Compare Marchex and WhatConverts 
At a Glance
Market Segments
Small-Business (54.4% of reviews)
Small-Business (87.4% of reviews)
Entry-Level Pricing
Free Trial Per Month
$30.00 Per Month
Marchex
Star Rating
(184)4.1 out of 5
Market Segments
Small-Business (54.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansWhatConverts
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (87.4% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WhatConverts excels in user satisfaction, boasting a significantly higher overall score compared to Marchex. Users appreciate the platform's intuitive design and ease of use, with one reviewer highlighting how it simplifies the conversion tracking process, making it easy to find leads in one place.
- Users say that Marchex provides excellent customer service, with specific praise for team members like Jaclyn Coleman, who go above and beyond to assist clients. However, despite this strong support, the overall user experience is hindered by lower satisfaction ratings compared to WhatConverts.
- Reviewers mention that WhatConverts offers a straightforward setup process, making it easy for agencies to implement across various clients. In contrast, Marchex users have reported some challenges with configuration, which can impact the initial onboarding experience.
- According to verified reviews, WhatConverts stands out for its advanced features like AI call summaries, which help inform sales teams about leads. Marchex, while also offering call recording, does not receive the same level of enthusiasm for its feature set, indicating a gap in perceived value.
- Users highlight that WhatConverts provides robust tracking capabilities, allowing businesses to understand lead sources effectively. Marchex, while functional, does not match this level of insight, leading to a less comprehensive understanding of conversion metrics.
- Reviewers appreciate the quality of support from WhatConverts, noting its responsiveness and helpfulness, which contributes to a positive user experience. In comparison, while Marchex has received commendations for customer service, the overall support experience is rated lower, suggesting room for improvement.
Pricing
Entry-Level Pricing
Marchex
Marchex Marketing Edge - Core
Free Trial
Per Month
Know which marketing efforts generate inbound calls and texts
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
WhatConverts
Call Tracking Plan
$30.00
Per Month
Track what marketing makes your phone ring.
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers
Free Trial
Marchex
Free Trial is available
WhatConverts
Free Trial is available
Ratings
Meets Requirements
8.2
168
9.4
264
Ease of Use
8.0
167
9.2
267
Ease of Setup
7.8
134
9.1
234
Ease of Admin
7.9
134
9.4
218
Quality of Support
8.2
159
9.9
259
Has the product been a good partner in doing business?
8.3
133
9.7
218
Product Direction (% positive)
7.2
165
9.7
254
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
9.7
5
9.7
5
Not enough data
Not enough data
8.3
5
9.3
5
Not enough data
9.3
5
Artificial Intelligence - Conversation Intelligence
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Generative AI
Not enough data
9.7
5
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
9.2
95
Not enough data
8.7
92
Not enough data
8.3
83
Not enough data
9.0
87
Not enough data
8.9
90
Not enough data
8.6
83
Agentic AI - Attribution
Not enough data
6.4
11
Not enough data
6.4
11
Not enough data
6.5
11
Not enough data
5.8
11
Marketing
Not enough data
8.9
84
Not enough data
9.0
84
Not enough data
9.4
95
Not enough data
9.1
100
Reporting
Not enough data
9.3
108
Not enough data
9.2
101
Not enough data
8.8
99
Lead Intelligence
Not enough data
9.5
19
Not enough data
9.4
18
Not enough data
9.3
18
Not enough data
8.6
18
Not enough data
7.9
17
Agentic AI - Lead Intelligence
Not enough data
8.3
9
Lead Monitoring
Not enough data
8.9
29
Not enough data
8.6
29
Not enough data
8.6
30
Agentic AI - Lead Capture
Not enough data
7.4
18
Not enough data
7.3
18
Data Capture
Not enough data
9.1
30
Not enough data
9.0
31
Not enough data
8.1
31
Not enough data
9.0
31
Analytics
Not enough data
8.8
31
Not enough data
8.6
33
Customization
Not enough data
8.2
30
Not enough data
7.7
30
Not enough data
7.9
29
Not enough data
8.7
30
Generative AI
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Attribution
Not enough data
9.0
15
Not enough data
8.2
14
Not enough data
8.5
14
Discovery
Not enough data
9.4
14
Not enough data
8.8
14
Not enough data
9.1
15
Management
Not enough data
9.2
13
Not enough data
9.0
13
Platform
Not enough data
8.8
13
Not enough data
8.9
14
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.7
42
9.4
175
8.9
43
9.2
153
8.1
12
9.0
137
Tracking
7.9
32
9.3
171
8.1
14
9.5
169
7.6
27
9.0
160
Analytics
9.0
46
9.4
164
9.3
43
9.6
167
8.7
36
9.2
159
Not enough data
9.0
127
Call Routing
7.1
21
8.7
124
7.4
19
8.2
121
7.6
16
8.4
116
Administration
Not enough data
8.6
127
7.3
5
9.3
136
9.3
7
9.4
156
Agentic AI - Inbound Call Tracking
Not enough data
7.1
24
Not enough data
7.6
24
Not enough data
7.8
23
Marketing Operations
Not enough data
9.2
120
Not enough data
9.2
122
Not enough data
9.0
106
Not enough data
9.3
119
Not enough data
8.4
98
Not enough data
8.6
101
Campaign Activity
Not enough data
8.9
120
Not enough data
9.1
133
Not enough data
8.6
107
Not enough data
9.2
118
Not enough data
8.6
98
Not enough data
7.9
93
Agentic AI - Marketing Analytics
Not enough data
5.5
11
Not enough data
5.3
11
Not enough data
5.3
11
Categories
Categories
Shared Categories
Marchex and WhatConverts are categorized as Inbound Call Tracking and Conversation Intelligence
Unique Categories
Marchex has no unique categories
WhatConverts is categorized as Marketing Analytics, Attribution, AI Sales Assistant, Lead Capture, Lead Intelligence, Lead Scoring, and Speech Analytics
Reviews
Reviewers' Company Size
Marchex
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatConverts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.6%
Internet
7.2%
Automotive
3.3%
Information Technology and Services
2.8%
Real Estate
1.7%
Other
24.4%
Marketing and Advertising
68.3%
Construction
5.1%
Health, Wellness and Fitness
3.4%
Automotive
2.0%
Consumer Services
2.0%
Other
19.1%
Discussions
Marchex has no discussions with answers
Is there any way to record the calls made by our marketing team?
2 Comments
MC
WhatConverts is built to track all inbound leads with full marketing attribution including phonecalls. However, recording outbound phonecalls is normally a...Read more
Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?
2 Comments
Official Response from WhatConverts
It is possible to separate using Google Analytics Integration to pass the two forms to Google Analytics. Then you create the "Goals" for the two different...Read more
Does this provide Google Shopping Search Term Conversion Info
1 Comment
Official Response from WhatConverts
Hi Rob,
Unfortunately, Google does not pass over a search term/keyword for Shopping Ads, so there's no way to track that (see this article:...Read more
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