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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
Google Analytics
Star Rating
(6,623)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsPostHog
Star Rating
(1,005)4.5 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive dashboard that comes pre-loaded with essential metrics, making it easy for users to track website performance without the need for extensive customization. This feature is particularly appreciated by users who value efficiency in data monitoring.
- Users say that PostHog stands out for its all-in-one capabilities, allowing teams to manage user data and view session details seamlessly. This integration helps users debug edge cases effectively, showcasing PostHog's strength in user experience management.
- Reviewers mention that Google Analytics offers a reliable and straightforward setup process, integrating smoothly with various platforms, including mobile and web development tools. This ease of implementation is a significant advantage for teams looking to get started quickly.
- According to verified reviews, PostHog's auto instrumentation feature is a game-changer for users, as it automatically captures baseline events for web and mobile applications. This functionality simplifies the analytics process, making it easier for teams to focus on data analysis rather than setup.
- G2 reviewers highlight that while Google Analytics has a higher overall satisfaction score, PostHog's user-friendly interface and clear pricing structure make it an attractive option for small businesses looking for straightforward analytics solutions.
- Users report that Google Analytics' integration with other Google tools, such as Google Ads and Search Console, enhances its value, providing a holistic view of marketing performance. In contrast, PostHog's focus on user data management and session tracking appeals to teams prioritizing user engagement insights.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availablePostHog
Product Analytics & Data Stack
Starting at $0.00
Per Month
Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis
Free Trial
Google Analytics
No trial information availablePostHog
Free Trial is available
Ratings
Meets Requirements
9.0
5,510
8.9
884
Ease of Use
7.8
5,542
8.3
898
Ease of Setup
8.0
2,746
8.9
667
Ease of Admin
8.2
2,602
8.5
452
Quality of Support
7.5
4,586
8.4
459
Has the product been a good partner in doing business?
8.3
2,383
8.9
342
Product Direction (% positive)
8.5
5,389
9.0
863
Features by Category
Metrics
9.0
4016
8.9
375
8.8
3996
8.6
366
8.7
3935
8.5
363
8.6
3616
8.9
370
8.4
3386
8.7
359
8.4
3594
8.3
347
8.5
3640
8.2
333
8.6
3706
8.3
334
8.2
3296
8.3
343
Reporting
Feature Not Available
8.5
368
8.5
3541
8.3
340
8.2
3251
8.2
332
8.4
3494
8.1
336
8.5
3433
7.8
301
8.3
3111
8.0
298
8.5
3660
8.4
339
Other
8.5
3683
8.6
338
8.5
3496
7.9
290
8.3
3288
7.9
288
8.7
3428
7.8
275
8.5
2697
7.3
251
8.0
2424
7.2
243
8.2
2799
7.6
249
Agentic AI - Digital Analytics
7.8
85
6.9
29
8.1
86
7.2
29
7.8
85
7.0
29
8.4
90
7.0
29
Administration
8.5
2621
8.5
297
8.2
2330
7.9
263
8.9
3458
8.6
318
8.9
3564
8.4
307
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
7.7
108
8.8
1136
7.7
106
9.1
1150
8.1
104
Tracking & Reporting
8.6
1021
8.8
110
8.9
1166
8.4
105
8.5
1070
7.9
94
8.9
1180
8.3
112
8.7
1123
8.4
103
8.6
1098
8.4
105
Metrics
8.8
237
8.5
107
8.7
232
7.9
100
8.8
226
8.1
107
8.6
236
7.8
100
8.8
239
8.1
102
User Behavior
Not enough data
9.0
393
Not enough data
8.7
378
Not enough data
7.9
332
A/B Testing
Not enough data
Feature Not Available
Not enough data
7.2
287
Not enough data
8.0
334
Not enough data
Feature Not Available
Visitor Information
Not enough data
8.4
380
Not enough data
7.8
342
Agentic AI - Session Replay
Not enough data
6.5
65
Product Analytics
Not enough data
8.3
428
Not enough data
8.5
470
Not enough data
8.0
423
Not enough data
8.1
441
Not enough data
7.6
381
Not enough data
7.8
365
Not enough data
7.6
364
Not enough data
7.9
398
Agentic AI - Product Analytics
Not enough data
6.6
93
Not enough data
6.8
93
Not enough data
6.6
92
Not enough data
6.6
93
Management
Not enough data
8.6
180
Not enough data
8.0
155
Not enough data
8.5
161
Functionality
Not enough data
7.7
147
Not enough data
8.8
173
Not enough data
8.3
165
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Computing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
113
Experimental Design
Not enough data
8.2
100
Not enough data
8.0
97
Not enough data
7.5
94
Analytics
Not enough data
8.6
115
Not enough data
8.0
110
Agentic AI - A/B Testing
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
6.9
9
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
8.5
107
8.7
232
7.9
100
8.8
226
8.1
107
8.6
236
7.8
100
8.8
239
8.1
102
Categories
Categories
Shared Categories
Google Analytics and PostHog are categorized as Mobile App Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PostHog
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
32.8%
Information Technology and Services
15.0%
Financial Services
5.4%
Health, Wellness and Fitness
2.9%
Marketing and Advertising
2.6%
Other
41.2%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What is PostHog used for?
1 Comment
SC
Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on...Read more
PostHog has no more discussions with answers
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