1. [Home](https://www.g2.com/) 2. ... 3. [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) 4. [Lytics Discussions](https://www.g2.com/products/lytics/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_648ac2672759db2a7f10f36d75518c8e/lytics.png "Product Avatar Image") ](/products/lytics/reviews) [ Lytics ](/products/lytics/reviews) (70)3.9/5 Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations. Show More * * * ### 23.0 Nps Score Already have Lytics? ### All Lytics Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What is ActionIQ? ](/discussions/what-is-actioniq) What is ActionIQ? [ Identity Resolution Software ](https://www.g2.com/tags/identity-resolution-software)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ ETL Tools ](https://www.g2.com/tags/etl-tools)[ Reverse ETL Software ](https://www.g2.com/tags/reverse-etl-software) [ Personalization Engines ](https://www.g2.com/tags/personalization-engines) Show More * * * \<0\>0\>Upvotes 0 * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.&title=Lytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss%0aAsk+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss%0aAsk+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What is lytics io? ](/discussions/what-is-lytics-io) What is lytics io? [ Identity Resolution Software ](https://www.g2.com/tags/identity-resolution-software)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ ETL Tools ](https://www.g2.com/tags/etl-tools)[ Personalization Engines ](https://www.g2.com/tags/personalization-engines) * * * \<0\>0\>Upvotes 0 * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.&title=Lytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss%0aAsk+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss%0aAsk+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What does Simon data do? ](/discussions/what-does-simon-data-do) What does Simon data do? [ Identity Resolution Software ](https://www.g2.com/tags/identity-resolution-software)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ ETL Tools ](https://www.g2.com/tags/etl-tools)[ Personalization Engines ](https://www.g2.com/tags/personalization-engines) * * * \<0\>0\>Upvotes 0 * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.&title=Lytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss%0aAsk+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.) 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[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp) * * * \<0\>0\>Upvotes 0 * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.&title=Lytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss%0aAsk+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss%0aAsk+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Hayley G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hayley G.") HG Loading... [Hayley G.](https://www.g2.com/users/fdf8bd96-4a12-4c02-8fd4-243dae560863 "Hayley G.") • almost 7 years ago Marketing Specialist | looking for opportunities More Options - [ # As a business that does not have an e-commerce platform, how are you using Lytics for lead gen? ](/discussions/12603-as-a-business-that-does-not-have-an-e-commerce-platform-how-are-you-using-lytics-for-lead-gen) Real estate does not have an e-commerce platform, so our aim is not to drive traffic to certain products to make a purchase. Rather we are trying to gather strong leads for our sales teams to pursue. It would be great to hear how other businesses are using the platform so we can get a stronger... [Read more](/discussions/12603-as-a-business-that-does-not-have-an-e-commerce-platform-how-are-you-using-lytics-for-lead-gen) [ Customer Data Platform (CDP) Software ](https://www.g2.com/tags/customer-data-platform-cdp-software)[ Customer Data Platform Software Questions ](https://www.g2.com/topics/customer-data-platform) * * * \<0\>0\>Upvotes 1 * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.&title=Lytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss%0aAsk+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss%0aAsk+Lytics+questions+and+get+answers+from+expert+users+in+our+Lytics+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/lytics/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/985cf84ab648f61e72194c208d10ceab/lytics.svg "Product Avatar Image") ### Have you used Lytics before? Answer a few questions to help the Lytics community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flytics%2Fdiscuss%3Fsmall_ask%3Dlytics) No ## Top Contributors in Lytics 1 ![AnnMarie W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AnnMarie W.") AW Loading... ### [AnnMarie W.](https://www.g2.com/users/fcfa8ae7-b7a1-453e-9659-21f2778baf44 "AnnMarie W.") CEO & Co-Founder 1 pt 2 ![Hayley G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hayley G.") HG Loading... ### [Hayley G.](https://www.g2.com/users/fdf8bd96-4a12-4c02-8fd4-243dae560863 "Hayley G.") Marketing Consultant 1 pt