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Compare Marin Software and Yahoo AdTech DSP 
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At a Glance
Market Segments
Mid-Market (51.0% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Marin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Marin Software excels in Paid Keyword Optimization with a score of 8.2, while Yahoo AdTech DSP falls behind at 7.3. Reviewers mention that Marin's tools provide more effective strategies for managing keyword bids, leading to better campaign performance.
- Reviewers mention that Yahoo AdTech DSP shines in Display Functionality, scoring 8.4 compared to Marin's 7.3. Users on G2 appreciate the platform's robust capabilities for managing display ads, which they find more intuitive and effective for reaching target audiences.
- G2 users highlight Marin Software's superior Reporting Performance Metrics with a score of 8.2, while Yahoo AdTech DSP scores only 6.7. Users say that Marin's reporting features allow for deeper insights into campaign performance, making it easier to adjust strategies based on data.
- Users report that Marin Software offers better Budget Execution & Monitoring with a score of 7.7, compared to Yahoo AdTech DSP's 7.2. Reviewers mention that Marin's tools help them stay on track with budget allocations and spending, which is crucial for effective campaign management.
- Reviewers mention that Yahoo AdTech DSP provides a more user-friendly experience in Ad Creation and Editing, scoring 7.1 against Marin's 7.3. Users on G2 appreciate the ease of use in creating and modifying ads, which they find essential for quick campaign adjustments.
- Users say that Marin Software's Enterprise Scalability is a standout feature, scoring 8.1, while Yahoo AdTech DSP scores 6.8. Reviewers mention that Marin's platform is better suited for larger organizations looking to scale their advertising efforts without compromising performance.
Pricing
Entry-Level Pricing
Marin Software
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
Marin Software
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
7.6
419
7.5
155
Ease of Use
7.6
419
7.4
155
Ease of Setup
7.1
246
7.2
78
Ease of Admin
7.8
251
7.1
75
Quality of Support
7.7
412
7.9
153
Has the product been a good partner in doing business?
8.0
250
7.6
79
Product Direction (% positive)
6.9
415
5.9
151
Features by Category
Channel Functionality
7.3
91
8.4
29
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
8.0
41
|
Verified
8.3
167
7.6
41
|
Verified
7.9
147
8.2
36
|
Verified
8.1
163
6.2
38
|
Verified
8.1
155
6.6
35
|
Verified
Feature Not Available
7.7
33
|
Verified
7.9
95
7.6
31
|
Verified
8.0
114
7.4
34
|
Verified
8.1
142
8.1
44
|
Verified
7.6
144
6.9
30
|
Verified
7.4
89
7.8
37
|
Verified
7.7
47
7.0
11
|
Verified
7.7
52
6.4
12
|
Verified
Targeting
8.0
135
7.8
37
|
Verified
7.9
121
8.1
38
|
Verified
7.6
136
8.3
38
|
Verified
7.6
113
7.4
28
|
Verified
Platform
7.9
131
7.4
28
|
Verified
8.4
152
6.7
39
|
Verified
8.6
154
7.6
37
|
Verified
8.1
155
8.0
42
|
Verified
8.4
136
7.6
34
|
Verified
7.9
143
6.8
36
|
Verified
8.2
140
7.2
30
|
Verified
8.2
112
7.9
30
|
Verified
8.1
145
6.9
33
|
Verified
Campaign Management & Optimization
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Not enough data
Analytics & Administration
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Not enough data
Platform
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.5
87
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
8.0
41
|
Verified
8.3
167
7.6
41
|
Verified
7.9
147
8.2
36
|
Verified
8.1
163
6.2
38
|
Verified
8.1
155
6.6
35
|
Verified
Feature Not Available
7.7
33
|
Verified
7.9
95
7.6
31
|
Verified
8.0
114
7.4
34
|
Verified
8.1
142
8.1
44
|
Verified
7.6
144
6.9
30
|
Verified
7.4
89
7.8
37
|
Verified
7.7
47
7.0
11
|
Verified
7.7
52
6.4
12
|
Verified
Targeting
8.0
135
7.8
37
|
Verified
7.9
121
8.1
38
|
Verified
7.6
136
8.3
38
|
Verified
7.6
113
7.4
28
|
Verified
Mobile
8.0
91
8.1
13
7.7
47
7.0
11
|
Verified
7.7
52
6.4
12
|
Verified
Platform
7.9
131
7.4
28
|
Verified
8.4
152
6.7
39
|
Verified
8.6
154
7.6
37
|
Verified
8.1
155
8.0
42
|
Verified
8.4
136
7.6
34
|
Verified
7.9
143
6.8
36
|
Verified
8.2
140
7.2
30
|
Verified
8.2
112
7.9
30
|
Verified
8.1
145
6.9
33
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
8.0
41
|
Verified
8.3
167
7.6
41
|
Verified
7.9
147
8.2
36
|
Verified
8.1
163
6.2
38
|
Verified
8.1
155
6.6
35
|
Verified
Feature Not Available
7.7
33
|
Verified
7.9
95
7.6
31
|
Verified
8.0
114
7.4
34
|
Verified
8.1
142
8.1
44
|
Verified
7.6
144
6.9
30
|
Verified
7.4
89
7.8
37
|
Verified
7.7
47
7.0
11
|
Verified
7.7
52
6.4
12
|
Verified
Targeting
8.0
135
7.8
37
|
Verified
7.9
121
8.1
38
|
Verified
7.6
136
8.3
38
|
Verified
7.6
113
7.4
28
|
Verified
Platform
7.9
131
7.4
28
|
Verified
8.4
152
6.7
39
|
Verified
8.6
154
7.6
37
|
Verified
8.1
155
8.0
42
|
Verified
8.4
136
7.6
34
|
Verified
7.9
143
6.8
36
|
Verified
8.2
140
7.2
30
|
Verified
8.2
112
7.9
30
|
Verified
8.1
145
6.9
33
|
Verified
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.0(won by default)
68
Not enough data
Campaign Management
8.0(tied score)
169
8.0(tied score)
41
|
Verified
8.3(won by 0.7)
167
7.6
41
|
Verified
7.9
147
8.2(won by 0.3)
36
|
Verified
8.1(won by 1.9)
163
6.2
38
|
Verified
8.1(won by 1.5)
155
6.6
35
|
Verified
Feature Not Available
7.7(won by default)
33
|
Verified
7.9(won by 0.3)
95
7.6
31
|
Verified
8.0(won by 0.6)
114
7.4
34
|
Verified
8.1(tied score)
142
8.1(tied score)
44
|
Verified
7.6(won by 0.7)
144
6.9
30
|
Verified
7.4
89
7.8(won by 0.4)
37
|
Verified
7.7(won by 0.7)
47
7.0
11
|
Verified
7.7(won by 1.3)
52
6.4
12
|
Verified
Targeting
8.0(won by 0.2)
135
7.8
37
|
Verified
7.9
121
8.1(won by 0.2)
38
|
Verified
7.6
136
8.3(won by 0.7)
38
|
Verified
7.6(won by 0.2)
113
7.4
28
|
Verified
Platform
7.9(won by 0.5)
131
7.4
28
|
Verified
8.4(won by 1.7)
152
6.7
39
|
Verified
8.6(won by 1.0)
154
7.6
37
|
Verified
8.1(won by 0.1)
155
8.0
42
|
Verified
8.4(won by 0.8)
136
7.6
34
|
Verified
7.9(won by 1.1)
143
6.8
36
|
Verified
8.2(won by 1.0)
140
7.2
30
|
Verified
8.2(won by 0.3)
112
7.9
30
|
Verified
8.1(won by 1.2)
145
6.9
33
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
8.0
41
|
Verified
8.3
167
7.6
41
|
Verified
7.9
147
8.2
36
|
Verified
8.1
163
6.2
38
|
Verified
8.1
155
6.6
35
|
Verified
Feature Not Available
7.7
33
|
Verified
7.9
95
7.6
31
|
Verified
8.0
114
7.4
34
|
Verified
8.1
142
8.1
44
|
Verified
7.6
144
6.9
30
|
Verified
7.4
89
7.8
37
|
Verified
7.7
47
7.0
11
|
Verified
7.7
52
6.4
12
|
Verified
Targeting
8.0
135
7.8
37
|
Verified
7.9
121
8.1
38
|
Verified
7.6
136
8.3
38
|
Verified
7.6
113
7.4
28
|
Verified
Demand Side Platforms
Not enough data
7.2
12
|
Verified
Not enough data
6.5
8
|
Verified
Not enough data
7.3
8
|
Verified
Platform
7.9
131
7.4
28
|
Verified
8.4
152
6.7
39
|
Verified
8.6
154
7.6
37
|
Verified
8.1
155
8.0
42
|
Verified
8.4
136
7.6
34
|
Verified
7.9
143
6.8
36
|
Verified
8.2
140
7.2
30
|
Verified
8.2
112
7.9
30
|
Verified
8.1
145
6.9
33
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Marin Software and Yahoo AdTech DSP are categorized as Cross-Channel Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Marin Software is categorized as Retail Media Advertising Platforms, Social Media Advertising, and Paid Search Advertising
Yahoo AdTech DSP is categorized as Demand Side Platform (DSP), Video Advertising, and Native Advertising
Reviews
Reviewers' Company Size
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
Marin Software has no discussions with answers
Yahoo AdTech DSP has no discussions with answers
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