SMS Platform
8.6
121
|
Verified
8.8
13
9.0
127
|
Verified
9.3
12
Feature Not Available
8.9
12
Feature Not Available
Feature Not Available
8.2
76
|
Verified
Feature Not Available
8.5
74
|
Verified
9.3
12
Agentic AI - SMS Marketing
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Not enough data
Design and Customization
8.3
57
Not enough data
8.3
56
Not enough data
8.8
55
Not enough data
8.8
54
Not enough data
Campaigns
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Not enough data
Integrations
8.0
53
Not enough data
7.5
53
Not enough data
9.0
56
Not enough data
7.5
54
Not enough data
Generative AI
7.5
52
Not enough data
Agentic AI - Vulnerability Scanner
7.3
51
Not enough data
7.2
50
Not enough data
Page Customization
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Not enough data
Page Optimization
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
Integrations
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Not enough data
Generative AI
8.0
23
Not enough data
Agentic AI - Landing Page Builders
8.0
23
Not enough data
Agentic AI - Personalization
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Not enough data
Categories
Categories
Shared Categories
Omnisend and Zoho Campaigns are categorized as SMS Marketing and Email Template Builder
Unique Categories
Omnisend is categorized as Personalization, Push Notification, Marketing Automation, Transactional Email, Landing Page Builders, and Pop-Up Builder
Zoho Campaigns is categorized as Email Marketing
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.1%
Apparel & Fashion
16.5%
Consumer Goods
7.9%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.4%
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.1%
Retail
3.7%
Education Management
3.5%
Other
63.9%
Alternatives
Discussions
Omnichannel marketing
3 Comments
L
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Is Omnisend better than Mailchimp?
2 Comments
L
Hi. Thanks for your question!
We have a lot of success stories of brands migrated from Mailchimp to Omnisend. You can check Omnisend reviews here on G2 and...Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
L
Hi! Thanks for the question. Yes, you can track and see what your visitors are doing in your store in real-time with our website visitor tracking features....Read more
Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?
2 Comments
SG
I am not familiar with CRM, as I use Zoho Creator for my database.
There is no two way interaction between the two, so I manage my contacts via Creator,...Read more
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