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Compare Listrak and Ometria 
Featured Products
At a Glance
Market Segments
Mid-Market (57.9% of reviews)
Mid-Market (61.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Listrak
Star Rating
(302)4.5 out of 5
Market Segments
Mid-Market (57.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakOmetria
Star Rating
(41)4.7 out of 5
Market Segments
Mid-Market (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OmetriaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in providing a comprehensive marketing solution, allowing users to manage both email and SMS campaigns seamlessly. One user highlighted the platform's AI features that offer insights based on user behavior, enhancing the effectiveness of cross-channel campaigns.
- Users say Ometria stands out for its exceptional support and user-friendly interface. Reviewers appreciate the platform's ability to send personalized messages tailored to customer behavior, making it easier to engage with their audience effectively.
- According to verified reviews, Listrak's onboarding process is praised for its one-on-one support from account management experts, which helps users navigate the platform quickly and efficiently. This personalized approach is a significant advantage for those new to marketing automation.
- Reviewers mention that Ometria's powerful channel orchestration capabilities make it a strong contender in the Customer Data Platform space. Users have noted how quickly they can uncover insights and implement them, which is crucial for optimizing marketing strategies.
- G2 reviewers highlight that while Listrak has a higher overall satisfaction score, Ometria's recent reviews indicate a strong focus on continuous improvement and responsiveness to user feedback, which can enhance the user experience over time.
- Users report that Listrak's ability to consolidate various marketing functions into one platform is a significant time-saver, allowing them to monitor campaign performance without switching between different tools. This integration is particularly beneficial for mid-market companies looking to streamline their marketing efforts.
Pricing
Entry-Level Pricing
Listrak
No pricing availableOmetria
No pricing availableFree Trial
Listrak
No trial information availableOmetria
No trial information availableRatings
Meets Requirements
8.9
263
9.1
32
Ease of Use
8.4
264
9.1
31
Ease of Setup
8.1
139
8.3
19
Ease of Admin
8.7
122
9.2
8
Quality of Support
9.5
261
9.3
31
Has the product been a good partner in doing business?
9.4
120
9.8
9
Product Direction (% positive)
9.2
256
8.7
27
Features by Category
Email Marketing
8.9
178
|
Verified
8.6
18
9.3
178
|
Verified
9.1
19
9.0
178
|
Verified
8.8
18
8.9
160
|
Verified
8.5
18
Online Marketing
7.8
109
|
Verified
7.3
15
8.4
144
|
Verified
7.7
16
8.6
159
|
Verified
8.3
18
8.6
155
|
Verified
7.8
17
8.0
100
|
Verified
7.6
14
Lead Management
8.3
96
|
Verified
8.5
16
8.3
109
|
Verified
7.4
14
8.8
166
|
Verified
8.6
16
7.9
76
|
Verified
8.4
15
8.0
91
|
Verified
8.3
14
8.2
109
|
Verified
8.5
12
8.6
102
|
Verified
8.1
12
8.2
81
|
Verified
8.3
14
Campaign Management
8.6
118
|
Verified
7.4
12
7.5
74
6.5
10
7.7
82
|
Verified
6.7
9
7.5
70
7.0
9
Social
6.3
56
|
Verified
6.7
9
6.4
58
|
Verified
7.0
9
6.6
57
|
Verified
7.0
9
6.5
54
|
Verified
6.7
9
6.8
60
|
Verified
7.0
10
Reporting & Analytics
8.6
169
|
Verified
8.5
13
8.3
126
|
Verified
8.1
13
8.3
125
|
Verified
7.7
10
8.3
144
|
Verified
7.8
12
7.3
74
|
Verified
6.7
10
Platform
8.0
117
|
Verified
7.8
13
8.3
106
|
Verified
7.6
13
8.8
121
|
Verified
9.0
13
7.3
70
|
Verified
8.2
13
7.6
77
|
Verified
8.3
13
8.8
124
|
Verified
7.8
13
8.2
83
|
Verified
8.5
12
Agentic AI - Marketing Automation
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Integration
8.7
122
|
Verified
8.8
13
8.3
116
|
Verified
8.2
13
7.9
98
|
Verified
8.2
13
Visitor Behavior
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
Feature Not Available
Templates
Not enough data
7.0
9
Not enough data
8.3
9
Not enough data
8.3
8
Personalization
Not enough data
9.1
9
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
6.9
6
Not enough data
7.9
8
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
9.2
6
Multichannel
Not enough data
6.9
6
Not enough data
10.0
8
Not enough data
8.8
7
Administration
Not enough data
8.7
9
Not enough data
8.3
9
Not enough data
8.5
8
Not enough data
8.0
9
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
Not enough data
SMS Platform
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
33
|
Verified
7.8
12
7.9
31
|
Verified
8.2
13
Feature Not Available
8.1
12
7.7
34
|
Verified
8.5
13
Intelligence
8.3
37
|
Verified
8.2
12
7.1
37
|
Verified
6.8
13
7.9
36
|
Verified
7.4
13
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Not enough data
Campaigns
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Not enough data
Engagement
8.7
58
|
Verified
Not enough data
Platform
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
13
Not enough data
8.1
15
Not enough data
8.2
17
Not enough data
9.1
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
16
Not enough data
8.3
17
Not enough data
8.2
13
Not enough data
7.4
15
Not enough data
7.8
13
Not enough data
7.3
14
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak and Ometria are categorized as Marketing Automation and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ometria
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.9%
Consumer Goods
13.1%
Apparel & Fashion
8.6%
Marketing and Advertising
5.9%
Food & Beverages
5.2%
Other
30.3%
Retail
35.9%
Apparel & Fashion
25.6%
Marketing and Advertising
7.7%
Furniture
7.7%
Luxury Goods & Jewelry
5.1%
Other
17.9%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Ometria has no discussions with answers
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