# As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?

Real estate does not have an e-commerce platform, so our aim is not to drive traffic to certain products to make a purchase. Rather we are trying to gather strong leads for our sales teams to pursue. It would be great to hear how other businesses are using the platform so we can get a stronger understanding on how to better utilise it in our industry.

##### Post Metadata
- Posted at: about 7 years ago
- Author title: Marketing Specialist | looking for opportunities
- Net upvotes: 1


## Comments
### Comment 1

Hi there,  Great question.  Although you dont sell products Lytics can still be a great tool for driving leads.  I work a lot with industries that are not ecommerce but still need a lead pipeline for sales teams.  Building leads is generally a process of converting an unknown site visitor to a known person (meaning you gather their email and details).  So Lytics has many tools that allow you to build personalized messages for known and unknown visitors.  Those personalized messages can take the form of a registration, maybe a lead qualification form or something creative along those lines.  Additionally Lytics can help you understand your unknown visitors more deeply and deliver more personalized messaging in other channels like Facebook or Google Ads.  My company is LeverageLab and we specialize in helping companies get the most from their CDP investment.  We are a Lytics reseller and services provider if we can help you in any way we are happy to.  I'm at annmarie.wills @ leveragelab.com

##### Comment Metadata
- Posted at: about 7 years ago
- Author title: I'm here for the first-party data revolution!




## Related Product
[Lytics](https://www.g2.com/products/lytics/reviews)

## Related Category
[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4