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Compare MarketSight and Qualtrics Strategy & Research 
Featured Products
At a Glance
Market Segments
Small-Business (43.5% of reviews)
Enterprise (44.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MarketSight
Star Rating
(25)4.2 out of 5
Market Segments
Small-Business (43.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about MarketSightQualtrics Strategy & Research
Star Rating
(2,998)4.4 out of 5
Market Segments
Enterprise (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Qualtrics Strategy & Research excels in user experience, particularly with its powerful survey design and analytics tools. Users appreciate the ease of creating complex surveys and the ability to quickly spot trends and insights through its robust reporting features.
- Users say that MarketSight stands out for its ability to handle large survey datasets efficiently. Reviewers highlight how quickly they can create crosstabs and charts, making it a valuable tool for deriving insights from extensive data.
- According to verified reviews, Qualtrics Strategy & Research has a significantly higher number of total reviews, indicating a broader user base and more reliable feedback. This extensive user engagement suggests a well-established product that many have found beneficial for their research needs.
- Reviewers mention that while Qualtrics offers a more comprehensive feature set, MarketSight is praised for its straightforward usability. Users find it easy to navigate, which can be particularly advantageous for teams looking for a quick and efficient market analysis tool.
- G2 reviewers highlight the quality of support provided by Qualtrics, noting that users feel well-supported throughout their experience. This is contrasted with MarketSight, where some users have expressed a desire for improved support options, indicating a potential area for growth.
- Users report that while both products have their strengths, Qualtrics Strategy & Research is particularly effective in meeting the needs of enterprise-level users, thanks to its advanced features and customization options. In contrast, MarketSight is often favored by small businesses for its simplicity and ease of use.
Pricing
Entry-Level Pricing
MarketSight
No pricing availableQualtrics Strategy & Research
No pricing availableFree Trial
MarketSight
No trial information availableQualtrics Strategy & Research
Free Trial is available
Ratings
Meets Requirements
8.7
21
8.9
2,504
Ease of Use
7.6
20
8.5
2,508
Ease of Setup
8.1
6
8.4
1,057
Ease of Admin
6.9
6
8.4
1,027
Quality of Support
7.3
22
8.7
2,184
Has the product been a good partner in doing business?
7.8
6
8.7
952
Product Direction (% positive)
8.9
21
8.1
2,417
Features by Category
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Visualization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Response Methods
Not enough data
8.7
13
Not enough data
6.7
8
Not enough data
6.3
8
Not enough data
7.2
9
Not enough data
8.5
10
Participant Selection
Not enough data
7.2
10
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
8.3
9
Insights
Not enough data
9.0
13
Not enough data
8.2
10
Not enough data
8.9
11
Generative AI
Not enough data
6.9
7
Administration
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.8
10
Capabilities
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.1
9
Methodology
Not enough data
8.3
9
Not enough data
7.0
10
Not enough data
7.0
10
Generative AI
Not enough data
7.1
8
Not enough data
7.3
8
Analytics
Not enough data
8.7
10
Not enough data
8.8
10
Not enough data
8.7
10
Not enough data
7.8
10
Customization
Not enough data
8.3
9
Not enough data
8.0
9
Not enough data
8.5
9
Not enough data
8.9
9
Generative AI
Not enough data
6.1
6
Not enough data
6.1
6
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
9.2
6
7.8
9
8.1
7
|
Verified
8.0
9
8.3
7
8.5
9
7.9
7
|
Verified
7.7
8
8.3
7
|
Verified
7.6
9
Segment Trending
7.2
6
6.9
9
8.1
6
7.1
8
8.1
6
|
Verified
8.0
9
8.1
6
6.7
9
Analysis
8.1
8
|
Verified
7.5
10
8.3
8
|
Verified
8.2
10
9.3
7
|
Verified
6.7
10
Platform
7.5
8
|
Verified
7.3
10
8.8
8
|
Verified
7.5
10
7.9
7
|
Verified
7.2
10
7.6
7
|
Verified
6.8
10
8.1
8
|
Verified
7.7
10
9.0
7
7.7
10
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
9.0
451
Not enough data
9.1
455
Not enough data
8.4
398
Not enough data
8.9
450
Survey Customization
Not enough data
8.9
435
Not enough data
8.5
396
Not enough data
8.5
362
Not enough data
8.6
314
Survey Insights
Not enough data
8.5
443
Not enough data
8.4
290
Not enough data
8.7
438
Not enough data
8.5
387
Agentic AI - Survey
Not enough data
7.6
12
Not enough data
7.9
13
Not enough data
8.5
14
Brand Signals
Not enough data
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Brand Analytics
Not enough data
8.8
69
Not enough data
8.7
70
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MarketSight and Qualtrics Strategy & Research are categorized as Market Intelligence
Unique Categories
MarketSight is categorized as Data Visualization
Qualtrics Strategy & Research is categorized as Brand Intelligence, Survey, Experience Management, Statistical Analysis, User Research, and Consumer Insights Platforms
Reviews
Reviewers' Company Size
MarketSight
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Market Research
52.2%
Marketing and Advertising
13.0%
Information Technology and Services
13.0%
Management Consulting
8.7%
Telecommunications
4.3%
Other
8.7%
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.7%
Market Research
4.4%
Other
48.4%
Alternatives
Discussions
MarketSight has no discussions with answers
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
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