# Marchex vs WhatConverts Comparison
---
## AI Generated Summary
- **G2 reviewers report** that WhatConverts excels in user experience, with many praising its **intuitive setup** and **simple navigation**. Users have highlighted how easy it is to capture all necessary data, making it a favorite for those looking for a seamless onboarding process.
- **According to verified reviews** , Marchex has received commendations for its **customer service** , with users noting that the team provides valuable insights and support. However, the overall user satisfaction is lower compared to WhatConverts, indicating room for improvement in user experience.
- **Users say** that WhatConverts offers superior support, with many mentioning quick resolutions to issues and helpful guidance during setup. One user specifically noted the excellent advice received during a demo call, showcasing the platform's commitment to customer success.
- **Reviewers mention** that while Marchex provides solid call tracking features, it struggles with overall usability compared to WhatConverts. Users have expressed challenges in configuration, which can hinder the effectiveness of the software in meeting their specific needs.
- **G2 reviewers highlight** that WhatConverts has a significantly higher score in areas like **quality of support** and **ease of use** , reflecting a more favorable experience for users. This is particularly important for small businesses that require reliable and efficient tools.
- **According to recent feedback** , Marchex's call recording and analysis features are well-regarded, but the platform's overall performance lags behind WhatConverts, which is noted for its comprehensive tracking capabilities and user-friendly interface.



| | Marchex | WhatConverts | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 184 | 316 | 
| **Largest Market Segment** | Small-Business (54.4% of reviews) | Small-Business (87.3% of reviews) | 
| **Entry Level Price** | Free Trial Per Month | $30.00 Per Month | 

---
## Top Pros & Cons

### Marchex

**Not enough data**

### WhatConverts

Pros:
- Customer Support (82 reviews)
- Helpful (66 reviews)

Cons:
- Expensive (15 reviews)
- Learning Curve (12 reviews)

---
## Ratings Comparison
| Rating | Marchex | WhatConverts | 
|---|---|---|
  | **Meets Requirements** | 8.2 (168 reviews) | 9.4 (284 reviews) | 
  | **Ease of Use** | 8.0 (167 reviews) | 9.2 (287 reviews) | 
  | **Ease of Setup** | 7.8 (134 reviews) | 9.1 (254 reviews) | 
  | **Ease of Admin** | 7.9 (134 reviews) | 9.4 (225 reviews) | 
  | **Quality of Support** | 8.2 (159 reviews) | 9.8 (279 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (133 reviews) | 9.7 (225 reviews) | 
  | **Product Direction (% positive)** | 7.2 (165 reviews) | 9.6 (274 reviews) | 

---
## Pricing

### Marchex

#### Entry-Level Pricing

Plan: Marchex Marketing Edge - Core

Price: Free Trial Per Month

Description: Know which marketing efforts generate inbound calls and texts

Key Features:
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution

[Browse all 2 editions](https://www.g2.com/products/marchex/pricing)

#### Free Trial

Yes

### WhatConverts

#### Entry-Level Pricing

Plan: Call Tracking Plan

Price: $30.00 Per Month

Description: Track what marketing makes your phone ring.

Key Features:
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers

[Browse all 5 editions](https://www.g2.com/products/whatconverts/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Call & Contact Center

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Additional Functionality

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Call Reporting** | Not enough data | Not enough data | 
| **Automatic Call Distribution** | Not enough data | Not enough data | 
| **Call Whispering** | Not enough data | Not enough data | 
| **Callback Scheduling** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Call Tagging** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Call Recording** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Call Transcription** | Not enough data | Not enough data | 
| **Queue Management** | Not enough data | Not enough data | 
| **Manual Dialer** | Not enough data | Not enough data | 
| **Call Tracking** | Not enough data | Not enough data | 
| **Auto-Dialer** | Not enough data | Not enough data | 
| **Call Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Progressive Dialer** | Not enough data | Not enough data | 
| **Voice Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **IVR** | Not enough data | Not enough data | 
| **Call Logging** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Outbound Call Center** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Voice Mail** | Not enough data | Not enough data | 
| **Call Routing** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Call Transfer** | Not enough data | Not enough data | 
| **AI Summarization** | Not enough data | Not enough data | 
| **Call Center Management** | Not enough data | Not enough data | 
| **Inbound Call Center** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Predictive Dialer** | Not enough data | Not enough data | 
| **Blended Call Center** | Not enough data | Not enough data | 
| **Caller ID** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Computer Telephony Integration** | Not enough data | Not enough data | 
| **Call Scripting** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Lead Generation

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Lead Facilitation

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 

#### Organization

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Call Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Notes Management** | Not enough data | Not enough data | 
| **Sales Activity Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Call Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Email Response Control** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **AI Writing Assistant** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sales Automation** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Lead Engagement** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Omnichannel Outreach** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | 9.0/10 | 5 |
| **WhatConverts** | 9.3/10 | 6 |

#### Call Analytics

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Call Recording** | 9.7 (5 reviews) | 9.7 (5 reviews) | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Call Analysis** | 8.3 (5 reviews) | 9.3 (5 reviews) | 
| **Lead Qualification** | Not enough data | 9.3 (5 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Customer Scoring** | Not enough data | Not enough data | 
| **Speech-to-Text** | Not enough data | 8.3 (5 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 9.7 (5 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Performance Metrics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **For Contact Centers** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Call Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **Playbooks** | Not enough data | Not enough data | 
| **Employee Coaching Tools** | Not enough data | Not enough data | 
| **Text Mining** | Not enough data | Not enough data | 
| **Trend/Problem Indicators** | Not enough data | Not enough data | 
| **Notes Management** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Compliance Tracking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 
| **Intent Recognition** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | 8.3/10 | 115 |

#### Attribution Modeling

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 9.3 (97 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.7 (93 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.3 (84 reviews) | 
| **Cross-Device Attribution** | Not enough data | 9.0 (87 reviews) | 
| **Offline Attribution** | Not enough data | 8.9 (91 reviews) | 
| **Custom Attribution** | Not enough data | 8.6 (83 reviews) | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (11 reviews) | 

#### Marketing

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.9 (85 reviews) | 
| **B2C Attribution** | Not enough data | 9.0 (84 reviews) | 
| **Multi-Channel Marketing** | Not enough data | 9.4 (97 reviews) | 
| **Third-Party Integrations** | Not enough data | 9.1 (102 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Reporting

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Dashboards** | Not enough data | 9.2 (109 reviews) | 
| **Data Visualizations** | Not enough data | 9.2 (102 reviews) | 
| **Custom Reporting** | Not enough data | 8.7 (100 reviews) | 

#### Additional Functionality

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Affiliate Management** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | 8.8/10 | 21 |

#### Lead Intelligence

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Lead Validation** | Not enough data | 9.2 (20 reviews) | 
| **Lead Enrichment** | Not enough data | 9.4 (18 reviews) | 
| **Lead Quality** | Not enough data | 9.3 (20 reviews) | 
| **Lead Analysis** | Not enough data | 8.7 (19 reviews) | 
| **Browser Extension** | Not enough data | 7.9 (17 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.3 (9 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | 8.4/10 | 35 |

#### Lead Monitoring

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Features** | Not enough data | 8.9 (29 reviews) | 
| **Performance** | Not enough data | 8.6 (30 reviews) | 
| **Identification** | Not enough data | 8.6 (31 reviews) | 
| **Lead Capture** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.4 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (18 reviews) | 

#### Data Capture

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Mobile** | Not enough data | 9.1 (30 reviews) | 
| **Websites** | Not enough data | 8.8 (33 reviews) | 
| **Social Media** | Not enough data | 8.1 (32 reviews) | 
| **Data** | Not enough data | 8.9 (33 reviews) | 

#### Analytics

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Export/Import** | Not enough data | 8.8 (32 reviews) | 
| **Reporting** | Not enough data | 8.5 (34 reviews) | 

#### Customization

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Web Forms** | Not enough data | 8.2 (30 reviews) | 
| **Personalization** | Not enough data | 7.6 (31 reviews) | 
| **Templates** | Not enough data | 7.8 (30 reviews) | 
| **Integration** | Not enough data | 8.7 (31 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Lead Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Lead Notifications** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Business Card/Badge Scanning** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Verification/Validation** | Not enough data | Not enough data | 
| **Source Tracking** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sales Forecasting** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Generative AI

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Live Chat** | Not enough data | Not enough data | 
| **Call Transfer** | Not enough data | Not enough data | 
| **Archiving & Retention** | Not enough data | Not enough data | 
| **Call Center Management** | Not enough data | Not enough data | 
| **Call Tagging** | Not enough data | Not enough data | 
| **Call List Management** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Queue Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Automatic Call Distribution** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **IVR** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Scheduled Recording** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Call Monitoring** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Call Reporting** | Not enough data | Not enough data | 
| **Call Transcription** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Call Disposition** | Not enough data | Not enough data | 
| **Computer Telephony Integration** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Predictive Dialer** | Not enough data | Not enough data | 
| **Voice Mail** | Not enough data | Not enough data | 
| **Caller ID** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Call Routing** | Not enough data | Not enough data | 
| **Call Tracking** | Not enough data | Not enough data | 
| **Recording** | Not enough data | Not enough data | 
| **Auto-Dialer** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **On-Demand Recording** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Conferencing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Audio Capture** | Not enough data | Not enough data | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Self-Service Search** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Request Assignment** | Not enough data | Not enough data | 
| **Speech-to-Text Analysis** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Call Recording** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Call Scripting** | Not enough data | Not enough data | 
| **Customer Service Analytics** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Language Detection** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | 8.9/10 | 16 |

#### Agentic AI - Lead Scoring

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 8.8 (7 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Attribution

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 8.9 (16 reviews) | 
| **Lead Assignment** | Not enough data | 8.2 (14 reviews) | 
| **Pipeline Acceleration** | Not enough data | 8.5 (14 reviews) | 

#### Discovery

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Lead Management** | Not enough data | 9.4 (15 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.9 (15 reviews) | 
| **Lead Context** | Not enough data | 9.0 (16 reviews) | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 

#### Management

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Conversion Viability** | Not enough data | 9.0 (14 reviews) | 
| **Workflow** | Not enough data | 9.0 (13 reviews) | 

#### Platform

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.8 (13 reviews) | 
| **Analysis** | Not enough data | 9.0 (15 reviews) | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Demographic/Firmographic Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Drag & Drop** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Multiple Scoring Models** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Sales Forecasting** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Data Enrichment** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Marketing Distribution

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | 8.2/10 | 49 |
| **WhatConverts** | 8.8/10 | 216 |

#### Phone Number Management

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Local Phone Numbers** | 8.7 (42 reviews) | 9.4 (177 reviews) | 
| **Toll-Free Numbers** | 8.9 (43 reviews) | 9.2 (154 reviews) | 
| **Port Existing Numbers** | 8.1 (12 reviews) | 9.0 (137 reviews) | 

#### Tracking

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Visitor & Keyword Tracking** | 7.9 (32 reviews) | 9.3 (176 reviews) | 
| **Dynamic Number Insertion** | 8.1 (14 reviews) | 9.5 (169 reviews) | 
| **Multi-Channel Call Attribution** | 7.6 (27 reviews) | 9.0 (169 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 

#### Analytics

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Call Data** | 9.0 (46 reviews) | 9.4 (165 reviews) | 
| **Call Recording** | 9.3 (43 reviews) | 9.6 (169 reviews) | 
| **Advanced Reporting** | 8.7 (36 reviews) | 9.1 (166 reviews) | 
| **Conversation Intelligence** | Not enough data | 9.0 (132 reviews) | 
| **Real-Time Reporting** | Not enough data | Not enough data | 

#### Call Routing

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **IVR** | 7.1 (21 reviews) | 8.7 (124 reviews) | 
| **Call Scheduling** | 7.4 (19 reviews) | 8.2 (121 reviews) | 
| **Geo-Routing** | 7.6 (16 reviews) | 8.4 (116 reviews) | 
| **Call Routing** | Not enough data | Not enough data | 

#### Administration

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Martech Integrations** | Not enough data | 8.6 (133 reviews) | 
| **Privacy, Security, and Compliance** | 7.3 (5 reviews) | 9.3 (136 reviews) | 
| **Performance and Reliability** | 9.3 (7 reviews) | 9.4 (164 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (26 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (24 reviews) | 
| **Computer Telephony Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Automatic Call Distribution** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Call List Management** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Voice Mail** | Not enough data | Not enough data | 
| **Call Scoring** | Not enough data | Not enough data | 
| **Call Whispering** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Call Tracking Metrics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Call Transcription** | Not enough data | Not enough data | 
| **Call Center Management** | Not enough data | Not enough data | 
| **Predictive Dialer** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Caller ID** | Not enough data | Not enough data | 
| **Auto-Dialer** | Not enough data | Not enough data | 
| **Call Disposition** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Call Scripting** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Call Transfer** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Call Monitoring** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Marchex** | N/A | N/A |
| **WhatConverts** | 8.1/10 | 142 |

#### Marketing Operations

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **ROI Tracking** | Not enough data | 9.2 (121 reviews) | 
| **Data Collection** | Not enough data | 9.2 (123 reviews) | 
| **Customer Insights** | Not enough data | 9.0 (107 reviews) | 
| **Multi-User Access** | Not enough data | 9.3 (120 reviews) | 
| **Spend Management** | Not enough data | 8.4 (98 reviews) | 
| **White Label** | Not enough data | 8.6 (101 reviews) | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.9 (121 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.0 (134 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.6 (107 reviews) | 
| **Multichannel Tracking** | Not enough data | 9.2 (119 reviews) | 
| **Brand Optimization** | Not enough data | 8.6 (98 reviews) | 
| **Predictive Analytics** | Not enough data | 7.9 (93 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 5.7 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 5.3 (11 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Marchex | WhatConverts | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)


**Unique to WhatConverts (7):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Marchex | WhatConverts | 
|---|---|---|
| **Small-Business** | 54.4% | 87.3% | 
| **Mid-Market** | 33.3% | 12.1% | 
| **Enterprise** | 12.2% | 0.6% | 

### By Industry

#### Marchex

- **Marketing and Advertising:** 60.6%
- **Internet:** 7.2%
- **Automotive:** 3.3%
- **Information Technology and Services:** 2.8%
- **Real Estate:** 1.7%
- **Insurance:** 1.7%
- **Financial Services:** 1.7%
- **Construction:** 1.7%
- **Hospital & Health Care:** 1.1%
- **Information Services:** 1.1%
- **Other:** 17.2%

#### WhatConverts

- **Marketing and Advertising:** 67.1%
- **Construction:** 5.4%
- **Health, Wellness and Fitness:** 3.2%
- **Automotive:** 1.9%
- **Consumer Services:** 1.9%
- **Hospital & Health Care:** 1.9%
- **Consulting:** 1.6%
- **Law Practice:** 1.3%
- **Computer Software:** 1.3%
- **Manufacturing:** 1.0%
- **Other:** 13.4%

---
## Alternatives

### Alternatives to Marchex

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1835 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (761 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (580 reviews)
- [Convirza](https://www.g2.com/products/convirza/reviews) — 4.2/5 stars (46 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Call Box](https://www.g2.com/products/call-box/reviews) — 4.2/5 stars (80 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6679 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3574 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1644 reviews)

### Alternatives to WhatConverts

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1835 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (761 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (580 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14780 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14921 reviews)
- [800.com](https://www.g2.com/products/800-com/reviews) — 4.7/5 stars (1023 reviews)
- [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (482 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1644 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)

---
## Top Discussions

### Marchex

No discussions available for this product.

### WhatConverts

- Title: [Is there any way to record the calls made by our marketing team?](https://www.g2.com/discussions/is-there-any-way-to-record-the-calls-made-by-our-marketing-team) — 2 comments, 1 upvote
  > **Top comment:** "WhatConverts is built to track all inbound leads with full marketing attribution including phonecalls. However, recording outbound phonecalls is normally a..."
- Title: [Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?](https://www.g2.com/discussions/teria-como-na-hora-de-fazer-a-integracao-com-o-google-ads-fazer-2-integracoes-uma-para-cada-formulario) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "It is possible to separate using Google Analytics Integration to pass the two forms to Google Analytics. Then you create the "Goals" for the two different..."
- Title: [Does this provide Google Shopping Search Term Conversion Info](https://www.g2.com/discussions/does-this-provide-google-shopping-search-term-conversion-info) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Rob, 

Unfortunately, Google does not pass over a search term/keyword for Shopping Ads, so there's no way to track that (see this article:..."
- Title: [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) — 1 comment
  > **Top comment:** "WhatConverts is used by marketing agencies to track the result of their marketing. If you spend money on marketing and what to see what marketing converts to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/marchex-vs-whatconverts)