According to G2 reviewers, Oracle Eloqua is widely regarded as a premium investment that delivers strong value for enterprise-level B2B marketing teams, though cost concerns are among the most frequently cited drawbacks. G2 reviewers consistently praise its campaign canvas, lead scoring, CRM integration, and segmentation capabilities, with many enterprise users reporting measurable ROI through improved lead generation and marketing efficiency. However, G2 reviews of Oracle Eloqua repeatedly flag the high starting price of $2,000 per month, expensive add-ons, costly training through Eloqua University, and long-term contract requirements as significant barriers. Some reviewers compare Oracle Eloqua unfavorably to Marketo for certain features, noting that switching costs make the value equation complex for smaller organizations.