Compare MGID and StackAdapt 
At a Glance
Market Segments
Small-Business (72.7% of reviews)
Small-Business (62.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MGID
Star Rating
(11)4.1 out of 5
Market Segments
Small-Business (72.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MGIDStackAdapt
Star Rating
(868)4.7 out of 5
Market Segments
Small-Business (62.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that StackAdapt excels in overall user satisfaction, boasting a significantly higher score compared to MGID. Users appreciate the platform's intuitive interface, which is described as "very easy to navigate even for new users," making it a strong choice for those new to advertising.
- According to verified reviews, StackAdapt's customer support is highly rated, with users noting that the support team is "very responsive and helpful." In contrast, while MGID also has positive feedback regarding support, it lacks the same volume of recent reviews, making it harder to gauge consistency.
- Reviewers mention that StackAdapt's investment in machine learning and AI significantly enhances campaign optimization. Users highlight features like Ivy, a powerful AI assistant that aids in planning and optimizing campaigns, showcasing StackAdapt's advanced capabilities in audience targeting.
- Users say that StackAdapt offers remarkable flexibility, allowing for a variety of ad formats across multiple channels, including content, audio, video, and text. This versatility is a key advantage over MGID, which, while praised for its native advertising capabilities, does not match the breadth of options available on StackAdapt.
- Reviewers note that while MGID is recognized for its ease of use and simple UI, StackAdapt's comprehensive features and robust support make it a more powerful tool for advertisers looking to maximize their campaigns. Users appreciate the all-in-one nature of StackAdapt, which supports multiple channels seamlessly.
- According to recent user feedback, StackAdapt's strong market presence is reflected in its substantial number of reviews, indicating a reliable and tested platform. In contrast, MGID's limited review count may suggest a less established user base, which could impact potential buyers' confidence in its long-term viability.
Pricing
Entry-Level Pricing
MGID
No pricing availableStackAdapt
No pricing availableFree Trial
MGID
Free Trial is available
StackAdapt
No trial information availableRatings
Meets Requirements
9.0
5
9.3
744
Ease of Use
9.3
5
9.1
732
Ease of Setup
Not enough data
9.2
601
Ease of Admin
Not enough data
9.2
544
Quality of Support
9.0
5
9.9
737
Has the product been a good partner in doing business?
Not enough data
9.8
556
Product Direction (% positive)
Not enough data
9.7
711
Features by Category
Channel Functionality
Not enough data
9.3
389
Platform Interoperability
Not enough data
8.7
256
Agentic AI - Display Advertising
Not enough data
8.1
40
Not enough data
8.4
39
Not enough data
8.5
39
Not enough data
8.5
39
Not enough data
8.4
39
Not enough data
8.5
39
Campaign Management
Not enough data
9.0
482
|
Verified
Not enough data
8.9
483
|
Verified
Not enough data
9.1
472
|
Verified
Not enough data
8.5
400
|
Verified
Not enough data
8.6
397
|
Verified
Not enough data
9.1
441
|
Verified
Not enough data
9.0
415
|
Verified
Not enough data
9.2
435
|
Verified
Not enough data
9.3
469
|
Verified
Not enough data
8.9
452
|
Verified
Not enough data
9.0
390
|
Verified
Not enough data
8.8
363
|
Verified
Not enough data
8.9
350
|
Verified
Targeting
Not enough data
9.4
486
|
Verified
Not enough data
9.3
464
|
Verified
Not enough data
9.3
465
|
Verified
Not enough data
9.3
456
|
Verified
Platform
Not enough data
8.7
391
|
Verified
Not enough data
8.6
451
|
Verified
Not enough data
9.2
443
Not enough data
9.3
472
|
Verified
Not enough data
9.2
396
|
Verified
Not enough data
8.9
404
|
Verified
Not enough data
8.9
395
|
Verified
Not enough data
8.9
352
|
Verified
Not enough data
8.7
395
|
Verified
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Affiliate Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
8.7
197
Video Functionality
Not enough data
9.2
375
Agentic AI - Video Advertising
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.4
26
Not enough data
8.5
26
Campaign Management
Not enough data
9.0
482
|
Verified
Not enough data
8.9
483
|
Verified
Not enough data
9.1
472
|
Verified
Not enough data
8.5
400
|
Verified
Not enough data
8.6
397
|
Verified
Not enough data
9.1
441
|
Verified
Not enough data
9.0
415
|
Verified
Not enough data
9.2
435
|
Verified
Not enough data
9.3
469
|
Verified
Not enough data
8.9
452
|
Verified
Not enough data
9.0
390
|
Verified
Not enough data
8.8
363
|
Verified
Not enough data
8.9
350
|
Verified
Targeting
Not enough data
9.4
486
|
Verified
Not enough data
9.3
464
|
Verified
Not enough data
9.3
465
|
Verified
Not enough data
9.3
456
|
Verified
Platform
Not enough data
8.7
391
|
Verified
Not enough data
8.6
451
|
Verified
Not enough data
9.2
443
Not enough data
9.3
472
|
Verified
Not enough data
9.2
396
|
Verified
Not enough data
8.9
404
|
Verified
Not enough data
8.9
395
|
Verified
Not enough data
8.9
352
|
Verified
Not enough data
8.7
395
|
Verified
Platform Basics
Not enough data
9.8
23
Not enough data
9.6
23
Not enough data
9.6
23
Not enough data
9.9
23
Platform Reporting
Not enough data
9.3
23
Not enough data
8.9
23
Not enough data
8.5
22
Not enough data
8.3
22
Agentic AI - Digital Audio Advertising
Not enough data
8.6
15
Not enough data
8.7
15
Not enough data
8.6
16
Not enough data
8.9
15
Not enough data
8.4
15
Not enough data
8.6
15
Demand Side Platforms
Not enough data
9.4
238
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
34
Not enough data
8.4
36
Not enough data
8.5
36
Not enough data
8.7
36
Not enough data
8.3
36
Not enough data
8.4
36
Campaign Management
Not enough data
9.0
482
|
Verified
Not enough data
8.9
483
|
Verified
Not enough data
9.1
472
|
Verified
Not enough data
8.5
400
|
Verified
Not enough data
8.6
397
|
Verified
Not enough data
9.1
441
|
Verified
Not enough data
9.0
415
|
Verified
Not enough data
9.2
435
|
Verified
Not enough data
9.3
469
|
Verified
Not enough data
8.9
452
|
Verified
Not enough data
9.0
390
|
Verified
Not enough data
8.8
363
|
Verified
Not enough data
8.9
350
|
Verified
Targeting
Not enough data
9.4
486
|
Verified
Not enough data
9.3
464
|
Verified
Not enough data
9.3
465
|
Verified
Not enough data
9.3
456
|
Verified
Demand Side Platforms
Not enough data
9.0
368
|
Verified
Not enough data
8.9
360
|
Verified
Not enough data
9.2
368
|
Verified
Platform
Not enough data
8.7
391
|
Verified
Not enough data
8.6
451
|
Verified
Not enough data
9.2
443
Not enough data
9.3
472
|
Verified
Not enough data
9.2
396
|
Verified
Not enough data
8.9
404
|
Verified
Not enough data
8.9
395
|
Verified
Not enough data
8.9
352
|
Verified
Not enough data
8.7
395
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.5
37
Not enough data
9.4
37
Not enough data
9.5
37
Not enough data
9.4
37
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
38
Not enough data
9.4
38
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
22
Not enough data
8.4
22
Not enough data
8.5
23
Not enough data
8.6
22
Not enough data
8.3
22
Not enough data
8.4
22
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
8.3
22
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.4
22
Not enough data
8.1
22
Not enough data
8.3
23
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Categories
Categories
Shared Categories
MGID and StackAdapt are categorized as Native Advertising, Video Advertising, and Display Advertising
Unique Categories
StackAdapt is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Connected TV (CTV) Advertising Platforms, and Digital Audio Advertising
Reviews
Reviewers' Company Size
MGID
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.5%
Internet
27.3%
Information Technology and Services
9.1%
Animation
9.1%
Accounting
9.1%
Other
0.0%
Marketing and Advertising
57.5%
Financial Services
2.6%
Online Media
2.5%
Health, Wellness and Fitness
2.4%
Computer Software
2.0%
Other
33.0%
Alternatives
Discussions
MGID has no discussions with answers
What is StackAdapt used for?
1 Comment
SD
StackAdapt is dsp used for advertising through its Chanel Display, Native, video Read more
How do I set up my first campaign if I have not used programmatic advertising before?
1 Comment
Official Response from StackAdapt
Have your campaign goal, assets and budget ready and your Customer Success Manager will walk you through how to set the right parameters and explain...Read more
How granular is your geographic targeting?
1 Comment
Official Response from StackAdapt
StackAdapt has the ability to target from country all the way down to lat-long radius, address, or zip code
Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
