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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Enterprise (54.9% of reviews)
Entry-Level Pricing
No pricing available
$2,000/month
Iterable
Star Rating
(757)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableOracle Eloqua
Star Rating
(617)3.9 out of 5
Market Segments
Enterprise (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Eloqua excels in its Lead Management capabilities, particularly with features like Lead Scoring and Grading which received an 8.0 rating, while Iterable's corresponding feature only scored 6.7, indicating a stronger focus on nurturing leads effectively.
- Reviewers mention that Iterable shines in Email Marketing, especially in Building and Personalizing Emails with a score of 9.0, compared to Eloqua's 8.2, highlighting its superior tools for creating tailored email campaigns.
- G2 users indicate that Iterable's Quality of Support is significantly better, with a score of 8.9 versus Eloqua's 7.0, suggesting that users find Iterable more responsive and helpful when issues arise.
- Users on G2 report that Oracle Eloqua's Campaign Management features, particularly Triggered Emails and Triggered Messages, both scored 9.1, showcasing its strength in automating customer engagement through timely communications.
- Reviewers mention that Iterable's Segmentation capabilities are robust, with a score of 9.1, while Eloqua's segmentation features scored 8.2, indicating that Iterable provides more advanced options for targeting specific audience segments.
- Users say that Oracle Eloqua's Ease of Setup is a drawback, scoring only 6.5, while Iterable's score of 7.7 suggests a more user-friendly onboarding process, making it easier for new users to get started with the platform.
Pricing
Entry-Level Pricing
Iterable
No pricing availableFree Trial
Iterable
No trial information availableOracle Eloqua
No trial information availableRatings
Meets Requirements
8.5
608
8.1
504
Ease of Use
8.4
621
7.2
505
Ease of Setup
7.7
310
6.5
223
Ease of Admin
8.5
230
7.3
230
Quality of Support
8.8
592
7.0
464
Has the product been a good partner in doing business?
9.1
232
7.5
225
Product Direction (% positive)
9.1
601
6.7
488
Features by Category
Email Marketing
8.9
466
|
Verified
8.3
385
|
Verified
9.0
456
|
Verified
8.7
385
|
Verified
8.2
442
|
Verified
8.2
374
|
Verified
8.3
393
|
Verified
8.5
352
|
Verified
Online Marketing
6.2
265
|
Verified
8.1
223
|
Verified
8.3
399
|
Verified
7.8
333
|
Verified
8.4
436
|
Verified
7.4
319
|
Verified
8.1
397
|
Verified
7.3
332
|
Verified
6.9
269
|
Verified
7.3
289
|
Verified
Lead Management
7.3
301
|
Verified
8.2
211
|
Verified
7.4
332
|
Verified
7.7
329
|
Verified
8.6
427
|
Verified
8.2
349
|
Verified
6.8
271
|
Verified
8.0
305
|
Verified
7.7
295
|
Verified
8.2
326
|
Verified
7.1
286
|
Verified
7.9
308
|
Verified
7.3
275
|
Verified
7.8
297
|
Verified
7.4
277
|
Verified
7.9
313
|
Verified
Campaign Management
7.7
292
8.1
321
|
Verified
6.9
264
|
Verified
8.0
279
6.6
241
7.1
229
|
Verified
6.0
222
6.7
193
Social
5.7
204
6.9
160
6.1
210
7.1
167
|
Verified
5.8
210
7.2
179
|
Verified
5.7
210
7.1
170
5.8
220
7.1
150
Reporting & Analytics
7.6
428
|
Verified
7.7
359
|
Verified
6.5
286
|
Verified
7.2
298
|
Verified
6.6
275
|
Verified
7.1
249
|
Verified
6.5
273
|
Verified
7.2
230
|
Verified
5.7
225
|
Verified
6.9
205
Platform
8.0
329
|
Verified
7.7
154
|
Verified
8.4
330
|
Verified
8.1
148
|
Verified
8.5
336
|
Verified
8.0
158
|
Verified
7.4
224
7.6
103
|
Verified
8.0
310
|
Verified
7.2
116
|
Verified
8.3
335
|
Verified
7.7
154
|
Verified
7.1
241
|
Verified
7.4
105
|
Verified
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
7.8
161
|
Verified
8.1
336
|
Verified
7.5
142
|
Verified
7.6
280
|
Verified
7.7
134
|
Verified
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.6%
Financial Services
7.7%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.5%
Computer Software
15.1%
Information Technology and Services
12.8%
Marketing and Advertising
12.5%
Financial Services
5.2%
Telecommunications
3.6%
Other
50.8%
Alternatives
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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