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Compare Mention and Roku OneView (formerly Dataxu) 
At a Glance
Market Segments
Small-Business (63.3% of reviews)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
Starting at $599.00
No pricing available
Mention
Star Rating
(440)4.3 out of 5
Market Segments
Small-Business (63.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $599.00
Learn more about MentionRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Mention vs Roku OneView (formerly Dataxu)
When assessing the two solutions, reviewers found Mention easier to use, set up, and administer. Reviewers also preferred doing business with Mention overall.
- Reviewers felt that Mention meets the needs of their business better than Roku OneView (formerly Dataxu).
- When comparing quality of ongoing product support, reviewers felt that Mention is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Mention over Roku OneView (formerly Dataxu).
Pricing
Entry-Level Pricing
Mention
Company Plan
Starting at $599.00
Complete media monitoring solution with advanced social listening, sentiment analysis, and competitive intelligence. Tailored to your organization's specific monitoring needs and scale.
- Unlimited users
- 10+ Basic, Standard and Boolean-search based alerts
- 50,000 mentions
Roku OneView (formerly Dataxu)
No pricing availableFree Trial
Mention
Free Trial is available
Roku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
8.4
384
7.6
79
Ease of Use
8.8
388
7.1
77
Ease of Setup
8.8
169
7.0
46
Ease of Admin
8.7
166
7.3
45
Quality of Support
8.5
289
8.3
77
Has the product been a good partner in doing business?
8.5
153
8.1
50
Product Direction (% positive)
8.0
380
7.4
80
Features by Category
Channel Functionality
Not enough data
8.0
67
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Content & Collaboration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social Management
8.4(won by default)
22
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
15
Not enough data
Geographic Coverage
9.0
14
Not enough data
8.9
14
Not enough data
8.5
13
Not enough data
Reporting
8.7
15
Not enough data
8.2
15
Not enough data
8.5
13
Not enough data
7.9
13
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.7
52
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Mobile
Not enough data
7.1
42
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.0
47
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Monitoring & Listening
8.2
255
Not enough data
7.8
239
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
6.7
8
Not enough data
6.7
6
Not enough data
Agentic AI - Social Media Listening Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Management & Analysis
7.6
224
Not enough data
8.3
230
Not enough data
8.8
10
Not enough data
8.3
7
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Demand Side Platforms
Not enough data
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Mention and Roku OneView (formerly Dataxu) share no categories
Unique Categories
Mention is categorized as Media Monitoring, Social Media Listening Tools, and Social Media Management
Roku OneView (formerly Dataxu) is categorized as Cross-Channel Advertising, Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Reviews
Reviewers' Company Size
Mention
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.8%
Internet
10.4%
Information Technology and Services
7.4%
Computer Software
5.8%
Public Relations and Communications
4.1%
Other
61.5%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Alternatives
Discussions
Do you offer a free trial?
1 Comment
Official Response from Mention
Yes, you can try our product for 14 days.Read more
What is Mention used for?
1 Comment
BD
Mention is the marketer's best friend, allowing them to tackle multiple online marketing challenges. The platform seamlessly integrates social listening and...Read more
Mention has no more discussions with answers
Roku OneView (formerly Dataxu) has no discussions with answers
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