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Compare Adobe Marketo Engage and Maropost Marketing Cloud 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (69.8% of reviews)
Entry-Level Pricing
Contact Us Per Month
Contact Us
Adobe Marketo Engage
Star Rating
(3,079)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansMaropost Marketing Cloud
Star Rating
(145)4.4 out of 5
Market Segments
Small-Business (69.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting features like automated email responses and dynamic content that streamline campaign management and enhance user engagement.
- Users say Maropost Marketing Cloud stands out for its user-friendly interface and omnichannel support, making it easy to manage campaigns across various platforms, including email, SMS, and web, which is particularly beneficial for small businesses.
- According to verified reviews, Adobe Marketo Engage has a more structured approach to campaign management, with features like flexible segmentation and reporting dashboards that help users forecast and analyze their marketing efforts effectively.
- Reviewers mention that Maropost Marketing Cloud offers exceptional customer support, with features like 24/7 live chat and dedicated customer success managers, which users find invaluable for troubleshooting and maximizing the platform's capabilities.
- Users highlight that while Adobe Marketo Engage has a robust set of features, some find the setup process to be more complex compared to Maropost, which is praised for its quick onboarding and ease of use, making it a preferred choice for those new to marketing automation.
- G2 reviewers note that while both platforms offer strong performance, Adobe Marketo Engage has a higher overall satisfaction score, reflecting its reliability and scalability, which are crucial for mid-market companies looking to grow their marketing efforts.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Maropost Marketing Cloud
Essentials
Contact Us
- Segmentation
- Journey Builder
- Dynamic Content
Free Trial
Adobe Marketo Engage
Free Trial is available
Maropost Marketing Cloud
No trial information availableRatings
Meets Requirements
8.3
2,615
8.7
115
Ease of Use
7.3
2,670
8.3
115
Ease of Setup
6.7
1,323
8.4
58
Ease of Admin
7.6
1,175
8.8
57
Quality of Support
7.5
2,465
9.0
113
Has the product been a good partner in doing business?
7.7
1,168
9.2
59
Product Direction (% positive)
8.0
2,584
8.7
114
Features by Category
Email Marketing
8.3
1758
|
Verified
8.4
57
|
Verified
8.7
1742
|
Verified
8.9
58
|
Verified
8.1
1718
|
Verified
8.3
59
|
Verified
8.5
1653
|
Verified
8.6
48
|
Verified
Online Marketing
7.8
1702
|
Verified
7.9
33
|
Verified
7.8
1521
|
Verified
7.8
40
|
Verified
7.9
1576
|
Verified
7.8
47
|
Verified
7.4
1575
|
Verified
8.5
45
|
Verified
7.4
1341
|
Verified
8.3
32
|
Verified
Lead Management
8.5
1358
|
Verified
8.3
32
7.9
1254
|
Verified
8.1
38
|
Verified
8.2
1631
|
Verified
8.6
49
|
Verified
8.2
1595
|
Verified
8.1
25
|
Verified
8.4
1650
|
Verified
8.0
28
|
Verified
8.0
1536
|
Verified
7.7
28
8.3
1551
|
Verified
8.2
27
|
Verified
8.2
1596
|
Verified
8.1
33
|
Verified
Campaign Management
8.3
1607
|
Verified
8.4
34
8.3
1496
|
Verified
8.3
25
7.3
1193
|
Verified
8.4
22
7.0
948
8.5
20
Social
7.3
751
|
Verified
Feature Not Available
7.5
802
|
Verified
Feature Not Available
7.6
790
|
Verified
Feature Not Available
7.5
757
|
Verified
Feature Not Available
7.5
719
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1647
|
Verified
8.1
54
|
Verified
7.2
1417
|
Verified
7.7
37
|
Verified
7.2
1236
|
Verified
7.6
24
|
Verified
7.2
1164
|
Verified
7.7
25
|
Verified
6.9
1015
|
Verified
8.1
20
Platform
7.7
901
|
Verified
8.5
30
|
Verified
8.0
893
|
Verified
8.5
28
|
Verified
8.4
916
|
Verified
8.8
29
|
Verified
7.7
638
|
Verified
8.7
19
7.3
640
|
Verified
8.3
22
|
Verified
7.7
896
|
Verified
8.9
29
|
Verified
7.6
598
8.8
20
|
Verified
Agentic AI - Marketing Automation
7.4
64
Feature Not Available
7.5
63
Feature Not Available
7.3
63
Feature Not Available
7.0
64
Feature Not Available
7.2
63
Feature Not Available
7.5
63
Feature Not Available
Integration
8.0
914
|
Verified
8.6
26
|
Verified
7.9
869
|
Verified
8.4
29
|
Verified
8.1
794
|
Verified
8.4
21
|
Verified
Administration
Not enough data
9.4
6
Not enough data
9.7
5
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.7
5
Not enough data
9.4
6
Integrations
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.7
6
Platform
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.3
5
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
9.7
5
Not enough data
9.7
6
Lead Intelligence
8.3
322
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Visitor Behavior
Not enough data
8.2
10
|
Verified
Not enough data
7.7
11
|
Verified
Not enough data
7.6
7
Templates
Not enough data
8.0
10
Not enough data
8.2
12
Not enough data
8.5
12
Personalization
Not enough data
7.8
10
|
Verified
Not enough data
8.3
11
|
Verified
Not enough data
6.9
8
|
Verified
Not enough data
Feature Not Available
Not enough data
7.4
9
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
8.9
12
|
Verified
Multichannel
Not enough data
8.7
9
|
Verified
Not enough data
9.5
13
|
Verified
Not enough data
7.1
8
|
Verified
Administration
Not enough data
8.6
13
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
8.1
13
|
Verified
Not enough data
8.3
13
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Feature Not Available
Templates
Not enough data
8.2
19
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
7.9
7
Edit
Not enough data
8.8
15
Not enough data
8.4
24
|
Verified
Not enough data
8.6
22
|
Verified
Logistics
Not enough data
7.9
24
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.3
22
Not enough data
7.5
6
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
15
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Marketing Operations
Not enough data
8.6
21
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
23
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.5
21
|
Verified
Not enough data
8.2
18
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Adobe Marketo Engage and Maropost Marketing Cloud are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Maropost Marketing Cloud is categorized as Email Template Builder, Personalization, E-Commerce Personalization, Marketing Analytics, SMS Marketing, and Transactional Email
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maropost Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.3%
Marketing and Advertising
25.5%
Health, Wellness and Fitness
16.1%
Retail
5.8%
Online Media
5.1%
Internet
5.1%
Other
42.3%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
What is pricing?
1 Comment
RP
Hey Melodie,
Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.
Cheers,
Ross AndrewRead more
What is Maropost Marketing Cloud used for?
1 Comment
Official Response from Maropost Marketing Cloud
Maropost Marketing Cloud is a powerful tool for managing email, SMS, and social media campaigns. It helps you segment your audience, personalize messages,...Read more
Maropost Marketing Cloud has no more discussions with answers
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