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Compare Appier AIRIS (formerly Woopra) and Heap 
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At a Glance
Market Segments
Small-Business (54.1% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
$0 500,000 actions/month
Free 10000 Sessions Per Month
Appier AIRIS (formerly Woopra)
Star Rating
(207)4.4 out of 5
Market Segments
Small-Business (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 500,000 actions/month
Browse all 4 pricing plansHeap
Star Rating
(1,094)4.4 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Appier AIRIS excels in Custom Event Tracking with a score of 9.1, allowing for more tailored analytics, while Heap | by Contentsquare, although strong at 9.0, does not offer the same level of customization, which some users find limiting.
- Reviewers mention that Appier AIRIS provides superior Real-Time Reporting capabilities, scoring 9.2, which enables businesses to make immediate decisions based on live data, whereas Heap's score of 8.6 indicates a less responsive reporting feature.
- G2 users highlight the ease of use in Appier AIRIS, with a score of 8.7, making it more accessible for small businesses, while Heap | by Contentsquare, with a score of 8.1, is perceived as slightly more complex, which may deter some users.
- Users on G2 report that Appier AIRIS shines in Dashboard functionality, scoring 9.4, which allows for a more intuitive visualization of data, compared to Heap's score of 8.4, which some users find less user-friendly.
- Reviewers mention that Appier AIRIS has a strong focus on User Identification with a score of 9.3, providing detailed insights into user demographics, while Heap's score of 8.4 indicates a less comprehensive approach, which may affect targeted marketing efforts.
- Users say that Appier AIRIS's Engagement metrics score of 8.8 is a standout feature, helping businesses track user interactions effectively, while Heap's score of 8.4 suggests it may not capture engagement as thoroughly, leading to potential gaps in user behavior analysis.
Pricing
Entry-Level Pricing
Appier AIRIS (formerly Woopra)
Core
$0
500,000 actions/month
Learn & Experiment
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Appier AIRIS (formerly Woopra)
Free Trial is available
Heap
Free Trial is available
Ratings
Meets Requirements
9.0
178
8.6
856
Ease of Use
8.7
181
8.1
865
Ease of Setup
8.7
83
8.5
313
Ease of Admin
8.8
69
8.6
317
Quality of Support
8.6
157
8.7
679
Has the product been a good partner in doing business?
8.8
64
8.8
299
Product Direction (% positive)
8.8
176
8.7
794
Features by Category
Metrics
9.0
119
8.6
397
8.8
118
8.4
365
8.7
117
8.3
327
8.9
120
9.0
398
9.1
117
8.8
391
8.6
106
8.0
305
8.7
108
8.1
279
8.8
105
8.7
347
8.6
102
8.7
368
Reporting
9.2
123
8.6
365
8.6
110
8.0
293
8.5
101
8.7
330
8.7
112
8.3
358
8.5
97
8.2
205
8.2
94
8.4
225
8.5
108
8.3
375
Other
8.6
115
8.4
339
8.6
96
8.0
185
8.5
88
7.6
192
8.7
99
8.2
214
8.6
87
8.1
149
8.6
76
8.0
45
8.4
86
7.9
47
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
104
8.4
274
8.9
85
8.6
99
8.8
106
8.6
412
8.8
106
8.7
388
User Identification
Not enough data
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Tracking & Reporting
Not enough data
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
8.5
12
8.3
300
8.8
13
8.7
358
8.2
13
8.5
327
8.3
12
8.7
351
8.0
11
7.9
105
8.2
13
8.4
223
8.5
12
7.8
92
8.3
13
8.3
254
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
34
8.6
85
9.4
33
8.4
87
8.8
33
8.6
83
8.9
33
8.2
69
8.9
33
7.8
72
8.7
30
7.3
49
Administration
8.9
31
8.1
69
8.8
30
8.2
50
9.0
32
8.5
65
Generative AI
7.9
7
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
30
|
Verified
9.2
30
9.1
30
|
Verified
9.2
31
Platform Data
9.2
31
|
Verified
9.1
32
9.3
27
8.7
34
9.2
28
|
Verified
9.2
33
9.0
29
|
Verified
8.9
33
Platform Additional Functionality
9.1
29
|
Verified
9.2
33
8.7
29
|
Verified
8.9
31
8.6
28
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
15
Not enough data
8.9
14
Not enough data
8.7
14
Not enough data
8.8
15
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
Campaign Activity
8.8
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
14
Not enough data
8.9
15
Not enough data
8.6
14
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Variation Testing
Not enough data
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Reporting
Not enough data
8.4
64
Not enough data
8.2
65
Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Administration
Not enough data
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Categories
Categories
Shared Categories
Appier AIRIS (formerly Woopra) and Heap are categorized as Customer Journey Analytics, Digital Analytics, Product Analytics, and E-Commerce Analytics
Unique Categories
Appier AIRIS (formerly Woopra) is categorized as Subscription Analytics and Marketing Analytics
Heap is categorized as Session Replay, Mobile App Analytics, Mobile App Optimization, and Enterprise Feedback Management
Reviews
Reviewers' Company Size
Appier AIRIS (formerly Woopra)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
12.8%
Marketing and Advertising
11.2%
Internet
9.2%
Retail
6.6%
Other
45.4%
Computer Software
16.4%
Information Technology and Services
12.0%
Financial Services
9.1%
Marketing and Advertising
7.7%
Internet
5.4%
Other
49.4%
Discussions
New customizable dashboard could be improved in terms of layout and customization.
1 Comment
EK
We hope you like the new updated Dashboard Harnarayan! Thank you for your feedback.Read more
What is the best thing about Woopra
1 Comment
NZ
The best thing about Woopra is the official website worldwideRead more
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
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