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Compare Lytics and Tealium Customer Data Hub 
Featured Products
At a Glance
Market Segments
Mid-Market (57.6% of reviews)
Enterprise (51.2% of reviews)
Entry-Level Pricing
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Lytics
Star Rating
(69)3.9 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 2 pricing plansTealium Customer Data Hub
Star Rating
(406)4.3 out of 5
Market Segments
Enterprise (51.2% of reviews)
Pros & Cons
Entry-Level Pricing
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Learn more about Tealium Customer Data HubSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Tealium Customer Data Hub excels in overall user satisfaction, reflected in its higher G2 Score compared to Lytics. Users appreciate its ability to integrate data from various sources, creating a comprehensive customer profile that enhances marketing strategies.
- Users say that Lytics stands out for its user-friendly interface, allowing marketing teams to quickly adapt to the platform. Reviewers highlight the platform's speed and effective modeling tools, which contribute to improved marketing effectiveness and customer engagement.
- According to verified reviews, Tealium Customer Data Hub offers a robust set of over 1,300 integrations, making it highly adaptable for businesses that may change their email providers or analytics tools. This flexibility is a significant advantage for organizations looking for a long-term solution.
- Reviewers mention that while Lytics provides a straightforward approach to implementing ID graphs, some users find it challenging to match their specific workflow needs. This indicates that while Lytics is user-friendly, it may require additional customization for certain businesses.
- Users highlight that Tealium's combination of data collection, transformation, and shipping in a single platform is a unique feature that helps streamline processes. This integration is particularly beneficial for teams facing time-related challenges in managing customer data.
- G2 reviewers note that Lytics has received positive feedback for its decision engine and cloud connect features, which empower users to deliver exceptional customer experiences. However, the lower number of recent reviews compared to Tealium suggests that Lytics may not be as widely adopted or updated in the current market.
Pricing
Entry-Level Pricing
Lytics
Cloud Connect
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With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Tealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Free Trial
Lytics
Free Trial is available
Tealium Customer Data Hub
No trial information availableRatings
Meets Requirements
7.6
61
8.7
322
Ease of Use
7.8
61
7.7
320
Ease of Setup
7.1
29
7.6
214
Ease of Admin
7.6
30
7.9
180
Quality of Support
8.1
60
8.9
307
Has the product been a good partner in doing business?
8.0
30
8.9
176
Product Direction (% positive)
7.8
58
8.8
315
Features by Category
Administration
Not enough data
7.3
17
Not enough data
7.5
16
Not enough data
6.8
16
Not enough data
6.8
17
Management
Not enough data
7.3
14
Not enough data
7.0
15
Not enough data
7.3
15
Not enough data
6.7
15
Not enough data
7.8
15
Compliance
Not enough data
8.4
17
Not enough data
6.9
17
Not enough data
7.7
17
Not enough data
7.2
17
Security
Not enough data
7.8
15
Not enough data
8.3
15
Not enough data
7.7
15
Data Quality
Not enough data
7.7
16
Not enough data
7.2
15
Not enough data
8.0
15
Maintainence
Not enough data
8.1
15
Not enough data
8.2
15
Generative AI
Not enough data
5.3
10
Not enough data
5.5
10
Agentic AI - Data Governance
Not enough data
7.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
7.1
7
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.1
15
|
Verified
8.3
117
|
Verified
8.0
16
|
Verified
8.5
115
|
Verified
8.0
16
|
Verified
Feature Not Available
8.2
16
|
Verified
8.3
114
|
Verified
Intelligence
8.2
15
|
Verified
7.6
104
|
Verified
7.7
15
|
Verified
7.0
85
|
Verified
8.6
13
|
Verified
7.1
88
|
Verified
Functionality
Not enough data
7.3
16
Not enough data
7.7
16
Not enough data
8.0
16
Not enough data
8.2
16
Not enough data
7.9
16
Not enough data
7.5
16
Not enough data
7.0
16
Not enough data
7.1
16
Not enough data
7.9
15
Platform Basics
Not enough data
8.1
30
Not enough data
7.8
30
Platform Data
Not enough data
8.0
31
Not enough data
8.3
31
Not enough data
8.2
31
Not enough data
7.8
31
Platform Additional Functionality
Not enough data
7.7
31
Not enough data
7.8
31
Not enough data
7.8
31
Agentic AI - Customer Journey Analytics
Not enough data
8.4
21
Not enough data
7.8
20
Not enough data
7.8
20
Not enough data
8.1
20
Development
Not enough data
7.9
16
Not enough data
7.6
16
Management
Not enough data
8.8
16
Not enough data
8.1
16
Integration Options
Not enough data
8.4
16
Not enough data
7.7
16
Not enough data
8.3
16
Not enough data
8.2
15
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.3
9
Functionality
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
7.8
9
Security
Not enough data
8.7
9
Not enough data
8.5
9
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lytics and Tealium Customer Data Hub are categorized as Identity Resolution and Customer Data Platform (CDP)
Unique Categories
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Data Governance, Tag Management Systems, Customer Journey Analytics, Stream Analytics, E-Commerce Data Integration, and Master Data Management (MDM)
Reviews
Reviewers' Company Size
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Publishing
31.8%
Marketing and Advertising
10.6%
Financial Services
10.6%
Media Production
7.6%
Computer Software
6.1%
Other
33.3%
Financial Services
8.2%
Retail
7.1%
Information Technology and Services
6.0%
Marketing and Advertising
4.9%
Insurance
4.9%
Other
68.8%
Alternatives
Discussions
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 Comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
Can you supply any details about the deployment process?
1 Comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 Comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 Comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
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