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Compare MassMailer and Roku OneView (formerly Dataxu) 
At a Glance
Market Segments
Mid-Market (52.4% of reviews)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
Starting at $219.00 1 users, email volume Per Month
No pricing available
MassMailer
Star Rating
(23)4.4 out of 5
Market Segments
Mid-Market (52.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $219.00 1 users, email volume Per Month
Browse all 3 pricing plansRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)MassMailer vs Roku OneView (formerly Dataxu)
When assessing the two solutions, reviewers found MassMailer easier to use, set up, and administer. Reviewers also preferred doing business with MassMailer overall.
- Reviewers felt that MassMailer meets the needs of their business better than Roku OneView (formerly Dataxu).
- When comparing quality of ongoing product support, reviewers felt that MassMailer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MassMailer over Roku OneView (formerly Dataxu).
Pricing
Entry-Level Pricing
MassMailer
Basic
Starting at $219.00
1 users, email volume Per Month
Basic plan includes a dedicated IP address
- 10K, 25K email plans available
Roku OneView (formerly Dataxu)
No pricing availableFree Trial
MassMailer
Free Trial is available
Roku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
9.2
20
7.6
79
Ease of Use
8.9
20
7.1
77
Ease of Setup
7.4
18
7.0
46
Ease of Admin
8.5
16
7.3
45
Quality of Support
8.9
19
8.3
77
Has the product been a good partner in doing business?
9.1
16
8.1
50
Product Direction (% positive)
8.8
19
7.4
80
Features by Category
Email Marketing
8.8
10
Not enough data
8.9
9
Not enough data
9.7
11
Not enough data
9.2
10
Not enough data
9.8
11
Not enough data
8.8
11
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
8.1
8
Not enough data
8.6
12
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.8
8
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channel Functionality
Not enough data
8.0
67
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.7
52
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Mobile
Not enough data
7.1
42
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.0
47
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Demand Side Platforms
Not enough data
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Agentic AI - Salesforce AppExchange Apps
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics
9.5
7
Not enough data
9.5
7
Not enough data
9.4
8
Not enough data
Customizations
9.2
8
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MassMailer and Roku OneView (formerly Dataxu) share no categories
Unique Categories
Roku OneView (formerly Dataxu) is categorized as Cross-Channel Advertising, Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Reviews
Reviewers' Company Size
MassMailer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
19.0%
Internet
9.5%
Higher Education
9.5%
Telecommunications
4.8%
Staffing and Recruiting
4.8%
Other
52.4%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Alternatives
Discussions
Can I get all the statistics(open click etc) in Massmailer
1 Comment
Official Response from MassMailer
Yes, if you are using massmailer wizard all the statistics are created in Mass Email wizard statistics tab. For campaign all statistics are shown in new...Read more
Unsubscribe in Massmailer
1 Comment
Official Response from MassMailer
MassMailer support unsubscribe. If a recipient click on unsubscribe button Email opt out field will get checked for that lead/contact in salesforce and...Read more
Server used to send emails
1 Comment
Official Response from MassMailer
All the mails are send from Sendgrid serversRead more
Roku OneView (formerly Dataxu) has no discussions with answers
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