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Compare Google Analytics and Userpilot 
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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (56.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $249.00
Google Analytics
Star Rating
(6,616)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsUserpilot
Star Rating
(883)4.6 out of 5
Market Segments
Mid-Market (56.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00
Browse all 3 pricing plansGoogle Analytics vs Userpilot
When assessing the two solutions, reviewers found Userpilot easier to use, set up, and administer. Reviewers also preferred doing business with Userpilot overall.
- Reviewers felt that Google Analytics meets the needs of their business better than Userpilot.
- When comparing quality of ongoing product support, reviewers felt that Userpilot is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Userpilot over Google Analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableUserpilot
Starter
Starting at $249.00
Perfect for small teams just starting their product growth journey. Includes up to 2,000 MAUs, billed monthly or yearly.
- Interactive Walkthroughs and Product Tours
- Spotlights, Banners, Checklists
- User Segmentation
Free Trial
Google Analytics
No trial information availableUserpilot
Free Trial is available
Ratings
Meets Requirements
9.0
5,508
8.8
739
Ease of Use
7.8
5,539
8.6
794
Ease of Setup
7.9
2,743
8.6
592
Ease of Admin
8.2
2,602
8.7
337
Quality of Support
7.5
4,585
9.5
667
Has the product been a good partner in doing business?
8.3
2,383
9.3
334
Product Direction (% positive)
8.5
5,386
9.4
754
Features by Category
Metrics
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3659
Not enough data
Other
8.5
3682
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3427
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Not enough data
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2619
Not enough data
8.2
2330
Not enough data
8.9
3457
Not enough data
8.9
3564
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
User Behavior
Not enough data
8.5
40
Not enough data
7.6
38
Not enough data
6.8
37
A/B Testing
Not enough data
6.5
33
Not enough data
6.4
31
Not enough data
8.3
35
Not enough data
7.0
30
Visitor Information
Not enough data
8.9
36
Not enough data
8.2
34
Agentic AI - Session Replay
Not enough data
5.2
7
User Analysis
Not enough data
8.9
541
Not enough data
8.1
550
User Support
Not enough data
8.7
565
Not enough data
7.8
473
Not enough data
8.4
499
Walkthrough Type
Not enough data
8.2
495
Not enough data
8.9
541
Platform Basics - Digital Adoption Platform
Not enough data
8.4
96
Not enough data
8.9
102
Analytics - Digital Adoption Platform
Not enough data
8.6
99
Functions - Digital Adoption Platform
Not enough data
8.8
95
Not enough data
9.1
99
Agentic AI - Digital Adoption Platform
Not enough data
7.7
47
Product Analytics
Not enough data
8.6
269
Not enough data
8.6
274
Not enough data
8.6
273
Not enough data
8.2
266
Not enough data
7.7
250
Not enough data
7.8
244
Not enough data
7.5
241
Not enough data
7.4
248
Agentic AI - Product Analytics
Not enough data
6.7
36
Not enough data
6.7
36
Not enough data
7.0
36
Not enough data
6.9
36
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Survey Management
Not enough data
8.5
222
Not enough data
8.6
220
Not enough data
8.2
219
Not enough data
7.5
212
Survey Customization
Not enough data
8.2
214
Not enough data
8.5
222
Not enough data
8.0
214
Not enough data
7.6
200
Survey Insights
Not enough data
8.2
210
Not enough data
7.2
193
Not enough data
8.1
208
Not enough data
8.3
205
Agentic AI - Survey
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
7.1
21
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Userpilot share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Userpilot is categorized as Product Analytics, Digital Adoption Platform, Survey, and Session Replay
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Userpilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
37.7%
Information Technology and Services
15.9%
Financial Services
5.8%
Internet
4.5%
Marketing and Advertising
3.1%
Other
33.0%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Userpilot has no discussions with answers
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