Compare Google Tag Manager and Hotjar 
At a Glance
Market Segments
Small-Business (54.2% of reviews)
Small-Business (52.1% of reviews)
Entry-Level Pricing
No pricing available
Free 35 Daily sessions
Google Tag Manager
Star Rating
(425)4.6 out of 5
Market Segments
Small-Business (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerHotjar
Star Rating
(340)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in providing intuitive tools for understanding user behavior, particularly through features like heatmaps and session recordings. Users appreciate how these tools save time and clarify UX improvements, making it easier to identify where users hesitate or drop off.
- Users say that Google Tag Manager stands out for its ability to manage and update tracking without needing to modify site code constantly. This flexibility allows for quick adjustments and reduces reliance on developers, which many find invaluable for maintaining effective tracking.
- Reviewers mention that Hotjar's setup process is notably quick and user-friendly, with many users highlighting how easy it is to get started. This ease of implementation is a significant advantage for small businesses looking to enhance their website experience without extensive technical knowledge.
- According to verified reviews, Google Tag Manager is praised for its comprehensive feature set, allowing users to integrate various applications seamlessly. This capability helps businesses capture valuable customer data efficiently, which is crucial for informed decision-making.
- G2 reviewers report that while Hotjar offers high-quality support, Google Tag Manager's support is perceived as less responsive. Users of Hotjar have noted the quality of assistance they receive, which can be a deciding factor for businesses that prioritize customer service.
- Users say that Hotjar's focus on user engagement metrics, such as entry and exit pages, provides actionable insights that help improve website performance. In contrast, while Google Tag Manager offers robust tracking capabilities, some users feel it lacks the same level of intuitive insights into user behavior.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableHotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Google Tag Manager
No trial information availableHotjar
Free Trial is available
Ratings
Meets Requirements
9.2
348
8.6
261
Ease of Use
8.0
349
8.9
264
Ease of Setup
7.9
209
9.0
125
Ease of Admin
8.3
193
8.9
115
Quality of Support
7.1
286
8.6
179
Has the product been a good partner in doing business?
8.1
168
8.7
102
Product Direction (% positive)
8.9
338
8.1
257
Features by Category
Metrics
9.0
213
8.7
25
8.9
210
9.1
27
8.7
204
9.0
24
9.2
239
9.1
23
9.0
245
8.8
20
8.4
187
8.6
19
8.3
184
8.7
17
9.1
232
8.9
20
8.6
189
8.9
25
Reporting
Feature Not Available
Feature Not Available
8.4
169
8.9
19
8.1
160
Feature Not Available
Feature Not Available
8.1
20
Feature Not Available
8.5
19
8.6
173
8.2
17
Feature Not Available
8.8
21
Other
8.6
188
8.0
24
8.5
171
Feature Not Available
8.3
169
Feature Not Available
9.0
202
7.6
17
8.8
160
8.1
15
8.0
126
Feature Not Available
8.2
153
Feature Not Available
Agentic AI - Digital Analytics
5.7
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Administration
8.8
161
8.2
70
8.7
177
Feature Not Available
9.0
219
8.9
139
9.1
228
8.8
139
User Response Methods
Not enough data
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.2
15
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
52
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
45
|
Verified
Not enough data
8.6
40
Agentic AI - Session Replay
Not enough data
8.8
7
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
Not enough data
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
95
Not enough data
8.6
109
Not enough data
8.1
102
Not enough data
8.9
125
Reporting
Not enough data
9.3
153
Not enough data
9.0
147
Not enough data
8.7
127
Not enough data
7.9
106
Categories
Categories
Shared Categories
Google Tag Manager and Hotjar are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Software Testing, Survey, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.1%
Computer Software
8.8%
Information Technology and Services
8.6%
Internet
5.9%
Financial Services
3.2%
Other
39.5%
Marketing and Advertising
15.8%
Computer Software
14.9%
Information Technology and Services
11.1%
Internet
9.5%
Retail
5.7%
Other
43.0%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
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