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Compare Moloco and The Trade Desk 
Featured Products
At a Glance
Market Segments
Mid-Market (53.3% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Moloco
Star Rating
(16)4.3 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MolocoThe Trade Desk
Star Rating
(147)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in its targeting capabilities, with users highlighting its diverse audience reach that allows for unique and complex targeting options. This is a significant advantage over competitors, as many users find other platforms lacking in this area.
- Users say that Moloco has transformed their mobile advertising efforts, particularly through its machine learning optimization. Reviewers appreciate how this feature has led to significant improvements in campaign performance, making it a strong choice for those focused on efficiency.
- According to verified reviews, The Trade Desk is praised for its robust support system, with users noting the unmatched service and approachability of their team. This level of support is often cited as a key differentiator when compared to other platforms.
- Reviewers mention that while Moloco offers a solid user experience, it faces challenges in market presence compared to The Trade Desk, which has a larger user base and more extensive feedback. This could impact the reliability of user experiences shared about Moloco.
- G2 reviewers highlight that The Trade Desk's ease of use is a strong point, with many users appreciating the intuitive interface and quick implementation process. This is particularly beneficial for teams looking to get up and running without extensive training.
- Users report that while both platforms have their strengths, The Trade Desk's innovation and feature set are often seen as superior, with users noting its advanced capabilities compared to other DSPs, making it a preferred choice for those seeking cutting-edge solutions.
Pricing
Entry-Level Pricing
Moloco
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Moloco
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.6
7
8.5
126
Ease of Use
8.1
7
8.0
123
Ease of Setup
Not enough data
8.1
89
Ease of Admin
Not enough data
8.2
67
Quality of Support
8.6
7
8.8
125
Has the product been a good partner in doing business?
Not enough data
8.7
71
Product Direction (% positive)
7.1
8
8.7
122
Features by Category
Channel Functionality
Not enough data
8.7
75
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
8.3
6
7.8
98
|
Verified
7.7
5
8.3
95
|
Verified
8.1
6
8.4
95
|
Verified
8.0
5
7.6
94
|
Verified
8.0
5
7.7
94
|
Verified
7.7
5
8.5
80
|
Verified
8.3
5
8.6
80
|
Verified
8.3
5
8.5
83
|
Verified
8.3
5
8.2
95
|
Verified
8.0
5
7.7
78
|
Verified
8.0
5
7.9
83
|
Verified
8.7
5
8.1
83
|
Verified
7.7
5
7.8
84
|
Verified
Targeting
8.0
5
8.7
94
|
Verified
8.7
5
8.7
91
|
Verified
8.0
5
8.7
90
|
Verified
8.0
5
8.5
78
|
Verified
Platform
7.8
6
7.9
73
|
Verified
7.7
5
7.4
87
|
Verified
7.8
6
8.4
87
7.5
6
8.4
89
|
Verified
7.8
6
8.4
83
|
Verified
7.2
6
8.0
84
|
Verified
Feature Not Available
7.9
76
|
Verified
7.2
6
7.9
77
|
Verified
7.2
6
7.9
82
|
Verified
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Science and Machine Learning PlatformsHide 25 FeaturesShow 25 Features
Not enough data
Not enough data
System
Feature Not Available
Not enough data
Model Development
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Model Development
Not enough data
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
7.9
26
Mobile Functionality
8.0
5
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
6
7.8
98
|
Verified
7.7
5
8.3
95
|
Verified
8.1
6
8.4
95
|
Verified
8.0
5
7.6
94
|
Verified
8.0
5
7.7
94
|
Verified
7.7
5
8.5
80
|
Verified
8.3
5
8.6
80
|
Verified
8.3
5
8.5
83
|
Verified
8.3
5
8.2
95
|
Verified
8.0
5
7.7
78
|
Verified
8.0
5
7.9
83
|
Verified
8.7
5
8.1
83
|
Verified
7.7
5
7.8
84
|
Verified
Targeting
8.0
5
8.7
94
|
Verified
8.7
5
8.7
91
|
Verified
8.0
5
8.7
90
|
Verified
8.0
5
8.5
78
|
Verified
Mobile
8.3
5
8.3
45
8.7
5
8.1
83
|
Verified
7.7
5
7.8
84
|
Verified
Platform
7.8
6
7.9
73
|
Verified
7.7
5
7.4
87
|
Verified
7.8
6
8.4
87
7.5
6
8.4
89
|
Verified
7.8
6
8.4
83
|
Verified
7.2
6
8.0
84
|
Verified
Feature Not Available
7.9
76
|
Verified
7.2
6
7.9
77
|
Verified
7.2
6
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
8.3
6
7.8
98
|
Verified
7.7
5
8.3
95
|
Verified
8.1
6
8.4
95
|
Verified
8.0
5
7.6
94
|
Verified
8.0
5
7.7
94
|
Verified
7.7
5
8.5
80
|
Verified
8.3
5
8.6
80
|
Verified
8.3
5
8.5
83
|
Verified
8.3
5
8.2
95
|
Verified
8.0
5
7.7
78
|
Verified
8.0
5
7.9
83
|
Verified
8.7
5
8.1
83
|
Verified
7.7
5
7.8
84
|
Verified
Targeting
8.0
5
8.7
94
|
Verified
8.7
5
8.7
91
|
Verified
8.0
5
8.7
90
|
Verified
8.0
5
8.5
78
|
Verified
Platform
7.8
6
7.9
73
|
Verified
7.7
5
7.4
87
|
Verified
7.8
6
8.4
87
7.5
6
8.4
89
|
Verified
7.8
6
8.4
83
|
Verified
7.2
6
8.0
84
|
Verified
Feature Not Available
7.9
76
|
Verified
7.2
6
7.9
77
|
Verified
7.2
6
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
8.3
6
7.8
98
|
Verified
7.7
5
8.3
95
|
Verified
8.1
6
8.4
95
|
Verified
8.0
5
7.6
94
|
Verified
8.0
5
7.7
94
|
Verified
7.7
5
8.5
80
|
Verified
8.3
5
8.6
80
|
Verified
8.3
5
8.5
83
|
Verified
8.3
5
8.2
95
|
Verified
8.0
5
7.7
78
|
Verified
8.0
5
7.9
83
|
Verified
8.7
5
8.1
83
|
Verified
7.7
5
7.8
84
|
Verified
Targeting
8.0
5
8.7
94
|
Verified
8.7
5
8.7
91
|
Verified
8.0
5
8.7
90
|
Verified
8.0
5
8.5
78
|
Verified
Demand Side Platforms
Not enough data
8.3
77
|
Verified
Not enough data
7.8
77
|
Verified
Not enough data
8.5
75
|
Verified
Platform
7.8
6
7.9
73
|
Verified
7.7
5
7.4
87
|
Verified
7.8
6
8.4
87
7.5
6
8.4
89
|
Verified
7.8
6
8.4
83
|
Verified
7.2
6
8.0
84
|
Verified
Feature Not Available
7.9
76
|
Verified
7.2
6
7.9
77
|
Verified
7.2
6
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Feature Not Available
7.9
7
Feature Not Available
7.7
8
Feature Not Available
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moloco and The Trade Desk are categorized as Demand Side Platform (DSP), Mobile Advertising, and Mobile Marketing
Unique Categories
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, Native Advertising, Video Advertising, Display Advertising, Digital Audio Advertising, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Moloco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Food & Beverages
13.3%
Financial Services
13.3%
Entertainment
13.3%
Computer Games
13.3%
Other
33.3%
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Alternatives
Discussions
Moloco has no discussions with answers
The Trade Desk has no discussions with answers
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