Introducing G2.ai, the future of software buying.Try now
Compare Insider One and RESUL 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (44.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneRESUL
Star Rating
(24)4.5 out of 5
Market Segments
Small-Business (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about RESULSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to RESUL. Users appreciate the platform's robust features and seamless integration, which enhance their marketing efforts.
- Users say that RESUL offers a user-friendly interface that simplifies marketing tasks, making it accessible for small businesses. Reviewers highlight the platform's effective MDC campaigns, which are easy to create and save time compared to other tools.
- According to verified reviews, Insider One stands out for its exceptional support and implementation speed. Users commend the ongoing guidance from account managers and the platform's ability to quickly adapt to their needs, ensuring a smooth onboarding experience.
- Reviewers mention that while RESUL has a strong feature set, it sometimes struggles with specific workflow configurations. Users have noted challenges in aligning the platform with their unique business processes, which can hinder efficiency.
- G2 reviewers highlight that Insider One's advanced capabilities, such as personalized customer journeys and lead tracking, significantly enhance user engagement. This level of customization allows businesses to cater to different customer segments effectively.
- Users express appreciation for RESUL's Customer Data Platform (CDP), which effectively consolidates diverse business models. However, they also note that the platform could benefit from more advanced analytics features to compete with Insider One's comprehensive reporting tools.
Pricing
Entry-Level Pricing
Insider One
No pricing availableRESUL
No pricing availableFree Trial
Insider One
Free Trial is available
RESUL
No trial information availableRatings
Meets Requirements
9.4
1,141
8.8
18
Ease of Use
9.4
1,153
8.7
17
Ease of Setup
9.0
611
8.8
14
Ease of Admin
9.1
311
9.4
9
Quality of Support
9.6
1,138
8.3
17
Has the product been a good partner in doing business?
9.5
312
9.6
9
Product Direction (% positive)
9.8
1,095
9.3
17
Features by Category
Email Marketing
9.6
512
9.0
12
9.6
491
8.8
10
9.6
494
9.3
12
9.6
435
8.5
11
Online Marketing
Feature Not Available
8.8
11
9.6
531
8.9
12
9.6
546
9.2
10
9.5
535
9.2
12
Feature Not Available
9.2
11
Lead Management
9.5
505
9.2
11
9.5
503
8.9
11
9.6
550
9.4
12
Feature Not Available
Feature Not Available
9.5
482
8.7
10
9.5
447
9.2
10
9.5
486
9.0
10
9.6
470
9.5
10
Campaign Management
Feature Not Available
9.1
13
Feature Not Available
8.8
10
Feature Not Available
9.2
10
Feature Not Available
8.9
12
Social
Feature Not Available
7.8
10
9.4
441
8.6
12
9.4
452
8.8
12
Feature Not Available
8.8
11
Feature Not Available
8.3
11
Reporting & Analytics
9.4
532
9.4
14
9.4
527
9.2
10
9.4
521
9.1
11
9.4
518
8.6
11
9.2
421
8.3
11
Platform
9.5
528
9.3
9
9.5
278
9.0
8
9.6
507
9.4
8
9.5
444
9.3
9
9.4
449
9.6
8
9.5
490
9.2
10
9.4
430
9.6
8
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
7.3
5
8.9
25
7.0
5
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
499
9.7
10
9.4
498
9.2
8
9.4
460
9.6
8
Visitor Behavior
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Not enough data
Intelligence
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Not enough data
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Marketing Operations
Not enough data
9.4
6
Not enough data
9.4
8
Not enough data
9.7
6
Not enough data
9.5
7
Not enough data
Feature Not Available
Not enough data
10.0
5
Campaign Activity
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.3
7
Not enough data
9.6
9
Not enough data
9.6
9
Not enough data
9.5
7
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider One and RESUL are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RESUL
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Hospital & Health Care
11.1%
Computer Software
11.1%
Transportation/Trucking/Railroad
5.6%
Retail
5.6%
Public Relations and Communications
5.6%
Other
61.1%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
RESUL has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
