# Omnisend vs Zoho Campaigns Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Omnisend excels in user experience, with many praising its **intuitive dashboard** and **easy-to-use interface**. Users appreciate how quickly they can create campaigns and analyze performance, making it a strong choice for those who prioritize simplicity.
- **Users say** that Zoho Campaigns offers a cost-effective solution for small businesses, highlighting its **affordable pricing** and **clean UI/UX**. Reviewers have noted that it is particularly useful for sending cold emails and managing audience segmentation.
- **According to verified reviews** , Omnisend's reporting features are a standout, allowing users to effectively analyze campaign performance. This capability is especially beneficial for e-commerce businesses looking to optimize their marketing strategies.
- **Reviewers mention** that Zoho Campaigns has a straightforward setup process, with many users finding it easy to onboard their teams. The **segmentation feature** is also highlighted as a valuable tool for targeting different audience groups.
- **G2 reviewers indicate** that while both platforms offer automation features, Omnisend's automation capabilities are more comprehensive, particularly for e-commerce needs. Users appreciate the ability to set up complex workflows with ease.
- **Users report** that Zoho Campaigns shines in its **personalization options** , allowing for tailored messaging that resonates with different audience segments. This feature is particularly praised by users who value targeted communication.



| | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,185 | 1,036 | 
| **Largest Market Segment** | Small-Business (92.3% of reviews) | Small-Business (79.6% of reviews) | 
| **Entry Level Price** | $0.00 Per Month | Free | 

---
## Top Pros & Cons

### Omnisend

Pros:
- Ease of Use (202 reviews)
- Helpful (115 reviews)

Cons:
- Limited Features (60 reviews)
- Missing Features (60 reviews)

### Zoho Campaigns

Pros:
- Ease of Use (33 reviews)
- Automation (24 reviews)

Cons:
- Limited Features (18 reviews)
- Template Limitations (14 reviews)

---
## Ratings Comparison
| Rating | Omnisend | Zoho Campaigns | 
|---|---|---|
  | **Meets Requirements** | 8.9 (932 reviews) | 8.7 (802 reviews) | 
  | **Ease of Use** | 9.1 (935 reviews) | 8.5 (807 reviews) | 
  | **Ease of Setup** | 9.0 (560 reviews) | 8.5 (515 reviews) | 
  | **Ease of Admin** | 9.2 (433 reviews) | 8.6 (481 reviews) | 
  | **Quality of Support** | 9.1 (852 reviews) | 8.3 (745 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (420 reviews) | 8.6 (470 reviews) | 
  | **Product Direction (% positive)** | 9.1 (908 reviews) | 8.5 (783 reviews) | 

---
## Pricing

### Omnisend

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Description: Best for starting businesses or for exploring Omnisend


Key Features:
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates

[Browse all 3 editions](https://www.g2.com/products/omnisend/pricing)

#### Free Trial

Yes

### Zoho Campaigns

#### Entry-Level Pricing

Plan: Forever free

Price: Free

Description: Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.

Key Features:
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms

[Browse all 5 editions](https://www.g2.com/products/zoho-campaigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Omnisend** | N/A | N/A |
| **Zoho Campaigns** | 8.5/10 | 733 |

#### Email Marketing

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 8.5 (614 reviews) ✓ Verified | 
| **Manage Email Lists** | Not enough data | 8.5 (651 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | 8.6 (573 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | Not enough data | 8.5 (638 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (630 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.3 (616 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.5 (527 reviews) ✓ Verified | 
| **Multi-user Account** | Not enough data | 8.5 (296 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 8.4 (281 reviews) | 

#### Reporting & Analytics

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.3 (431 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.7 (588 reviews) ✓ Verified | 

#### Generative AI

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (17 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (18 reviews) | 

#### Integration

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.8 (400 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.4 (301 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.4 (298 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.8 (212 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 8.7 (199 reviews) ✓ Verified | 
| **E-Commerce Integration** | Not enough data | 8.5 (149 reviews) ✓ Verified | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Omnisend** | 8.4/10 | 790 |
| **Zoho Campaigns** | N/A | N/A |

#### Email Marketing

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Building and Personalizing Emails** | 8.9 (706 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 9.2 (674 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.9 (665 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 9.1 (631 reviews) | Not enough data | 

#### Online Marketing

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Landing Pages and Forms** | 8.6 (575 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 8.6 (556 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.6 (477 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.8 (608 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 8.5 (460 reviews) | Not enough data | 

#### Lead Management

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Marketing Lead Database** | 8.6 (483 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.6 (494 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.7 (574 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.3 (337 reviews) | Not enough data | 
| **Lead Nurturing** | 8.6 (457 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.7 (518 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.5 (471 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.3 (351 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Program Management** | 8.7 (477 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.2 (352 reviews) | Not enough data | 
| **Calendaring** | 8.2 (376 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 8.2 (358 reviews) | Not enough data | 

#### Social

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Social Listening** | 7.9 (354 reviews) | Not enough data | 
| **Social Sharing** | 8.2 (423 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 8.2 (400 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 8.1 (382 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 8.0 (370 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Basic Reporting** | 8.9 (626 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 8.6 (546 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 8.6 (505 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 8.7 (516 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.8 (273 reviews) | Not enough data | 

#### Platform

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Customization ** | 8.5 (423 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.9 (402 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.9 (293 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.5 (331 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 8.1 (297 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 9.1 (407 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.7 (316 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (116 reviews) | Not enough data | 
| **Multi-step Planning** | 7.5 (114 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (115 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (115 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (115 reviews) | Not enough data | 
| **Decision Making** | 7.5 (115 reviews) | Not enough data | 

#### Integration

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | 8.7 (391 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.6 (367 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.4 (335 reviews) ✓ Verified | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Omnisend** | 8.4/10 | 100 |
| **Zoho Campaigns** | N/A | N/A |

#### Administration

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Template Creation** | 8.5 (97 reviews) | Not enough data | 
| **Preset Template Availability** | 8.5 (95 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.6 (87 reviews) | Not enough data | 
| **Email Segmentation** | 8.9 (93 reviews) | Not enough data | 
| **Detailed Server Logs** | 8.2 (74 reviews) | Not enough data | 
| **Notifications** | 8.4 (80 reviews) | Not enough data | 

#### Integrations

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Webhooks** | 8.1 (72 reviews) | Not enough data | 
| **Event Tracking API** | 8.1 (71 reviews) | Not enough data | 
| **Mail Send API** | 8.0 (70 reviews) | Not enough data | 
| **Spam Filter Testing** | 8.0 (76 reviews) | Not enough data | 

#### Platform

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Custom Tracking Domain** | 8.7 (73 reviews) | Not enough data | 
| **Multiple Domains** | 8.4 (65 reviews) | Not enough data | 
| **Dedicated IP** | 8.3 (61 reviews) | Not enough data | 
| **Documentation** | 8.4 (68 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.4 (71 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.7 (78 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.6 (69 reviews) | Not enough data | 
| **Performance and Reliability** | 9.0 (83 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Omnisend** | 8.9/10 | 115 |
| **Zoho Campaigns** | N/A | N/A |

#### Campaigns

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Customize** | 9.2 (100 reviews) | Not enough data | 
| **Scheduling** | 9.3 (97 reviews) | Not enough data | 
| **Retarget** | 9.3 (91 reviews) | Not enough data | 
| **Segmentation** | 9.2 (94 reviews) | Not enough data | 
| **Triggered Notifications** | 9.1 (90 reviews) | Not enough data | 

#### Analytics

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Campaign Performance** | 9.4 (99 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (99 reviews) | Not enough data | 

#### Optimization

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | 9.0 (78 reviews) | Not enough data | 
| **Personalization** | 9.0 (94 reviews) | Not enough data | 
| **Rich Notifications** | 9.1 (87 reviews) | Not enough data | 
| **Integrations** | 9.2 (95 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (21 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (21 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Omnisend** | 8.1/10 | 456 |
| **Zoho Campaigns** | 8.2/10 | 234 |

#### Templates

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Text and Themes** | 8.4 (409 reviews) ✓ Verified | 8.3 (205 reviews) ✓ Verified | 
| **Stock Images** | 7.4 (291 reviews) ✓ Verified | 7.7 (181 reviews) ✓ Verified | 
| **Proofing** | 8.1 (289 reviews) | 8.1 (189 reviews) ✓ Verified | 
| **Mobile Responsive** | 8.5 (226 reviews) | 8.0 (80 reviews) | 

#### Edit

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Pre-Made** | 8.4 (387 reviews) ✓ Verified | 8.0 (197 reviews) ✓ Verified | 
| **Build** | 8.7 (398 reviews) ✓ Verified | 8.2 (102 reviews) | 
| **HTML** | 8.3 (319 reviews) ✓ Verified | 8.3 (190 reviews) ✓ Verified | 

#### Logistics

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Analytics** | 8.7 (390 reviews) ✓ Verified | 8.6 (194 reviews) ✓ Verified | 
| **Issues** | 8.0 (321 reviews) ✓ Verified | 7.6 (176 reviews) ✓ Verified | 
| **Integrations** | 8.6 (363 reviews) ✓ Verified | 8.5 (175 reviews) ✓ Verified | 
| **Shareable Link** | 8.5 (211 reviews) | 8.2 (74 reviews) | 

#### Generative AI

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 7.7 (107 reviews) | Feature Not Available | 
| **AI Text Summarization** | 7.6 (106 reviews) | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (72 reviews) | 8.1 (7 reviews) | 
| **Cross-system Integration** | 7.0 (71 reviews) | 8.5 (8 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Omnisend** | 8.2/10 | 155 |
| **Zoho Campaigns** | 8.8/10 | 13 |

#### Text Messaging

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Bulk SMS** | 8.9 (119 reviews) ✓ Verified | 9.1 (13 reviews) | 
| **Two-Way Text Messaging** | 7.6 (96 reviews) ✓ Verified | Feature Not Available | 
| **Text Scheduler** | 8.7 (107 reviews) ✓ Verified | 9.1 (13 reviews) | 
| **Automatic Replies** | 8.3 (97 reviews) ✓ Verified | 8.3 (12 reviews) | 
| **Automatic URL Shortening** | 8.5 (108 reviews) ✓ Verified | 7.6 (12 reviews) | 
| **MMS Marketing** | 8.6 (95 reviews) | Feature Not Available | 
| **Personalization** | 8.5 (89 reviews) | 9.2 (12 reviews) | 
| **Transactional SMS** | 8.4 (83 reviews) | Feature Not Available | 

#### SMS Platform

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Reporting** | 8.6 (121 reviews) ✓ Verified | 8.8 (13 reviews) | 
| **Automation** | 9.0 (127 reviews) ✓ Verified | 9.3 (12 reviews) | 
| **White Label** | Feature Not Available | 8.9 (12 reviews) | 
| **Short Codes** | 8.2 (76 reviews) ✓ Verified | Feature Not Available | 
| **API Integration** | 8.5 (74 reviews) ✓ Verified | 9.3 (12 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (33 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (33 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (34 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (34 reviews) | Not enough data | 
| **Decision Making** | 7.8 (33 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Omnisend** | 8.1/10 | 59 |
| **Zoho Campaigns** | N/A | N/A |

#### Design and Customization

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Pre-Designed Templates** | 8.3 (57 reviews) | Not enough data | 
| **Pop-Up Types** | 8.3 (56 reviews) | Not enough data | 
| **No-Code Customization** | 8.8 (55 reviews) | Not enough data | 
| **Mobile Optimized** | 8.8 (54 reviews) | Not enough data | 

#### Campaigns

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Targeting** | 8.6 (53 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.4 (53 reviews) | Not enough data | 
| **A/B Testing** | 8.3 (54 reviews) | Not enough data | 
| **Analytics** | 8.5 (53 reviews) | Not enough data | 

#### Integrations

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **CRM/Email Integrations** | 8.0 (53 reviews) | Not enough data | 
| **WCM Integrations** | 7.5 (53 reviews) | Not enough data | 
| **E-Commerce Integrations** | 9.0 (56 reviews) | Not enough data | 
| **Social Media Integrations** | 7.5 (54 reviews) | Not enough data | 

#### Generative AI

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 7.5 (52 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (51 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (50 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Omnisend** | 8.9/10 | 26 |
| **Zoho Campaigns** | N/A | N/A |

#### Page Customization

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Drag and Drop** | 9.2 (24 reviews) | Not enough data | 
| **Templates** | 8.8 (25 reviews) | Not enough data | 
| **Advanced Customization** | 8.7 (23 reviews) | Not enough data | 
| **Content Library** | 8.7 (23 reviews) | Not enough data | 

#### Page Optimization

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | 8.7 (23 reviews) | Not enough data | 
| **Mobile Responsive** | 9.2 (23 reviews) | Not enough data | 
| **Web Analytics** | 9.1 (23 reviews) | Not enough data | 
| **SEO** | 8.1 (23 reviews) | Not enough data | 

#### Integrations

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **E-Commerce Integration** | 9.5 (24 reviews) | Not enough data | 
| **Email Marketing Integration** | 9.3 (25 reviews) | Not enough data | 
| **Domain Integration** | 9.0 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 8.0 (23 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Cross-system Integration** | 8.0 (23 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Omnisend** | 7.1/10 | 41 |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (40 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (40 reviews) | Not enough data | 
| **Decision Making** | 7.1 (39 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)

**Unique to Omnisend (6):** [Personalization Software](https://www.g2.com/categories/personalization), [Push Notification Software](https://www.g2.com/categories/push-notification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)

**Unique to Zoho Campaigns (1):** [Email Marketing Software](https://www.g2.com/categories/email-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Omnisend | Zoho Campaigns | 
|---|---|---|
| **Small-Business** | 92.3% | 79.6% | 
| **Mid-Market** | 7.1% | 17.5% | 
| **Enterprise** | 0.6% | 2.9% | 

### By Industry

#### Omnisend

- **Retail:** 22.0%
- **Apparel & Fashion:** 16.5%
- **Consumer Goods:** 8.1%
- **Marketing and Advertising:** 6.3%
- **Health, Wellness and Fitness:** 5.6%
- **Food & Beverages:** 5.6%
- **Cosmetics:** 3.7%
- **Arts and Crafts:** 3.4%
- **Luxury Goods & Jewelry:** 3.2%
- **Information Technology and Services:** 1.8%
- **Other:** 23.8%

#### Zoho Campaigns

- **Information Technology and Services:** 11.9%
- **Marketing and Advertising:** 10.1%
- **Computer Software:** 7.1%
- **Retail:** 3.7%
- **Education Management:** 3.5%
- **Health, Wellness and Fitness:** 2.9%
- **Financial Services:** 2.8%
- **Real Estate:** 2.6%
- **Insurance:** 2.1%
- **Leisure, Travel & Tourism:** 2.0%
- **Other:** 51.3%

---
## Alternatives

### Alternatives to Omnisend

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (738 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)

### Alternatives to Zoho Campaigns

- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7391 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1108 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (738 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12962 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (713 reviews)

---
## Top Discussions

### Omnisend

- Title: [Omnichannel marketing](https://www.g2.com/discussions/omnichannel-marketing) — 3 comments, 1 upvote
  > **Top comment:** "Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of..."
- Title: [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) — 2 comments
  > **Top comment:** "Hi. Thanks for your question!
We have a lot of success stories of brands migrated from Mailchimp to Omnisend. You can check Omnisend reviews here on G2 and..."
- Title: [Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?](https://www.g2.com/discussions/is-there-a-way-like-drip-tracking-pixel-to-track-my-squarespace-website-activity-in-omnisend) — 2 comments, 1 upvote
  > **Top comment:** "Hi! Thanks for the question. Yes, you can track and see what your visitors are doing in your store in real-time with our website visitor tracking features...."
- Title: [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) — 1 comment
  > **Top comment:** "Mautic is an open-source marketing automation tool"
- Title: [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) — 1 comment
  > **Top comment:** "Choosing a marketing automation software mainly involves looking at its price, features and customer support. But the decision depends on the overall goals..."

### Zoho Campaigns

- Title: [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) — 2 comments
  > **Top comment:** "Run marketing mcampaigns "
- Title: [Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?](https://www.g2.com/discussions/25237-should-contacts-be-managed-within-zoho-camaign-or-zoho-crm-once-a-campaign-is-launched) — 2 comments, 1 upvote
  > **Top comment:** "I am not familiar with CRM, as I use Zoho Creator for my database. 
There is no two way interaction between the two, so I manage my contacts via Creator,..."
- Title: [Is there a way to avoid emails going into spam folders?](https://www.g2.com/discussions/is-there-a-way-to-avoid-emails-going-into-spam-folders) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can you implement the SURVEYS directly into the email that is sent?](https://www.g2.com/discussions/can-you-implement-the-surveys-directly-into-the-email-that-is-sent) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can. "

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/omnisend-vs-zoho-campaigns)