Introducing G2.ai, the future of software buying.Try now
Compare HighLevel and Sugar Sell 
Featured Products
At a Glance
Market Segments
Small-Business (95.9% of reviews)
Mid-Market (48.5% of reviews)
Entry-Level Pricing
$97.00 Per Month
$19.00 Per Month
HighLevel
Star Rating
(577)4.6 out of 5
Market Segments
Small-Business (95.9% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSugar Sell
Star Rating
(771)3.8 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
$19.00 Per Month
Browse all 6 pricing plansHighLevel vs Sugar Sell
When assessing the two solutions, reviewers found HighLevel easier to use, set up, and administer. Reviewers also preferred doing business with HighLevel overall.
- Reviewers felt that HighLevel meets the needs of their business better than Sugar Sell.
- When comparing quality of ongoing product support, reviewers felt that HighLevel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HighLevel over Sugar Sell.
Pricing
Entry-Level Pricing
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Sugar Sell
Sell Essentials
$19.00
Per Month
3 Users Minimum. Sales force automation for growing teams needing 3-5 seats with basic support and ease of upgrade.
- Account Management
- Contact Management
- Lead Management
Free Trial
HighLevel
Free Trial is available
Sugar Sell
No trial information availableRatings
Meets Requirements
8.7
183
7.9
613
Ease of Use
7.8
519
7.6
649
Ease of Setup
7.4
310
7.2
346
Ease of Admin
8.1
133
7.6
319
Quality of Support
8.2
178
7.7
556
Has the product been a good partner in doing business?
8.7
127
7.8
303
Product Direction (% positive)
8.9
180
7.1
600
Features by Category
Sales Force Automation
8.7
106
8.2
502
|
Verified
Feature Not Available
7.6
322
9.0
110
7.8
469
|
Verified
8.4
107
7.7
487
|
Verified
7.5
83
7.2
358
|
Verified
8.8
96
7.4
412
|
Verified
8.3
82
7.3
346
|
Verified
7.9
80
7.4
348
|
Verified
8.1
87
7.7
376
|
Verified
Marketing Automation
8.9
105
7.1
354
|
Verified
9.1
103
7.2
361
|
Verified
9.0
106
7.9
427
|
Verified
8.3
96
7.0
312
|
Verified
Customer Support
8.0
91
7.9
386
|
Verified
Feature Not Available
7.6
348
|
Verified
Feature Not Available
7.7
358
|
Verified
8.2
94
7.4
292
8.2
90
7.7
313
|
Verified
Reporting & Analytics
8.3
94
7.7
469
|
Verified
8.3
102
8.0
475
|
Verified
Feature Not Available
7.4
366
|
Verified
Mobile & Social
8.1
88
7.2
269
|
Verified
8.3
101
7.2
267
|
Verified
7.8
89
7.4
331
|
Verified
Platform
8.6
104
8.2
261
|
Verified
8.9
102
7.8
255
|
Verified
8.6
97
8.1
268
|
Verified
8.0
85
7.9
168
|
Verified
Feature Not Available
8.2
214
|
Verified
8.3
81
7.5
216
|
Verified
8.5
98
7.6
258
|
Verified
7.8
82
7.2
199
|
Verified
Integration
8.5
85
7.6
260
|
Verified
8.2
91
7.7
202
|
Verified
8.1
78
7.3
198
|
Verified
Generative AI
8.3
60
6.3
28
Agentic AI - CRM
7.8
22
Not enough data
8.5
22
Not enough data
8.9
22
Not enough data
8.3
21
Not enough data
8.6
22
Not enough data
8.4
21
Not enough data
8.3
21
Not enough data
Email Marketing
8.9
90
Not enough data
8.7
86
Not enough data
8.4
83
Not enough data
8.7
88
Not enough data
Online Marketing
8.8
91
Not enough data
8.7
79
Not enough data
8.5
78
Not enough data
8.3
86
Not enough data
Feature Not Available
Not enough data
Lead Management
8.8
77
Not enough data
8.5
69
Not enough data
8.7
75
Not enough data
8.3
74
Not enough data
8.7
82
Not enough data
8.1
74
Not enough data
8.8
77
Not enough data
9.1
81
Not enough data
Campaign Management
Feature Not Available
Not enough data
8.4
76
Not enough data
8.8
88
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
76
Not enough data
Feature Not Available
Not enough data
8.5
78
Not enough data
Reporting & Analytics
8.8
86
Not enough data
8.5
79
Not enough data
8.4
78
Not enough data
8.4
76
Not enough data
Feature Not Available
Not enough data
Platform
8.6
82
Not enough data
8.8
84
Not enough data
8.7
83
Not enough data
8.0
63
Not enough data
Feature Not Available
Not enough data
8.5
74
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
7.9
13
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
Integration
8.4
75
Not enough data
8.2
77
Not enough data
8.4
72
Not enough data
Messenger
9.2
6
Not enough data
7.7
5
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
Channels
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
7.5
6
Not enough data
6.7
5
Not enough data
Customers
8.9
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
Agentic AI - Conversational Marketing
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
60
Not enough data
9.4
60
Not enough data
9.2
57
Not enough data
9.1
60
Not enough data
Feature Not Available
Not enough data
8.6
53
Not enough data
8.8
57
Not enough data
8.7
58
Not enough data
SMS Platform
8.8
57
Not enough data
9.2
62
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
55
Not enough data
Agentic AI - SMS Marketing
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Channels
8.2
10
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
Design
8.3
9
Not enough data
7.5
10
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Not enough data
Generative AI
8.2
10
Not enough data
8.1
9
Not enough data
Responses
9.2
8
Not enough data
9.4
8
Not enough data
7.5
8
Not enough data
Automation - AI Agents
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Not enough data
Platform
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
Autonomy - AI Agents
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Not enough data
Generative AI
8.5
8
Not enough data
8.5
8
Not enough data
Responses
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Platform
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
Generative AI
8.6
7
Not enough data
8.3
6
Not enough data
Conversational Platform
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Support Automation
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
9.7
6
Not enough data
9.7
6
Not enough data
Generative AI
8.6
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
Communication
9.3
7
Not enough data
8.1
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
7.2
6
Not enough data
Internal Use
8.3
10
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
9.3
7
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Not enough data
Media Monitoring
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
Not enough data
In-House Management
8.2
38
Not enough data
8.5
39
Not enough data
Generative AI
9.1
30
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Not enough data
Growth
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Not enough data
Content
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Not enough data
Support
8.4
45
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HighLevel and Sugar Sell are categorized as CRM
Unique Categories
Sugar Sell has no unique categories
Reviews
Reviewers' Company Size
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sugar Sell
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.8%
Consulting
9.7%
Real Estate
5.1%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.7%
Information Technology and Services
13.2%
Computer Software
10.4%
Marketing and Advertising
5.8%
Financial Services
5.6%
Construction
2.7%
Other
62.3%
Alternatives
Discussions
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
Why did you choose Sugar over something like Salesforce? what benefits do you see?
2 Comments
KR
We went with Sugar for the cost savings and it did what we needed well enough at the time. As we grew it was difficult to scale. We ended up switching to...Read more
How can my business deploy Sugar?
1 Comment
Official Response from Sugar Sell
Sugar can be deployed in nearly any IT environment: As a SaaS "On Demand" solution; behind your organizations firewall in your own datacenter; on public...Read more
How much does Sugar cost to deploy?
1 Comment
Official Response from Sugar Sell
Sugar is priced simply - with no hidden fees unlike other SaaS CRM providers.
Costs vary depending on edition, here are the breakdowns, in terms of user...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
