# Marchex vs WhatConverts Comparison
---
## AI Generated Summary
- **G2 reviewers report** that WhatConverts excels in user satisfaction, boasting a significantly higher overall score compared to Marchex. Users appreciate the platform's intuitive design and ease of use, with one reviewer highlighting how it simplifies the conversion tracking process, making it easy to find leads in one place.
- **Users say** that Marchex provides excellent customer service, with specific praise for team members like Jaclyn Coleman, who go above and beyond to assist clients. However, despite this strong support, the overall user experience is hindered by lower satisfaction ratings compared to WhatConverts.
- **Reviewers mention** that WhatConverts offers a straightforward setup process, making it easy for agencies to implement across various clients. In contrast, Marchex users have reported some challenges with configuration, which can impact the initial onboarding experience.
- **According to verified reviews** , WhatConverts stands out for its advanced features like AI call summaries, which help inform sales teams about leads. Marchex, while also offering call recording, does not receive the same level of enthusiasm for its feature set, indicating a gap in perceived value.
- **Users highlight** that WhatConverts provides robust tracking capabilities, allowing businesses to understand lead sources effectively. Marchex, while functional, does not match this level of insight, leading to a less comprehensive understanding of conversion metrics.
- **Reviewers appreciate** the quality of support from WhatConverts, noting its responsiveness and helpfulness, which contributes to a positive user experience. In comparison, while Marchex has received commendations for customer service, the overall support experience is rated lower, suggesting room for improvement.



| | Marchex | WhatConverts | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 184 | 306 | 
| **Largest Market Segment** | Small-Business (54.4% of reviews) | Small-Business (87.5% of reviews) | 
| **Entry Level Price** | Free Trial Per Month | $30.00 Per Month | 

---
## Top Pros & Cons

### Marchex

**Not enough data**

### WhatConverts

Pros:
- Customer Support (82 reviews)
- Helpful (66 reviews)

Cons:
- Expensive (15 reviews)
- Learning Curve (12 reviews)

---
## Ratings Comparison
| Rating | Marchex | WhatConverts | 
|---|---|---|
  | **Meets Requirements** | 8.2 (168 reviews) | 9.4 (274 reviews) | 
  | **Ease of Use** | 8.0 (167 reviews) | 9.2 (277 reviews) | 
  | **Ease of Setup** | 7.8 (134 reviews) | 9.1 (244 reviews) | 
  | **Ease of Admin** | 7.9 (134 reviews) | 9.4 (221 reviews) | 
  | **Quality of Support** | 8.2 (159 reviews) | 9.9 (269 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (133 reviews) | 9.7 (221 reviews) | 
  | **Product Direction (% positive)** | 7.2 (165 reviews) | 9.7 (264 reviews) | 

---
## Pricing

### Marchex

#### Entry-Level Pricing

Plan: Marchex Marketing Edge - Core

Price: Free Trial Per Month

Description: Know which marketing efforts generate inbound calls and texts

Key Features:
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution

[Browse all 2 editions](https://www.g2.com/products/marchex/pricing)

#### Free Trial

Yes

### WhatConverts

#### Entry-Level Pricing

Plan: Call Tracking Plan

Price: $30.00 Per Month

Description: Track what marketing makes your phone ring.

Key Features:
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers

[Browse all 5 editions](https://www.g2.com/products/whatconverts/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Lead Generation

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Lead Facilitation

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 

#### Organization

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | 9.0/10 | 5 |
| **WhatConverts** | 9.3/10 | 6 |

#### Call Analytics

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Call Recording** | 9.7 (5 reviews) | 9.7 (5 reviews) | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Call Analysis** | 8.3 (5 reviews) | 9.3 (5 reviews) | 
| **Lead Qualification** | Not enough data | 9.3 (5 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Customer Scoring** | Not enough data | Not enough data | 
| **Speech-to-Text** | Not enough data | 8.3 (5 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 9.7 (5 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | 8.3/10 | 113 |

#### Attribution Modeling

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 9.3 (96 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.7 (92 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.3 (83 reviews) | 
| **Cross-Device Attribution** | Not enough data | 9.0 (87 reviews) | 
| **Offline Attribution** | Not enough data | 8.9 (90 reviews) | 
| **Custom Attribution** | Not enough data | 8.6 (83 reviews) | 

#### Agentic AI - Attribution

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (11 reviews) | 

#### Marketing

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.9 (84 reviews) | 
| **B2C Attribution** | Not enough data | 9.0 (84 reviews) | 
| **Marketing Channels** | Not enough data | 9.4 (96 reviews) | 
| **Integrations** | Not enough data | 9.1 (101 reviews) | 

#### Reporting

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Dashboards** | Not enough data | 9.3 (108 reviews) | 
| **Data Visualizations** | Not enough data | 9.2 (101 reviews) | 
| **Custom Reporting** | Not enough data | 8.8 (99 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | 8.8/10 | 19 |

#### Lead Intelligence

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Lead Validation** | Not enough data | 9.5 (19 reviews) | 
| **Lead Enrichment** | Not enough data | 9.4 (18 reviews) | 
| **Lead Quality** | Not enough data | 9.3 (18 reviews) | 
| **Lead Analysis** | Not enough data | 8.6 (18 reviews) | 
| **Browser Extension** | Not enough data | 7.9 (17 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.3 (9 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | 8.4/10 | 34 |

#### Lead Monitoring

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Features** | Not enough data | 8.9 (29 reviews) | 
| **Performance** | Not enough data | 8.6 (29 reviews) | 
| **Identification** | Not enough data | 8.6 (30 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.4 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (18 reviews) | 

#### Data Capture

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Mobile** | Not enough data | 9.1 (30 reviews) | 
| **Websites** | Not enough data | 9.1 (32 reviews) | 
| **Social Media** | Not enough data | 8.1 (31 reviews) | 
| **Data** | Not enough data | 9.0 (32 reviews) | 

#### Analytics

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Export/Import** | Not enough data | 8.8 (31 reviews) | 
| **Reporting** | Not enough data | 8.6 (33 reviews) | 

#### Customization

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Forms** | Not enough data | 8.2 (30 reviews) | 
| **Personalization** | Not enough data | 7.7 (30 reviews) | 
| **Templates** | Not enough data | 7.9 (29 reviews) | 
| **Integration** | Not enough data | 8.7 (30 reviews) | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Generative AI

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | 8.9/10 | 15 |

#### Agentic AI - Lead Scoring

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Attribution

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 9.0 (15 reviews) | 
| **Lead Assignment** | Not enough data | 8.2 (14 reviews) | 
| **Pipeline Acceleration** | Not enough data | 8.5 (14 reviews) | 

#### Discovery

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Lead Management** | Not enough data | 9.4 (14 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.8 (14 reviews) | 
| **Lead Context** | Not enough data | 9.1 (15 reviews) | 

#### Management

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Conversion Viability** | Not enough data | 9.2 (13 reviews) | 
| **Workflow** | Not enough data | 9.0 (13 reviews) | 

#### Platform

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.8 (13 reviews) | 
| **Analysis** | Not enough data | 8.9 (14 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Marketing Distribution

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | 8.2/10 | 49 |
| **WhatConverts** | 8.8/10 | 207 |

#### Phone Number Management

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Local Phone Numbers** | 8.7 (42 reviews) | 9.4 (175 reviews) | 
| **Toll-Free Numbers** | 8.9 (43 reviews) | 9.2 (153 reviews) | 
| **Port Existing Numbers** | 8.1 (12 reviews) | 9.0 (137 reviews) | 

#### Tracking

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Visitor & Keyword Tracking** | 7.9 (32 reviews) | 9.3 (171 reviews) | 
| **Dynamic Number Insertion** | 8.1 (14 reviews) | 9.5 (169 reviews) | 
| **Multi-Channel Call Attribution** | 7.6 (27 reviews) | 9.0 (163 reviews) | 

#### Analytics

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Call Data** | 9.0 (46 reviews) | 9.4 (165 reviews) | 
| **Call Recording** | 9.3 (43 reviews) | 9.6 (169 reviews) | 
| **Advanced Reporting** | 8.7 (36 reviews) | 9.1 (162 reviews) | 
| **Conversation Intelligence** | Not enough data | 9.0 (128 reviews) | 

#### Call Routing

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **IVR** | 7.1 (21 reviews) | 8.7 (124 reviews) | 
| **Call Scheduling** | 7.4 (19 reviews) | 8.2 (121 reviews) | 
| **Geo-Routing** | 7.6 (16 reviews) | 8.4 (116 reviews) | 

#### Administration

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Martech Integrations** | Not enough data | 8.6 (129 reviews) | 
| **Privacy, Security, and Compliance** | 7.3 (5 reviews) | 9.3 (136 reviews) | 
| **Performance and Reliability** | 9.3 (7 reviews) | 9.4 (161 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (23 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | 8.1/10 | 141 |

#### Marketing Operations

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **ROI Tracking** | Not enough data | 9.2 (120 reviews) | 
| **Data Collection** | Not enough data | 9.2 (122 reviews) | 
| **Customer Insights** | Not enough data | 9.0 (106 reviews) | 
| **Multi-User Access** | Not enough data | 9.3 (119 reviews) | 
| **Spend Management** | Not enough data | 8.4 (98 reviews) | 
| **White Label** | Not enough data | 8.6 (101 reviews) | 

#### Campaign Activity

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.9 (120 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.1 (133 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.6 (107 reviews) | 
| **Multichannel Tracking** | Not enough data | 9.2 (118 reviews) | 
| **Brand Optimization** | Not enough data | 8.6 (98 reviews) | 
| **Predictive Analytics** | Not enough data | 7.9 (93 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.5 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 5.3 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 5.3 (11 reviews) | 

---
## Categories
**Shared Categories (2):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)


**Unique to WhatConverts (7):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Marchex | WhatConverts | 
|---|---|---|
| **Small-Business** | 54.4% | 87.5% | 
| **Mid-Market** | 33.3% | 11.8% | 
| **Enterprise** | 12.2% | 0.7% | 

### By Industry

#### Marchex

- **Marketing and Advertising:** 60.6%
- **Internet:** 7.2%
- **Automotive:** 3.3%
- **Information Technology and Services:** 2.8%
- **Real Estate:** 1.7%
- **Insurance:** 1.7%
- **Financial Services:** 1.7%
- **Construction:** 1.7%
- **Hospital & Health Care:** 1.1%
- **Information Services:** 1.1%
- **Other:** 17.2%

#### WhatConverts

- **Marketing and Advertising:** 67.7%
- **Construction:** 5.3%
- **Health, Wellness and Fitness:** 3.3%
- **Automotive:** 2.0%
- **Hospital & Health Care:** 2.0%
- **Consumer Services:** 2.0%
- **Consulting:** 1.3%
- **Manufacturing:** 1.0%
- **Law Practice:** 1.0%
- **Legal Services:** 1.0%
- **Other:** 13.5%

---
## Alternatives

### Alternatives to Marchex

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [Convirza](https://www.g2.com/products/convirza/reviews) — 4.2/5 stars (46 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Call Box](https://www.g2.com/products/call-box/reviews) — 4.2/5 stars (80 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6657 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1588 reviews)

### Alternatives to WhatConverts

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14694 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14768 reviews)
- [800.com](https://www.g2.com/products/800-com/reviews) — 4.7/5 stars (947 reviews)
- [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1588 reviews)

---
## Top Discussions

### Marchex

No discussions available for this product.

### WhatConverts

- Title: [Is there any way to record the calls made by our marketing team?](https://www.g2.com/discussions/is-there-any-way-to-record-the-calls-made-by-our-marketing-team) — 2 comments, 1 upvote
  > **Top comment:** "WhatConverts is built to track all inbound leads with full marketing attribution including phonecalls. However, recording outbound phonecalls is normally a..."
- Title: [Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?](https://www.g2.com/discussions/teria-como-na-hora-de-fazer-a-integracao-com-o-google-ads-fazer-2-integracoes-uma-para-cada-formulario) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "It is possible to separate using Google Analytics Integration to pass the two forms to Google Analytics. Then you create the "Goals" for the two different..."
- Title: [Does this provide Google Shopping Search Term Conversion Info](https://www.g2.com/discussions/does-this-provide-google-shopping-search-term-conversion-info) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Rob, 

Unfortunately, Google does not pass over a search term/keyword for Shopping Ads, so there's no way to track that (see this article:..."
- Title: [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) — 1 comment
  > **Top comment:** "WhatConverts is used by marketing agencies to track the result of their marketing. If you spend money on marketing and what to see what marketing converts to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/marchex-vs-whatconverts)