Compare Matomo (Formerly Piwik) and Supermetrics 
Featured Products
At a Glance
Market Segments
Small-Business (54.8% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
FREE download
Starting at €29.00 1 user Per Month
Matomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in user experience, particularly with its seamless integration with Google Sheets, which allows users to efficiently manage and visualize data without the hassle of logging into multiple platforms. This ease of use is highlighted by users who appreciate the straightforward UI and quick setup process.
- Users say that Matomo offers a unique advantage with its open-source nature, providing users with complete control over their data and ensuring GDPR compliance. Reviewers have noted that this independence and precision make it a compelling choice for those who prioritize data privacy and customization.
- According to verified reviews, Supermetrics stands out for its responsive customer support, with users praising the personal and quick assistance they receive. This level of support is crucial for users who rely on timely data insights for their decision-making processes.
- Reviewers mention that while Matomo is praised for its detailed analytics capabilities, some users find the initial setup to be more complex compared to Supermetrics. However, once configured, many appreciate the depth of insights it provides, particularly in tracking user behavior and engagement.
- G2 reviewers highlight that Supermetrics has a larger user base, reflected in its significantly higher number of reviews. This suggests a broader market presence and potentially more robust community support, which can be beneficial for new users seeking guidance and shared experiences.
- Users report that both tools meet their requirements effectively, but Matomo's focus on detailed event tracking and custom reporting features appeals to users looking for in-depth analysis. In contrast, Supermetrics is favored for its ability to quickly aggregate and present data in a user-friendly manner, allowing users to focus on actionable insights.
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.4
79
8.5
620
Ease of Use
8.0
81
8.2
628
Ease of Setup
7.6
52
8.2
415
Ease of Admin
7.9
48
8.0
380
Quality of Support
7.7
48
7.8
562
Has the product been a good partner in doing business?
8.4
31
8.2
375
Product Direction (% positive)
8.1
79
7.9
579
Features by Category
Metrics
8.5
62
8.6
311
8.5
57
8.3
292
8.8
58
8.1
262
8.5
60
8.4
291
8.2
58
8.0
280
8.1
49
7.9
250
8.1
51
8.0
250
7.9
46
8.6
322
7.5
38
7.8
269
Reporting
8.3
58
8.2
311
8.1
40
7.9
278
8.2
42
8.4
304
7.9
49
8.1
292
8.1
37
7.6
251
8.0
42
Feature Not Available
8.3
55
8.7
326
Other
8.4
55
8.2
271
8.5
52
7.9
241
7.8
41
7.2
218
8.3
45
8.6
317
7.9
30
8.4
267
7.4
22
7.2
207
8.3
40
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
8.4
38
8.3
274
7.8
34
7.5
213
8.5
49
8.1
314
8.9
54
8.0
295
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Not enough data
Metrics
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and Supermetrics are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
11.2%
Information Technology and Services
9.0%
Internet
9.0%
Retail
4.5%
Other
51.7%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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