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Compare HubSpot Marketing Hub and Sugar Sell

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At a Glance
HubSpot Marketing Hub
HubSpot Marketing Hub
Star Rating
(14,358)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
Sugar Sell
Sugar Sell
Star Rating
(771)3.8 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$19.00 Per Month
Browse all 6 pricing plans

HubSpot Marketing Hub vs Sugar Sell

When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use, set up, and administer. Reviewers also preferred doing business with HubSpot Marketing Hub overall.

  • Reviewers felt that HubSpot Marketing Hub meets the needs of their business better than Sugar Sell.
  • When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Sugar Sell.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
Browse all 4 pricing plans
Sugar Sell
Sell Essentials
$19.00
Per Month
Browse all 6 pricing plans
Free Trial
HubSpot Marketing Hub
Free Trial is available
Sugar Sell
No trial information available
Ratings
Meets Requirements
8.5
9,650
7.9
613
Ease of Use
8.6
11,331
7.6
649
Ease of Setup
8.1
7,048
7.2
346
Ease of Admin
8.5
4,972
7.6
319
Quality of Support
8.7
9,127
7.7
556
Has the product been a good partner in doing business?
8.7
4,890
7.8
303
Product Direction (% positive)
8.8
9,290
7.1
600
Features by Category
Not enough data
7.6
597
Sales Force Automation
Not enough data
8.2
502
|
Verified
Not enough data
7.6
322
Not enough data
7.8
469
|
Verified
Not enough data
7.7
487
|
Verified
Not enough data
7.2
358
|
Verified
Not enough data
7.4
412
|
Verified
Not enough data
7.3
346
|
Verified
Not enough data
7.4
348
|
Verified
Not enough data
7.7
376
|
Verified
Marketing Automation
Not enough data
7.1
354
|
Verified
Not enough data
7.2
361
|
Verified
Not enough data
7.9
427
|
Verified
Not enough data
7.0
312
|
Verified
Customer Support
Not enough data
7.9
386
|
Verified
Not enough data
7.6
348
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
7.4
292
Not enough data
7.7
313
|
Verified
Reporting & Analytics
Not enough data
7.7
469
|
Verified
Not enough data
8.0
475
|
Verified
Not enough data
7.4
366
|
Verified
Mobile & Social
Not enough data
7.2
269
|
Verified
Not enough data
7.2
267
|
Verified
Not enough data
7.4
331
|
Verified
Platform
Not enough data
8.2
261
|
Verified
Not enough data
7.8
255
|
Verified
Not enough data
8.1
268
|
Verified
Not enough data
7.9
168
|
Verified
Not enough data
8.2
214
|
Verified
Not enough data
7.5
216
|
Verified
Not enough data
7.6
258
|
Verified
Not enough data
7.2
199
|
Verified
Integration
Not enough data
7.6
260
|
Verified
Not enough data
7.7
202
|
Verified
Not enough data
7.3
198
|
Verified
Generative AI
Not enough data
6.3
28
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
6,656
Not enough data
Email Marketing
8.8
5554
|
Verified
Not enough data
8.9
5414
|
Verified
Not enough data
8.6
5393
|
Verified
Not enough data
8.8
5099
|
Verified
Not enough data
Online Marketing
8.5
5253
|
Verified
Not enough data
8.2
4566
|
Verified
Not enough data
8.1
4290
|
Verified
Not enough data
8.1
4811
|
Verified
Not enough data
8.1
4452
|
Verified
Not enough data
Lead Management
8.5
5008
|
Verified
Not enough data
8.1
4736
|
Verified
Not enough data
8.4
4846
|
Verified
Not enough data
8.0
4352
|
Verified
Not enough data
8.4
4792
|
Verified
Not enough data
8.2
4520
|
Verified
Not enough data
8.4
4495
|
Verified
Not enough data
8.4
4511
|
Verified
Not enough data
Campaign Management
8.2
4094
|
Verified
Not enough data
7.9
3680
|
Verified
Not enough data
7.9
3629
|
Verified
Not enough data
7.2
2774
|
Verified
Not enough data
Social
7.7
3732
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4106
|
Verified
Not enough data
8.0
3983
|
Verified
Not enough data
7.7
3204
|
Verified
Not enough data
Reporting & Analytics
8.3
5168
|
Verified
Not enough data
8.0
4817
|
Verified
Not enough data
7.6
3969
|
Verified
Not enough data
7.5
3652
|
Verified
Not enough data
7.7
4066
|
Verified
Not enough data
Platform
8.0
3512
|
Verified
Not enough data
8.5
3539
|
Verified
Not enough data
8.7
3491
|
Verified
Not enough data
8.0
2469
|
Verified
Not enough data
7.4
2368
|
Verified
Not enough data
8.6
3326
|
Verified
Not enough data
7.9
2542
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
293
Not enough data
6.7
288
Not enough data
6.8
289
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
291
Not enough data
Integration
8.4
3514
|
Verified
Not enough data
8.0
3200
|
Verified
Not enough data
8.1
2986
|
Verified
Not enough data
Account Data ManagementHide 20 FeaturesShow 20 Features
7.5
1,616
Not enough data
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1238
Not enough data
Lead Management
8.3
1329
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1174
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1265
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1088
Not enough data
7.7
1032
Not enough data
8.7
1403
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
7.4
2,057
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
7.3
90
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
336
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Account-Based Orchestration PlatformsHide 15 FeaturesShow 15 Features
7.6
309
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.8
23
Not enough data
7.2
23
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
8.4
773
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Social Media ManagementHide 20 FeaturesShow 20 Features
7.8
2,893
Not enough data
Content & Collaboration
8.3
1275
Not enough data
8.3
1329
Not enough data
8.1
1020
Not enough data
8.3
1095
Not enough data
8.7
1406
Not enough data
8.3
967
Not enough data
Social Management
8.2
2193
Not enough data
8.6
2369
Not enough data
8.4
2105
Not enough data
8.3
2251
Not enough data
8.0
1672
Not enough data
8.2
952
Not enough data
7.3
326
Not enough data
Agentic AI - Social Media Management
6.7
73
Not enough data
6.9
70
Not enough data
7.0
72
Not enough data
6.8
69
Not enough data
7.0
72
Not enough data
7.0
72
Not enough data
6.9
74
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.7
520
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
440
Not enough data
Platform Data
8.0
436
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.1
1,705
Not enough data
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
68
Not enough data
Social Functionality
8.1
1312
Not enough data
Campaign Management
8.3
1328
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Not enough data
Platform
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Not enough data
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
8.0
26
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
7.9
1,612
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1397
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1184
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1247
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
7.8
1,115
Not enough data
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
791
Not enough data
8.3
825
Not enough data
8.3
842
Not enough data
Lead Management
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
3,540
Not enough data
Marketing Operations
7.7
2235
|
Verified
Not enough data
8.3
2676
|
Verified
Not enough data
8.0
2446
|
Verified
Not enough data
8.5
2475
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2873
|
Verified
Not enough data
8.3
3114
|
Verified
Not enough data
7.8
2374
|
Verified
Not enough data
8.1
2560
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
536
Not enough data
Agentic AI - Marketing Analytics
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub
HubSpot Marketing Hub
Sugar Sell
Sugar Sell
HubSpot Marketing Hub and Sugar Sell share no categories
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
51.6%
Mid-Market(51-1000 emp.)
42.0%
Enterprise(> 1000 emp.)
6.4%
Sugar Sell
Sugar Sell
Small-Business(50 or fewer emp.)
35.1%
Mid-Market(51-1000 emp.)
48.5%
Enterprise(> 1000 emp.)
16.5%
Reviewers' Industry
HubSpot Marketing Hub
HubSpot Marketing Hub
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Sugar Sell
Sugar Sell
Information Technology and Services
13.2%
Computer Software
10.4%
Marketing and Advertising
5.8%
Financial Services
5.6%
Construction
2.7%
Other
62.3%
Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub Alternatives
Demandbase One
Demandbase One
Add Demandbase One
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
Constant Contact Advanced Automation
Constant Contact Advanced Automation
Add Constant Contact Advanced Automation
Sugar Sell
Sugar Sell Alternatives
Salesforce Sales Cloud
Salesforce Sales Cloud
Add Salesforce Sales Cloud
HubSpot Sales Hub
HubSpot Sales Hub
Add HubSpot Sales Hub
Zoho CRM
Zoho
Add Zoho CRM
Pipedrive
Pipedrive
Add Pipedrive
Discussions
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
What is HubSpot marketing hub?
6 Comments
Jose M B.
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
Vladimir Alexander R.
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
Jen S.
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more
Sugar Sell
Sugar Sell Discussions
Why did you choose Sugar over something like Salesforce? what benefits do you see?
2 Comments
Katie R.
KR
We went with Sugar for the cost savings and it did what we needed well enough at the time. As we grew it was difficult to scale. We ended up switching to...Read more
How can my business deploy Sugar?
1 Comment
Official Response from Sugar Sell
Sugar can be deployed in nearly any IT environment: As a SaaS "On Demand" solution; behind your organizations firewall in your own datacenter; on public...Read more
How much does Sugar cost to deploy?
1 Comment
Official Response from Sugar Sell
Sugar is priced simply - with no hidden fees unlike other SaaS CRM providers. Costs vary depending on edition, here are the breakdowns, in terms of user...Read more