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Compare Matomo (Formerly Piwik) and Similarweb 
At a Glance
Market Segments
Small-Business (54.9% of reviews)
Mid-Market (41.6% of reviews)
Entry-Level Pricing
FREE download
Free Trial
Matomo (Formerly Piwik)
Star Rating
(93)4.2 out of 5
Market Segments
Small-Business (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSimilarweb
Star Rating
(1,140)4.5 out of 5
Market Segments
Mid-Market (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Matomo excels in providing a high level of customization for reports and customer journeys, making it a preferred choice for users who value independence and control over their data. Many users appreciate its straightforward interface, which they find to be a significant improvement over other data collection platforms.
- Users say Similarweb stands out for its comprehensive competitive insights and market analysis capabilities. Reviewers highlight the platform's user-friendly dashboard, which allows for easy navigation and quick access to traffic trends and engagement metrics, making it a valuable tool for strategic decision-making.
- According to verified reviews, Matomo's strength lies in its precision and simplicity, with many users noting that it offers more detailed insights than Google Analytics. This makes it particularly appealing for small businesses looking for a reliable analytics tool without the complexity.
- Reviewers mention that Similarweb's ability to analyze competitor sources and industry benchmarks is a game-changer for users in various verticals. This feature not only saves time but also helps users identify new opportunities in their market.
- G2 reviewers highlight that while Matomo offers a free download, which is attractive for small businesses, it may not have the same level of market presence and support resources as Similarweb, which provides a free trial and has a larger user base for community support.
- Users report that Similarweb generally provides a more robust support experience, with higher ratings for quality of support and ease of setup. This can be crucial for teams that require quick assistance and a smoother onboarding process to maximize their use of the platform.
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.5
77
8.4
897
Ease of Use
8.0
79
8.6
910
Ease of Setup
7.6
50
8.7
407
Ease of Admin
7.9
47
8.6
284
Quality of Support
7.7
48
8.7
796
Has the product been a good partner in doing business?
8.4
30
8.6
290
Product Direction (% positive)
8.2
77
8.9
860
Features by Category
Metrics
8.5
61
Not enough data
8.4
56
Not enough data
8.7
57
Not enough data
8.5
60
Not enough data
8.2
56
Not enough data
8.1
49
Not enough data
8.1
51
Not enough data
7.9
46
Not enough data
7.5
38
Not enough data
Reporting
8.3
57
Not enough data
8.1
40
Not enough data
8.2
42
Not enough data
7.8
48
Not enough data
8.1
37
Not enough data
8.0
42
Not enough data
8.3
55
Not enough data
Other
8.4
55
Not enough data
8.5
52
Not enough data
7.8
41
Not enough data
8.2
44
Not enough data
7.9
30
Not enough data
7.4
22
Not enough data
8.3
40
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
38
Not enough data
7.8
34
Not enough data
8.5
49
Not enough data
8.9
54
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.4
496
Not enough data
8.4
241
Agentic AI - Competitive Intelligence
Not enough data
7.5
23
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
526
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
519
Not enough data
8.4
535
SEO Auditing & Monitoring
Not enough data
7.6
54
Not enough data
8.2
56
Not enough data
8.2
139
Not enough data
7.4
49
Agentic AI - SEO Tools
Not enough data
7.6
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.7
138
Not enough data
8.5
200
Not enough data
8.2
160
Not enough data
7.9
146
Not enough data
8.1
150
SEO Reporting
Not enough data
9.1
206
Not enough data
8.7
179
Not enough data
8.3
163
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
344
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
341
|
Verified
Segment Trending
Not enough data
8.4
450
|
Verified
Not enough data
7.5
380
Not enough data
8.3
428
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
421
Not enough data
8.4
447
|
Verified
Not enough data
7.7
329
|
Verified
Platform
Not enough data
8.5
463
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
316
|
Verified
Not enough data
7.5
306
|
Verified
Not enough data
7.8
334
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.5
13
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.2
210
Not enough data
8.1
220
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
166
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
226
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
8.8
8
Not enough data
9.0
10
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
10.0
5
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.2
13
Feature Not Available
9.3
20
8.8
144
8.7
15
Feature Not Available
Metrics
9.1
18
8.1
117
8.9
20
8.3
132
9.2
19
8.3
130
9.0
19
8.0
119
9.0
17
7.7
117
8.6
14
8.7
130
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and Similarweb are categorized as Content Analytics
Unique Categories
Matomo (Formerly Piwik) is categorized as Digital Analytics
Similarweb is categorized as Answer Engine Optimization (AEO), Paid Search Intelligence, Data as a Service (DaaS), Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, and SEO Tools
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.9%
Computer Software
10.3%
Internet
9.2%
Information Technology and Services
9.2%
Retail
4.6%
Other
51.7%
Marketing and Advertising
26.5%
Retail
7.3%
Financial Services
6.4%
Information Technology and Services
6.1%
Computer Software
4.2%
Other
49.5%
Discussions
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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