Introducing G2.ai, the future of software buying.Try now
Compare Guru and Nosto 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
FAQ Ally
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
BlueDocs
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Helpjuice
Visit Website
At a Glance
Market Segments
Mid-Market (57.5% of reviews)
Small-Business (49.1% of reviews)
Entry-Level Pricing
Free Trial 1 User Per Month
Contact Us Per Year
Guru
Star Rating
(2,345)4.7 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 1 User Per Month
Browse all 3 pricing plansNosto
Star Rating
(235)4.6 out of 5
Market Segments
Small-Business (49.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansGuru vs Nosto
When assessing the two solutions, reviewers found Guru easier to use, set up, and administer. Reviewers also preferred doing business with Guru overall.
- Reviewers felt that Guru meets the needs of their business better than Nosto.
- When comparing quality of ongoing product support, reviewers felt that Nosto is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Nosto over Guru.
Pricing
Entry-Level Pricing
Guru
Free trial
Free Trial
1 User Per Month
The AI-driven platform completely free for 30 days.
- See pricing page
Nosto
experience.AI™
Contact Us
Per Year
experience.AI™ is the core of Nosto’s Commerce Experience Platform (CXP). Through experience.AI™, we are able to help brands enrich and connect customer, product, and content data in real-time so they can action it across their site and deliver personalized and authentic online experiences.
- Artificial Intelligence (AI)
- Business Intelligence (BI)
- Dynamic Targeting
Free Trial
Guru
Free Trial is available
Nosto
No trial information availableRatings
Meets Requirements
9.2
1,931
8.9
185
Ease of Use
9.2
1,953
8.4
188
Ease of Setup
9.3
969
7.9
103
Ease of Admin
9.0
478
8.5
95
Quality of Support
9.3
1,528
9.4
187
Has the product been a good partner in doing business?
9.4
431
9.3
96
Product Direction (% positive)
9.2
1,829
9.5
174
Features by Category
Content Management
9.3
119
Not enough data
9.2
115
Not enough data
9.3
118
Not enough data
Content Discovery
9.4
117
Not enough data
9.3
118
Not enough data
9.2
117
Not enough data
9.0
106
Not enough data
9.3
106
Not enough data
9.1
107
Not enough data
Generative AI
9.2
77
Not enough data
9.2
79
Not enough data
Visitor Behavior
Not enough data
8.3
79
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.2
71
|
Verified
Templates
Not enough data
7.7
70
|
Verified
Not enough data
8.2
84
|
Verified
Not enough data
8.3
76
|
Verified
Personalization
Not enough data
9.2
94
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
7.9
59
|
Verified
Not enough data
7.5
44
|
Verified
Not enough data
8.6
60
|
Verified
Not enough data
9.2
77
|
Verified
Not enough data
8.4
60
|
Verified
Not enough data
8.3
42
|
Verified
Multichannel
Not enough data
8.9
77
|
Verified
Not enough data
8.0
61
|
Verified
Not enough data
8.6
69
|
Verified
Administration
Not enough data
8.3
40
|
Verified
Not enough data
7.8
67
|
Verified
Not enough data
8.2
53
|
Verified
Not enough data
8.3
55
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Administration
9.2
679
Not enough data
9.2
677
Not enough data
9.1
669
Not enough data
Knowledge Management
9.6
802
Not enough data
9.2
743
Not enough data
9.2
702
Not enough data
Compliance
9.1
698
Not enough data
9.1
664
Not enough data
9.2
658
Not enough data
9.1
637
Not enough data
Customer Support
9.2
771
Not enough data
9.2
729
Not enough data
9.0
650
Not enough data
Data Security
9.2
636
Not enough data
9.2
635
Not enough data
9.3
657
Not enough data
9.1
638
Not enough data
Administration
9.2
689
Not enough data
9.3
711
Not enough data
9.4
779
Not enough data
Generative AI
9.0
495
Not enough data
Segmentation
Not enough data
9.2
10
Not enough data
Feature Not Available
Targeting
Not enough data
8.1
9
Not enough data
8.3
7
Triggered Content
Not enough data
9.0
5
Not enough data
8.8
7
Not enough data
8.6
7
Personalized Content
Not enough data
8.5
11
Not enough data
Feature Not Available
Not enough data
8.0
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising
Not enough data
8.9
38
Not enough data
8.0
22
Not enough data
8.5
26
Not enough data
8.1
19
Not enough data
8.6
23
Analytics
Not enough data
8.2
34
Not enough data
8.5
32
Administration
Not enough data
8.5
32
Not enough data
8.2
36
Knowledge Pages
9.0
690
Not enough data
9.1
645
Not enough data
9.0
692
Not enough data
8.8
590
Not enough data
8.9
556
Not enough data
9.0
568
Not enough data
Knowledge Dissemination
8.9
670
Not enough data
9.0
673
Not enough data
9.5
751
Not enough data
9.1
724
Not enough data
9.1
590
Not enough data
9.2
591
Not enough data
9.3
587
Not enough data
9.0
557
Not enough data
9.1
572
Not enough data
Agentic AI - Knowledge Base
8.6
102
Not enough data
9.0
106
Not enough data
8.9
103
Not enough data
Compatibility
9.2
106
Not enough data
8.9
99
Not enough data
8.9
94
Not enough data
Agentic AI - Enterprise Search Software
8.6
53
Not enough data
8.7
44
Not enough data
9.0
49
Not enough data
8.8
44
Not enough data
9.0
50
Not enough data
8.7
44
Not enough data
Search Queries
9.1
99
Not enough data
9.5
100
Not enough data
9.1
93
Not enough data
9.1
89
Not enough data
9.3
103
Not enough data
AI powered search - Enterprise Search Software
8.5
39
Not enough data
8.3
32
Not enough data
9.5
39
Not enough data
Functionality
8.9
99
Not enough data
9.3
101
Not enough data
9.1
99
Not enough data
Compatibility - Enterprise Search Software
8.9
30
Not enough data
9.5
33
Not enough data
8.7
30
Not enough data
Functionality - Enterprise Search Software
8.9
30
Not enough data
9.6
30
Not enough data
9.1
31
Not enough data
Search Queries - Enterprise Search Software
9.0
31
Not enough data
9.2
33
Not enough data
8.4
34
Not enough data
9.3
31
Not enough data
Search Setup
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.1
13
Not enough data
7.9
12
Product Discovery
Not enough data
8.5
14
Not enough data
Feature Not Available
Not enough data
8.8
14
Not enough data
8.2
12
Not enough data
8.3
13
Integration
Not enough data
8.5
14
Not enough data
8.1
8
Not enough data
8.5
10
Responses
8.6
59
Not enough data
8.6
66
Not enough data
9.3
70
Not enough data
Automation - AI Agents
8.7
54
Not enough data
8.3
63
Not enough data
8.2
65
Not enough data
8.9
59
Not enough data
9.0
56
Not enough data
Platform
8.7
63
Not enough data
8.8
60
Not enough data
8.5
65
Not enough data
Autonomy - AI Agents
8.9
62
Not enough data
8.8
62
Not enough data
8.7
67
Not enough data
8.9
58
Not enough data
Generative AI
9.1
71
Not enough data
8.8
70
Not enough data
Computing
Not enough data
7.3
19
Not enough data
8.3
20
Not enough data
6.2
25
Experimental Design
Not enough data
8.1
22
Not enough data
8.2
17
Not enough data
8.1
18
Analytics
Not enough data
7.9
26
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visual UGC
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Customization - AI Agent Builders
9.7
10
Not enough data
9.0
7
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
9.3
9
Not enough data
9.2
10
Not enough data
Not enough data
Not enough data
8.2
10
Not enough data
Data and Analytics - AI Agent Builders
9.0
7
Not enough data
9.8
10
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
8.1
8
Not enough data
Not enough data
Not enough data
9.0
7
Not enough data
8.7
9
Not enough data
Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Ticket Management - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Support Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Guru and Nosto share no categories
Unique Categories
Guru is categorized as Knowledge Base, AI Agents For Business Operations, Contact Center Knowledge Base, Insight Engines, Enterprise Search Software, AI Agent Builders, and AI IT Agents
Nosto is categorized as Personalization Engines, E-Commerce Personalization, A/B Testing, E-Merchandising, User-Generated Content, Social Commerce Platforms, and E-Commerce Search
Reviews
Reviewers' Company Size
Guru
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nosto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.9%
Information Technology and Services
11.2%
Consumer Services
8.7%
Internet
6.4%
Financial Services
5.8%
Other
53.0%
Retail
36.7%
Apparel & Fashion
19.5%
Consumer Goods
4.9%
Marketing and Advertising
3.5%
Health, Wellness and Fitness
3.1%
Other
32.3%
Discussions
Do we have any mobile app for Guru?
3 Comments
DF
No there is not, however the Web app does scale to phonesRead more
What does Guru do?
3 Comments
LF
Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow.Read more
How did you start your "knowledge council" and what are some of the early hurdles to overcome?
2 Comments
CA
There's lots of advice on starting and engaging a knowledge council here:...Read more
how do i integrate this in every search including in client desktop?
1 Comment
Official Response from SearchNode
SearchNode creates custom-built search solutions; thus, it means that SearchNodes search engineers are implementing it. The client's only task is to...Read more
How is SearchNode unique in search market?
1 Comment
Official Response from SearchNode
Being founded in 2013, SearchNode has innovated a lot, to reach the best product-market fit by bringing most of the value for clients. Read here how are we...Read more
What's the implementation of SearchNode?
1 Comment
Official Response from SearchNode
SearchNode builds tailored-made search solutions for medium-big ecommerce companies. Client's only tasks are to provide a data export (feed or API) and...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
