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At a Glance
Market Segments
Small-Business (95.8% of reviews)
Small-Business (95.3% of reviews)
Entry-Level Pricing
$97.00 Per Month
$20-$35 per month
HighLevel
Star Rating
(567)4.6 out of 5
Market Segments
Small-Business (95.8% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansWave
Star Rating
(307)4.3 out of 5
Market Segments
Small-Business (95.3% of reviews)
Pros & Cons
Entry-Level Pricing
$20-$35 per month
Browse all 3 pricing plansHighLevel vs Wave
When assessing the two solutions, reviewers found Wave easier to use, set up, and administer. However, reviewers preferred doing business with HighLevel overall.
- Reviewers felt that HighLevel meets the needs of their business better than Wave.
- When comparing quality of ongoing product support, reviewers felt that HighLevel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HighLevel over Wave.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Wave
Pay your staff
$20-$35
per month
$20/month base fee in Canada + 44 states
$35/month base fee in California, Florida, New York, Texas, Illinois & Washington
$4 additional per employee added
- Includes direct deposit.
- Employee portal to check pay stubs and history.
- Perfect for salaried and hourly workers, full-time or part-time.
Free Trial
HighLevel
Free Trial is available
Wave
Free Trial is available
Ratings
Meets Requirements
8.8
179
8.6
249
Ease of Use
7.8
515
8.9
251
Ease of Setup
7.4
306
8.8
121
Ease of Admin
8.1
130
8.7
112
Quality of Support
8.2
174
7.6
165
Has the product been a good partner in doing business?
8.7
124
8.5
104
Product Direction (% positive)
8.9
176
8.0
240
Features by Category
Sales Force Automation
8.7
105
Not enough data
Feature Not Available
Not enough data
9.0
109
Not enough data
8.3
105
Not enough data
7.5
83
Not enough data
8.8
95
Not enough data
8.3
82
Not enough data
7.9
80
Not enough data
8.1
85
Not enough data
Marketing Automation
8.9
103
Not enough data
9.0
101
Not enough data
9.0
104
Not enough data
8.3
95
Not enough data
Customer Support
8.0
90
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
93
Not enough data
8.2
89
Not enough data
Reporting & Analytics
8.3
94
Not enough data
8.3
101
Not enough data
Feature Not Available
Not enough data
Mobile & Social
8.0
87
Not enough data
8.3
100
Not enough data
7.7
88
Not enough data
Platform
8.5
103
Not enough data
8.9
101
Not enough data
8.6
96
Not enough data
8.0
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.5
97
Not enough data
7.8
81
Not enough data
Integration
8.5
85
Not enough data
8.2
90
Not enough data
8.1
78
Not enough data
Generative AI
8.3
59
Not enough data
Agentic AI - CRM
7.7
21
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.3
20
Not enough data
8.5
21
Not enough data
8.4
21
Not enough data
8.3
20
Not enough data
Email Marketing
8.9
89
Not enough data
8.6
85
Not enough data
8.4
82
Not enough data
8.7
87
Not enough data
Online Marketing
8.8
89
Not enough data
8.7
78
Not enough data
8.5
77
Not enough data
8.2
85
Not enough data
Feature Not Available
Not enough data
Lead Management
8.8
76
Not enough data
8.5
68
Not enough data
8.7
75
Not enough data
8.3
73
Not enough data
8.7
81
Not enough data
8.1
73
Not enough data
8.8
76
Not enough data
9.0
80
Not enough data
Campaign Management
Feature Not Available
Not enough data
8.4
75
Not enough data
8.7
86
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
75
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
Reporting & Analytics
8.7
85
Not enough data
8.5
78
Not enough data
8.4
77
Not enough data
8.3
75
Not enough data
Feature Not Available
Not enough data
Platform
8.6
82
Not enough data
8.8
83
Not enough data
8.7
82
Not enough data
8.0
63
Not enough data
Feature Not Available
Not enough data
8.4
73
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
7.9
12
Not enough data
8.1
12
Not enough data
8.1
12
Not enough data
7.4
11
Not enough data
7.9
12
Not enough data
7.9
11
Not enough data
Integration
8.4
75
Not enough data
8.2
76
Not enough data
8.4
72
Not enough data
General Ledger
Not enough data
7.9
54
|
Verified
Not enough data
7.8
45
|
Verified
Not enough data
7.5
44
|
Verified
Accounts Receivable
Not enough data
8.5
72
Not enough data
8.1
53
|
Verified
Not enough data
8.0
47
|
Verified
Accounts Payable
Not enough data
7.8
36
Not enough data
8.1
51
|
Verified
Not enough data
7.2
32
|
Verified
Other Functionality
Not enough data
6.8
27
|
Verified
Not enough data
7.0
29
|
Verified
Not enough data
6.8
28
Not enough data
6.9
31
|
Verified
Not enough data
7.1
32
|
Verified
Not enough data
7.6
44
|
Verified
Not enough data
6.7
27
|
Verified
Not enough data
6.7
26
|
Verified
Reporting & Analytics
Not enough data
8.3
72
|
Verified
Not enough data
7.9
59
|
Verified
Not enough data
7.5
40
|
Verified
Not enough data
8.5
70
|
Verified
Platform
Not enough data
7.3
58
|
Verified
Not enough data
7.3
40
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
7.3
28
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
7.9
53
|
Verified
Integration
Not enough data
7.8
49
|
Verified
Not enough data
7.2
31
Not enough data
6.6
31
|
Verified
Cash Flow
Not enough data
7.9
32
|
Verified
Not enough data
8.3
35
|
Verified
Not enough data
7.6
28
|
Verified
Budgeting & Forecasting
Not enough data
7.5
40
|
Verified
Not enough data
7.0
23
|
Verified
Not enough data
6.6
17
|
Verified
Not enough data
7.2
27
|
Verified
Revenue
Not enough data
7.9
28
|
Verified
Not enough data
7.5
23
|
Verified
Not enough data
7.2
21
Payroll
Not enough data
6.7
20
|
Verified
Not enough data
6.8
17
Not enough data
6.6
20
|
Verified
Not enough data
7.7
25
|
Verified
AI
Not enough data
5.5
7
Not enough data
6.5
8
Not enough data
6.7
9
Not enough data
4.5
7
Not enough data
6.7
8
Not enough data
5.6
8
Not enough data
7.6
9
Not enough data
6.7
8
Not enough data
6.0
7
Not enough data
5.7
7
Mobile Applications - Accounting
Not enough data
6.5
8
Not enough data
7.5
8
Not enough data
6.7
7
Not enough data
3.0
5
Not enough data
6.2
7
Not enough data
7.7
8
Agentic AI - Accounting
Not enough data
Not enough data
Messenger
9.2
6
Not enough data
7.7
5
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
Channels
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
7.5
6
Not enough data
6.7
5
Not enough data
Customers
8.9
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
58
Not enough data
9.4
59
Not enough data
9.1
56
Not enough data
9.1
59
Not enough data
Feature Not Available
Not enough data
8.6
52
Not enough data
8.8
56
Not enough data
8.7
57
Not enough data
SMS Platform
8.8
56
Not enough data
9.2
61
Not enough data
9.1
61
Not enough data
7.0
46
Not enough data
8.1
46
Not enough data
8.6
54
Not enough data
Agentic AI - SMS Marketing
7.1
8
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.7
8
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
Channels
8.2
10
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.5
10
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Responses
9.0
7
Not enough data
9.3
7
Not enough data
7.1
7
Not enough data
Automation - AI Agents
8.6
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Platform
8.6
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
Autonomy - AI Agents
7.9
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
Generative AI
8.3
7
Not enough data
8.3
7
Not enough data
Bill Generation
Not enough data
7.9
36
Not enough data
8.3
40
Not enough data
8.0
35
Bill Processing
Not enough data
7.6
28
Not enough data
7.6
26
Not enough data
8.2
38
Integration
Not enough data
7.9
37
Not enough data
8.0
33
Not enough data
6.8
19
Agentic AI - Billing
Not enough data
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.6
7
Not enough data
8.3
6
Not enough data
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
8.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
Communication
9.4
6
Not enough data
8.0
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
7.0
5
Not enough data
Internal Use
8.3
9
Not enough data
6.7
5
Not enough data
7.3
5
Not enough data
9.0
5
Not enough data
7.3
5
Not enough data
9.4
6
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
Not enough data
In-House Management
8.2
38
Not enough data
8.5
39
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Not enough data
Support
8.4
45
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and Wave share no categories
Unique Categories
Wave is categorized as Billing and Accounting
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wave
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
44.1%
Consulting
9.6%
Real Estate
5.1%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.4%
Marketing and Advertising
16.1%
Information Technology and Services
6.0%
Accounting
5.4%
Design
4.7%
Computer Software
3.4%
Other
64.4%
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
What is Wave Software?
2 Comments
MM
Wave software is an easy to use Payroll and Accounting software. You can create invoices, send billings, track expenses, and all normal transactions...Read more
Is wave a good accounting software?
2 Comments
MM
Yeah. It has most of the features required by a small business. You can request the team if you need anything in particular Read more
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