# Omniconvert vs Optimizely Web Experimentation Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Omniconvert excels in user support, with many users praising the helpfulness of customer service and the clarity of the dashboard. One user noted, "Customer support is helpful, the dashboard is clear, and the live editor works well," making it a strong choice for those who value assistance during their testing processes.
- **Users say** that Optimizely Web Experimentation offers a highly intuitive interface, which simplifies the A/B testing process. Reviewers highlighted its easy integration and self-intuitive web interface, stating, "I found it was easy to integrate, and the web interface is really self-intuitive," which can be a significant advantage for teams looking to launch experiments quickly.
- **According to verified reviews** , Omniconvert is recognized for its beginner-friendly approach, allowing users without extensive technical knowledge to run tests effectively. One user mentioned, "You don't have to be a CRO guru to know how to use it," which can be particularly appealing for small businesses or teams new to conversion rate optimization.
- **Reviewers mention** that while both platforms provide solid A/B testing capabilities, Optimizely shines in its ability to keep content organized. Users appreciate features that help them find files easily, with one stating, "I like Optimizely Web Experimentation for keeping all the content in one place," which can enhance workflow efficiency.
- **Users report** that Omniconvert's ease of setup is a standout feature, with many finding it straightforward to get started. One user remarked, "It's so much easier than other platforms," indicating that the onboarding process may be less daunting compared to Optimizely, which some users found to be more complex.
- **According to recent feedback** , both platforms have their strengths in analytics, but Omniconvert edges out with a more comprehensive reporting system. Users noted that its analytics features are clear and actionable, with one stating, "It's really easy to use, and you don't have to be a data analyst or programmer," which can help teams make informed decisions based on test results.



| | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 176 | 411 | 
| **Largest Market Segment** | Small-Business (54.6% of reviews) | Mid-Market (47.8% of reviews) | 
| **Entry Level Price** | Free 50000 Users Per Month | Contact Vendor | 

---
## Top Pros & Cons

### Omniconvert

Pros:
- Customer Support (32 reviews)
- Helpful (30 reviews)

Cons:
- Learning Curve (10 reviews)
- Poor Customer Support (6 reviews)

### Optimizely Web Experimentation

Pros:
- Ease of Use (31 reviews)
- Experimentation (29 reviews)

Cons:
- Learning Curve (16 reviews)
- Difficult Learning (13 reviews)

---
## Ratings Comparison
| Rating | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
  | **Meets Requirements** | 8.8 (158 reviews) | 8.4 (296 reviews) | 
  | **Ease of Use** | 8.2 (159 reviews) | 8.1 (309 reviews) | 
  | **Ease of Setup** | 8.7 (120 reviews) | 8.0 (155 reviews) | 
  | **Ease of Admin** | 8.6 (77 reviews) | 8.2 (123 reviews) | 
  | **Quality of Support** | 9.3 (155 reviews) | 8.0 (252 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (78 reviews) | 7.9 (118 reviews) | 
  | **Product Direction (% positive)** | 9.5 (150 reviews) | 7.8 (271 reviews) | 

---
## Pricing

### Omniconvert

#### Entry-Level Pricing

Plan: Free 50K 

Price: Free 50000 Users Per Month

Description: We allow you to run our full-featured AB testing solution to 50.000 users each month. No strings attached. You just have to use it or lose it! 


Key Features:
- Website AB testing
- WYSIWYG visual editor or code editor
- Orchestrate personalized experiences

[Browse all 4 editions](https://www.g2.com/products/omniconvert/pricing)

#### Free Trial

Yes

### Optimizely Web Experimentation

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Vendor

Description: Customized For Your Business.



[Learn more about Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Omniconvert** | 8.9/10 | 31 |
| **Optimizely Web Experimentation** | 8.0/10 | 31 |

#### Visitor Behavior

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Monitoring** | 9.3 (27 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Targeting** | 9.3 (27 reviews) ✓ Verified | 8.5 (26 reviews) ✓ Verified | 
| **Guided Selling** | 8.0 (23 reviews) ✓ Verified | 7.6 (22 reviews) ✓ Verified | 

#### Templates

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Library** | 8.2 (24 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Customization** | 8.9 (27 reviews) | 8.3 (23 reviews) ✓ Verified | 
| **Optimization** | 9.4 (26 reviews) | 8.4 (24 reviews) ✓ Verified | 

#### Personalization

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Recommendation** | Feature Not Available | 7.6 (23 reviews) ✓ Verified | 
| **Content** | 8.8 (23 reviews) ✓ Verified | 7.7 (26 reviews) ✓ Verified | 
| **Cart Abandonment** | 8.8 (21 reviews) ✓ Verified | 7.9 (21 reviews) ✓ Verified | 
| **Personalization Engine** | 8.2 (19 reviews) ✓ Verified | 7.5 (20 reviews) ✓ Verified | 
| **Product Recommendations** | Feature Not Available | 7.0 (19 reviews) ✓ Verified | 
| **A/B Testing** | 9.3 (26 reviews) ✓ Verified | 9.0 (24 reviews) ✓ Verified | 
| **Personalized Messaging** | 9.1 (22 reviews) ✓ Verified | 8.6 (22 reviews) ✓ Verified | 

#### Multichannel

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Web** | 9.1 (25 reviews) ✓ Verified | 8.5 (26 reviews) ✓ Verified | 
| **Email** | Feature Not Available | 6.9 (20 reviews) ✓ Verified | 
| **Mobile** | 9.1 (25 reviews) ✓ Verified | 8.9 (25 reviews) ✓ Verified | 

#### Administration 

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Marketing Campaigns** | Feature Not Available | 8.0 (22 reviews) ✓ Verified | 
| **Reports & Analytics** | 9.0 (24 reviews) ✓ Verified | 8.5 (22 reviews) ✓ Verified | 
| **User Data** | 8.8 (20 reviews) ✓ Verified | 8.2 (22 reviews) ✓ Verified | 
| **Integrations** | 8.6 (23 reviews) ✓ Verified | 8.1 (23 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Natural Language Interaction** | 8.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (5 reviews) | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Authoring Tools

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | 8.0/10 | 24 |

#### Segmentation

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (21 reviews) | 
| **Customer Profiles** | Not enough data | 8.1 (14 reviews) | 

#### Targeting

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 7.6 (21 reviews) | 
| **Contextual Targeting** | Not enough data | 7.8 (20 reviews) | 

#### Triggered Content

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Geofencing** | Not enough data | 7.8 (16 reviews) | 
| **Triggered Emails** | Not enough data | Feature Not Available | 
| **Triggered Messages** | Not enough data | 7.4 (13 reviews) | 

#### Personalized Content

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.0 (15 reviews) | 
| **Personalized Discounts** | Not enough data | 8.1 (16 reviews) | 
| **Website Personalization** | Not enough data | 8.7 (18 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | 8.2/10 | 6 |

#### Data Sourcing

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Data Enrichment** | Not enough data | 9.3 (5 reviews) | 
| **Expandability** | Not enough data | 8.0 (5 reviews) | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | 7.2 (6 reviews) | 

#### Intelligence

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | 8.1/10 | 29 |

#### Management

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Flag Management** | Not enough data | 8.3 (24 reviews) | 
| **Rollout & Rollback Control** | Not enough data | 8.3 (25 reviews) | 
| **Monitoring** | Not enough data | 8.0 (23 reviews) | 

#### Functionality

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Multi-Environment Control** | Not enough data | 8.0 (25 reviews) | 
| **Feature Testing** | Not enough data | 8.5 (26 reviews) | 
| **Low-Code Interface** | Not enough data | 7.6 (26 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Omniconvert** | 7.8/10 | 15 |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Survey Management

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Survey Builder** | 9.3 (14 reviews) | Not enough data | 
| **Question Types** | 8.5 (13 reviews) | Not enough data | 
| **Templates** | 7.8 (13 reviews) | Not enough data | 
| **Survey Distribution** | 8.6 (13 reviews) | Not enough data | 

#### Survey Customization

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Branching/Skip Logic** | 8.5 (12 reviews) | Not enough data | 
| **Branding** | 8.1 (13 reviews) | Not enough data | 
| **Multimedia Support** | 7.8 (12 reviews) | Not enough data | 
| **Multilingual Surveys** | 8.1 (12 reviews) | Not enough data | 

#### Survey Insights

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Reporting & Analytics** | 8.3 (14 reviews) | Not enough data | 
| **BI Tools Integration** | 7.4 (13 reviews) | Not enough data | 
| **Data Exporting** | 8.7 (13 reviews) | Not enough data | 
| **Permissions** | 8.3 (13 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Adaptive Learning** | 6.1 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.1 (6 reviews) | Not enough data | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Omniconvert** | 7.7/10 | 76 |
| **Optimizely Web Experimentation** | 7.6/10 | 73 |

#### Computing

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **WYSIWYG** | 8.4 (65 reviews) | 7.9 (67 reviews) | 
| **AI/Machine Learning** | 6.7 (22 reviews) | 6.4 (61 reviews) | 
| **Little to No Coding** | 7.9 (60 reviews) | 7.0 (73 reviews) | 

#### Experimental Design

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Multivariate testing capacities** | Feature Not Available | 8.4 (70 reviews) | 
| **Concurrent Testing** | 9.2 (57 reviews) | 8.7 (69 reviews) | 
| **Mobile Testing** | 9.2 (61 reviews) | 8.7 (69 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Reporting and Analytics** | 8.6 (68 reviews) | 8.2 (69 reviews) | 
| **Heatmaps** | 6.3 (23 reviews) | 5.8 (62 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (27 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Omniconvert** | N/A | N/A |
| **Optimizely Web Experimentation** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)

**Unique to Omniconvert (2):** [Survey Software](https://www.g2.com/categories/survey), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)

**Unique to Optimizely Web Experimentation (5):** [Feature Management Software](https://www.g2.com/categories/feature-management), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Configuration Management Tools](https://www.g2.com/categories/configuration-management), [Personalization Software](https://www.g2.com/categories/personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | Omniconvert | Optimizely Web Experimentation | 
|---|---|---|
| **Small-Business** | 54.6% | 21.1% | 
| **Mid-Market** | 35.1% | 47.8% | 
| **Enterprise** | 10.3% | 31.0% | 

### By Industry

#### Omniconvert

- **Retail:** 16.0%
- **Marketing and Advertising:** 13.6%
- **Internet:** 6.8%
- **Apparel & Fashion:** 5.6%
- **Information Technology and Services:** 4.9%
- **Computer Software:** 4.3%
- **Health, Wellness and Fitness:** 4.3%
- **Automotive:** 2.5%
- **Design:** 2.5%
- **E-Learning:** 2.5%
- **Other:** 37.0%

#### Optimizely Web Experimentation

- **Computer Software:** 11.1%
- **Information Technology and Services:** 9.3%
- **Financial Services:** 9.1%
- **Marketing and Advertising:** 8.1%
- **Retail:** 8.1%
- **Internet:** 5.0%
- **Health, Wellness and Fitness:** 3.3%
- **Higher Education:** 2.8%
- **Leisure, Travel & Tourism:** 2.3%
- **Insurance:** 2.0%
- **Other:** 39.0%

---
## Alternatives

### Alternatives to Omniconvert

- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) — 4.3/5 stars (386 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23555 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (954 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3018 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews)

### Alternatives to Optimizely Web Experimentation

- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews)
- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1376 reviews)
- [Kameleoon](https://www.g2.com/products/kameleoon/reviews) — 4.6/5 stars (137 reviews)
- [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) — 4.8/5 stars (226 reviews)
- [SiteSpect](https://www.g2.com/products/sitespect/reviews) — 4.4/5 stars (60 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (742 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)

---
## Top Discussions

### Omniconvert

- Title: [Can Omniconvert be used for any platform?](https://www.g2.com/discussions/omniconvert-for-various-platforms) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Omniconvert works for almost any kind of self-hosted website: custom coded, CMS platforms (Wordpress, Joomla, Drupal etc), eCommerce platforms (Shopify,..."
- Title: [I am a marketing person, not a technical guy. Can I handle Omniconvert on my own?](https://www.g2.com/discussions/omniconvert-for-non-technical-users) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Being marketing experts before anything else, we made every feature as simple as possible to implement by non-technical people. So, if you can copy and..."
- Title: [What is Omniconvert used for?](https://www.g2.com/discussions/what-is-omniconvert-used-for) — 1 comment
  > **Top comment:** "Hey, there! 
Omniconvert is being used to run cross-channel experimentation with AB testing.
The main KPIs that are influenced by our tools are:
-..."
- Title: [How do Omniconvert with other tools?](https://www.g2.com/discussions/omniconvert-points-of-difference) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://www.omniconvert.com/compare"
- Title: [Are you able to embed videos or images into the questionnaire to help explain/educate before you ask a particular question?](https://www.g2.com/discussions/embedding-videos-images) — 1 comment, 1 upvote
  > **Top comment:** "yes it is possible"

### Optimizely Web Experimentation

- Title: [What are some ways that I can use A/B testing?](https://www.g2.com/discussions/a-b-testing-ideas) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "The following is a list of ideas to get you started with testing. A/B testing best practices for what to test can vary by industry, so the ideas are broken..."
- Title: [How does A/B Testing work?](https://www.g2.com/discussions/how-a-b-testing-works) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/omniconvert-vs-optimizely-web-experimentation)